Ditemukan 1 dokumen yang sesuai dengan query
Hani Dandian Irawan
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Entering a foreign market requires a specific strategy for a company in order for it to succeed in an increasingly volatile and uncertain global environment. Firms will need to implement different foreign operation modes that are well-tailored to the current market conditions of the countries in which they operate. This report investigates Franchising and Licensing as two foreign operation methods of 7-Eleven, one of the key players in international convenience store chains. Further, by looking ...
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Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
MK-pdf
UI - Makalah dan Kertas Kerja Universitas Indonesia Library