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"Pada perkembangannya, kepedulian masyarakat terhadap lingkungan semakin meningkat. Hal ini dapat dilihat dari berbagai macam aspek, termasuk aspek ekonomi. Dalam aspek ekonomi, mulai bermunculan Usaha Mikro, Kecil dan Menengah (UMKM) yang menciptakan dan menjual produk yang mempertimbangkan pelestarian lingkungan. Dengan meningkatnya jumlah UMKM di Indonesia, khususnya Jakarta, hal ini harus diimbangi dengan penyediaan fasilitas ruang publik yang menjadi sarana dan prasarana yang mendukung serta sejalan dengan Green Growth Program yang merupakan program pemerintah dalam mewujudkan Program Ekonomi Hijau. Local Market (LOMA) merupakan salah satu alternatif solusi yang ditawarkan sebagai fasilitas berupa ruang publik yang memiliki fungsi sebagai area komersial pada Kawasan Village Transit di Mangga Besar. Dengan mewadahi fasilitas UMKM yang memiliki produk ramah lingkungan, diharapkan Local Market mampu mewujudkan pertumbuhan ekonomi masyarakat di sekitar Kawasan Village Transit Mangga Besar yang tentunya diimbangi dengan bangunan yang menerapkan Konsep Hijau yang mendukung gerakan pelestarian lingkungan.

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Nowadays, people's concern for the environment is increasing. This can be seen from various aspects, including the economic aspect. In the economic aspect, Small and Medium Enterprises (SME) are starting to emerge that create and sell products that consider environmental conservation. With the increasing number of MSMEs in Indonesia, especially Jakarta, this must be balanced with the provision of public space facilities that are facilities and infrastructure that support and are in line with the Green Growth Program which is a government program in realizing the Green Economy Program. Local Market (LOMA) is an alternative solution offered as a facility in the form of public space that has a function as a commercial area in the Village Transit Area in Mangga Besar. By accommodating SME facilities that have environmentally friendly products, it is hoped that the Local Market will be able to realize the economic growth of the community around the Village Transit Area in Mangga Besar, which of course is balanced with buildings that apply Green Concept that support the environmental conservation movement."

"ABSTRAKThemes of inclusion, empowerment, and participation are recurrent in development discourse and interventions, implying enablement of agency on the part of communities and individuals to inform and influence how policies that affect them are enacted. This article aims to contribute to debates on participation in rural development and environmental conservation, by applying a structure-agency lens to examine experiences of marginal farm households in three distinct systems of resource allocation in Lao PDRs northern uplands-in other words, three institutional or (in)formal structures. These comprise livelihood development and poverty reduction projects, maize contract farming, and a national protected area. Drawing on qualitative data from focus group discussions and household surveys, the article explores the degree to which farmers may shape their engagement with the different systems, and ways in which agency may be enabled or disabled by this engagement. Our findings show that although some development interventions provide consultative channels for expressing needs, these are often within limited options set from afar. The market-based maize system, while in some ways agency-enabling, also entailed narrow choices and heavy dependence on external actors. The direct regulation of the protected area system meanwhile risked separating policy decisions from existing local knowledge. Our analytical approach moves beyond notions of agency commonly focused on decision-making and/or resistance, and instead revisits the structure-agency dichotomy to build a nuanced understanding of peoples lived experiences of interventions. This allows for fresh perspectives on the everyday enablement or disablement of agency, aiming to support policy that is better grounded in local realities."

"This paper reports the local-innovation perspective for the Indonesian mobile cellular market. Under the local perspective, the innovation opportunity appears when it suit characteristics of the country and the behavior nature of its people such concept is built into realization by making an applications of mobile-herbal (m-herbal) services applications. The service is designed by following the proposed framework, starting from scanning the market demand, defining specific applications, defining the actors, exploration of tacit knowledge of the actors, engineering development, implantation innovation and concurrent innovative development. We used the results of previous market survey emphasizing a need of health-related service for Indonesian market. Herbal remedy was chosen as the focal point of health-related service development since it is well-known indigenous method of treatment by using Indonesian natural ingredients. The service is developed to run on the Android-based smartphone, connects to the database called Indonesian HerbalDB. It consists two main features, i.e. query of herbal remedies and self evaluation assessment. Users of the services may search the names of Indonesian traditional plantation, its local names, and the kind of disease which can be cured. Through the features of self evaluation assessment, users are encouraged to give their personal perception of the herbal remedies, and being the recommendation to other users afterward. Finally, our proposed framework signifies the importance of communications channel among the actors in the mobile cellular facilitating mutual interaction between the multiple actors involved in the mobile herbal development."

"Kondisi pasar tradisional saat ini selalu terkesan tidak menarik bagi pembeli. Akan tetapi, pasar tradisional juga memiliki keunggulan yang tidak dimiliki oleh tempat belanja lainnya. Oleh karena itu, perlu adanya transformasi pasar tradisional menjadi pasar modern agar bisa bersaing dengan pusat perbelanjaan lainnya. Transformasi pasar disini terdiri atas perbaikan fasilitas serta penetapan harga sewa yang sesuai dengan kemampuan pedagang. Model pembiayaan transformasi pasar tradisional menjadi pasar modern ini akan melibatkan pemerintah daerah dan masyarakat. Dengan adanya partisipasi pemerintah daerah dan masyrakat dapat mempercepat periode pengembalian investasi.

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Traditional market condition today is not always seem attractive to buyers. However, the traditional market also has the advantages which is not provide by other shopping places. Therefore, traditional market needs a transformation into modern market to compete with other shopping centers. Transformation of the market here consists of redesign facilities and determine leasing price according to the ability of traders. Financial model of the traditional market trasnformation will involve local government and communities. With the participation of local goverment and communities can accelerate the payback period of investement."

"ABSTRAKPenelitian ini bertujuan untuk melakukan investigasi terhadap pengaruh pemilihan selebriti mancanegara sebagai brand ambassador terhadap brand image di market lokal. Demi keamanan dalam persaingan sengit industri, pemasaran suatu brand harus memberikan dampak yang signifikan dan cukup menarik agar konsumen dapat membangun persepsi positif terhadap brand tersebut; salah satu caranya adalah dengan memilih brand ambassador yang mempunyai image yang selaras dengan brand tersebut. Untuk mengevaluasi keefektifan penggunaan selebriti mancanegara dibandingkan selebriti lokal dalam membangun persepsi positif konsumen terhadap brand di market lokal, penulis menggunakan studi kasus perbandingan antara Shopee yang memilih BLACKPINK sebagai regional brand ambassador dan Tokopedia yang memilih selebriti atau influencer lokal sebagai brand ambassador. Studi kualitatif inimenggunakan metode wawancara individual dengan responden yang terbagi berdasarkan pengetahuan mengenai Tokopedia dan Shopee dan masa penggunaan kedua servis tersebut. Penelitian ini membuktikan bahwa efek selebriti mancanegara sebagai brand ambassador kurang signifikan dalam mengubah brand image dibandingkan brand ambassador lokal. Khususnya di Indonesia, brand ambassador lokal lebih diminati karena konsumen terasa lebihterhubung dengan figur yang berlatar belakang sama.ABSTRACTThis study aims to investigate the effect of selecting foreign celebrities as brand ambassadors towards the brand image in a local market. Indonesia is currently becoming saturated with a plethora of businesses, offering similar goods and services. Brands grow reliant on customers for their survival. Maintaining a positive brand image becomes a differentiating factor to establish presence in the minds of customers. Brands should aim to be consumer-centric whichessentially involves portraying a brand image through hiring suitable brand ambassadors whose image is in line with that of the brand. A unique case presents itself when brands start to hire foreign celebrities as brand ambassadors for a local market as shown by Shopee who hires BLACKPINK as their regional brand ambassador. This research will carry out a comparativestudy between two study cases: Shopee with BLACKPINK, and Tokopedia with local celebrities or influencers as their brand ambassadors. The method for this qualitative study is a comparative study using individual interviews to gather insights from respondents which are categorized based on their prior knowledge of both Shopee and Tokopedia and the usage frequency of both services. Results revealed that foreign celebrity ambassadors are less effective in changing brand image in a local market compared to local brand ambassadors. In Indonesia, local brand ambassadors are preferred because customers can relate more to someone of the similar background."

"Penelitian ini bertujuan untuk mengetahui rancangan model pasar tradisional yang dapat memenuhi kriteria kelayakan bagi investor untuk pembangunan pasar dan pedagang itu sendiri. Penelitian ini dimulai dengan perancangan sebuah model pasar tradisional Z di daerah Jakarta Timur secara sederhana, namun tetap memenuhi kebutuhan pengunjung serta memudahkan pedagang dalam pengangkutan material, sehingga pasar tidak hanya rapi, teratur, bersih dan nyaman bagi pengunjung, namun juga memudahkan pedagang. Dengan menganalogikan pasar tradisional sebagai gudang (warehaouse) pada perancangan fasilitas (Facility Planning), prinsip penataannya dilakukan sesuai dengan kaidah similarity, popularity, dan characteristic. Selanjutnya rancangan pasar tradisional ini akan dianalisis kelayakannya bagi pihak-pihak terkait, seperti penyedia dana, pemilik tanah dan pedagang itu sendiri. Dari perancangan bangunan pasar akan diperoleh gambaran mengenai luas lahan dan bentuk bangunan sehingga dapat ditetapkan besarnya biaya investasi bangunan pasar yang akan digunakan dalam perhitungan kelayakan investasi bangunan pasar. Analisis kelayakan (Feasibility Study) model pasar tradisional ini akan dihitung dengan metode pada engineering Economy, yaitu Net Present Value (NPV) Method, Internal Rate of Return (IRR), Benefit/ Cost Ratio, Payback Period (PBP) dan analisa sensitivitas untuk faktor biaya pembangunan, suku bunga pinjaman dan biaya kepemilikan tanah. Untuk analisis kelayakan pedagang nya dihitung dengan Profit and Loss Statement pedagang yang dihitung secara rata-rata harian.

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The purpose of this research is to examine design of traditional market model that fill criteria for the feasibility for investor and the trader. This research began with designing one model of traditional market Z at East Jakarta with simplicity, but still matches for necessity of buyer and facilitates the trader. Using the principle of warehouse (same function between market and warehouse), facility planning of traditional market model is done with similarity, popularity and characteristic principle. Afterwards, this research followed by calculation of financial feasibility study for relevant party, such as investor, land owner and trader. Feasibility calculation is done using engineering economy principle, such as Net Present Value (NPV) Method, Internal Rate of Return (IRR), Benefit/ Cost Ratio, Payback Period (PBP) and analysis sensitivity. For the feasibility analysis of trader, be calculated using Profit and Loss Statement of trader daily."