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Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
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Annisa Citra Masulili
Marketing Strategy for not-for-Profit Organization: Case tudy RSUD Koja
" ABSTRACT
This thesis identified a not-for-profit business model strategy that is mostly focuses on covering costs rather than optimizing profitability or revenue. To be able to compete in the future, Not-for-profit hospitals must embrace best practices of the for-profit and develop a cost limitation strategy to increasing revenue. This research was taken in one of class B-government own hospital in North of Jakarta, RSUD Koja. Using a qualitative-descriptive approach through interview, questionnaires and observations, this research proven that not-for-profit organization such as RSUD ... "
2010
T 28092
UI - Tesis Open  Universitas Indonesia Library