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Andi Setiadi
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A frequent flyer program is a tool for the airline, especially full-service airline, to gain customer loyalty with given special privileges for their member. As a loyal customer created, the repetitive purchase behaviour will also create. Frequent flyer program has several tier statuses that differentiate and segmented member with their loyalty to the airline. Garuda Indonesia has GarudaMiles as its frequent flyer program that offers special benefits and privileges based on the tier level that ...
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Depok: Fakultas Eknonomi dan Bisnis Universitas Indonesia, 2019
T54623
UI - Tesis Membership Universitas Indonesia Library