Ditemukan 1 dokumen yang sesuai dengan query
Claudia Vania Putri Anggarini
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ABSTRACT
Some scholars believe that Differentiation Strategy and Organizational Culture are one of the key success in searching for competitive advantage and performance in strategic management context. This research paper aims to analyze the influence of Differentiation Strategy and Organizational Culture on Competitive Advantage and Performance in small and medium sized firms in creative sector. 95 samples were collected from owners and managers of creative small and medium sized firms listed in BISMA by Badan Ekonomi ...
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2018
S-Pdf
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