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Brethauer, Dale
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"Nine in ten new products undergo a rigorous research and development procedure, require new manufacturing processes -- and still never earn a dime! A major reason for this staggering new product failure rate is the inability of companies to internally transfer products-in-development from one department to the next. This book explains how to remove the barriers from that transfer process and consistently get new products to market one step ahead of the competition. How are ...
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New York: [American Management Association, ], 2002
e20438129
eBooks Universitas Indonesia Library