Ditemukan 5 dokumen yang sesuai dengan query
Crawford, C. Merle
Boston: McGraw-Hill, 2003
658.575 CRA n
Buku Teks Universitas Indonesia Library
Crawford, C. Merle
Boston : McGraw-Hill, 2006
658.5 CRA n
Buku Teks Universitas Indonesia Library
Crawford, C. Merle
New York: McGraw-Hill/Irwin, 2000
658.575 CRA n
Buku Teks Universitas Indonesia Library
Crawford, C. Merle
Illinois: Richard D. Irwin, 1983
658.5 CRA n
Buku Teks Universitas Indonesia Library
Crawford, C. Merle
"
Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a "new product." Many new examples, cases, and research along with the most ...
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New York: McGraw-Hill , 2015
658.575 CRA n
Buku Teks Universitas Indonesia Library
