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"Social media addiction can be described as a type of Internet addiction, in which individuals are compelled to use social media excessively (Griffiths, 2000; Starcevic, 2013). This research emphasizes more on the younger generation of social media users, which is often characterized by the combination of excessive media use, growing social media dependence as a way to feel better, and the failure to avoid or prevent this behavior, although relationship losses have been suffered, diminished social involvement and a detrimental effect on education. The purpose of this study is to raise awareness and provide knowledge for the readers with possible discoveries from this study regarding social media addiction among the youth generation in Indonesia. The objective of this study is to examine how other research in Indonesia analyze the occurrence of social media addiction within the youth generation of Indonesian society and how other research in Indonesia analyze the impact of social media addiction on the youth generation of Indonesian society. To collect the data, this study will be using qualitative research obtained through a meta-analysis of other researchers' findings, journals, news 5 articles, and research articles. This research found that social media addiction within the youth generation of Indonesian society is categorized in the moderate category with whatsapp being the most commonly used application. Virtual information is the most common component of social media addiction in adolescents (Sarwono, 2011). The impacts of social media addiction includes decreased direct social interaction with friends because when gathering, people feel like their friends play more on their phones than chatting directly, often procrastinating on work, delaying doing school and home assignments, adolescents neglect worship activities, experiencing insomnia or difficulty sleeping, disruption of the subject's eye health, and decreased learning achievement of individuals because while playing the internet people tend to feel lazy to learn, and potentially having resulting in youth activities that are unproductive and can affect their future (Wulandari & Netrawati, 2020).

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Kecanduan media sosial dapat digambarkan sebagai jenis kecanduan internet, di mana individu dipaksa untuk menggunakan media sosial secara berlebihan (Griffiths, 2000; Starcevic, 2013). Penelitian ini lebih menekankan pada generasi muda pengguna media sosial, yang sering ditandai dengan kombinasi penggunaan media yang berlebihan, ketergantungan media sosial yang semakin meningkat sebagai cara untuk merasa lebih baik, dan kegagalan untuk menghindari atau mencegah perilaku ini, meskipun kehilangan hubungan telah telah diderita, berkurangnya keterlibatan sosial dan efek yang merugikan pada pendidikan. Tujuan dari penelitian ini adalah untuk meningkatkan kesadaran dan memberikan pengetahuan bagi para pembaca dengan kemungkinan penemuan dari penelitian ini mengenai kecanduan media sosial di kalangan generasi muda di Indonesia. Penelitian ini bertujuan untuk mengkaji bagaimana penelitian lain di Indonesia menganalisis terjadinya kecanduan media sosial pada generasi muda masyarakat Indonesia dan bagaimana penelitian lain di Indonesia menganalisis dampak kecanduan media sosial pada generasi muda masyarakat Indonesia. Untuk mengumpulkan data, penelitian ini akan menggunakan penelitian kualitatif yang diperoleh melalui meta-analisis temuan peneliti lain, jurnal, artikel berita, dan artikel penelitian. Penelitian ini menemukan bahwa kecanduan media sosial pada generasi muda masyarakat Indonesia termasuk dalam kategori sedang dengan aplikasi whatsapp yang paling banyak digunakan. Informasi virtual merupakan komponen yang paling umum dari kecanduan media sosial pada remaja (Sarwono, 2011). Dampak kecanduan media sosial antara lain berkurangnya interaksi sosial secara langsung dengan teman karena saat berkumpul, orang merasa temannya lebih banyak bermain ponsel daripada mengobrol langsung, sering menunda-nunda pekerjaan, menunda mengerjakan tugas sekolah dan rumah, remaja melalaikan kegiatan ibadah, mengalami insomnia. atau sulit tidur, terganggunya kesehatan mata subjek, dan menurunnya prestasi belajar individu karena saat bermain internet orang cenderung merasa malas untuk belajar, dan berpotensi mengakibatkan aktivitas remaja yang tidak produktif dan dapat mempengaruhi masa depannya (Wulandari & Netrawati, 2020)."

"Penelitian ini mengkaji bagaimana pemaknaan sukses pemuda modern di Indonesia, khususnya Generasi Milenial, diproduksi melalui tren hustle culture di media sosial. Media sosial memiliki peran yang penting dalam memengaruhi aspirasi dan gaya hidup pemuda di era modern. Tren hustle culture dipilih sebagai fokus penelitian karena merepresentasikan pandangan yang kuat mengenai kerja keras, ambisi, dan produktivitas yang sering dipromosikan oleh pemuda-pemuda ini sebagai gaya hidup mereka. Penelitian ini mengumpulkan data melalui konten-konten teks, gambar, maupun multimedia, yang berkenaan dengan hustle culture atau gaya hidup pemuda urban modern di Indonesia di Instagram, Twitter, dan TikTok serta wawancara bersama 6 responden dari Generasi Milenial. Data yang terkumpul dianalisis menggunakan pendekatan Ethnography Content Analysis (ECA) sembari terus berefleksi terhadap berbagai konsep teori mengenai pemuda, kota, media sosial, dan hustle culture. Hasil penelitian menunjukkan bahwa tren ini merepresentasikan citra dan gaya hidup pemuda modern-urban yang modern, produktif, dan inspiratif sebagai gambaran kesuksesan yang diimajinasikan. Dengan begitu, citra yang sukses di media sosial telah menjadi kesuksesan itu sendiri. Penelitian ini menawarkan perspektif baru yang relevan dalam pemetaan pemahaman sukses pemuda Indonesia di era modern, khususnya dengan mempertimbangkan praktik media sosial dalam kehidupan sehari-hari.

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This study examines how the notion of success among modern Indonesian youth, particularly the millennial generation, is constructed through the hustle culture trend on social media. With social media playing a significant role in shaping the aspirations and lifestyles of young individuals, the study centers on the hustle culture trend due to its strong promotion of values such as hard work, ambition, and productivity as integral to their way of life. Data was collected from various platforms including Instagram, Twitter, and TikTok, comprising textual, visual, and multimedia content related to hustle culture and the modern urban youth lifestyle in Indonesia. Additionally, interviews were conducted with six millennial respondents. The collected data is analyzed using the Ethnography Content Analysis (ECA) approach while reflecting on various theoretical concepts regarding youth, urban, social media, and hustle culture. The findings demonstrate that the hustle culture trend constructs an idealized image and lifestyle of modern urban youth, portraying them as modern, productive, and inspirational, thereby equating the social media image of success with actual success. This research provides a fresh perspective on understanding success among Indonesian youth in the modern era, specifically by examining the influence of social media practices in their daily lives."

"[ABSTRAKMakalah ini mengkaji hubungan antara fitur-fitur da konsep sosial media yang memiliki peran penting dalam pembentukan perilaku remaha dewasa pada internet, khususnya pada situs jejaring sosial. Sebagaimana dalam tujuan terbentuknya pada November 2010, Path dikenal sebagai sebuah situs jejaring sosial ekslusif yang memiliki visi dan misi yang mengatasnamakan privasi, dimana hanya pengguna yang telah diterima pertemanannya saja yang dapat mengakses pengikut akun path mereka. Namun demikian, penulis berpikir bahwa nilai privasi dalam Path sebenarnya telah terabaikan selama para penggunanya (yang umumnya adalah remaja dewasa) terbiasa mengimplementasikan dan mengaplikasikan konsep sosial media yang terdapat di dalam lingkungan dan kelompok sosialnya. Jurnal ini bertujuan untuk mengetahui bagaimana pelbagai fitur dan konsep sosial media pada umumnya mengabaikan konsep privasi yang ditawarkan oleh Path. Untuk mengetahui seberapa jauh keterikatan para pengguna remaja dewasa pada akun Path mereka dan apa alasan di balik kegiatan tersebut, jurnal ini menggunakan kombinasi dua metode, yakni metode kualitatif dan kualitatif. Setelah mengetahui beberapa hal dari perumusan masalah di atas, penulis dapat menyimpulkan bahwa tiga fitur Path dan dua tipe pengguna Path dalam kelompok sosialnya saling berperan dalam melemahkan konsep privasi di dalam Path. Oleh karena itu, penulis berargumen bahwa kedua hal tersebut adah faktor utama dari sebuah pemikiran baru bahwa Path bukan lagi menjadi sebuah situs jejaring sosial yang bersifat ekslusif.

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ABSTRACTThis paper examines the relations between the variety of features and the concept of social media as the important roles of shaping youth behavior in the internet, specifically on Social Networking Sites (SNS). As the goal of its establishment on November 2010, Path is known as an exclusive social networking site that has a platform on behalf of seeking privacy that only the accepted-friends can access their friend‟s Path activity. However, I reckon that the privacy value of Path is forgotten as long as gen Y‟ers implement social media concept of their community to the given features on Path. This study aims to examine how the variety of features and the concept of social media violate the privacy concept offered by Path. To see further how deep gen Y‟ers engage on their Path and what the reasons behind their practices are, this study applied the combination of quantitative and qualitative methods. Finally, I can conclude that three features of Path and two types of Path users in this social group interplay to undermine the privacy concept of Path. Thus, I argue that these are main factors of a non-mainstream notion that Path is no longer an exclusive social networking site .;This paper examines the relations between the variety of features and the concept of social media as the important roles of shaping youth behavior in the internet, specifically on Social Networking Sites (SNS). As the goal of its establishment on November 2010, Path is known as an exclusive social networking site that has a platform on behalf of seeking privacy that only the accepted-friends can access their friend‟s Path activity. However, I reckon that the privacy value of Path is forgotten as long as gen Y‟ers implement social media concept of their community to the given features on Path. This study aims to examine how the variety of features and the concept of social media violate the privacy concept offered by Path. To see further how deep gen Y‟ers engage on their Path and what the reasons behind their practices are, this study applied the combination of quantitative and qualitative methods. Finally, I can conclude that three features of Path and two types of Path users in this social group interplay to undermine the privacy concept of Path. Thus, I argue that these are main factors of a non-mainstream notion that Path is no longer an exclusive social networking site .;This paper examines the relations between the variety of features and the concept of social media as the important roles of shaping youth behavior in the internet, specifically on Social Networking Sites (SNS). As the goal of its establishment on November 2010, Path is known as an exclusive social networking site that has a platform on behalf of seeking privacy that only the accepted-friends can access their friend‟s Path activity. However, I reckon that the privacy value of Path is forgotten as long as gen Y‟ers implement social media concept of their community to the given features on Path. This study aims to examine how the variety of features and the concept of social media violate the privacy concept offered by Path. To see further how deep gen Y‟ers engage on their Path and what the reasons behind their practices are, this study applied the combination of quantitative and qualitative methods. Finally, I can conclude that three features of Path and two types of Path users in this social group interplay to undermine the privacy concept of Path. Thus, I argue that these are main factors of a non-mainstream notion that Path is no longer an exclusive social networking site .;This paper examines the relations between the variety of features and the concept of social media as the important roles of shaping youth behavior in the internet, specifically on Social Networking Sites (SNS). As the goal of its establishment on November 2010, Path is known as an exclusive social networking site that has a platform on behalf of seeking privacy that only the accepted-friends can access their friend‟s Path activity. However, I reckon that the privacy value of Path is forgotten as long as gen Y‟ers implement social media concept of their community to the given features on Path. This study aims to examine how the variety of features and the concept of social media violate the privacy concept offered by Path. To see further how deep gen Y‟ers engage on their Path and what the reasons behind their practices are, this study applied the combination of quantitative and qualitative methods. Finally, I can conclude that three features of Path and two types of Path users in this social group interplay to undermine the privacy concept of Path. Thus, I argue that these are main factors of a non-mainstream notion that Path is no longer an exclusive social networking site ., This paper examines the relations between the variety of features and the concept of social media as the important roles of shaping youth behavior in the internet, specifically on Social Networking Sites (SNS). As the goal of its establishment on November 2010, Path is known as an exclusive social networking site that has a platform on behalf of seeking privacy that only the accepted-friends can access their friend‟s Path activity. However, I reckon that the privacy value of Path is forgotten as long as gen Y‟ers implement social media concept of their community to the given features on Path. This study aims to examine how the variety of features and the concept of social media violate the privacy concept offered by Path. To see further how deep gen Y‟ers engage on their Path and what the reasons behind their practices are, this study applied the combination of quantitative and qualitative methods. Finally, I can conclude that three features of Path and two types of Path users in this social group interplay to undermine the privacy concept of Path. Thus, I argue that these are main factors of a non-mainstream notion that Path is no longer an exclusive social networking site .]"

"Remaja merupakan pengguna internet terbesar di masyarakat yang memiliki kerentanan dalam menggunakan media sosial melalui gadget secara berlebihan. Screen time berlebih banyak terjadi kepada remaja di Indonesia. Screen time berlebih dapat menimbulkan berbagai dampak negatif. Dampak negatif tersebut akan menjadi sumber dari penyakit baik fisik maupun mental. Peningkatan koping dengan meningkatkan kemampuan diri melalui menggambar dengan menjadi salah satu alternatif intervensi untuk menjaga remaja mempertahankan kesehatannya. Tujuan penulisan ini adalah untuk memberikan gambaran keefektifan intervensi peningkatan koping dengan menggambar untuk menurunkan penggunaan gadget berlebih pada remaja yakni Anak B yang berusia 14 tahun. Melalui pengkajian keperawatan didapatkan data bahwa Anak B memiliki screen time lebih dari 2 jam sehari baik pada hari sekolah maupun hari libur. Implementasi peningkatan koping dengan menggambar dilakukan selama 2 kali dalam seminggu selama 3 minggu dengan durasi 20-30 menit. Hasil implementasi ini, terjadi peningkatan minat dan perilaku melakukan keterampilan yang diminati ataupun aktivitas fisik. Intervensi peningkatan koping dengan menggambar dapat direkomendasikan menjadi salah satu intervensi keluarga dengan screen time berlebih pada remaja untuk menurunkan penggunaan gadget.

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Teenagers are the largest internet users in society who are vulnerable to excessive use of social media via gadgets. Excessive screen time can have various negative impacts. This negative impact will be a source of both physical and mental illness. Increasing coping by increasing self-efficacy through drawing is an alternative intervention to help teenagers maintain their health. The purpose of this writing is to provide an overview of the effectiveness of an intervention to increase coping by drawing to reduce excessive gadget use in adolescents, namely Child B who is 14 years old. Through nursing assessments, data was obtained that the client had screen time of more than 2 hours a day, both on school days and holidays. Implementation of increased coping by drawing is carried out 2 times a week for 3 weeks with a duration of 20-30 minutes. As a result of this implementation, there was an increase in interest and behavior in carrying out skills of interest or physical activity. The intervention to increase coping by drawing can be recommended as one of the interventions for families with excessive screen time in teenagers to reduce gadget use."

"Perkembangan teknologi yang semakin pesat membuat arus informasi menjadi semakin mudah. Ditambah dengan semakin majunya internet, setiap orang bisa mengakses berbagai informasi bila terhubung dengan jaringan internet. Disusul juga dengan munculnya berbagai situs social media yang mempermudah arus komunikasi antar setiap penggunanya. Situs social media ini pun sudah menjadi hal yang umum pada masyarakat belakangan ini, terutama pada golongan generasi muda yang disebut juga kaum Generation Y. Social media ini sudah menjadi salah satu bagian dari kebutuhan kaum Generation Y, terutama untuk menjadi sarana aktualisasi diri mereka. Belakangan ini banyak bermunculan berbagai macam situs social media baru di internet, salah satunya adalah Ask.fm yang kini menjadi amat populer di kawasan Asia khususnya di Indonesia. Berdasarkan pada hal tersebut, penulis akan menganalisa motivasi dari kaum Generation Y dalam menggunakan social media, khususnya pada Ask.fm. Dimana penulis akan membahas hal-hal yang membuat kaum Generation Y tersebut menyukai Ask.fm dan cara Ask.fm memenuhi kebutuhan konsumsi social media dari mereka.

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The rapid growth of technology makes the flow of information easier. In addition to that, the development of internet can make anyone access it. Nowadays, there are many type of social media that sophisticates the current flow of users communication process. Social media is now a normal thing for society, especially for youth, also called as Generation Y. For Generation Y, social media is now a part of their needs, as a way of their self actualization. Ask.fm is one of the various type of social media you can find on the internet. It is very popular in Asia, especially in Indonesia. Based on that, the author will analyze Generation Y’s motivation in their social media usage, which will be focusing on Ask.fm. The author will analyze the factors that make Ask.fm interesting to Generation Y and how Ask.fm satisfies the needs of Generation Y’s social media consumption."

"Popularitas internet di Indonesia semakin meningkat dan terjadi pergeseran konsumsi konten, dari TV konvensional menjadi internet melalui video on demand. Di Indonesia, penyedia layanan video on demand juga semakin banyak. Hampir semua penyedia layanan menggunakan media sosial untuk mempromosikan layanannya, salah satunya adalah Netflix Indonesia. Pemasaran melalui media sosial lebih fleksibel dan dapat disesuaikan dengan khalayaknya. Media sosial yang masih aktif dan digunakan oleh Netflix Indonesia hingga saat ini adalah Instagram dan Twitter. Makalah ini akan menganalisis mengenai strategi pemasaran media sosial yang digunakan berdasarkan fitur-fiturnya. Metode penelitian yang digunakan adalah kualitatif deskriptif dengan pengambilan data menggunakan desk research melalui akun media sosial Netflix Indonesia. Dari analisis yang dilakukan, ditemukan fitur-fitur yang digunakan dalam strategi pemasaran media sosial Netflix Indonesia, yaitu tone positif, selebriti, humor, promosi konten, dan relevansi kultural. Secara umum, strategi yang digunakan adalah dalam bentuk humor dengan memasukkan budaya lokal."

"Tesis ini ingin menguji pengaruh bauran pemasaran yang dilakukan oleh media performance portal social media terhadap sebuah attitude program social marketing, serta hubungannya dengan source credibility portal tersebut. Program sosial yang dijadikan objek penelitian adalah program Generasi Berencana. Penelitian menggunakan metode Structural Equations Modelling (SEM).Berdasarkan data dari 150 responden maka dapat diketahui bahwa dalam program social marketing, kredibilitas sumber, engagement, dan word of mouth berpengaruh positif terhadap pembentukan prilaku, namun tidak untuk awareness sebuah program. Kemudian didapatkan temuan bahwa sikap berpengaruh terhadap niat perilaku, namun norma subjektif tidak berpengaruh secara positif dalam pembentukan niat perilaku.

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The thesis is to examine the influence of marketing mix by media performance social media portals attitude towards a social marketing program, and its relationship with the source credibility portal. Social programs that made the object of research are the generation of program planning. The Research is using Structural Equations Modeling (SEM).Based on data from 150 respondents it can be seen that in social marketing programs, source credibility, engagement, word of mouth and positive influence on the formation of behavior, but not for an awareness program. Then research obtained findings that attitudes influence behavioral intention, but not subjective norms positively influence the formation of behavioral intentions."

"Selain memberikan banyak manfaat, internet juga memiliki dampak salah satunya pada kesehatan, apabila penggunaannya tidak dikontrol dengan bijak. Di Indonesia, perhatian terhadap intensitas akses internet berlebihan masih kurang, sementara banyak penelitian menemukan gejala kecanduan internet sebagai akibat dari penggunaan internet berlebihan. Tujuan dari penelitian ini adalah mengetahui hubungan faktor predisposisi, faktor pemungkin, dan faktor penguat penggunaan internet pada 100 mahasiswa S1 Reguler di Universitas Indonesia dengan rentang usia 18-25 tahun. Penelitian ini merupakan penelitian kuantitatif dengan teknik pengumpulan data survey menggunakan kuesioner.Hasil penelitian ini adalah tingkat pengeluaran, tingkat pengetahuan, serta pengaruh dari teman sebaya, keluarga, dan fasilitas yang dimiliki berhubungan dengan penggunaan internet responden. Berdasarkan penelitian ini disarankan untuk memberikan informasi mengenai adanya dampak penggunaan internet berlebihan kepada masyarakat luas khususnya remaja dan adanya penelitian lanjutan untuk mengetahui seberapa besar dampak penggunaan internet berlebihan yang telah dirasakan oleh masyarakat pengakses internet di Indonesia.

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In addition to providing many benefits, the Internet also has an impact on one's health, if its use is not controlled wisely. In Indonesia, the attention to the intensity of excessive internet access is still lacking, although many studies have found symptoms of internet addiction as a result of excessive internet use. The purpose of this study was to determine the relationship of predisposing factors, enabling factors, and reinforcing factors internet usage at 100 Regular Bachelor Degree Program students at the University of Indonesia with an age range of 18-25 years old. This research is a quantitative survey data collected with questionnaires.The results of this study is the level of expenditure, the level of knowledge, as well as the influence of peers, family, and owned facilities associated with the use of the Internet respondents. Based on this study are advised to provide information about the impact of excessive Internet use to the general public, especially adolescents and the presence of further research to determine how much impact that excessive internet use has been felt by the community of internet users in Indonesia."

"ABSTRAKKecanduan media sosial adalah kegemaran terhadap penggunaan media sosial sehingga melupakan hal lainnya. Penggunaan media sosial saat ini juga terjadi pada kalangan remaja sehingga sudah menjadi bagian melekat pada kehidupan sehari-hari remaja, termasuk pada siswa remaja di SMA XYZ. Penggunaan media sosial dapat mempengaruhi segi moralitas, apatisme serta nilai akademik dari siswa di SMA XYZ. Penelitian ini bertujuan untuk mengetahui pola hubungan antara tingkat kecanduan media sosial terhadap tingkat moralitas, tingkat apatisme dan nilai akademik. Variabel lain yang diperhitungkan dalam model adalah kelas, gender, status nikah orang tua, uang saku per minggu siswa di SMA XYZ. Dari hasil analisis data yang didapatkan dengan menggunakan metode analisis data Partial Least Square, diketahui bahwa tingkat kecanduan media sosial mempengaruhi nilai akademik serta tingkat apatisme siswa di SMA XYZ, dan tingkat moralitas mempengaruhi nilai akademik siswa di SMA XYZ.

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ABSTRACTSocial media addiction is craze about the use of social media until forget other things. The use of social media today also occurs among teenagers so it has become a part attached in the daily life of teenagers, including teenager students in XYZ high school. The use of social media can affect in terms of morality, apathy and academic score of students in XYZ high school. This study is to determine the pattern of relationship between social media addiction level to morality level, apathy level and academic score. Other variables to consider in model are class, gender, marital status of parents, pocket money per week of students in XYZ high school. From the results obtained by using data analysis method of Partial Least Square, it is known that social media addiction level affect academic score and apathy level of students in XYZ high school, and the morality level affect students rsquo academic score in XYZ high school."

"ABSTRAKPenelitian ini bertujuan untuk mengetahui apakah aktivitas social mediamarketing berpengaruh terhadap loyalty intentions melalui driver customer equity,yaitu value equity; brand equity; dan relationship equity; dalam konteksperbankan yaitu PT. Bank Negara Indonesia (Persero), Tbk. Sampel padapenelitian ini adalah nasabah BNI yang berpengalaman mengunakan social mediaBNI dan yang menggunakan Internet Banking BNI sejumlah 215 responden.Structural Equation Modelling (SEM) dengan software LISREL 8.51 digunakanuntuk mengolah data. Hasil analisis menunjukkan bahwa aktivitas social mediamarketing memiliki pengaruh positif yang signifikan terhadap value equity, brandequity, relationship equity, dan loyalty intentions. Value equity dan brand equityjuga memiliki pengaruh positif yang signifikan terhadap loyalty intentions,sedangkan relationship equity tidak tidak terbukti memiliki pengaruh yang positifyang signifikan terhadap loyalty intentions.

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ABSTRACTThe objective of this research is to study whether social media marketingactivities have significant effects on loyalty intentions through customer equitydrivers, such as value equity; brand equity; and relationship equity; in the contextof banking, which is PT. Bank Negara Indonesia (Persero), Tbk. The respondentsfor this research are customers of BNI who have experienced using social mediaof BNI and BNI Internet Banking BNI in the number of 215 respondents. Thedata was processed through Structural Equation Modeling (SEM) using LISREL8.51. The results show that social media marketing activities have a significantpositive effect on value equity, brand equity, relationship equity, dan loyaltyintentions. Value equity and brand equity also have a significant positive effect onloyalty intentions, while relationship equity is not proven having a significantpositive effect on loyalty intentions."