Hasil Pencarian  ::  Simpan CSV :: Kembali

Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
cover
Gisela Kilisya Tasmalia
The analysis of instagram beauty influencer opinion on follower intention to interact, recommend, and follow the advice = Analisis opini beauty influencer di instagram terhadap para pengikutnya dalam intention to interact, intention to recommend, dan intention to follow the advice
" ABSTRACT
This thesis aims to analyze factors contributing to make a perceived opinion leader (Indonesian beauty influencer) and factors influencing their opinion on follower intention to interact, recommend, and follow the advice. The data was collected from 185 respondents with a criterion of those who follow any Indonesian beauty influencer account on their Instagram. The data collected was processed with SmartPLS version 3.2.8 for Partial Least Square Path Modelling (PLS-PM) analysis. The results of this research ... "
2019
S-pdf
UI - Skripsi Membership  Universitas Indonesia Library