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Hasil Pencarian

Ditemukan 2 dokumen yang sesuai dengan query
cover
Coombs, W. Timothy
Ongoing crisis communication: planning, managing, and responding
Los Angeles: Sage, 2015
658.405 6 COO o
Buku Teks  Universitas Indonesia Library
cover
Coombs, W. Timothy
Managing corporate social responsibility : a communication approach
" Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives Emphasizes stakeholder engagement as ... "
Malden, MA ; Oxford: Wiley-Blackwell , 2012
658.408 COO m
Buku Teks  Universitas Indonesia Library