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Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
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Fadjar Isdijanto
Analisis strategi pemasaran PT. Asuransi Jasindo (persero) dalam menghadapi persaiangan di industri Australia kerugian Indonesia = Analysis of marketing strategy of PT. Asuransi Jasindo Ltd. in competing with loss insurance industry in Indonesia
" Looking at the brutto premium of PT. Asuransi Jasindo and the development of loss insurance industry in Indonesia, it was obvious that the market competition of insurance industry was very competitive. Such competition could be handled if PT. Asuransi Jasindo could apply a marketing strategy that had a sustainable competitive advantage. This served as the background of the research which aimed at identifying the feasibility of applying the sustainable competitive advantage concept as the marketing ... "
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2006
T22146
UI - Tesis Membership  Universitas Indonesia Library