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Purba, Kristo Aji
"Penelitian ini membahas pembentukan loyalitas pengguna sistem layanan mobile banking melalui dukungan kualitas layanan mobile banking dalam menciptakan kepuasan penggunanya. Sistem mobile banking yang dapat digunakan secara efisien, andal, aman, tanggap selama melakukan transaksi online di bank dapat menghasilkan kepuasan dan loyalitas pengguna.
Tujuan penelitian ini untuk menguji pengaruh kualitas layanan terhadap loyalitas melalui kepuasan menggunakan sistem mobile banking. Pengumpulan data dilakukan dengan menyebarkan kuesioner kepada pengguna mobile banking di Jakarta. Data diolah menggunakan teknik the Structural Equation Modelling untuk pengujian hipotesis penelitian. Sebelum dilakukan pengujian the Structural Equation Modelling, terlebih dahulu dilakukan pengujian goodness of fit. Hasil penelitian menunjukkan terdapat pengaruh efisiensi, keandalan, keamanan (privasi), dan ketanggapan (komunikasi) terhadap kepuasan dan loyalitas. Sekanjutnya kepuasan menempatkan pengaruh positif langsung terhadap loyalitas. Saran untuk penelitian mendatang, penelitian selanjutnya harus memasukan variabel brand reputation dan compliant-based-service yang masih jarang diteliti oleh untuk mengukur loyalitas bank.

This study describes building the loyalty of mobile banking users through supporting service quality to create users satisfaction. Mobile banking system that gives efficiency, reliable, secured and responsive in make online transaction at bank can be produced users satisfaction and loyalty.
Purpose of study is to examine the impact of service quality on loyalty through satisfaction of mobile banking users in Jakarta. Datagathering is performed using questionnaire that distributed to mobile banking users in Jakarta. Further data is processed using the Structural Equation Modelling to testing the research hyphotesis. Before is performed testing with the Structural Equation Modelling, it is formed testing to goodness of fit previously. This study founds that efficiency, reliability, security and privacy, responnsiveness and communication have direct and positive impact on satisfaction and loyalty. Further, satisfaction has direct and positive impact on loyalty of mobile banking users.
As recommendation for next research, next study must include bank reputation and compliant-based-service as the variable yang that rarely studied to testing bank loyalty.
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Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
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UI - Tesis Membership  Universitas Indonesia Library
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Ananggadipa Ganeswara
"Penelitian ini bertujuan untuk mengetahui pengaruh dari komponen-komponen kualitas jasa mobile banking pada retensi pelanggan mobile banking melalui kualitas hubungan yang terdiri atas kepuasan, kepercayaan, dan komitmen. Sampel yang digunakan pada penelitian ini terdiri atas pelanggan mobile banking dari generasi milenial di Indonesia. Data pada penelitian ini diolah dengan menggunakan Structural Equation Modelling. Hasil dari penelitian ini menunjukan bahwa komponen kegunaan dan kemudahan penggunaan, keamanan dan privasi, serta enjoyment, memiliki pengaruh terhadap kepuasan yang pada akhirnya akan mempengaruhi kepercayaan dan komitmen sehingga dapat meningkatkan retensi pelanggan.

This study seeks to identify the effects of service quality components of mobile banking towards customer retention, through the mediation of relationship quality which consists of satisfaction, trust, and commitment. The sample of this study consists of mobile banking customers from the millennial generation in Indonesia. The data that was acquired in this study was then processed through Structural Equation Modelling. The result of this study shows how practicality, security and privacy, and enjoyment of mobile banking influences the satisfaction of mobile banking users, which in turn affects the trust and commitment of said users, thereby increasing the level of customer retention."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
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UI - Skripsi Membership  Universitas Indonesia Library
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Lindsay Beanning
"In the current age of globalization, technology and information are one of the most rapidly developing aspects of world life. Technological advances to facilitate customers and companies in many fields, one of which is the banking sector. Some banking transactions that can be done via the internet or online are fund transfers, payment of electricity/water bills and e-commerce, investment and top-up of credit/data packages, etc. Digital banking transactions in Indonesia grew 158% in the last 5 years from January 2018 to April 2023. One of them can be seen in the growth of BNI Mobile Banking users in February 2023 reaching 14.03 million users. This number jumped 25% (YoY) when compared to the same period the previous year of 11.22 million users. E-Service Quality in its interaction with services is the degree to which a service effectively and efficiently facilitates the shopping, purchasing and delivery processes of products and services. The utilitarian dimension in the study includes security/privacy and practicality (which includes usability and ease of use). The hedonistic dimension is more subjective and personalized than the utilitarian dimension and is more related to fun and enjoyment than task completion. This dimension reflects the potential pleasure and emotional value of shopping for and using products. This research uses the PLS-SEM approach. Based on the results of the analysis, this study reveals that there are variables that can optimally improve service quality and customer loyalty for BNI mobile banking in Indonesia.

In the current age of globalization, technology and information are one of the most rapidly developing aspects of world life. Technological advances to facilitate customers and companies in many fields, one of which is the banking sector. Some banking transactions that can be done via the internet or online are fund transfers, payment of electricity/water bills and e-commerce, investment and top-up of credit/data packages, etc.  Digital banking transactions in Indonesia grew 158% in the last 5 years from January 2018 to April 2023. One of them can be seen in the growth of BNI Mobile Banking users in February 2023 reaching 14.03 million users. This number jumped 25% (YoY) when compared to the same period the previous year of 11.22 million users. E-Service Quality in its interaction with services is the degree to which a service effectively and efficiently facilitates the shopping, purchasing and delivery processes of products and services. The utilitarian dimension in the study includes security/privacy and practicality (which includes usability and ease of use). The hedonistic dimension is more subjective and personalized than the utilitarian dimension and is more related to fun and enjoyment than task completion. This dimension reflects the potential pleasure and emotional value of shopping for and using products. This research uses the PLS-SEM approach. Based on the results of the analysis, this study reveals that there are variables that can optimally improve service quality and customer loyalty for BNI mobile banking in Indonesia."
Jakarta: Fakultas Teknik Universitas Indonesia, 2024
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UI - Tesis Membership  Universitas Indonesia Library
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Ahadi Andrian Wibowo
"Mobile banking adalah salah satu teknologi paling menjanjikan yang telah muncul dalam beberapa tahun terakhir dan terbukti memiliki dampak yang cukup besar baik dari sisi perbankan maupun nasabah. Sementara itu, saat ini industri perbankan saling bersaing dalam hal berinvestasi untuk mengembangkan produk mobile banking. Dengan demikian, penelitian ini bertujuan untuk menganalisis tingkat penggunaan yang selanjutnya dapat meningkatkan kepuasan dan memperkuat loyalitas nasabah pengguna mobile banking di Indonesia menggunakan model the Extended Unified Theory of Acceptance and Use of Technology (UTAUT2). Survei ini diikuti oleh 318 responden (pengguna aplikasi mobile banking di Indonesia). Data dianalisis menggunakan SEM berbasis PLS. Hasil penelitian menunjukan bahwa performance expectancy, effort expectancy, dan habit berpengaruh positif dan signifikan terhadap use mobile banking. Selanjutnya, use mobile banking berpengaruh positif dan signifikan terhadap satisfaction dan loyalty, begitu juga satisfaction terhadap loyalty pengguna mobile banking. Kajian ini diharapkan dapat memberikan kontribusi sebagai bahan pertimbangan perumusan kebijakan untuk mengetahui faktor-faktor yang memengaruhi tingkat penggunaan serta memberikan insight bagi industri perbankan dalam hal optimalisasi investasi untuk meningkatkan adopsi mobile banking dari pengguna lama yang selanjutnya dapat memberikan keunggulan kompetitif di pasar.

Mobile banking is one of the most promising technologies that have emerged in recent years and is proving to have quite an impact on both the banking and customer side. Meanwhile, currently the banking industry is competing with each other in terms of investing to develop mobile banking products. Thus, this study aims to analyze the level of usage which can further increase customer satisfaction and strengthen customer loyalty using mobile banking in Indonesia using the Extended Unified Theory of Acceptance and Use of Technology (UTAUT2) model. This survey was attended by 318 respondents (users of mobile banking applications in Indonesia). Data were analyzed using PLS-based SEM. The results of the study show that performance expectancy, effort expectancy, and habit have a positive and significant effect on mobile banking use. Furthermore, the use of mobile banking has a positive and significant effect on satisfaction and loyalty, as well as satisfaction with the loyalty of mobile banking users. This study is expected to contribute to policy formulation considerations to identify factors that influence usage rates and to provide insights for the banking industry in terms of investment optimization to increase mobile banking adoption from existing users, which in turn can provide a competitive advantage in the market.
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Depok: Fakultas Ekonomi dan BIsnis Universitas Indonesia, 2022
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UI - Tesis Membership  Universitas Indonesia Library
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Rumondang, Febriana Uli
"Sekarang ini industri perbankan memanfaatkan teknologi dengan menggunakan layanan mobile banking guna memudahkan nasabahnya dalam bertransaksi. Pemanfaatan tersebut juga dilakukan oleh Bank Tabungan Negara (BTN). Namun berdasarkan data, terdapat penurunan pengguna mobile banking pada bulan Juli sampai September 2020 di BTN Kantor Cabang Jakarta Cawang. Hal ini diasumsikan adanya pengaruh niat keberlanjutan nasabah. Sehingga penelitian ini bertujuan untuk mengidentifikasi pengaruh penerimaan dan kegunaan terhadap niat keberlanjutan melalui kepuasan dan sikap untuk menggunakan mobile banking BTN pada nasabah BTN Kantor Cabang Jakarta Cawang. Penelitian menggunakan pendekatan kuantitatif melalui metode survei berdasarkan convenience sampling. Jumlah responden dalam penelitian ini adalah 107 orang yang didapatkan melalui online questionnaire. Data yang didapatkan diolah menggunakan SPSS dengan teknik analisa jalur. Hasil dari penelitian ini menemukan bahwa penerimaan dan kegunaan berpengaruh terhadap kepuasan, kegunaan juga memiliki pengaruh pada sikap, lalu kepuasan memiliki pengaruh pada sikap, terakhir kegunaan, kepuasan, dan sikap berpengaruh terhadap niat keberlanjutan.

Nowadays the banking industry is utilizing technology making a mobile banking services. This service is also carried out by Bank Tabungan Negara (BTN). However, based on data, there was a decrease in mobile banking users from July to September 2020 at the BTN Jakarta Cawang Branch Office. It is assumed that there is an effect of continuance intention to use mobile banking. Therefore, this study aims to identify the effect of confirmation and perceived usefulness on continuance intention through satisfaction and attitudes to use BTN mobile banking for BTN customers at the Jakarta Cawang Branch Office. This study used a quantitative approach through a survey method based on convenience sampling. The number of respondents in this study were 107 people who were obtained through online questionnaires. The data obtained were processed using SPSS with path analysis technique. The results of this study found that confirmation and perceived usefulness have a significant effect on satisfaction, perceived usefulness also have a significant effect on attitudes, then satisfaction have an effect but not significant on attitudes, lastly perceived usefulness, satisfaction, and attitudes have a significant effect on continuance intention. In addition, attitude and satisfaction are successful mediators for perceived usefulness.
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Depok: Fakultas Ilmu Administrasi Universitas Indonesia, 2021
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UI - Skripsi Membership  Universitas Indonesia Library
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Rizfi Trisna Selfia
"Perkembangan teknologi dan informasi pada era globalisasi saat sekarang ini semakin mengalami kemajuan yang pesat. Hal ini terlihat dilihat dari banyaknya sektor perbankan yang telah berinovasi dengan memunculkan layanan digital yaitu mobile banking. Salah satu bank yang telah mengembangkan layanan tersebut adalah Bank BCA, dengan BCA Mobile sebagai layanan mobile banking. Sehingga diperlukan layanan yang berkualitas bagus dalam memfasilitasi pengguna untuk menggunakan BCA Mobile. Penelitian ini bertujuan untuk menganalisis pengaruh e-service quality terhadap loyalty intention atau niat loyalitas pengguna BCA Mobile. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Teknik pengambilan sampel yang digunakan pada penelitian ini adalah dengan non- probability sampling terhadap populasi. Jumlah responden yang terkumpul pada penelitian ini adalah sebanyak 150 orang responden yang didapatkan melalui kuesioner online. Data yang didapatkan diolah dengan menggunakan software SPSS 26.0 dengan melalui statistik deskriptif dan analisis Regresi Linear Sederhana. Hasil penelitian ini menunjukkan bahwa e- service quality memiliki pengaruh positif terhadap loyalty intention

The development of technology and information in the current era of globalization is currently experiencing rapid progress. That can be seen from the number of banking sectors that have innovated by bringing up digital services, namely mobile banking. One of the banks that has developed this service is Bank BCA, with BCA Mobile as a mobile banking service. Therefore, good quality services are needed to facilitate users to use BCA Mobile. This study aims to analyze the effect of e-service quality on the loyalty intention of BCA Mobile users. This study uses a quantitative approach with a survey method. The sampling technique used in this research is a non-probability sampling of the population. The number of respondents collected in this study was 150 respondents who were obtained through a questionnaire online. The data obtained were processed using SPSS 26.0 software through descriptive statistical analysis and Simple Linear Regression analysis. The results of this study indicate that e-service quality has a positive influence on the loyalty intention of BCA Mobile users in Jabodetabek."
Depok: Fakultas Ilmu Administrasi Universitas Indonesia, 2021
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UI - Skripsi Membership  Universitas Indonesia Library
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"The research aim was to assess the influence of the service quality of mobile banking (m-banking) against customer satisfaction at the greatest banks in Indonesia. Elements of the quality of mobile banking services (m-banking) were speed, security, accuracy, and trust. The population of this study was bank customers from eight of the greatest bank in Indonesia -- Bank Mandiri, Bank BRI, Bank BCA, Bank BNI, Bank CIMB Niaga, Bank Danamon, Bank Permata, and Bank Panin -- who used mobile banking which totaled 19.9 million customers with the size of the sample being 400 respondents. The sampling method used nonprobability sampling by incidental sampling. The results by using a structural equation modeling (SEM) found significant influences between service quality of mobile banking (m-banking) partially and simultaneously to customer satisfaction."
DEREMA 10:2 (2015)
Artikel Jurnal  Universitas Indonesia Library
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Muhammad Rifki Aziz
"Covid 19 membawa perubahan pada kebiasaan masyarakat dalam melakukan transaksi tidak terkecuali pada Bank Syariah Indonesia (BSI). Dengan demikian BSI dituntut untuk bisa melakukan adaptasi dengan perkembangan teknologi agar menjadi daya tarik tersendiri oleh nasabah dalam memenuhi kebutuhan dikala pandemi. Salah satu aspek yang perlu disorot dalam melakukan inovasi pada perkembangan teknologi adalah mobile. Model E-Service Quality yang dikembangkan oleh Blut (2016) digunakan pada penelitian kali ini, bertujuan untuk mengetahui pengaruh variabel dari E-SERVQUAL terhadap kepuasan dan loyalitas nasabah, serta komparasi antara E-SERVQUAL BSI dan Bank Negara Indonesia (BNI). Pada sisi lain, analisis skala prioritas juga digunakan untuk mengetahui dimensi apa saja yang perlu diprioritaskan oleh BSI dalam upaya meningkatkan kualitas layanan elektronik. Responden terdiri dari 214 pengguna BSI dan 240 pengguna BNI. Hasil dari penelitian menggunakan metode analisis PLS-SEM pada pengguna BSI dan BNI menunjukkan bahwa dimensi E-SERVQUAL berpengaruh signifikan terhadap kepuasaan dan loyalitas nasabah. Selain hal tersebut, jika dikomparasikan dengan BNI menggunakan uji Mann Whitney Test, diketahui bahwa BSI kalah secara signifikan pada semua dimensi kecuali the importance of sharia feature. Oleh sebab itu, dimensi-dimensi tersebut perlu ditingkatkan lagi agar dapat menciptakan loyalitas konsumen dan bersaing dengan bank lainnya.

Covid 19 brought changes to people's habits in conducting transactions, including Bank Syariah Indonesia (BSI). Thus, BSI is required to be able to adapt to technological developments so that it becomes a special attraction for customers in meeting needs during the pandemic. One aspect that needs to be highlighted in making innovations in technological developments is mobile. The E-Service Quality model developed by Blut (2016) is used in this study, aiming to determine the effect of the variables from E-SERVQUAL on customer satisfaction and loyalty, as well as the comparison between E-SERVQUAL BSI and Bank Negara Indonesia (BNI). On the other hand, priority scale analysis is also used to find out what dimensions need to be prioritized by BSI in an effort to improve the quality of electronic services. Respondents consisted of 214 BSI users and 240 BNI users. The results of the study using the PLS-SEM analysis method on BSI and BNI users showed that the E-SERVQUAL dimension had a significant effect on customer satisfaction and loyalty. In addition to this, when compared with BNI using the Mann Whitney Test, it is known that BSI loses significantly on all dimensions except the importance of sharia feature. Therefore, these dimensions need to be improved again in order to create consumer loyalty and compete with other banks."
Depok: Fakultas Ekonomi dan BIsnis Universitas Indonesia, 2022
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UI - Skripsi Membership  Universitas Indonesia Library
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Veny Anggraini
"Pertumbuhan pesat transaksi digital di Indonesia mendorong transformasi digital pada perbankan konvensional dan digital. Layanan bank digital sepenuhnya mengandalkan kemudahan akses melalui aplikasi mobile banking. LINE Bank, sebagai bank digital dari Hana Bank, memerlukan alat ukur kepuasan pelanggan yang sesuai dengan karakteristik bank digital tanpa bergantung pada survei di kantor cabang. Penelitian ini mengukur kepuasan pelanggan dengan menganalisis ulasan pengguna di mobile app stores menggunakan analisis sentimen dan faktor kualitas layanan Shankar. Proses ini melibatkan algoritma machine learning, seperti Logistic Regression, Random Forest, dan SVM. Tahapan penelitian meliputi ekstraksi data ulasan, pelabelan sentimen, preprocessing, ekstraksi fitur, klasifikasi model, dan evaluasi performa menggunakan F1-score karena distribusi data yang tidak merata. Dari 7.749 ulasan (96,36% dari Google Play Store dan 3,64% dari Apple App Store), penelitian menemukan bahwa pelanggan puas pada aspek Convenience, tetapi tidak puas pada aspek Navigation, Customer Support, Privacy and Security, dan Efficiency. Algoritma SVM menunjukkan performa terbaik dengan F1-score 0,884 untuk klasifikasi sentimen dan 0,715 untuk kualitas layanan menggunakan 10-Fold Cross Validation. Penelitian ini merekomendasikan SVM sebagai model efektif untuk mengukur kepuasan pelanggan berbasis analisis sentimen dan faktor kualitas layanan mobile banking Shankar. Hasil penelitian ini dapat membantu bank menangani keluhan nasabah, meningkatkan fitur layanan, dan memperbaiki layanan. Penelitian selanjutnya disarankan memperkaya kosa kata untuk tahapan normalisasi, menerapkan multi-lingual preprocessing, dan menganalisis hubungan semantik antar kata.

The rapid growth of digital transactions in Indonesia has driven digital transformation in both conventional and digital banking. Digital banking services rely entirely on easy access through mobile banking applications. LINE Bank, a digital bank by Hana Bank, requires a customer satisfaction measurement tool tailored to the characteristics of digital banking without relying on branch office surveys. This study measures customer satisfaction by analyzing user reviews from mobile app stores using sentiment analysis and Shankar's service quality factors. The process involves machine learning algorithms, such as Logistic Regression, Random Forest, and SVM. The research stages include data extraction of user reviews, sentiment labeling, preprocessing, feature extraction, model classification, and performance evaluation using F1-score due to the imbalance distribution of dataset. From 7,749 reviews (96.36% from Google Play Store and 3.64% from Apple App Store), the study found that customers were satisfied with the Convenience aspect but dissatisfied with Navigation, Customer Support, Privacy and Security, and Efficiency. The SVM algorithm demonstrated the best performance, achieving an F1-score of 0.884 for sentiment classification and 0.715 for service quality classification using 10-Fold Cross Validation. This study recommends SVM as the most effective model for measuring customer satisfaction based on sentiment analysis and mobile banking service quality factors by Shankar. The findings can assist banks in addressing customer complaints, improving features, and enhancing service quality. Future research is suggested to enrich vocabulary for normalization, implement multilingual preprocessing, and analyze semantic relationships between words."
Jakarta: Fakultas Ilmu Komputer Universitas Indonesia, 2025
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UI - Tugas Akhir  Universitas Indonesia Library
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Salsabila Dzikra Dasha
"Kemajuan teknologi menyebabkan aktivitas sehari-hari manusia sulit lepas dari aplikasi pada smartphone. Salah satu aplikasi yang krusial di era ini adalah mobile banking. Saat ini, setiap bank berlomba menciptakan aplikasi mobile banking yang nyaman digunakan oleh nasabah atau penggunanya. Oleh karena itu, kini penelitian mengenai UI/UX menjadi penting bagi perusahaan digital, pengembang aplikasi, ataupun desainer aplikasi. Penelitian eksperimental yang melibatkan 219 partisipan berusia 18–52 tahun ini berupaya untuk memberikan wawasan terkait pengaruh kompleksitas visual pada aplikasi terhadap cognitive load dan persepsi kemudahan pengguna mobile banking. Terdapat tiga hipotesis pada penelitian ini, yaitu (1) terdapat pengaruh positif antara kompleksitas visual pada desain user interface terhadap cognitive load pengguna, (2) terdapat pengaruh negatif antara kompleksitas visual pada desain user interface terhadap persepsi kemudahan pengguna, dan (3) terdapat hubungan negatif antara cognitive load dengan persepsi kemudahan. Partisipan terbagi ke dalam tiga kelompok perlakuan, yaitu tampilan interface simple, standard, dan advance. Berdasarkan analisis statistik, diketahui bahwa tidak terdapat pengaruh kompleksitas visual terhadap cognitive load dan persepsi kemudahan pengguna. Namun, peneliti menemukan bahwa terdapat hubungan negatif antara cognitive load dan persepsi kemudahan.

Technological advancements have made it difficult for human daily activities to break away from smartphone applications. A crucial application in this era is mobile banking. In the current state, every bank is competing with one another to maintain perfection on their mobile banking applications to ensure convenient usage for their customers. Hence, UI/UX research has become a focal point for digital companies, app developers, and designers. An experimental study involving 219 participants aged 18-52 years investigated the effect of interface visual complexity on cognitive load and perceived ease of use of mobile banking application users. The study proposed three hypotheses, which are (1) visual complexity of interface design positively influences the user's cognitive load, (2) visual complexity of interface design negatively influences the user's perceived ease of use, and (3) there is a negative relationship between cognitive load and perceived ease of use. Participants were randomly assigned to one of three groups: simple interface, standard interface, or advanced interface. Statistical analysis revealed no significant effect of visual complexity on either cognitive load or perceived ease of use. However, researchers found a negative relationship between cognitive load and perceived ease of use."
Depok: Fakultas Psikologi Universitas Indonesia, 2024
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UI - Skripsi Membership  Universitas Indonesia Library
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