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Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
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Anggun Pratama
Analisa pengaruh pada loyalitas merek dengan keterlibatan konsumen sebagai variable moderasi pada studi kasus keanggotaan Garuda Indonesia dalam aliansi penerbangan skyteam = Analysis of influence on brand loyalty with involvement as moderating variable for Garuda Indonesia membership into skytem alliance / Anggun Pratama
" [This research topic is about the membership of Garuda Indonesia into SkyTeam airlines alliance This study is aimed to examine the influence of strategic airline alliance on the brand loyalty of Garuda Indonesia rsquo s passengers in Indonesia This research will indicate the relationship between strategic airline alliance brand equity brand preference and brand loyalty with a moderation effect of involvement on the relationship between strategic airline alliance and brand equity and the relationship between ... "
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
S59969
UI - Skripsi Membership  Universitas Indonesia Library