Ditemukan 1 dokumen yang sesuai dengan query
Joseph, Jim, 1963-
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The decision to pay money for a product or service is often based on more than just the product or service itself. Consumers care deeply about the overall experience of the buying process: They respond to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. When all these elements come together to form a seamless experience, the customer is left with a feeling of satisfaction that ultimately ...
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New York: American Management Association, 2010
e20440633
eBooks Universitas Indonesia Library
