Ditemukan 3 dokumen yang sesuai dengan query
Imam Salehudin
2010
T38313
UI - Tesis Open Universitas Indonesia Library
Imam Salehudin
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This research aims to investigate the role of government buy-local campaign to increase consumer willingness to purchase local products in Indonesia. This paper also aims to identify relevant mediating variables between exposure to ?buy local? campaign and willingness to purchase local products. This research use questionnaire data from 394 respondents selected using purposive sampling method. Product specific constructs are asked and analyzed separately in four different product categories (e.g. Produce, Leather, Culinary and Creative products). ...
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[place of publication not identified]: Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2016
pdf
Artikel Jurnal Universitas Indonesia Library
Imam Salehudin
Jakarta : Mizan Publika, 2007
823 ADI ht
Buku Teks SO Universitas Indonesia Library
