Ditemukan 1 dokumen yang sesuai dengan query
Bintang Handayani : Basri Rashid
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This study aims to scrutinise the transport performance and authenticity as one of the elements
in tourism attributes in relation with behavioural intention. Utilising quantitative approach; data
collected from survey of 384 overseas tourists were used to clarify the research proposition. The study
suggests that transport performance may emerge as one of organic image elements for destination
brand identity formation, influences cognitive image of overseas tourist but insignificant on tourist’s
behavioural intention. In addition, future spectrum of the transport development ...
"
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2015
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Artikel Jurnal Universitas Indonesia Library
