Ditemukan 1 dokumen yang sesuai dengan query
Ari Setiyaningrum
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Music is one of physical surrounding which can affect shopping behavior in service settings. The state that music can be used to affect shopping behavior comes from the atmosphere concept and environmental psychology theory. Many studies provide some empirical evidence to support that music affect the amount of time and money which shoppers spend in service settings. Therefore, it is important for service providers, especially retailers to apply this musical effects to the development of ...
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2006
MUIN-XXXV-7-Juli2006-38
Artikel Jurnal Universitas Indonesia Library
