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"Penelitian ini menganalisis beberapa faktor yang mempengaruhi loyalitas pelanggan ritel farmasi modern; Watsons Indonesia. Studi ini menguji apakah pengalaman di dalam toko, program keanggotaan, dan penggunaan private label berdampak signifikan terhadap loyalitas pelanggan. Ketiga variabel tersebut menjadi penting dalam mempertahankan pelanggan dan menciptakan hubungan pelanggan jangka panjang. Variabel kebiasaan berbelanja ditambahkan dan diusulkan untuk melihat apakah variabel tersebut memoderasi ketiga variabel sebelumnya dalam membentuk loyalitas pelanggan. Data dikumpulkan dari sampel 232 pelanggan Watsons Indonesia dan hubungan antar variabel diuji dengan model persamaan struktural. Temuan menunjukkan bahwa variabel in-store experience dan program membership di Watsons Indonesia tidak terbukti berpengaruh signifikan terhadap loyalitas pelanggan. Selain itu, kebiasaan belanja ditemukan secara tidak signifikan memoderasi in-store experience, private label dan program membership dalam membangun loyalitas pelanggan. Sedangkan di sisi lain, penulis menemukan bahwa penggunaan produk private label berpengaruh signifikan terhadap loyalitas pelanggan.

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This study analyzes several uncommon factors that influence customer loyalty of modern pharmacy retail; Watsons Indonesia. The study tests if in-store experience, membership program, and private-label usage have a significant impact on customer loyalty. The three variables become important to retain customers and create long term customer relationship. Variable spending habit is added and proposed to see if it moderates the three variables towards customer loyalty. Data were collected from a sample of 232 Watsons Indonesia’s customers and the relationship between variables tested with structural equation model. Findings indicate that in-store experience and membership program variables in Watsons Indonesia are not proven to have significant influence toward customer loyalty. Moreover, spending habits was found insignificantly moderates in-store experience, private-label usage and membership program in building customer loyalty. While in the other hand, authors found that private label usage has a significant influence with customer loyalty."

"Skripsi ini membahas pengaruh Equity Drivers, Customer-Based Brand Equity, dan Customer Loyalty di dalam Industri Hypermarket dengan hypermarket Carrefour sebagai objek penelitian. Penelitian ini menggunakan SEM. Hasil penelitian dari setiap dimensi variabel menunjukkan adanya hubungan yang konsisten antara equity drivers, customer-based brand equity, dan customer loyalty. Terdapat pengaruh antara equity drivers, customer-based brand equity, dan customer loyalty dengan jumlah sampel sebanyak 300 responden. Product quality and assortment, Effort expended in keeping customers, Location, Community involvement memiliki pengaruh yang signifikan terhadap Emotional loyalty. Effort expended in keeping customers, Location, Community involvement memiliki pengaruh yang signifikan terhadap Fanaticism. Emotional loyalty dan Fanaticism memiliki pengaruh yang signifikan terhadap Consumer commitment. Selanjutnya Emotional loyalty dan Fanaticism memiliki pengaruh yang signifikan terhadap Patronage.

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This thesis discusses the influence of Equity Drivers, Customer-Based Brand Equity and Customer Loyalty in the hypermarket industry and Carrefour Hypermarket as the research object. This study uses SEM. The results of each dimension of the variables showed a consistent relationship between equity drivers, customer-based brand equity and customer loyalty. There is influence between equity drivers, customer-based brand equity and customer loyalty with a total sample of 300 respondents. Product quality and assortment, Effort expended in keeping customers, Location, Community involvement has a significant impact on Emotional loyalty. Effort expended in keeping customers, Location, Community involvement has a significant effect on Fanaticism. Emotional loyalty and Fanaticism has a significant effect on consumer commitment. Furthermore Emotional loyalty and Fanaticism has a significant effect on Patronage."

"Tujuan penelitian ini adalah untuk mengetahui pengaruh atribut produk terhadap loyalitas pelanggan. Penelitian ini menggunakan pendekatan kuantitatif. Sampel dalam penelitian ini adalah 100 pengguna Samsung Galaxy S Advance di wilayah Jakarta Pusat dengan menggunakan metode non-probability serta teknik purposive sampling. Instrumen penelitian ini menggunakan kuesioner dan dianalisis dengan regression. Hasil penelitian ini menunjukkan bahwa atribut produk memiliki pengaruh terhadap loyalitas pelanggan sebesar 5,5 persen sedangkan 94,5 persen dipengaruhi faktor lain.

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The objective of this research is to know the effect of product attributes toward customer loyalty. This research takes the quantitative approach. The sampels for this research are 100 Samsung Galaxy S Advance users in the area of Central Jakarta using non probability sampling and purposive technique. Instruments used in this research is questionnaire and analyzed with regression The result of this research shows that product attribute has effect toward customer loyalty, as much as 5,5 percent while other factors affect as much as 94,5 percent."

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Penelitian ini bertujun untuk menganalisis hubungan antara brand image Rumah Sehat Untuk Jakarta terhadap loyalitas pasien melalui kepuasan pasien rawat jalan di RSUD Kembangan. Penelitian ini adalah penelitian kuantitatif dengan desain studi cross-sectional. Responden berjumlah 100 orang yang merupakan pasien yang berobat di Poli Spesialis Instalasi Rawat Jalan RSUD Kembangan yang diperoleh dengan metode simple random sampling. Pengumpulan data dengan menggunakan kuesioner yang dilakukan selama bulan Mei 2023. Data yang terkumpul selanjutnya dibuat tabel distribusi frekuensinya dan kemudian dianalisis dengan uji korelasi dan analisis jalur (Path Analysis). Hasil penelitian menunjukkan bahwa brand image berpengaruh signifikan terhadap kepuasan, brand image juga berpengaruh signifikan terhadap loyalitas, dan kepuasan berpengaruh signifikan terhadap loyalitas. Brand Image berpengaruh signifikan dan positif terhadap loyalitas pasien melalui kepuasan pasien. Hasil analisis jalur didapatkan bahwa pengaruh tidak langsung brand image terhadap loyalitas melalui kepuasan pasien lebih besar nilainya dibandingkan pengaruh langsung brang image terhadap loyalitas pasien.

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This study aims to analyze the relationship between the brand image of Rumah Sehat Untuk Jakarta and patient loyalty through patient satisfaction in RSUD Kembangan. This research is a quantitative study with a cross-sectional design. The respondents consisted of 100 patients who received treatment at the Outpatient Specialist Clinic of RSUD Kembangan, selected using simple random sampling method. Data collection was conducted using a questionnaire during May 2023. The collected data were then tabulated in frequency distribution tables and analyzed using correlation tests and path analysis. The results showed that brand image has a significant effect on satisfaction, brand image also has a significant effect on loyalty, and satisfaction has a significant effect on loyalty. Brand Image has a significant and positive effect on patient loyalty through patient satisfaction. The results of path analysis found that the indirect effect of brand image on loyalty through patient satisfaction is greater than the direct effect of brand image on patient loyalty.

 

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"Penelitian ini membahas bagaimana brand loyalty intentions dibentuk dari aktifitas interaksi di dalam brand community pada salah satu produk otomotif, yaitu kendaraan roda empat dengan mengambil studi kasus pengguna mobil BMW yang tergabung di dalam komunitas BMW Car Club of Indonesia (BMWCCI). Dalam penelitian ini, pengolahan data dilakukan dengan menggunakan Structural Equation Modeling dengan program LISREL 8.51. Hasil penelitian ini memperlihatkan bahwa interaksi dan tradisi dan peraturan di dalam brand community memiliki efek yang signifikan dan positif dalam membentuk brand loyalty intentions. Selain itu, variabel moderasi yang ada terbukti mempengaruhi hubungan positif dan negative dari variabel di dalam penelitian. Interpretasi, limitasi, dan implikasi manajerial akan didiskusikan lebih lanjut.

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This research investigates how brand loyalty intentions formed by activities such as interaction in a brand community on one of the automotive product, specifically in four wheeled vehicle. The object of this research is BMW user, who joined brand community called BMW Car Club of Indonesia. In this research, Structural Equation Modeling (SEM) with LISREL 8.51 program has been used to process the data. The result shows that such interaction and brand community tradition and rule has a significant and positive effect to form brand loyalty intentions. Furthermore, among two moderating variables, it is proven to affect the positive and negative relationships in this research. Interpretations, limitations, and managerial implications are discussed further."

"Industri kosmetik dunia sedang mengalami perkembangan pesat, khususnya di Indonesia. Perkembangan tersebut turut menyebabkan merek-merek baru bermunculan di pasar kosmetik. Dalam membangun hubungan dengan pelanggan, merek menjadi salah satu hal yang penting, termasuk dalam industri kosmetik. Penelitian ini ditujukan untuk mengetahui peranan identifikasi pelanggan terhadap merek dalam membangun hubungan dengan merek. Penelitian ini diuji dengan menggunakan Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa faktor kesesuaian nilai, identifikasi pelanggan, affective brand commitment, social compliance brand commitment, dan positive word-of-mouth secara signifikan mempengaruhi hubungan dengan merek. Pembahasan, implikasi manajerial, dan limitasi akan didiskusikan lebih lanjut.

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World cosmetics industry is growing rapidly, especially in Indonesia. These developments contributed to the new brands popping up in the cosmetics market. In building relationships with customers, the brand became one of the important things, including in the cosmetic industry. The particular research is designed to analyze the role of the customers? identification on building brand relationships. This proposed model is tested using Structural Equation Modeling (SEM). The result shows that value congruity, customers? identification, affective brand commitment, social compliance brand commitment, and positive word-of-mouth significantly affect the brand relationship. Interpretations, managerial implications, and limitations are discussed further."

"Skripsi ini meneliti pengaruh brand placement acceptance dan brand recall terhadap preference, loyalty dan intention to purchase pada studi kasus smartphone Samsung Galaxy Note 3 dalam drama Korea “My Love From Another Star”. Responden penelitian ini dibagi menjadi dua kelompok yaitu kelompok pengguna smartphone Samsung dan kelompok pengguna non-Samsung yang masing-masing berdomisili di Jakara, Bogor, Depok, Tangerang, dan Bekasi. Metode yang digunakan untuk mengolah data dalam penelitian ini adalah Multiple Regression. Hasil penelitian membuktikan secara signifikan bahwa bagi kelompok pengguna Samsung, brand placement acceptance dan brand recall berpengaruh pada preference, dan loyalty. Namun bagi kelompok pengguna non- Samsung, brand placement acceptance mampunyai pengaruh terhadap brand recall, tetapi tidak cukup kuat untuk memengaruhi preference dan intention to purchase, sedangkan brand recall memiliki pengaruh terhadap preference dan juga intention to purchase.

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The purpose of this research is to analyse the effect of brand placement acceptance and brand recall on preference, loyalty, and intention to purchase with Samsung Galaxy Note 3 in a Korean drama called “My Love From Another Star” as the study case. Respondents of this study are divided into two groups: Smartphone Samsung User and Non-Samsung User, each of which is resided in Jakarta, Bogor, Depok, Tangerang, and Bekasi. This Study uses Multiple Regression to process the data.

The result of this research shows significantly that on Samsung user, brand placement acceptance and brand recall have impact on preference and loyalty. On the other hand, for non-Samsung user, brand placement acceptance has positive impact on brand recall, but not strong enough to influence the preference and intention to purchase, although brand recall has a positive impact on preference and intention to purchase."

"Penelitian ini bertujuan untuk mengetahui pengaruh kesamaan diri konsumen dengan merek (Brand-self similarity), kekhasan atau keunikan sebuah merek (Brand distictiveneness), gengsi merek (Brand prestige), manfaat sosial merek (Brand Social Benefits), kehangatan merek (Brand Warmth), dan pengalaman yang mengesankan dari merek (Memorable Brand Experiences) terhadap identifikasi diri pengguna smartphone Samsung dengan merek (Consumer Brand Identification) serta untuk mengetahui apakah pengaruh identifikasi pengguna smartphone Samsung dengan merek (Consumer Brand Identification) Samsung pada kesetiaannya terhadap merek ( Brand Loyalty ) dan pengaruh identifikasi pengguna smartphone Samsung dengan merek (Consumer Brand Identification) Samsung pada keinginan pengguna untuk menganjurkan merek Samsung (Brand Advocacy ). Penelitian ini menggunakan desain penelitian deskriptif yang dilakukan satu kali dalam satu periode. Responden penelitian ini berjumlah 225 orang yang menggunakan produk Smartphone Samsung. Model penelitian diuji menggunakan Structural Equation Modelling (SEM).

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The purpose of this paper is three fold: defining the effect of brand-self similarity, brand distinctiveness, brand prestige, brand social benefits, brand warmth, and the memorable of brand experiences toward the consumer brand identification of Samsung smartphone, defining whether consumer brand identification of Samsung smartphone?s users has an effect toward its brand loyalty, and examining the effect of consumer brand identification of Samsung users on brand advocacy. The research uses an exploratory and descriptive design research which conducted in one time period. A survey was sent to 225 respondents that have bought Samsung smartphone. The research model is tested using with Structural Equation Modeling (SEM) technique."

"[Penelitian ini bertujuan untuk menganalisis hubungan antara konsumen wanita dengan produk perawatan rambut merek L?Oréal Paris melalui model Attachment-aversion (AA) Relationships. Analisis hubungan dilakukan melalui pengujian pengaruh antara variabel 3E yaitu Enriching/impoverishing The Self, Enticing/annoying The Self, dan Enabling/disabling The Self terhadap model hubungan AA Relationships dengan metode Structural Equation Modelling (SEM) menggunakan program software LISREL 8.51. Hasil penelitian menunjukkan bahwa 2 dari 3 variabel 3E yaitu Enriching/impoverishing The Self dan Enabling/disabling The Self berpengaruh secara positif terhadap model hubungan AA Relationships. Lebih lanjut lagi, model hubungan AA Relationships juga berpengaruh secara positif terhadap kekuatan motivasional konsumen wanita dengan merek L?Oréal Paris.;This research is aimed to analyze the brand-customer relationships between women customers and hair care products of L?Oréal Paris by using Attachment-aversion (AA) Relationships model. The relationships analysis is done by testing the effect of the 3E?s variables which are Enriching/impoverishing The Self, Enticing/annoying The Self, dan Enabling/disabling The Self towards the AA Relationships model with using the LISREL 8.51 software. The result of this research is that the 3E?s variables have direct positive effect towards the AA Relationships model. Moreover, the the AA Relationships model also have direct positive effect towards motivational strength of women consumers of L?Oréal Paris., This research is aimed to analyze the brand-customer relationships between women customers and hair care products of L’Oréal Paris by using Attachment-aversion (AA) Relationships model. The relationships analysis is done by testing the effect of the 3E’s variables which are Enriching/impoverishing The Self, Enticing/annoying The Self, dan Enabling/disabling The Self towards the AA Relationships model with using the LISREL 8.51 software. The result of this research is that the 3E’s variables have direct positive effect towards the AA Relationships model. Moreover, the the AA Relationships model also have direct positive effect towards motivational strength of women consumers of L’Oréal Paris.]"

"Sampah produk sekali pakai merupakan masalah yang menjadi perhatian dunia saat ini. Tanpa disadari, proses pembentukan sampah sangat erat kaitannya dengan kehidupan sehari-hari individu. Hal ini sangat tidak sesuai dengan peran muslim sebagai khalifah yang bertugas menjaga bumi. Berbagai upaya telah dilakukan oleh pemerintah untuk mengurangi penumpukan sampah produk sekali pakai tersebut. Produk menstruasi ramah lingkungan merupakan salah satu produk inovasi yang muncul demi mengurangi potensi penumpukan pembungan sampah plastik sekali pakai. Dengan menggunakan extended model of theory of planned behavior, penelitian ini akan menganalisis faktor-faktor yang mempengaruhi perilaku intensi pembelian terhadap produk menstruasi ramah lingkungan oleh wanita muslim. Sampel dipilih menggunakan purposive sampling dengan kriteria wanita beragama Islam, berusia 15-49 tahun, berdomisili di Indonesia, pernah mendengar produk menstruasi ramah lingkungan dan pernah menggunakan produk menstruasi ramah lingkungan. Kuesioner disebar secara online dengan jumlah responden terkumpul sebanyak 304 orang. Analisis data menggunakan metode Covariance Based-Structural Equation Modelling (CB-SEM). Hasil penelitian menunjukkan attitude towards the behavior yang dipengaruhi environmental knowledge dan environmental concern mempengaruhi purchase intention pada produk menstruasi ramah lingkungan. sedangkan intrinsic religiosity ditemukan tidak berhasil dalam mempengaruhi purchase intention.

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Single-use plastic is becoming a nation concern these days. Unconsciously, our daily life is closely related to waste production. As Muslim, Allah made us as a khalifah, the protector of the earth, waste production is far expected as Muslim behavior. Governments made many effort to reduce the single-use waste build up. One of the innovation that came up to reduce the use of single-use plastic is a reusable menstrual products. Using the extended model of theory of planned behavior, this research is trying to analyze the factors that affecting muslim woman purchase intention on reusable menstrual product. Sample selected with purposive sampling with criteria of muslim woman, aged 15-49, living in Indonesia and familiar with reusable menstrual product or ever used it. Questionnaire is being distributed online and it has collected 304 respondents. This reseach method is covariance based-structural equation modelling. From this research we found that attitude towards the behavior influenced by environmental knowledge and environmental concern significantly positive affect muslim woman purchase intention on reusable menstrual product. Meanwhile, we couldn’t find intrinsic religiosity effect on muslim woman attitude and purchase intention."