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"Seiring dengan pertumbuhan industri kosmetik yang signifikan, semakin banyak konsumen yang mulai menyadari pentingnya perawatan diri dan dampak negatif dari produk yang digunakan terhadap lingkungan. Dengan demikian, penelitian ini bertujuan untuk menguji kontribusi environmental knowledge dan environmental sensitivity terhadap green purchase intention produk kosmetik ramah lingkungan, serta efek moderasi green product quality dan Islamic religiosity pada muslim Generasi Z dengan menggunakan model Extended Theory of Planned Behavior (TPB). Untuk menguji 14 hipotesis, melalui metode penelitian online survey diperoleh data dari 418 responden muslim Generasi Z melalui teknik purposive sampling. Pengolahan data dengan menggunakan metode PLS-SEM dengan software SmartPLS 3 memperlihatkan hanya 8 hipotesis yang signifikan. Hasil penelitian ini menunjukkan bahwa environmental knowledge dan environmental sensitivity berpengaruh positif terhadap attitude towards purchase of green product, yang selanjutnya berpengaruh positif terhadap green purchase intention. Sementara itu, subjective norms dan perceived behavioral control tidak memiliki pengaruh positif terhadap green purchase intention. Variabel green product quality dan Islamic religiosity juga tidak memoderasi pengaruh variabel TPB dan green purchase intention. Penelitian ini berkontribusi sebagai sumber literatur bagi akademisi, panduan strategi green marketing bagi pelaku industri, acuan kebijakan lingkungan bagi regulator, dan meningkatkan kesadaran lingkungan masyarakat secara keseluruhan.

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Along with the significant growth of the cosmetics industry, more and more consumers are beginning to realize the importance of self-care and the negative impact of the products used on the environment. Thus, this study examines the contribution of environmental knowledge and environmental sensitivity to green purchase intention of environmentally friendly cosmetic products and the moderating effects of green product quality and Islamic religiosity on Generation Z Muslims using the Extended Theory of Planned Behavior (TPB) model. To test 14 hypotheses through an online survey research method, data were obtained from 418 Generation Z Muslim respondents through a purposive sampling technique. Data processing using the PLS-SEM method with SmartPLS 3 shows only 8 significant hypotheses. The results of this study indicate that environmental knowledge and environmental sensitivity positively affect attitudes toward purchase green products, which in turn has a positive effect on green purchase intention. Meanwhile, subjective norms and perceived behavioral control do not positively affect green purchase intention. Green product quality and Islamic religiosity variables also do not moderate the influence of TPB variables and green purchase intention. This research contributes as a source of literature for academics, a guide to green marketing strategies for industry players, an environmental policy reference for regulators, and increases overall public environmental awareness."

"Pengguna media sosial tumbuh signifikan hingga mencapai 60% penduduk Indonesia. Di antara pengguna tersebut adalah Pandawara Group, influencer media sosial ramah lingkungan yang terkenal dengan aktivisme lingkungannya di platform media sosial seperti TikTok dan Instagram. Pandawara Group memperoleh popularitas dalam waktu singkat karena kontennya yang unik dan saat ini memiliki 10 juta pengikut aktif, menjadikan Pandawara Group menjadi Mega Influencer dalam waktu kurang dari setahun. Penelitian ini mengkaji peran Pandawara Group dalam mempromosikan niat pembelian ramah lingkungan melalui pendekatan The Extended Theory of Planned Behavior (TPB). Penelitian ini fokus dan menggunakan pendekatan kuantitatif dengan menggunakan survei yang disebarkan kepada pengikut Pandawara Group dengan jumlah sampel yang terkumpul sebanyak 122 responden. Kemudian data tersebut diolah melalui SEM-PLS dengan bantuan SmartPLS. Hasil penelitian ini menunjukkan bahwa perceived credibility dan perceived expertise berpengaruh positif terhadap sikap terhadap perilaku ramah lingkungan. Studi ini juga menemukan bahwa congruence yang dirasakan konsumen terhadap Pandawara Group dapat mempengaruhi parasocial relationship secara positif dan signifikan, yang pada akhirnya secara signifikan mempengaruhi niat pembelian ramah lingkungan.

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Social media users have grown significantly, reaching 60% of the Indonesian population. Among those users is Pandawara Group, a green social media influencer known for its environmental activism on social media platforms such as TikTok and Instagram. Pandawara Group gained popularity in a short period of time viiuet o its unique content and currently has 10 million active followers, making Pandawara Group a Mega Influencer in less than a year. This research examines the role of the Pandawara Group in promoting green purchase intention through the lens of the Theory of Planned Behavior (TPB). The study focuses on and employs a quantitative approach, utilizing surveys distributed to followers of the Pandawara Group with 122 samples collected. Then, the data is processed through SEM-PLS with the help of SmartPLS. The findings indicate that perceived credibility and expertise attributes positively affect attitudes toward green behavior. The study also finds that perceived congruence positively and significantly influences parasocial relationships, which in turn significantly influences green purchase intentions. "

"The purpose of this study is to understand how the Extended Theory of Planned Behaviour, which comprises of Attitude, Subjective Norm, and Perceived behavioural Control can affect the purchase intention of Green Products. Antecedents were also added as an extension, which are environmental knowledge and environmental concern to add on within the framework, so that readers will understand how these to antecedents are affecting our daily behaviour as consumers of green products. Additionally, the moderating role of government support is also added the analyse the effectiveness of government in inciting consumers to purchase green products, which is important in the current state of our environment. "

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Terjadinya krisis energi, perubahan iklim, dan masalah lingkungan yang semakin serius meningkatkan kepedulian masyarakat terhadap lingkungan. Kepedulian akan lingkungan ini membuat konsumsi ramah lingkungan menjadi daya tarik bagi konsumen dan pelaku usaha. Berbagai industri mulai mengadopsi praktik ramah lingkungan dalam kegiatan operasionalnya, termasuk industri restoran. Green restaurants hadir sebagai alternatif restoran konvensional dengan mengadopsi nilai-nilai peduli lingkungan. Green restaurants mulai bermunculan di seluruh dunia termasuk Indonesia. Sayangnya, penelitian tentang green restaurants di Indonesia masih sangat sedikit. Penelitian ini bertujuan untuk melihat faktor-faktor yang memengaruhi niat perilaku konsumen untuk mengunjungi green restaurants. Menggunakan extended theory of planned behavior model faktor-faktor tersebut antara lain perceived environmental concern, perceived authority support, perceived behavioral control, subjective norms, attitude, willingness to pay premium dan perceived consumer effectiveness. Menggunakan sampel penduduk Jabodetabek dengan metode Structural Equation Modeling (SEM), hasil penelitian ini dapat membantu pemasar untuk meraih pangsa pasar yang lebih besar green restaurants.

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The occurrence of the energy crisis, climate change, and environmental problems that are increasingly serious have increased public awareness of the environment. This concern for the environment makes environmentally friendly consumption an attraction for consumers and businesses. Various industries have started to adopt environmentally friendly practices in their operations, including the restaurant industry. Green restaurants exist as an alternative to conventional restaurants by adopting environmental values. Green restaurants are starting to appear all over the world including Indonesia. Unfortunately, there is very little research on green restaurants in Indonesia. This study aims to look at the factors that influence consumer behavior intention to visit green restaurants. Using the extended theory of planned behavior model, these factors include perceived environmental concern, perceived authority support, perceived behavioral control, subjective norms, attitude, willingness to pay premium and perceived consumer effectiveness. This research analyzed a sample of Jabodetabek residents with the Structural Equation Modeling (SEM) method, the results of this study can help marketers to gain a larger market for green restaurants.

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"Salah satu strategi pemasaran yang paling sukses di era digital saat ini adalah endorsement, yang melibatkan penggunaan keuntungan dari popularitas influencer. Berdasar dari teori kredibilitas sumber, penelitian ini ingin melihat apakah hubungan parasosial memediasi pengaruh kredibilitas influencer terhadap intensi membeli belanja online produk kosmetik. Partisipan penelitian ini merupakan perempuan yang berusia 18-24 tahun, menggunakan Instagram dan/atau Tiktok dan mengikuti beauty influencer. Hasil analisis mediasi menunjukkan kredibilitas influencer berpengaruh positif terhadap hubungan parasosial dan hubungan parasosial berpengaruh positif terhadap intensi membeli. Tidak ditemukan hubungan yang signifikan antara kredibilitas influencer dan intensi membeli (p = 0.727). Dengan demikian, kredibilitas influencer memengaruhi intensi membeli hanya melalui hubungan parasosial (p = <0.01).

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One of the most successful marketing strategies in today's digital age is endorsement, which involves taking advantage of influencers' popularity. Based on the source credibility theory, this study aims to see whether parasocial relationships mediate the influence of influencer credibility on the purchase intention of online shopping for cosmetic products. The participants were women aged 18-24 years old, using Instagram and/or TikTok and following beauty influencers. The results of the mediation analysis show that influencer credibility has a positive effect on parasocial interaction and parasocial interaction have a positive effect on purchase intention. No significant relationship was found between influencer credibility and purchase intention (p = 0.727). Thus, influencer credibility affects purchase intention only through parasocial relationships (p = <0.01)."

"Adopsi mobil listrik diharapkan dapat mendorong konservasi energi dan mengurangi polusi udara. Studi ini mengembangkan model penelitian berdasarkan Theory of Planned Behavior (TPB) dan Norm Activation Model (NAM) untuk menyelidiki niat untuk membeli mobil listrik di bawah pengaruh polusi udara yang parah. Studi ini meneliti warga yang berada di lima wilayah besar di Pulau Jawa, yaitu wilayah Jabodetabek, Bandung, Semarang, Yogyakarta, dan Surabaya sebagai objek survei. Sebanyak 194 responden yang sebelumnya telah memiliki mobil dikumpulkan dengan menggunakan metode purposive sampling dan data dianalisis dengan menggunakan Partial Least Squares-Structural Equation Modeling dan metode bootstrap. Temuan menunjukkan bahwa faktor TPB yang mempengaruhi niat membeli adalah perceived behavioral control, sedangkan dalam faktor NAM, faktor yang mempengaruhi adalah personal norm. Selain itu, environmental concern ditemukan memiliki pengaruh positif pada faktor TPB. Demikian pula awareness of consequences dan ascription of responsibility memiliki pengaruh pada faktor NAM yaitu personal norm dengan ascription of responsibility menjadi mediator parsial antara hubungan awareness of consequences dan personal norm.

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The adoption of electric cars is expected to promote energy conservation and reduce air pollution. This study develops a research model based on the Theory of Planned Behavior (TPB) and the Norm Activation Model (NAM) to investigate the intention to purchase electric cars under the effect of severe air pollution. This paper takes the citizens residing in the five major areas of Java Island, namely the Greater Jakarta Area, Bandung, Semarang, Yogyakarta, and Surabaya as the object of the survey. A total of 194 respondents who previously owned a car were collected using the purposive sampling method and the data was analyzed using the Partial Least Squares-Structural Equation Modeling and bootstrap method. The findings suggest that the factor of TPB that influences intention to purchase is perceived behavioral control, meanwhile, within the Norm Activation Model factor, the influencing factor is the personal norm. In addition, environmental concern is found to have a positive influence on the TPB factors. Similarly, the awareness of consequences and ascription of responsibility have an influence on the NAM factor which is the personal norm with the ascription of responsibility being a partial mediator between the relationship of awareness of consequences and personal norm."

"Isu degradasi lingkungan telah menjadi isu utama beberapa tahun terakhir, sebagai akibat tidak terkendalinya emisi polutan yang berbahaya melalui berbagai macam aktivitas. Sektor transportasi terutama kendaraan bermotor berkontribusi dalam tingginya emisi karbon. Diperlukan solusi alternatif untuk menguranginya dampak negatif terhadap lingkungan yaitu salah satunya beralih pada penggunaan kendaraan listrik. Penelitian ini mengkombinasikan Technology Acceptance Model (TAM) dan Theory of Planned Behavior (TPB) yang bertujuan untuk memberikan gambaran mengenai faktor yang mempengaruhi intensi pembelian mobil listrik di Indonesia. Analisis Partial Least Square (PLS) diterapkan untuk menguji hubungan antara konstruksi yang diusulkan menggunakan data yang dikumpulkan dari 410 responden melalui survei online. Hasil penelitian menunjukkan bahwa attitude, subjective norm, price value, dan infrastructure barrier berpengaruh secara positif dan signifikan pada intensi pembelian mobil listrik. Sementara perceived usefulness, environmental concern, environmental self image, infrastructure barrier, dan personal moral norm tidak berpengaruh signifikan terhadap intensi pembelian mobil listrik dan perceived risk berdampak negatif pada intensi pembelian mobil listrik.

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The environmental degradation has been the major issue in recent years due to the uncontrolled emissions of harmful pollutants through various activities. The transportation sector, especially motor vehicles, contributes to high carbon emissions. Alternative solutions are needed to reduce the negative impact on the environment, one of which is switching to the use of electric vehicles. This study combines the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB) aiming to provide an overview of the factors that influence the intention of purchasing electric cars in Indonesia. Partial Least Square (PLS) analysis was applied to test the relationship between proposed constructions using data collected from 410 respondents through an online survey. The results show that attitude, subjective norm, price value, and infrastructure barrier positively affect the purchase intention of electric cars. Meanwhile, perceived usefulness, environmental concern, environmental self-image, infrastructure barrier, personal moral norms do not have a significant effect on the intention to purchase electric cars and perceived risk has a negative impact on the purchase intention of electric cars."

"Indonesia merupakan negara dengan potensi pertumbuhan penjualan barang mewah yang besar, terutama pada produk fashion. Namun, di sisi lain Indonesia juga merupakan negara dengan penduduk Muslim terbesar di dunia. Konsumsi barang mewah sering dianggap sebagai konsumsi untuk menaikkan status dan menunjukkan sifat cinta dunia, yang mana hal ini bertolak belakang dengan konsep agama Islam. Penelitian ini bertujuan menganalisis apakah purchase intention dan purchase behavior produk fashion dipengaruhi atau tidak oleh tingkat religiusitas konsumen dengan menggunakan model extended Theory of Planned Behavior TPB . Sampel pada penelitian ini adalah konsumen Muslim yang pernah melakukan pembelian produk fashion mewah kategori affordable. Data diolah dengan menggunakan Partial Least Square Structural Equation Modelling PLS SEM pada SmartPLS 3. Hasil penelitian menunjukkan bahwa attitude, subjective norm, dan perceived behavioral control berpengaruh positif terhadap purchase intention. Perceived behavioral control juga berpengaruh positif terhadap purchase behavior. Selain itu, religiusitas ditemukan tidak memoderasi hubungan antara attitude, subjective norm, perceived behavioral control, purchase intention, dan purchase behavior pada produk fashion mewah.

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Indonesia is a country with huge potential growth in sales of luxury goods, especially in fashion products. However, on the other hand Indonesia is also a country with the largest Muslim population in the world. Consumption of luxury goods is often regarded as status consumption and show the nature of love of the world, which is contrary to the concept of Islam.

This study aims to analyze whether purchase intention and purchase behavior of fashion products is affected or not by the level of consumer religiosity by using an extended framework of the Theory of Planned Behavior TPB. The sample in this study is Muslim consumers who have made purchases of affordable luxury fashion products. The data were processed using Partial Least Square Structural Equation Modelling PLS SEM in SmartPLS 3.

The results showed that attitude, subjective norm, and perceived behavioral control have positive effect on purchase intention. Perceived behavioral control also has a positive effect on purchase behavior. Furthermore, religiosity does not moderate the relationship between attitude, subjective norm, perceived behavioral control, purchase intention, and purchase behavior on luxury fashion products."

"Permasalahan lingkungan telah menjadi perhatian masyarakat dunia. Kini, terjadi perubahan gaya hidup untuk mengurangi efek negatif terhadap lingkungan akibat konsumsi masyarakat. Muncul berbagai gerakan pelestarian lingkungan, salah satunya dengan membeli kosmetik ramah lingkungan. Penelitian ini bertujuan untuk mengetahui pengaruh altruistic value, biospheric value, dan hedonic value, serta mengetahui pengaruh mediasi pro-environmental belief dan personal norm terhadap green purchase behavior konsumen Indonesia dalam konteks pembelian kosmetik ramah lingkungan. Pengambilan data dilakukan dengan metode purposive sampling menggunakan survei online terhadap pembeli dan pengguna kosmetik ramah lingkungan berusia minimal 17 tahun di Indonesia. Sebanyak 230 responden terkumpul dalam penelitian ini, kemudian data diolah menggunakan software Partial Least Square-Structural Equation Method (PLS-SEM). Hasil penelitian menunjukkan bahwa data mendukung seluruh hipotesis, yaitu ketiga nilai tersebut berpengaruh secara signifikan terhadap pro-environmental belief, yang mendorong perasaan berkepentingan untuk memenuhi tanggung jawab untuk menghadapi permasalahan lingkungan (personal norm). Peran mediasi dari pro-environmental belief terhadap hubungan ketiga nilai tersebut dengan personal norm, serta peran mediasi personal norm terhadap hubungan pro-environmental belief dan green purchase behavior terbukti berpengaruh secara signifikan. Penelitian ini dapat bermanfaat untuk membantu manajer dalam merumuskan strategi dalam memasarkan produk kosmetik ramah lingkungan.

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Environmental issues that happened all over the world have earned public attention. There’s a change in consumer’s lifestyle that aims to reduce the negative effects on the environment created by their consumption. As the industry grows wider, the cosmetic industry continues to contribute to environmental damages. There are various movements to preserve the environment, one of them is by buying green cosmetics. This study aims to determine the effect of altruistic value, biospheric value, and hedonic value, as well as to determine the mediating effect of pro-environmental beliefs and personal norms on the green purchase behavior towards green cosmetics products in Indonesia. Purposive sampling with online survey technique was done on buyers and users of green cosmetics products with a minimum age of 17 years old. 230 respondents were collected and analyzed using Partial Least Square-Structural Equation Method (PLS-SEM). The result revealed that altruistic, biospheric, and hedonic value have a significant effect on pro-environmental beliefs, which encourage feelings of interest in fulfilling responsibilities to deal with environmental problems (personal norms). The mediating role of pro-environmental belief on the relationship between these three values and personal norms, as well as the mediating role of personal norm on the relationship between pro-environmental belief and green purchase behavior proved to have a significant effect. This research hopefully can be useful to help managers in formulating strategies to market green cosmetic products."