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Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
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Hammam Haris Tasurru
Global brands and consumer ethnocentrism of youth soft drink consumers in greater jakarta, indonesia. / Hammam Haris Tasurru, Imam Salehudin
" Indonesia is a large market for consumer products targeting youth consumers, with populations of more than 70 million young inhabitants and market size of USD 155 billion. The large size of this potential market attracts foreign products with globallyrecognized brands to enter the Indonesian market. The objective of this study is to explain the purchase intention of youth consumers toward a particular brand of soft drink with global penetration by their perceptions and ethnocentrism. This ... "
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2014
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Artikel Jurnal  Universitas Indonesia Library