Ditemukan 1 dokumen yang sesuai dengan query
Johnson, Winslow
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This valuable book not only identifies the universal success traits that have driven sales for countless products, it also reveals, for the first time, the plans themselves. Featuring the actual marketing plans of well-known organizations, "Powerhouse Marketing Plans" dissects these efforts into their component parts. Whether introducing a new product or creating awareness of a brand extension, marketing and business professionals in all industries will find this a thorough, unique, and indispensable resource ...
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New York: [American Management Association, ], 2004
e20438431
eBooks Universitas Indonesia Library
