Hasil Pencarian  ::  Simpan CSV :: Kembali

Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
cover
Hendrik F.M.
Pengaruh asosiasi merek terhadap respon konsumen untuk menerima perluasan merek, melakukan rekomendasi merek dan membayar harga premium pada Nokia
" Mobile Phones Industry has increased and more competitive nowadays. It could be seen from the variety of mobile phones product segmentation. So that, many of company created an innovative product mobile phones with the multifunction and usage from brand they offered. This challenge was answered by Nokia which became the producer of mobile phones branded. The purpose from this research was to find out what the consumer perception about the brand association based on the brand ... "
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2008
S-Pdf
UI - Skripsi Open  Universitas Indonesia Library