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"Penelitian ini berfokus pada menganalisis strategi komunikasi CSR (Corporate Social Responsibility) yang dilakukan oleh PT. Pertamina dalam meningkatkan engagement kampanye “Pertamina Peduli Cianjur 2022” di media sosial. Perusahaan memiliki kewajiban untuk mengimplementasikan strategi komunikasi CSR sebagai bentuk kepeduliannya terhadap para pemangku kepentingan. Dengan menerapkan strategi komunikasi CSR melalui media sosial secara tidak langsung hal ini juga turut meningkatkan engagement dengan pemangku kepentingan. Sehingga, melalui strategi tersebut dapat membentuk hubungan yang baik dengan para pemangku kepentingan. Dalam hal ini, PT. Pertamina memanfaatkan media sosial yang dimiliki untuk mengimplementasikan komunikasi CSR untuk meningkatkan engagement dengan pemangku kepentingan melalui kampanye “Pertamina Peduli Cianjur 2022”. Analisis dalam penelitian ini menggunakan metode studi literatur dan observasi media sosial. Hasil penelitian ini menunjukkan bahwa PT. Pertamina menggunakan strategi komunikasi CSR pada “Pertamina Peduli Cianjur 2022”. PT. Pertamina juga menggunakan sosial media untuk meningkatkan engagement kampanye “Pertamina Peduli Cianjur 2022”.

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This study focuses on analyzing the CSR (Corporate Social Responsibility) communication strategy carried out by PT. Pertamina is increasing engagement with the "Pertamina Cares Cianjur 2022" campaign on social media. Companies have an obligation to implement a CSR communication strategy as a form of concern for stakeholders. By implementing a CSR communication strategy through social media, this also indirectly increases engagement with stakeholders. So, through this strategy can form a good relationship with stakeholders. In this case, PT. Pertamina utilizes its social media to implement CSR communication to increase engagement with stakeholders through the "Pertamina Cares Cianjur 2022" campaign. The analysis in this study uses the method of literature study and social media observation. The results of this study indicate that PT. Pertamina uses a CSR communication strategy in "Pertamina Cares Cianjur 2022". PT. Pertamina also uses social media to increase engagement with the "Pertamina Cares Cianjur 2022" campaign."

"[Program Corporate Social Responsibility (CSR) di Indonesia saat ini sedang menjaditrend di kalangan perusahaan. Khususnya bagi perusahaan yang memanfaatkan sumberdaya alam sebagai usaha bisnisnya. Kondisi ini dilihat oleh Pertamina sebagai sebuahpeluang untuk menciptakan nilai baru yang lebih baik kepada masyarakat danlingkungan dalam mengatasi dampak negatif dari operasi perusahaan. Berdasarkanpertimbangan tersebut, Pertamina membuat payung tema CSR dengan nama PertaminaSobat Bumi yang mencakup Sobat Bumi Pendidikan, Sobat Bumi Masyarakat, danSobat Bumi Lingkungan. Dalam jurnal ini, penulis ingin menganalisis pelaksanaanprogram CSR sebagai bagian dari strategi komunikasi eksternal PT.Pertamina (Persero).Analisa akan dilakukan melalui media online serta akan dikaitkan dengan konseppanorama CSR strategis dan melalui konsep 3P (Profit,Planet,People).;Corporate Social Responsibility (CSR) program in Indonesia is currently a trend amongcompanies. Especially for the company that uses natural resources as a business. Thiscondition is seen by Pertamina as an opportunity to create a new and better value tosociety and the environment to overcome the negative impact of the company'soperations. Based on the considerations, Pertamina make the umbrella theme of CSRwith Pertamina Sobat Bumi which includes Sobat Bumi Pendidikan, Sobat BumiMasyarakat, dan Sobat Bumi Lingkungan. In this paper, the author would like toanalyze the implementation of CSR programs as part of the external communicationstrategy of PT.Pertamina (Persero). The analysis will be conducted via online media andwill be linked to the concept of panorama CSR strategic and through the concept of 3P(Profit, Planet, People)., Corporate Social Responsibility (CSR) program in Indonesia is currently a trend amongcompanies. Especially for the company that uses natural resources as a business. Thiscondition is seen by Pertamina as an opportunity to create a new and better value tosociety and the environment to overcome the negative impact of the company'soperations. Based on the considerations, Pertamina make the umbrella theme of CSRwith Pertamina Sobat Bumi which includes Sobat Bumi Pendidikan, Sobat BumiMasyarakat, dan Sobat Bumi Lingkungan. In this paper, the author would like toanalyze the implementation of CSR programs as part of the external communicationstrategy of PT.Pertamina (Persero). The analysis will be conducted via online media andwill be linked to the concept of panorama CSR strategic and through the concept of 3P(Profit, Planet, People).]"

"Tesis ini membahas tentang kampanye Media Sosial ?Guess What Happens Next?, yang dilaksanakan oleh Tirajeans. Di dalamnya dijelaskan tentang pentingnya evaluasi dalam strategi komunikasi media sosial dan penjelasan mengenai hal-hal yang termasuk dalam indikator evaluasi media sosial. Dalam penelitian ini, dapat dilihat melalui paradigma Lasswell bahwa di dalam komunikasi pemasaran interaktif terdapat lima komponen yaitu produk, pesan, media, konsumen dan efek yang menggunakan media sosial sebagai saluran dan media baru untuk penyampaian pesannya. Penelitian ini menggunakan pendekatan gabungan yaitu pendekatan kuantitatif yang didukung oleh pendekatan kualitatif. Sejumlah hal yang dapat diambil sebagai kesimpulan dari penelitian ini adalah bahwa perlu adanya evaluasi dalam sebuah kampanye media sosial untuk menilai apakah strategi komunikasi yang digunakan merupakan strategi yang baik dan sesuai dengan tujuan akhir kampanye media sosial tersebut. Indikator indikator yang mendukung bahwa evaluasi tersebut baik dapat dilihat dari tools yang ada untuk menilai media sosial.

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This thesis discusses Social Media campaign ?Guess What Happens Next?, implemented by Tirajeans. It describes the importance of evaluation in social media communication strategy and an explanation of the things included in the evaluation indicators of social media.

In this study, it can be seen through the paradigm of Lasswell that in the interactive marketing communications, there are five components of which is the product, the message, media, consumers and the effects of using new media like social media as a channel for the delivery of the message.

This study used a mixed method approach. It is a quantitative method that is supported by a qualitative method. A number of things can be taken as a conclusion from this study, that is the need for evaluation in a social media campaign to assess whether the communication strategy used is a good strategy and in accordance with the ultimate goal of social media campaigns. Indicators to support that evaluation can be seen from both the existing tools to assess social media."

"Telepon selular dengan layanan SMSnya dimanfaatkan oleh operator telekomunikasi selular sebagai media komunikasi pemasaran, yang disebut SMS broadcast. Pemanfaatan SMS broadcast memerlukan strategi untuk pemasarannya. Penelitian ini mengidentifikasi pemanfaatan SMS broadcast dalam memasarkan produk dan jasa serta mengidentifikasi strategi komunikasi pemasaran yang digunakan oleh divisi Product Prepaid Marketing pada PT. Excelcomindo Pratama, Tbk melalui pendekatan segmentation targeting positioning (STP), push dan pull, dan integrated marketing communication (IMC). Hasil dari penelitian ini dapat disimpulkan bahwa pemanfaatan SMS broadcast sebagai media komunikasi pemasaran langsung pada IMC dapat menggunakan strategi STP dalam mengkomunikasikan pesan yang disampaikan kepada pelanggan dengan menggunakan saluran komunikasi push atau pull.

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The operators has made use of SMS service on the cellular phone as a mean of marketing communication, which is called SMS broadcast. The utilization of SMS broadcast needs a strategy in its marketing. This research is meant to identify the utilization of SMS broadcast in promoting a product and service and identifying the marketing communication strategy used by Product Prepaid Marketing division of PT. Excelcomindo Pratarna, Tbk through the perspective of segmentation targeting positioning, push and pull, and integrated marketing communication. The research concluded that the utilization of SMS broadcast as a mean of marketing communication straight to IMC can utilize STP strategy in communicating the messages delivered to the customers with a communication channels push or pull."

"[Tesis ini menganalisis komunikasi internal pada organisasi perusahaan multinasional dalam konteks manajemen komunikasi yang didasarkan pada faktor penentu dan faktor penghambat komunikasi yang efektif (Lesley, 1991) serta menganalisis strategi komunikasi yang dilakukan organisasi dalam rangka sosialisasi Good Corporate Governance (“GCG”). Studi ini mengangkat kasus perusahaan multinasional yaitu Telin Group, yang mensosiliasikan kebijakan di anak perusahaan dengan dua perbedaan karakteristik. Penelitian ini menggunakan pendekatan kualitatif dengan perolehan data melalui wawancara mendalam, studi dokumen dan kepustakaan. Hasil akhir dari studi ini menunjukkan bahwa komunikasi organisasi internal adalah sangat penting dan jelas dibutuhkan dalam sebuah organisasi untuk mencapai tujuan-tujuan organisasi. Komunikasi internal yang dikelola dan diorganisasikan secara baik dapat membantu organisasi dalam menciptakan iklim komunikasi yang baik dan kondusif;This thesis analyzing internal communication on the multinational corporations to take the socialization Good Corporate Governance (“GCG”) at PT Telekomunikasi Indonesia International group and 2 subsidiary company Telin Malaysia dan Telin Timor Leste. In terms of management of communications based on decisive and a barrier aspect to effective communication presented by Lesley (1991) and also analyzed the communications strategy within the socialization of the GCG. This study took the case to the multinational companies that TELIN Group, where the parent policy socialize the group policy in subsidiaries, studied company profile is divided into companies that are in the countries that already have good rules of corporate governance and in countries that do not have corporate governance rules. This study used a qualitative approach and descriptive analysis. Data were obtained through in-depth interviews , a number of valuable dokunmen , and literature study . At the end result of this study showed that internal organizational communication is very important and clearly needed within an organization to achieve organizational goals . Internal communications are managed and well organized can help organizations to create a climate of good and conductive communication., This thesis analyzing internal communication on the multinational corporations to take the socialization Good Corporate Governance (“GCG”) at PT Telekomunikasi Indonesia International group and 2 subsidiary company Telin Malaysia dan Telin Timor Leste. In terms of management of communications based on decisive and a barrier aspect to effective communication presented by Lesley (1991) and also analyzed the communications strategy within the socialization of the GCG. This study took the case to the multinational companies that TELIN Group, where the parent policy socialize the group policy in subsidiaries, studied company profile is divided into companies that are in the countries that already have good rules of corporate governance and in countries that do not have corporate governance rules. This study used a qualitative approach and descriptive analysis. Data were obtained through in-depth interviews , a number of valuable dokunmen , and literature study . At the end result of this study showed that internal organizational communication is very important and clearly needed within an organization to achieve organizational goals . Internal communications are managed and well organized can help organizations to create a climate of good and conductive communication.]"

"ABSTRAKTulisan ini membahas mengenai langkah-langkah politis yang dilakukan oleh Prabowo Subianto dalam mempersiapkan diri untuk melaju ke pemilihan presiden periode selanjutnya. Strategi-strategi apa yang sebaiknya dilakukan oleh Prabowo dalam persiapan menuju pemilihan. Sehingga nantinya tujuan yang diharapkan dapat tercapai.

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ABSTRACT

This article is about political moves projected by Prabowo Subianto in order to compote on the next presidential election. What strategy should be done by Prabowo in preparation to elections. He is hoping and willing to achieve the goals that has been set."

"[Reformasi birokrasi Pemerintah Indonesia bertujuan untuk memberikanpelayanan yang cepat, transparan dan akuntabel. Tujuan penelitian ini adalah untukmengevaluasi implementasi strategi komunikasi salah satu program reformasi birokrasipemerintah, yaitu penyelenggaraan layanan unggulan pencatatan nikah di lingkunganKementerian Agama. Penelitian ini menggunakan metodologi kualitatif deskriptifdengan pendekatan studi kasus intrinsik, melalui wawancara mendalam denganresponden terpilih dan dokumentasi.Hasil penelitian dan pembahasan dengan lima orang narasumber menunjukkanbahwa strategi komunikasi pada program pelayanan pencatatan nikah di KementerianAgama telah menerapkan kerangka Nine steps of Strategic Public Relations, yaituanalisa situasi, analisa organisasi, analisa publik, tujuan dan sasaran, tindakan danrespon strategi, komunikasi efektif, taktik komunikasi dan implementasi rencanastrategis. Namun demikian terdapat beberapa step yang harus dioptimalisasikan;Bureaucratic Reform of the Indonesian Government aims to provide the betterservice for the public that is fast, transparent and accountable. The aim of this researchis to evaluate the implementation of the communication strategy in one of the currentfeature program, which is the civil registration in the office of Religious Affairs, knownas KUA. This research uses descriptive qualitative methodology with a case studyapproach.The result of this research after having discussed by five expert resources hadconcluded that the communication strategy used in civil registration program in KUAright now is appropriate and effective by using Nine steps of Strategic Public Relationsthat includes situation analysis, organizational analysis, public analysis, goals andobjectives, action and response strategies, effective communication, communicationtactics and implementation of strategic plans. Although there are steps to be optimized, Bureaucratic Reform of the Indonesian Government aims to provide the betterservice for the public that is fast, transparent and accountable. The aim of this researchis to evaluate the implementation of the communication strategy in one of the currentfeature program, which is the civil registration in the office of Religious Affairs, knownas KUA. This research uses descriptive qualitative methodology with a case studyapproach.The result of this research after having discussed by five expert resources hadconcluded that the communication strategy used in civil registration program in KUAright now is appropriate and effective by using Nine steps of Strategic Public Relationsthat includes situation analysis, organizational analysis, public analysis, goals andobjectives, action and response strategies, effective communication, communicationtactics and implementation of strategic plans. Although there are steps to be optimized]"

"ABSTRAKLatar Belakang: Difteri merupakan salah satu penyakit menular dan sering menimbulkan kejadian luar biasa (KLB) di beberapa wilayah. Difteri merupakan penyakit yang sering menyebabkan kematian, karena racun yang dihasilkan oleh bakteri Corynebacterium diphterie. Bakteri membuat toksin apabila bakteri terinfeksi oleh coryne bacteriophage yang mengandung diphterie eksotoksin. Berdasarkan masalah yang terjadi di Kabupaten Cianjur mulai pada tahun 2013 ditemukan penderita difteri sebanyak 6 kasus dan 1 orang meninggal dengan Case Fatality Rate sebesar 17%. Sedangkan pada tahun 2015 ditemukan penderita difteri sebanyak 3 kasus. Kemudian pada tahun 2017 terdapat 15 pasien difteri yang ditangani RSUD Cianjur beberapa diantaranya dirujuk ke Rumah Sakit Hasan Sadikin Bandung karena jumlah penderita meningkat sedangkan ruang isolasi terbatas. Salah satu daerah yang terjadi KLB yaitu tepatnya di wilayah kerja Puskesmas Cijedil. Data vaksinasi yang di dapat di Puskesmas Cijedil yaitu berjumlah 86 bayi laki-laki dan 87 bayi perempuan sehingga jumlahnya 173 bayi laki-laki dan perempuan, sedangkan yang sudah mendapatkn vaksinasi DPT 1 dan HB1 untuk kategori bayi laki laki berjumlah 71 atau 82,6 % dan kategori bayi perempuan berjumlah 84 atau 96,6 % yang sudah mendapatkan imunisasi DPT1 dan HB1. Metode: Penelitian ini mengunakan desain metode kualitatif yang mempelajari tentang peningkatan praktek imunisasi difteri pada ibu balita di Puskesmas Cijedil,Dinas Kesehatan kabupaten cianjur mulai bulan Februari sampai Maret 2019 dan pengumpulan data dilakukan dengan wawancara dengan ibu balita dan petugas kesehatan, kader posyandu. Hasil: hasil penelitian menunjukan bahwa adanya peningkatan praktek imunisasi pada ibu balita di Desa Cijedil tahun 2019. Kesimpulan dan Saran: dari hasil wawancara mendalam menggunakan kuesioner di dapatkan bahwa ibu balita terkait pengerahuan ibu balita tentang imunisasi difteri dan pencegahan difteri menunjukan adanya peningkatan praktek imunisasi difteri. Disarankan kepada petugas Petugas promosi kesehatan Dinas Kesehaan Cianjur agar lebih ditingkatkan lagi kunjungan imunisasi setiap satu bulan sekali agar peserta imunisasi difteri dapat mengerti betul tentang pencegahan penyakit difteri.

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ABSTRACTBackground: Diphtheria is an infectious disease and often results in outbreaks in several regions. Diphtheria is a disease that often causes death, because of poisons produced by the Corynebacterium diphterie bacteria. Bacteria make toxins if bacteria are infected by coryne bacteriophage containing diphtheria exotoxin. Based on the problems that occurred in Cianjur Regency, starting in 2013, there were 6 cases of diphtheria sufferers and 1 person died with a Case Fatality Rate of 17%. Whereas in 2015 there were 3 cases of diphtheria sufferers. Then in 2017 there were 15 diphtheria patients treated by Cianjur General Hospital some of whom were referred to Hasan Sadikin Hospital Bandung because the number of sufferers increased while the isolation room was limited. One area that occurred outbreaks is precisely in the working area of the Cijedil Health Center. Vaccination data obtained at Cijedil Community Health Center amounted to 86 male and 87 female infants so that there were 173 male and female infants, while those who had received DPT 1 and HB1 vaccinations for 71 male or male categories of male infants and the category of female infants was 84 or 96.6% who had received DPT1 and HB1 immunization. Method: This study used a qualitative method design that studied the improvement of diphtheria immunization practices in mothers under five at Cijedil Health Center, cianjur district health office from February to March 2019 and data collection was conducted through interviews with mothers of toddlers and health workers, posyandu cadres.Results:. The results of the study showed that there was an increase in immunization practices for under-five mothers in Cijedil Village in 2019. Conclusions and Suggestions: from the results of in-depth interviews using questionnaires to find that mothers of children under five related to the delivery of mothers and diphtheria prevention showed an increase practice of diphtheria immunization. It is recommended to the Cianjur Health Office Health Officer to increase immunization visits once a month so that diphtheria immunization participants can fully understand the prevention of diphtheria."

"ABSTRAKPenelitian ini dilatarbelakangi oleh eksistensi UU No.5/1999 tentang LaranganPraktek Monopoli dan Persaingan Usaha Tidak Sehat yang telah berlaku efektifselama 12 tahun. Penelitian ini bertujuan untuk mengetahui sejauh manaimplementasi strategi komunikasi yang telah dijalankan oleh Komisi PengawasPersaingan Usaha untuk mengubah perilaku pelaku usaha yang bersaing tidak sehatmenjadi sehat sesuai dengan UU No.5/1999. Metode penelitian yang digunakanadalah survei dengan pendekatan deskriptif kuantitatif dengan pengambilan sampelsecara random. Survei dilakukan terhadap pelaku usaha yang tergabung dalam KamarDagang dan Industri (KADIN) DKI Jakarta. Hasil penelitian menunjukkan bahwaPada dasarnya, implementasi UU No.5/1999 telah memberikan implikasi yang cukupsignifikan terhadap situasi usaha yang terjadi di lapangan, hanya saja ada pemahamanpelaku usaha terhadap konsep-konsep persaingan yang dimuat dalam UU No.5/1999masih sangat terbatas.

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ABSTRACTThis research was motivated by the existence of the Law No.5/1999 about LawConcerning Prohibition of Monopolistic Practices and Unfair Business Competitionwhich was effective for 12 years. This study aims to determine the extent ofimplementation of communication strategies that have been run by the Commissionfor The Supervision of Business Competition Republic of Indonesia (KPPU RI) tochange the behavior of competing businesses unfair to be fair according to the LawNo.5/1999. The method used is descriptive quantitative survey approach with randomsampling. The survey was conducted of businesses who are members of the Chamberof Commerce and Industry (KADIN) of DKI Jakarta. The results showed thatbasically, the implementation of Law No.5/1999 has significant implications for thesituation that occurred in the field of business, it's just no understanding of thebusiness to the concepts of competition contained in the Law No.5/1999 is still verylimited."

"Mostly; monetary policy of Bank Indonesia rise polemic. There are ones that do agree, while others do not...."