Ditemukan 1 dokumen yang sesuai dengan query
Juwita Christina
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Christina Juwita (0904100102), The Effect of Retail Costumer?s Attitude Towards Sales Promotion on Impulse Buying Behavior, xv + 115 Pages + 58 Bibliography ( 35 books + 10 Journals + 5 Thesis + 8 Other Sources) + Enclosure Retail industry in Indonesia is growing rapidly throughout the past years. As the industry grows, retailers must be aware of strategies it must done in order to have competitive advantage among its competitors. Sales promotion, mainly in ...
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Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2008
S-Pdf
UI - Skripsi Open Universitas Indonesia Library
