Ditemukan 1 dokumen yang sesuai dengan query
Harden, Leland
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With marketing budgets stretched tight, it's harder than ever to justify expenditures, and ensure that marketing dollars are spent in ways that get results. Market ing by the Numbers shows readers how to implement, evaluate, and utilize key analytics to maximize marketing ROI. Explaining best practices and the most useful dashboards and tools, the book equips readers with proven methods to: Predict, monitor, and measure the success of campaigns based in both traditional and Internet ...
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New York: [American Management Association;, ], 2011
e20440635
eBooks Universitas Indonesia Library
