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Hasil Pencarian

Ditemukan 2 dokumen yang sesuai dengan query
cover
Hamper, Robert J.,
Strategic market planning/ Robert J.Hamper
Lincolnwood, Illinois: NTC Bussiness Book, 1992
658.8 HAM s
Buku Teks  Universitas Indonesia Library
cover
Hamper, Robert J.
The Ultimate guide to strategic marketing real world methods for developing successful, long-term marketing plans
" Combining time-tested marketing tools with the global trends, this book guides you through every step of the strategy process. It includes advice on global marketing, e-commerce, and other business tools such as product positioning, strategic gap, and strategic portfolio analysi ... "
New York: McGraw-Hill, 2014
658.802 HAM u
Buku Teks  Universitas Indonesia Library