Ditemukan 1 dokumen yang sesuai dengan query
Ervin Agung P.
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It can be more expensive to acquire a new customer than to make a cross-sale to an existing customer. Nowadays, banks had the problem of declining loyalty from its customer. Banks can no longer have it both ways; to acquire a new customer and to make a cross-sale to an existing customer. Because in markets where customers are withheld from using more providers for different products artificially, general turnover rates soar. Moreover, once customers become ...
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2006
MUIN-XXXV-3-Mar2006-46
Artikel Jurnal Universitas Indonesia Library
