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"With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses."

"Explains the complexities of return on investment (ROI) and details the benefits of ROI assessment.ROI at Work features examples of ROI application in the government sector along with a variety of other industries, including telecommunications, financial services, technology, and automotive. Analyze real-world case studies and use ROI principles to ensure your programs contribute to the strategic goals of your organization."