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"Pandemi COVID-19 yang sudah mulai menurun membuat berbagai kegiatan masyarakat kembali hadir. Salah satu kegiatan yang mulai bangkit kembali adalah perhelatan event. Akibat pandemi COVID-19 pergeseran perilaku konsumen terjadi, termasuk perilaku masyarakat dalam membeli tiket event, di mana saat ini para event organizer lebih banyak menjual tiket event hanya secara daring melalui platform tiket event (PTE). Namun, nyatanya beberapa orang mengalami beberapa kendala saat melakukan pembelian tiket event melalui PTE. Berangkat dari isu tersebut, penelitian ini ingin mempelajari faktor-faktor yang memengaruhi seseorang untuk melakukan pembelian tiket event melalui PTE yang nantinya diharapkan dapat memberi wawasan terkait platform tiket event dan memberi masukan untuk praktisi platform tiket event. Untuk meneliti hal ini, penulis menggunakan teori DeLone and McLean IS Success Model dan Event Quality Components. Data dalam penelitian ini dikumpulkan secara kuantitatif melalui kuesioner daring yang diisi oleh 461 responden valid dan kualitatif melalui wawancara sebanyak tiga puluh satu narasumber. Data kuantitatif diolah dengan CB-SEM, sedangkan data kualitatif diolah menggunakan content analysis. Hasil penelitian menunjukan bahwa information quality, service quality, dan service quality berpengaruh terhadap kepuasan pengguna di mana kepuasan pengguna berpengaruh terhadap pembelian tiket event pada PTE. Selain itu, information quality juga berpengaruh terhadap tiga komponen event quality, yaitu ticketing, program content, dan facility di mana ketiganya menggambarkan bahwa kualitas informasi pada PTE memengaruhi kualitas sebuah event. Hasil penelitian ini diharapkan dapat dijadikan referensi bagi praktiksi PTE dalam memberikan kualitas PTE terbaik untuk penggunanya dan juga untuk peneliti selanjutnya dengan konteks serupa.

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The COVID-19 pandemic, which has started to decline, is bringing back various community activities. One of the activities making a comeback is the hosting of events. Due to the impact of the COVID-19 pandemic, there has been a shift in consumer behavior, including how people purchase event tickets. Currently, many event organizers predominantly sell tickets online through Event Ticketing Platforms (ETP). However, some individuals face challenges when buying event tickets through ETP. Starting from this issue, this research aims to study the factors that influence individuals to purchase event tickets through PTE, with the hope of providing insights into event ticket platforms and offering input for practitioners in the event ticket platform industry. To investigate this, the author employs the DeLone and McLean IS Success Model and Event Quality Components theory. Data for this research were collected quantitatively through an online questionnaire filled out by 461 valid respondents and qualitatively through interviews with thirty-one participants. Quantitative data were processed using CB-SEM, while qualitative data were analyzed using content analysis. The research findings indicate that information quality, service quality, and service quality influence user satisfaction, where user satisfaction affects the purchase of event tickets through ETP. Additionally, information quality also influences three event quality components: ticketing, program content, and facilities. These findings suggest that the quality of information on ETP affects the overall quality of an event. This research is expected to serve as a reference for ETP practitioners to provide the best quality for their users. It also offers insights for future researchers in similar contexts."

"Pandemi COVID-19 yang melanda berbagai negara kurang lebih dua tahun, telah memberikan dampak negatif terutama pada sektor kesehatan dan ekonomi. Salah satu upaya yang dapat dilakukan, untuk memulihkan pertumbuhan ekonomi adalah dengan meningkatkan investor di Pasar Modal. Salah satu teknologi yang dapat membantu peningkatan jumlah investor di pasar modal adalah platform investasi pasar modal online. Berdasarkan kondisi tersebut, penelitian ini bertujuan untuk menganalisis dan memberikan rekomendasi terkait faktor-faktor yang dapat memengaruhi niat penggunaan platform investasi pasar modal online dengan menggabungkan teori Technology Acceptance Model (TAM), Theory of Planned Behavior (TPB) dan Unified Theory of Acceptance and Use of Technology (UTAUT). Penelitian ini menggunakan mixed method yaitu menggabungkan metode penelitian kuantitatif dan kualitatif. Data kuantitatif dikumpulkan dengan menyebarkan kuesioner secara online dan berhasil mengumpulkan data sebanyak 1074 yang kemudian diolah dengan menggunakan Covariance Based-Structural Equation Modelling (CB-SEM). Sementara data kualitatif dikumpulkan melalui wawancara dan kemudian dianalisis menggunakan thematic analysis. Berdasarkan hasil analisis terhadap data penelitian, penulis menemukan bahwa attitude, perceived ease of use, perceived behavioral control, subjective norm, dan national pride adalah faktor-faktor yang dapat memengaruhi niat penggunaan platform investasi pasar modal online. Hasil penelitian ini diharapkan dapat membantu seluruh pemangku kepentingan yang terlibat di lingkungan pasar modal untuk dapat mempertimbangkan faktor-faktor tersebut dalam menciptakan lingkungan yang aman dan menarik bagi pertumbuhan dan peningkatan minat investasi pasar modal di Indonesia.

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The COVID-19 pandemic, which has been affecting several countries for almost two years, has had a damaging effect, particularly on the health and economic sectors. Increasing capital market investors is one of the initiatives that can be undertaken to restore economic growth. An online capital market investment platform is one technology that can help increase the number of investors in the capital market. Based on these conditions, the purpose of this study is to analyze and recommend factors that may influence the intention to use online capital market investment platforms by combining the theories of Technology Acceptance Model (TAM), Theory of Planned Behavior (TPB), and Unified Theory of Acceptance and Use (UTAUT). This study uses a mixed method, which combines quantitative and qualitative research methods. Quantitative data was acquired via distributing questionnaires online, and 1074 data were collected and processed using Covariance Based-Structural Equation Modeling (CB-SEM). While qualitative data were collected through interviews and then analyzed using thematic analysis. Based on the analysis of research data, the authors discovered that attitude, perceived ease of use, perceived behavioral control, subjective norms, and national pride are factors that can influence the intention to to use online capital market investment platforms. The findings of this study are aimed to assist all stakeholders involved in the capital market environment in creating a safe and attractive environment for growth and increasing interest in capital market investment in Indonesia."

"ABSTRAKMaskapai penerbangan berbiaya murah atau Low Cost Carriers (LCC) saat ini tengah menjadi primadona ditambah di dengan penetrasi internet dan e-commerce yang terus mengalami perkembangan signifikan, konsumen digital Indonesia pun sangat menikmati belanja online terutama jika menyangkut tentang berpergian travelling. Penelitian ini dilakukan untuk menganalisis sekaliguas membandingkan faktor-faktor apa saja yang memengaruhi intensi penggunaan Website Low Cost Carrier dalam pembelian tiket secara online dengan mengaplikasikan the unified theory of acceptance and use of technology (UTAUT 2) yang menggunakan variabel dasar seperti performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, habit, consumers? innovativeness, trust (information qualiy, perceived security, perceived privacy), dan price value. Penelitian ini menggunakan dua studi kasus yakni Air Asia dan Lion Air Indonesia. Responden merupakan orang-orang yang pernah melakukan pembelian secara online melalui kedua website tersebut dalam kurun waktu 6 (enam) bulan terakhir. Metode pengolahan data menggunakan Structural Equation Modelling (SEM). Hasil dari penelitian menunjukkan bahwa kedua website sama-sama memiliki pengaruh yang signifikan pada variabel performance expectancy, trust (information quality dan perceived security) serta habit untuk website Air Asia dan price saving untuk website Lion Air.

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ABSTRACTLow budget airlines or low cost carriers (LCC) has now become a new sensation plus the significant development of internet penetration & e-commerce, digital consumers in Indonesia are really enjoying to purchase online espescially to purchase travelling things. The aim of this research is to analyzing and also comparing factors which affect the use intention of low cost carrier website on online ticket purchasing by applying the unified theory of acceptance and use of technology (UTAUT 2) which use primary variables such as performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, habit, consumers? innovativeness, trust (information qualiy, perceived security, perceived privacy), and price value.This research use two study cases, Air Asia and Lion Air Indonesia. The respondents are people who had been using Air Asia or/and Lion Air website for purcahsing ticket during the last six months. Structural Equation Modelling (SEM) is used to process the data. The results of this research shows that both Air Asia and Lion Air website has positive effects on performance expectancy, trust (information quality dan perceived security) also habit for Air Asia website only and price saving for Lion Air website only;"

"OTA merupakan agen perjalanan yang menggunakan internet untuk menjalankan bisnisnya sebagai penghubung penyedia produk perjalanan dengan penggunanya, misalnya: menghubungkan penyedia layanan penerbangan dan hotel dengan penggunanya. OTA biasanya dapat memberikan beberapa pilihan dan memberikan harga yang lebih murah daripada kanal lain. Namun ternyata pengguna tidak cukup puas jika OTA hanya memberikan harga yang lebih murah, pengguna membutuhkan beberapa faktor lain. Penulis mengembangkan model kerangka pemikiran untuk membuktikan apakah trust, perceived risk, dan perceived value mempengaruhi purchase intention penerbangan domestik melalui OTA dan membuktikan pengaruh kualitas sistem OTA terhadap trust, perceived risk, dan perceived value. Penulis menggunakan PLS-SEM sebagai metode pengolahan data. Data penelitian dikumpulkan dari 307 responden yang mengisi survei dalam bentuk kuesioner yang disebarkan secara daring dengan alat bantu www.surveymonkey.com. Penulis menemukan bahwa trust dan perceived value merupakan faktor yang mempengaruhi purchase intention dalam OTA dengan trust sebagai faktor yang terpenting. Penulis juga menemukan bahwa perceived risk tidak memiliki pengaruh yang kuat terhadap purchase intention. Selain itu, hasil penelitian juga menunjukkan bahwa OTA quality merupakan antecedent yang membentuk trust, perceived value, namun tidak terbukti mengurangi perceived risk.

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OTA is a travel agent using internet to run its business. OTA acts as an intermediary between travel providers and travellers (e.g. OTA delivers the airline ticket from airline providers or hotel voucher from the hotels to the consumers). Unlike the airline company websites, OTAs has multiple access to airlines system to give more options to their consumers. OTAs offer more price-saving to the consumers due to special agreement with other party. However, consumers need more than price saving, they consider other factors before purchasing a product or service.

We developed a model or theoritical framework to prove whether trust, perceived risk, and perceived value determine purchase intention of domestic flight from OTA, and to prove whether OTA Quality is the antecedent of trust, perceived risk, and perceived value. We used PLS-SEM to analyze the data which gathered from 370 OTA users who filled out the questionnaire. The survey was distributed online using www.surveymonkey.com.

The results indicate that trust and perceived value determine the purchase intention. Trust was found as the main predictor of purchase intention within an OTA. However, there is no significant effect of perceive risk on the purchase intention. Our finding also indicates that OTA quality is the antecedent of trust and perceived value. On the other hand, we found there is no significant relationship with between OTA Quality with perceived risk."

"E-ticketing atau tiket elektronik adalah suatu cara untuk mendokumentasikan aktivitas transaksi pelanggan tanpa harus mengeluarkan dokumen berharga secara fisik atau tiket kertas. M.Tix merupakan sebuah platform resmi dari Cinema XXI yang menyediakan layanan pembelian tiket film di bioskop mereka secara online, baik melalui website maupun aplikasi. Sebagai franchise bioskop terbesar dan terpopuler di Indonesia, Cinema XXI ingin memberikan pelayanan maksimal dengan menyediakan fasilitas untuk memesan tiket secara online. Namun, dari evaluasi singkat yang dilakukan terhadap aplikasi M.Tix, terdapat beberapa kekurangan dari segi usability. Penelitian ini bertujuan untuk memahami permasalahan yang dialami, merancang desain alternatif, dan meningkatkan pengalaman pengguna ketika menggunakan aplikasi M.Tix. Penelitian ini menghasilkan rancangan desain antarmuka alternatif aplikasi M.Tix yang dirancang menggunakan metode user-centered design (UCD). Berdasarkan tahapan pengumpulan data seperti landasan teori, kuesioner, dan wawancara pengguna, dilakukan pengembangan desain antarmuka alternatif terhadap 32 halaman utama aplikasi M.Tix. Selain itu, evaluasi desain antarmuka dan usability juga dilakukan terhadap desain antarmuka as-is dan desain antarmuka alternatif dengan menggunakan usability testing, contextual interview, dan system usability scale (SUS). Penelitian ini menghasilkan rancangan perbaikan desain antarmuka alternatif dalam bentuk clickable prototype dengan success rate 100%, dan rata-rata nilai SUS dengan skor 82,65 yang menunjukkan bahwa desain antarmuka alternatif aplikasi M.Tix memiliki usability yang baik. Penelitian ini ditutup dengan pemberian saran yang dapat digunakan sebagai referensi untuk penelitian di masa depan.

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E-ticketing, or electronic tickets, is a method of documenting customer transaction activities without the need for physical valuable documents or paper tickets. M.Tix is an official platform from Cinema XXI that offers online movie ticket purchasing services for their cinemas, accessible through both their website and application. As the largest and most popular cinema franchise in Indonesia, Cinema XXI aims to provide maximum service by offering facilities for online ticket reservations. However, a brief evaluation of the M.Tix application reveals some usability shortcomings. This research aims to understand the issues experienced, design alternative solutions, and enhance the user experience when using the M.Tix application. The study results in the design of an alternative user interface for the M.Tix application, developed using the user-centered design (UCD) method. Based on data collection stages such as theoretical foundations, questionnaires, and user interviews, alternative interface designs were developed for the 32 main pages of the M.Tix application. Additionally, interface design and usability evaluations were conducted on the as-is interface design and the alternative interface design using usability testing, contextual interviews, and the System Usability Scale (SUS). The research produces a design improvement for the alternative interface in the form of a clickable prototype with a 100% success rate and an average SUS score of 82.65, indicating good usability for the alternative M.Tix application interface. The study concludes with recommendations that can be used as references for future research."

"Perkembangan teknologi sangat pesat dan memberikan kemudahan pada berbagai bidang kehidupan, salah satunya kemudahan dalam melakukan donasi secara online. Saat ini terdapat sebuat metode penggalangan dana dari sejumlah orang untuk sebuah proyek tertentu melalui internet yang dikenal dengan istilah crowdfunding. Salah satu situs crowdfunding yang popular di Indonesia yaitu Kitabisa.com. Namun, saat ini penyaluran dana per bulan melalui Kitabisa.com belum sesuai target. Ternyata hanya 37 dari total campaign yang penggalangan dananya terdanai atau dinyatakan sukses, dengan rincian total penggalangan dana yang mencapai target hanya 6 . Oleh karena itu penelitian ini bertujuan untuk mengetahui faktor-faktor apa saja yang mempengaruhi keinginan donasi online.Analisis data pada penelitian ini menggunakan Varian Based SEM VB-SEM yaitu PLS-SEM dengan alat bantu SmartPLS 3.2.6 terhadap 494 responden yang merupakan pengguna internet. Hasil dari penelitian ini menunjukkan bahwa keinginan untuk melakukan donasi online ditentukan oleh keterikatan emosional pada campaign emotional attachment toward campaign , ketergantungan fungsional pada platform functional dependence on platform , dan kepercayaan pada campaigner trust toward campaigner yang dipengaruhi oleh faktor sosial identifikasi dan faktor-faktor teknologi personalisasi, sistem achievement, dan fitur teknologi internet . Faktor kepercayaan pada campaigner memberikan pengaruh paling signifikan terhadap keinginan melakukan donasi online. Semakin tinggi kepercayaan pengguna pada campaigner maka keinginan melakukan donasi semakin meningkat.

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The development of technology is very rapid and provide convenience to various areas of life, one of which ease to donate online. Currently there is a method of fundraising from a number of people for a particular project over the internet known as crowdfunding. One of the most popular crowdfunding sites in Indonesia is Kitabisa.com. However, the current monthly distribution of funds through Kitabisa.com has not been on target. It turns out that only 37 of the total campaign fund raising is funded or declared successful, with details of total fundraising achieve the target of only 6 . Therefore, this research aims to determine the factors affect the intention to donate online.The data analysis in this research is using Varian Based SEM VB SEM with SmartPLS 3.2.6 toward 494 respondents who are internet users. The results of this research indicate the intention to donate online is determined by emotional attachment toward campaign, functional dependence on platform, and trust toward campaigner, which are influenced by social factors identification and technological factors personalization, achievement system, and internet technology features . Trust to campaigner gives the most significant influence intention to donate online. The higher user 39 s trust to campaigner, then the more intention to donate online."

"[ABSTRAKTujuan dari penelitian ini adalah untuk membuktikan pengaruh penghindaran pajak dan kepemilikan keluarga terhadap biaya utang perusahaan. Penelitian ini menggunakan metode panel dengan jumlah sampel 127 perusahaan yang terdaftar di Bursa Efek Indonesia dalam periode 2010-2013. Variabel kontrol yang digunakan yaitu umur perusahaan, ukuran perusahaan, kualitas auditor, leverage, dummy rasio utang terhadap ekuitas, dan arus kas operasi. Hasil penelitian membuktikan bahwa penghindaran pajak yang diukur dengan proksi abnormal BTD terbukti memiliki pengaruh negatif signifikan terhadap biaya utang. Selain itu, kepemilikan keluarga yang diukur dengan dummy kepemilikan keluarga mayoritas juga terbukti memiliki pengaruh negatif signifikan terhadap biaya utang.

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ABSTRACTThe objective of this study is to examine the effect of tax avoidance and family ownership on corporate cost of debt. This study used panel method with 127 public firm listed in BEI in 2010-2013 as the sample. Control variabel used are firm age, firm size, auditor quality, leverage, and operational cash flow. The empirical results give evidence that tax avoidance, which is measured by abnormal BTD has significant negative effect on cost of debt. Family ownership, which is measured by dummy variable for majority family ownership also has significant negative on cost of debt.;The objective of this study is to examine the effect of tax avoidance and family ownership on corporate cost of debt. This study used panel method with 127 public firm listed in BEI in 2010-2013 as the sample. Control variabel used are firm age, firm size, auditor quality, leverage, and operational cash flow. The empirical results give evidence that tax avoidance, which is measured by abnormal BTD has significant negative effect on cost of debt. Family ownership, which is measured by dummy variable for majority family ownership also has significant negative on cost of debt., The objective of this study is to examine the effect of tax avoidance and family ownership on corporate cost of debt. This study used panel method with 127 public firm listed in BEI in 2010-2013 as the sample. Control variabel used are firm age, firm size, auditor quality, leverage, and operational cash flow. The empirical results give evidence that tax avoidance, which is measured by abnormal BTD has significant negative effect on cost of debt. Family ownership, which is measured by dummy variable for majority family ownership also has significant negative on cost of debt.]"

"Penelitian ini bertujuan untuk melakukan identifikasi terhadap faktor-faktor yang mempengaruhi pelanggan khususnya di wilayah Jakarta dan sekitarnya dalam melakukan keputusan pembelian tiket pesawat secara online di situs AirAsia. Faktor-faktor yang mempengaruhi keputusan pembelian ini dijelaskan oleh beberapa variabel: intelligence, design, choice, cost saving, time saving, dan satisfaction. Penelitian ini merupakan penelitian deskriptif kuantitatif dengan metode Structural Equation Modelling (SEM) menggunakan LISREL 8.7. Penelitian ini dilakukan melalui survey sebanyak 164 responden yang melakukan pembelian tiket pesawat secara online di situs AirAsia. Hasil penelitian ini memperlihatkan bahwa intelligence berpengaruh positif terhadap design, design berpengaruh positif terhadap choice, choice berpengaruh positif terhadap cost saving dan time saving, serta cost saving dan time saving berpengaruh positif terhadap satisfaction dalam keputusan pembelian. Dari hasil tersebut dapat disimpulkan bahwa faktor-faktor yang mempengaruhi keputusan pembelian yaitu intelligence, design, choice, cost saving dan time saving berpengaruh positif terhadap satisfaction.

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The purpose of this study is to identify factors that influencing customer decision on purchasing online tickets especially in Jakarta area. Buying intention is explained with several variables intelligence, design, choice, cost saving, time saving and satisfaction. This research is quantitative descriptive research, which applied Structural Equation Modeling (SEM) with LISREL 8.7. The questionnaire's were distributed to 200 people's AirAsia's customer (164 questionnaire's were tested). The results show that intelligence positively effectndesign, design positively effect choice, choice positively effect cost saving and time saving, cost saving and time saving positively effect satisfaction toward customer decision making. The results indicate the factors that affecting customer decision making (intelligence, design, choice, cost saving, time saving) positively effect satisfaction."

"Tesis ini meganalisa faktor-faktor yang dihipotesiskan dapat mempengaruhi niat konsumen untuk membeli secara online. Ada lima variabel yang dihipotesiskan mempengaruhi niat untuk membeli secara online langsung yaitu Attitude, Product Knowledge, Online Information Search, Perceived Risk, and Trust. Model penelitian ini diambil dari berbagai peneliti seperti jurnal dan juga studi orang. Menggunakan beberapa jurnal seperti, 'Online Purchase Determianants: Is Their Efect Moderated By Direct Experience?' by Broekhuizen and Huizingh 2009; 'The impact of online store environment cues on purchase intention: Trust and perceived risk as a mediator' by Chang and Chen, 2008; ?A Research Modeling to Understand Online Shopping Intention. Australian Journal of Basic & Applied Sciences? by Delafrooz, Paim, Khatibi, 2011; 'Consumer Behavior Research of Factors Influencing Online Purchase Intention' a thesis by Febriyanti, Institut Teknolgi Bandung, 2011. Ada 13 hipotesis yang disimpulkan dari model yang dibangun. Berdasarkan 341 responden konsumer online di wilayah JABODETABEK yang mengetahui secara khusus tentang Bukalapak.com, ditemukan bahwa dari 5 variabel yang dihipotesiskan mempengaruhi niat beli online secara langsung, ditemukan bahwa sebenarnya dalam kenyataan hanya 2 variabel yang secara signifikan mempengaruhi niat untuk membeli secara online. Kedua variabel itu adalah Online Information Search dan Percieved Risk.

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This thesis anlayzes the factors that are hypothesised to affect a consumer's intention to purchase online. There are five variables which are hypothesised to affect intention to purchase online directly which are Attitude, Product Knowledge, Online Information Search, Perceived Risk, and Trust. The model of this research is taken from various researchers such as journals and also past studies of people.

The journals used in some consists of 'Online Purchase Determianants: Is Their Efect Moderated By Direct Experience?' by Broekhuizen and Huizingh 2009; 'The impact of online store environment cues on purchase intention: Trust and perceived risk as a mediator' by Chang and Chen, 2008; 'A Research Modeling to Understand Online Shopping Intention. Australian Journal of Basic & Applied Sciences' by Delafrooz, Paim, Khatibi, 2011; 'Consumer Behavior Research of Factors Influencing Online Purchase Intention' a thesis by Febriyanti, Institut Teknolgi Bandung, 2011.

There are 13 hypotheses concluded from the model constructed. Based on 341 respondents in the JABODETABEK area who are online shoppers and know specifically about Bukalapak.com, it was found that from the 5 variable that are hypothesised to affect online purchase intention directly, it was found that there were actually in reality only 2 variables that significantly affects intention to purchase online. These two variables are online information search and perceived risk."

"Penggunaan internet yang semakin luas dengan munculnya e-commerce telah mengakibatkan perubahan pada pola belanja konsumen. Perubahan pola belanja konsumen saat ini yang banyak menggunakan e-commerce ternyata telah membuka peluang bagi para konsumen untuk melakukan pembelian impulsif secara online. Beberapa peneliti melaporkan  bahwa banyak konsumen online melakukan pembelian impulsif. Namun pembahasan tentang pembelian impulsif online dan berbagai aspeknya yang masih perlu untuk digali, peneliti bermaksud untuk meneliti secara empiris hubungan langsung dan tidak langsung faktor/rangsangan eksternal yaitu rangsangan website, rangsangan pemasaran, dan rangsangan situasional serta hubungan langsung dan efek moderasi religiusitas intrinsik dan ekstrinsik terhadap perilaku pembelian impulsif online muslim di Indonesia saat menggunakan e-commerce Shopee. Penelitian ini didesain menggunakan pendekatan kuantitatif dengan basis data survei. Metode analisis kuantitatif yang digunakan adalah partial least squares structural equation modeling (PLS-SEM). Penggunaan metode PLS-SEM ditujukan untuk menganalisis faktor stimulus eksternal dan religiusitas terhadap kecenderungan pembelian impulsif ketika menggunakan aplikasi belanja online “Shopee” pada muslim Indonesia dengan pendekatan Stimulus-Organism-Response (SOR). Penelitian ini menemukan bahwa  rangsangan pemasaran yaitu atribut harga, religiusitas intrinsik dan religiusitas ekstrinsik mempengaruhi pembelian impulsif online. Pembelian impulsif online muslim di Indonesia saat menggunakan e-commerce Shopee juga dipengaruhi oleh rangsangan website yaitu kualitas dari website dan rangsangan situasional yaitu variasi pilihan barang secara tidak langsung yang dimediasi oleh penjelajahan hedonis. Selain itu juga terdapat efek moderasi dari religiusitas intrinsik yang dapat melemahkan dan religiusitas ekstrinsik yang dapat memperkuat hubungan  penjelajahan hedonis terhadap pembelian impulsif online muslim di Indonesia saat menggunakan e-commerce Shopee.

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The widespread use of the internet with the emergence of e-commerce has resulted in changes in consumer shopping patterns. Changes in consumer shopping patterns today, which use a lot of e-commerce, have opened up opportunities for consumers to make online impulsive buying. Several researchers report that many online consumers make impulse buying. However the discussion about online impulsive buying and its various aspects still need to be explored, the researcher intends to empirically examine the direct and indirect relationships of external factors/stimuli, such as website stimuli, marketing stimuli, and situational stimuli as well as direct relationships and moderating effects of intrinsic and extrinsic religiosity on online impulse buying behavior of Muslims in Indonesia when using Shopee e-commerce. This study was designed using a quantitative approach with a survey database. The quantitative analysis method used is partial least squares structural equation modeling (PLS-SEM). The use of the PLS-SEM method is intended to analyze external stimulus factors and religiosity towards impulse buying tendencies when using the online shopping application "Shopee" for Indonesian Muslims using the Stimulus-Organism-Response (SOR) approach. This study found that marketing stimuli (price attributes), intrinsic religiosity and extrinsic religiosity has a direct effect on online impulsive buying. Muslim online impulsive buying in Indonesia when using Shopee e-commerce are also influenced by website stimuli (quality of the website) and situational stimuli (variety of selection)  indirectly mediated by hedonic browsing. In addition, there is also a moderating effect of intrinsic religiosity which can weaken and extrinsic religiosity which can strengthen the relationship of hedonic browsing of online impulse buying of Muslims in Indonesia when using Shopee e-commerce."