Ditemukan 1 dokumen yang sesuai dengan query
Astri Cahyorini
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The packaging design`s important role as a means of marketing communication is growing. This research examines the effect of Monggo size 40 grams` packaging design on impulsive buying in South Jakarta and also examines which one among the dimensions in packaging design (graphic design, structure design, and product information) has the biggest effect on impulsive buying. This research uses the quantitative approach to explain the connection between the two variables. The data was collected through ...
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[Place of publication not identified]: [Publisher not identified], 2011
AJ-Pdf
Artikel Jurnal Universitas Indonesia Library
