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Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
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Elsa Mayasari
Integrated marketing communication (IMC) analysis to build brand equity for business to business (B2B) market in Indonesia case study: PT. EMC information systems
" The objective of this research ls to determine what is the most appropriate lMC strategy to apply in Indonesia market and to analyze the brand equity of EMC products in Indonesia market. EMC is information infrastructure global market leader. But at the moment, there is an issue that EMC considered very late compared to its competitors in dealing with Indonesia market. EMC is not yet becoming Indonesia market leader. Indonesia consumen also have perception that ... "
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2010
T32423
UI - Tesis Open  Universitas Indonesia Library