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Hasil Pencarian

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Alma Roosnelia Putri
Antecedents of Millennials' Service Usage Intention: Online Grocery Service in Indonesia =Anteseden Niat Penggunaan Layanan Millenial: Layanan Grosir Bahan Makanan Online di Indonesia
" The advent of technology has changed the retail landscape by disrupting existing businesses model. Keeping up with digitization, new digital platforms and online e-commerce players formed and cause changes in consumer behavior. Indonesia's Growth The online shopping ecosystem has even attracted retailers to sell special product categories including food and groceries. However, limited research has examined the intention to use online shopping in developing countries, such as Indonesia. To address the gap in the existing literature, ... "
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
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UI - Skripsi Membership  Universitas Indonesia Library