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Hasil Pencarian

Ditemukan 30 dokumen yang sesuai dengan query
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Erik
"Potential user merupakan orang yang secara potensial dapat menggunakan barang atau jasa tertentu, meskipun saat ini belum menggunakan. Partisipan penelitian ini adalah potential user bus TransJakarta (N=123). Metode yang digunakan adalah eksperimen dengan tipe field experiment dengan desain 2 (variasi eWOM: teks vs teks gambar) x 2 (citra merek: salience citra merek vs non-salience citra merek) faktorial between subject. Hasil penelitian menunjukkan bahwa terdapat pengaruh variasi eWOM terhadap intensi menggunakan bus TransJakarta (t=-9,262;p<0,05). Kelompok yang diberikan teks gambar tidak memiliki mean skor intensi menggunakan bus TransJakarta lebih tinggi dibandingkan kelompok yang diberikan teks (F(1,119)= 0,468; p>0,05). Kelompok yang diberikan salience citra merek tidak memiliki mean skor intensi menggunakan bus TransJakarta lebih tinggi dibandingkan kelompok yang tidak diberikan salience citra merek (F(1,119)= 3,084; p>0,05). Kelompok yang diberikan salience citra merek tidak berinteraksi secara signifikan dengan eWOM teks dan eWOM teks gambar terhadap intensi menggunakan bus TransJakarta (F(1,119)= 0,287; p>0,05). Variasi eWOM mempengaruhi intensi menggunakan bus TransJakarta, tetapi tidak dimoderasi oleh citra merek. Pengelola bus Transjakarta dapat menjadikan eWOM sebagai media komunikasi untuk meningkatkan intensi menggunakan bus TransJakarta pada potential user.

Potential user is a person who can potentially use particular product or service, althougt there is currently. The participants of this study is the potential users by bus TransJakarta (N = 123). The method used is experiment with the type of field experiment with 2 (variation eWOM: vs. text caption) x 2 (the brand image: the image of the brand salience vs. non-salience brand image) between subject factorial design. Results showed that there eWOM variation effect to the intention to use Transjakarta (t = -9.262; p <0.05). There is no significant effect on the variable eWOM variation (F (1,119) = 0.468; p> 0.05), the groups that were given the text image does not have the intention to use Transjakarta, the scores higher than the group that was given the text. There is a no significant effect on the brand image variable (F (1,119) = 3.084; p> 0.05), the score of a given group of salience the brand image is not higher than the group that was not given salience brand image. There was no significant interaction effect between variation eWOM, and brand image (F (1,119) = 0.287; p> 0.05), the groups that were given salience the brand image does not interact significantly with eWOM text and captions to the intention to use Transjakarta. Variations eWOM affect the intention of using bus TransJakarta, but aren?t moderated by the brand image. Operation of bus Transjakarta can make eWOM as communication media to increase intention to use bus TransJakarta on potential users."
Depok: Fakultas Psikologi Universitas Indonesia, 2015
T45068
UI - Tesis Membership  Universitas Indonesia Library
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Hollnagel, Erik
london: Academic Press, 1993
004 HOL h
Buku Teks SO  Universitas Indonesia Library
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Froberg, Carl-Erik
Reading, MA: Addison-Wesley, 1972
518 FRO i
Buku Teks SO  Universitas Indonesia Library
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Millstone, Erik
Harmondsworth : Penguin Books, 1986
664.06 Mil f
Buku Teks SO  Universitas Indonesia Library
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Wiklund, Erik
New York: McGraw-Hill , 1987
658.848 WIK i
Buku Teks SO  Universitas Indonesia Library
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Seedhouse, Erik
New York:: John Wiley & Sons, 2002
616.89 SEE t
Buku Teks SO  Universitas Indonesia Library
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Qualman, Erik
New Jersey: Wiley, 2009
330.9 QUA s
Buku Teks SO  Universitas Indonesia Library
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Vigran, Tor Erik
Oxon: Taylor and Francis, 2008
729.29 VIG b
Buku Teks SO  Universitas Indonesia Library
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Lane, Jan-Erik
Hampshire: Ashgate, 2006
337.1 LAN g
Buku Teks  Universitas Indonesia Library
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Reece, Erik
""For Erik Reece, life, at last, was good: he was newly married, gainfully employed, living in a creekside cabin in his beloved Kentucky woods. It sounded, as he describes it, "like a country song with a happy ending." And yet he was still haunted by a sense that the world--or, more specifically, his country--could be better. He couldn't ignore his conviction that, in fact, the good ol' USA was in the midst of great social, environmental, and political crises--that for the first time in our history, we were being swept into a future that had no future. Where did we--here, in the land of Jeffersonian optimism and better tomorrows--go wrong? Rather than despair, Reece turned to those who had dared to imagine radically different futures for America. What followed was a giant road trip and research adventure through the sites of America's utopian communities, both historical and contemporary, known and unknown, successful and catastrophic. What he uncovered was not just a series of lost histories and broken visionaries but also a continuing and vital but hidden idealistic tradition in American intellectual history. Utopia Drive is an important and definitive reconstruction of that tradition. It is also, perhaps, a new framework to help us find a genuinely sustainable way forward. "--
"Eric Reece, author of Lost Mountain and An American Gospel, traces the history of the utopian movement in America and lays out a radical re-visioning of the future of utopian societies"--"
New York, NY: Farrar, Straus and Giroux, 2016
305.02 REE u
Buku Teks SO  Universitas Indonesia Library
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