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"Penelitian ini bertujuan untuk memahami pengaruh motivasi belanja hedonis (gratification seeking, idea shopping, adventure shopping, social shopping, role play, dan value shopping) pada perilaku pembelian kompulsif produk fashion secara online selama pandemi COVID-19.Penelitian kuantitatif ini menggunakan metode purposive sampling dengan jumlah sampel 278 responden. Data diolah dengan menggunakan metode Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa gratification seeking, idea shopping, adventure shopping, dan social shopping berpengaruh positif terhadap perilaku pembelian kompulsif produk fashion secara online selama pandemi COVID-19. Selanjutnya, value shopping memiliki pengaruh negatif terhadap perilaku pembelian kompulsif produk fashion secara online selama pandemi COVID-19. Sedangkan role play tidak memiliki pengaruh yang signifikan terhadap perilaku pembelian kompulsif produk fashion secara online selama pandemi COVID-19.

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This study aims to understand the effect of hedonic shopping motivation (gratification seeking, idea shopping, adventure shopping, social shopping, role play, and value shopping) on the compulsive buying behavior of online fashion products during the COVID-19 pandemic. This quantitative study uses the purposive sampling method with a sample of 278 respondents. The data was processed using the Structural Equation Modeling (SEM) method. The results showed that gratification seeking, idea shopping, adventure shopping, and social shopping had a positive effect on the compulsive buying behavior of online fashion products during the COVID-19 pandemic. Furthermore, value shopping has a negative influence on the compulsive buying behavior of online fashion products during the COVID-19 pandemic. Meanwhile, role play does not have a significant influence on the compulsive buying behavior of online fashion products during the COVID-19 pandemic."

"Penelitian ini bertujuan untuk mengetahui pengaruh hadirnya fitur belanja pada media sosial populer seperti Instagram Shopping dan TikTok Shop di Indonesia selama masa pandemi Covid-19 sebagai alternatif baru social commerce terhadap perilaku belanja impulsif dan kompulsif produk apparel. Dalam penelitian ini, peneliti mengkaji pengaruh media sosial, motivasi hedonis, kondisi berbelanja online selama pandemi Covid-19 serta peran iklim sosial komunitas pengikut social media influencer terhadap perilaku belanja impulsif dan kompulsif. Penelitian dilaksanakan menggunakan metode variance based Partial Least Square - Structural Equation Modelling (PLS-SEM) secara cross-sectional kepada 475 responden untuk menguji keterkaitan variabel Social Media Influence, Social Commerce, EWOM of Social Commerce, Hedonic (Happiness), Hedonic (Fun), Shopping in the Times of Covid-19, dan variabel moderasi Social Climate terhadap variabel dependen Impulsive Buying dan Compulsive Buying. Hasilnya, didapatkan bahwa Hedonic (Happiness) dan Shopping in the Times of Covid-19 memiliki hubungan signifikan positif terhadap perilaku Impulsive dan Compulsive buying. Hedonic (Fun) serta peran moderasi Social Climate berhubungan signifikan positif dengan Impulsive Buying. Sedangkan variabel lainnya tidak memiliki hubungan signifikan yang positif terhadap variabel Impulsive Buying dan Compulsive Buying.

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This study aims to determine the effect of the presence of shopping features on popular social media namely Instagram Shopping and TikTok Shop in Indonesia during the Covid-19 pandemic as a new social commerce alternative which could affecting impulsive and compulsive shopping behavior for apparel products. In this study, the impact of social media, hedonic motivation, shopping in the times of Covid-19, and social climate of social media influencers community are observed towards impulsive and compulsive shopping behavior. The study used variance-based partial least squares structural equational modelling (PLS-SEM) on a cross-sectional study conducted on 475 respondents observing the association of several variables: Social Media Influence, Social Commerce, EWOM of Social Commerce, Hedonic (Happiness), Hedonic (Fun) variables, Shopping in the Times of Covid-19 and Social Climate as a moderating variable towards the Impulsive Buying and Compulsive Buying as the dependent variables. The study result show that Hedonic (Happiness) and Shopping in the Times of Covid-19 had a significant positive relationship to Impulsive and Compulsive buying behavior. Hedonic (Fun) and the moderating role of Social Climate had a significant positive relationship with Impulsive Buying. Whilst the other variables do not have a positive significant relationship to the Impulsive Buying and Compulsive Buying variables."

"Penelitian ini membahas mengenai dampak pandemi Covid-19 terhadap tren belanja online di Rusia. Tujuan penelitian ini adalah untuk mengetahui faktor-faktor yang mempengaruhi masyarakat di Rusia untuk melakukan belanja online selama pandemi Covid-19 dengan teori perilaku konsumtif oleh Sumartono (2002). Metode penelitian yang digunakan adalah metode deskriptif analisis oleh Moh.Nazir (2003) dan penelitian kepustakaan oleh Mestika Zed (2008). Hasil penelitian ini adalah pandemi Covid-19 memberikan perubahan terhadap tren belanja online di Rusia. Pandemi Covid-19 tidak menurunkan minat masyarakat Rusia dalam berbelanja online. Masyarakat Rusia cenderung lebih memilih untuk tetap berbelanja online dengan berbagai alasan yang ditawarkan seperti kemudahan dan kepraktisan dalam bertransaksi, keamanan dan kenyamanan, serta penawaran diskon.

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This research discusses the impact of the Covid-19 pandemic on online shopping trends in Russia. The research aims to determine the factors that influence people in Russia to do online shopping during the Covid-19 pandemic with the theory of consumptive behavior by Sumartono (2002). The research method used is descriptive analysis method by Moh.Nazir (2003) and literature research by Mestika Zed (2008). The result of this research are pandemi provides changes to online shopping trends in Russia. Pandemi Covid-19 does not reduced Russian people's interest in online shopping. Russian people tend to prefer to continue shopping online for various reasons, such as convenience and practicality in transactions, security and convenience, and discount offers."

"Penelitian ini membahas tentang pengaruh motivasi pengguna media sosial terhadap perilaku word of mouth intention pada fashion online shopping. Penelitian ini adalah penelitian kuantitatif dengan desain deskriptif. Hasil penelitian disimpulkan bahwa faktor convenience, information availability, dan customized advertisements mempengaruhi secara signifikan positif terhadap motivasi utilitarian; kemudian ditemukan bahwa faktor adventure mempengaruhi secara signifikan positif terhadap motivasi hedonis; kedua motivasi yaitu motivasi utilitarian dan hedonis ditemukan mempengaruhi secara signifikan positif terhadap faktor social media product browsing; terakhir social media product browsing ditemukan mempengaruhi secara signifikan positif terhadap word of mouth intention.

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The focus of this study is to discover effects of social media user's motivation toward word of mouth intention of fashion online shopping. This research is quantitative and descriptive. The result of this research are; convenience information availability, and customized advertisements is significantly positive affecting utilitarian motivation; adventure is significantly positive affecting hedonic motivation; social media product browsing are confirmed significantly positive affected both by utilitarian motivation and hedonic motivation; last, it is confirmed social media product browsing is significantly positive affecting word of mouth intention."

"Coronavirus 2 atau SARS-Cov-2 yang sampai saat ini masih berkembang pesat memberikan dampak kepada masyarakat termasuk ibu hamil. Pembatasan sosial skala besar yang diterapkan Pemerintah Indonesia sebagai dampak adanya pandemi COVID-19 menyebabkan beberapa tantangan kepada ibu hamil yang salah satunya kecemasan. Periode prenatal yang disertai dengan kecemasan dapat memengaruhi hubungan perlekatan antara ibu dan janin yang dapat bermanifestasi dalam bentuk emosi dan perilaku. Masa pandemi COVID-19 ini tampaknya juga telah mengubah cara interaksi masyarakat dunia dari tatap muka ke bentuk online. Prenatal yoga merupakan intervensi non-farmakologi yang bermanfaat dalam meningkatkan kesehatan fisik dan psikologis selama periode prenatal. Prenatal yoga menjadi strategi yang cocok bagi ibu hamil untuk meningkatkan kesehatan selama pandemi COVID-19 yang dilakukan dalam bentuk kelas online. Desain penelitian dilakukan dengan pendekatan quasi-experiments (eksperimen semu) yang terbagi menjadi kelompok intervensi sebanyak 56 responden dan kelompok kontrol sebanyak 56 responden. Kelompok intervensi diberikan prenatal yoga online selama 4 sesi dan kelompok kontrol diberikan senam hamil selama 3 sesi. Instrument penelitian ini adalah peneliti itu sendiri sebagai guru prenatal yoga, PRAQ-R2 (pregnancy-related anxiety questionnaire-revised 2) dan MFAS (maternal-fetal attachment). Hasil penelitian ini menunjukkan MD (95%CI) = 0.256; 0.637 dan p value = 0.000 yang secara statistik ada perbedaan yang signifikan pada pregnancy anxiety sebelum dan sesudah diberikan prenatal yoga online pada kelompok intervensi. Pada kelompok kontrol didapatkan hasil MD (95%CI) = 0.629 dan p value = 0.532 yang secara statistik tidak ada perbedaan pregnancy anxiety sebelum dan sesudah diberikan senam hamil. Selanjutnya, untuk maternal-fetal attachment didapatkan hasil MD (95%CI) = -0.448; -0.195 dan p value = 0.000 yang secara statistik ada perbedaan yang signifikan sebelum dan sesudah diberikan prenatal yoga online pada kelompok intervensi. Pada kelompok kontrol didapatkan MD (95%CI) = -0.525; -0.261 dan p value = 0.000 yang secara statistik ada perbedaan yang signifikan sebelum dan sesudah diberikan senam hamil pada kelompok kontrol. Prenatal yoga online merupakan bagian dari terapi komplementer yang juga merupakan bagian salah satu intervensi pendekatan non-farmakologi di dalam asuhan keperawatan yang dapat diterapkan oleh perawat maternitas klinis

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Coronavirus 2 or SARS-Cov-2, which is still growing rapidly and has an impact on society, including pregnant women. The large-scale social restrictions imposed by the Indonesian government as a result of the COVID-19 pandemic have caused several challenges for pregnant women, one of which is anxiety. The prenatal period with anxiety may affect the attachment relationship between mother and fetus which may manifest in the form of emotions and behavior. The COVID-19 pandemic has changed the way the world community interacts from face-to-face to online. Prenatal yoga is a non-pharmacological intervention that is beneficial in improving physical and psychological health during the pregnancy period. Prenatal yoga is a suitable strategy for pregnant women to improve health during the COVID-19 pandemic which can be done in the form of online classes. The research design was carried out using a quasi-experiments approach, which was divided into an intervention group of 56 respondents and a control group of 56 respondents. The group was given online prenatal yoga intervention for 4 sessions and the control group was given pregnancy exercise for 3 sessions. The research instrument is the researcher himself as a prenatal yoga teacher, PRAQ-R2 (pregnancy-related anxiety question-revised 2) and MFAS (maternal-fetal attachment). The results of this study showed MD (95%CI) = 0.256; 0.637 and p value = 0.000 which is statistically significant difference in pregnancy anxiety before and after being given prenatal yoga online in the intervention group. In the control group, the results of MD (95% CI) = 0.629 and p value = 0.532 statistically there was no difference in pregnancy anxiety before and after being given pregnancy exercise. Furthermore, for maternal-fetal attachment the results obtained MD (95%CI) = -0.448; -0.195 and p value = 0.000 which statistically significant difference before and after being given prenatal yoga online in the intervention group. In the control group, MD (95%CI) = -0.525; -0.261 and p value = 0.000 which is statistically significant difference before and after being given pregnancy exercise in the control group. Online prenatal yoga is part of complementary therapy which is also part of a non-pharmacological approach in nursing care that may be applied by clinical maternity nurses."

"Penelitian ini berangkat konsep consumer behavior dan perkembangannya menjadi online consumer behavior karena kemunculan ecommerce. Pada penelitian ini, peneliti mencari faktor yang mempengaruhi perilaku pembelian online untuk prouk fashion di Indonesia dengan menggunakan theory of planned behavior. Penelitian ini menggunakan online survey untuk mengumpulkan data dan menggunakan metode analisis Partial-least Square. Dari hasil analisis data penelitian, peneliti menemukan bahwa behavioral intention memiliki pengaruh positif yang signifikan terhadap actual behavior dan attitude memiliki pengaruh yang positif dan signifikan terhadap behavioral intention. Sehinga dapat ditarik kesimpulan bahwa tingginya online purchase intention memengaruhi online purchase dan sikap (attitude) konsumen terhadap online purchase yang semakin positif memengaruhi tingginya online purchase intention

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This study arises from the concept of consumer behavior and its development from offline to online because of the emergence of e-commerce. This study seek to discover the determinant factors on online purchasing behavior for fashion products in Indonesia by applying the Theory of Planned Behavior. In collecting the data for the study, researcher used the technique of online survey and in analyzing it, researcher used Partial-Least Squares method. The result of the data analysis shows that behavioral intention positively and significantly influence the actual behavior, and attitude positively and significantly influence the behavioral intention. Thus, this study concludes that the stronger the online purchase intention is, the more likely the consumer to execute the behavior. And the more positive the consumer’s attitude toward online purchase is, the higher the online purchase intention will be."

"Skripsi ini membahas kecanduan belanja online pada Anak Muda Jakarta Selatan dalam konteks market as culture dan perpetual opportunism selama pandemi Covid-19. Pandemi telah menciptakan kondisi terbatas yang akhirnya membawa perubahan perilaku pada masyarakat. Kegiatan perekonomian mengalami penyesuaian dengan meningkatnya penjualan online. Penelitian ini menggunakan metode kualitatif dengan partisipan observasi dan wawancara. Hasil penelitian ini menunjukkan selama pandemi Covid-19 pecandu belanja online mengalami pengalaman kecanduan yang berbeda-beda dan berkaitan dengan faktor pasar yang menguat dalam pesatnya penetrasi internet yang berbentuk aplikasi belanja dan kehadiran kesempatan dalam bentuk waktu. Kecanduan belanja online yang dialami menghadirkan dampak psikologis dan materil.

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This thesis discusses online shopping addiction among young people in South Jakarta in the context of market as culture and perpetual opportunism during the Covid-19 pandemic. The pandemic has created limited conditions that ultimately bring changes in behavior in society. Economic activity has adjusted to the increase in online sales. This study uses qualitative methods with participant observation and interviews. The results of this study indicate that during the Covid-19 pandemic online shopping addicts experienced different addiction experiences and were related to market factors that strengthened in the rapid internet penetration in the form of shopping applications and the presence of opportunities in the form of time. The online shopping addiction experienced has psychological and material impacts."

"Hari Belanja Online Nasional (Harbolnas) sebagai festival belanja online terbesar yang paling banyak diminati oleh konsumen di Indonesia menjadi salah satu strategi yang dilakukan pemasar untuk meningkatkan gross merchandise value (GMV). Dengan menginduksi nilai belanja utilitarian dan hedonis ke konsumen ketika Harbolnas maka dapat menciptakan niat konsumen untuk melakukan pembelian impulsif. Penelitian ini dilakukan untuk mengetahui faktor-faktor yang mempengaruhi utilitarian browsing dan hedonic browsing dan pengaruhnya terhadap niat untuk melakukan pembelian impulsif dalam menggunakan aplikasi belanja online. Penelitian ini menggunakan kerangka S-O-R dengan variabel interpersonal influence, visual appeal, dan portability sebagai stimulus, utilitarian browsing dan hedonic browsing sebagai organisme, dan urge to buy impulsively sebagai respons. Desain penelitian yang digunakan yaitu konklusif deskriptif dengan metode single cross sectional. Survei dilakukan kepada 737 responden warga negara Indonesia yang mengetahui Harbolnas Shopee 12.12, memiliki teman yang menggunakan aplikasi Shopee, dalam waktu 1 minggu terakhir telah membuka aplikasi Shopee, serta pernah melakukan pencarian dan pembelian produk melalui aplikasi Shopee ketika Shopee 12.12 Day. Survei dilakukan secara online dengan metode judgmental sampling yang kemudian diolah dengan menggunakan teknik Partial Least Squares Structural Equation Modelling PLS SEM. Hasil yang diperoleh adalah interpersonal influence, visual appeal, dan portability memiliki pengaruh terhadap utilitarian browsing dan hedonic browsing; serta utilitarian browsing dan hedonic browsing memiliki pengaruh terhadap urge to buy impulsively. Implikasi manajerial serta saran untuk penelitian di masa mendatang dibahas lebih lanjut pada penelitian ini.

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National Online Shopping Day (Harbolnas) as the largest and most demanded online shopping festival in Indonesia, is one of the strategies undertaken by marketers to increase their gross merchandise value (GMV). By inducing the utilitarian value and hedonic value to consumers during Harbolnas, it is hoped to create consumer intentions to make impulsive purchases. Study was conducted to analyze the factors that affect utilitarian browsing and hedonic browsing towards urge to buy impulsively using online shopping applications. This study uses the S-O-R framework with interpersonal influence, visual appeal, and portability as stimulus; utilitarian browsing and hedonic browsing as organisms; and urge to buy impulsively in response. The research design used is descriptive-conclusive with single cross sectional method. Survey was conducted on 737 respondents of Indonesian citizens who knew Harbolnas Shopee 12.12, had friends who used the Shopee App, within the past week had opened the Shopee App, and had searched and purchased products through the Shopee App when Shopee 12.12 Day. The survey was conducted online with judgmental sampling method which was then processed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique. The results obtained are interpersonal influence, visual appeal, and portability positively influences utilitarian browsing and hedonic browsing; utilitarian browsing and hedonic browsing positively influences consumers urge to buy impulsively. Managerial implications and suggestions for future research are discussed further in this study."

"Pandemi Covid-19 mendorong perubahan perilaku konsumen semakin cepat. Banyak konsumen melakukan belanja secara online dibandingkan belanja offline. Salahsatu kategori belanja online yang mengalami peningkatan selama pandemi Covid-19 adalah belanja bahan makanan. Salah satu bahan makanan yang menjadi pilihan konsumen adalah produk segar (buah, sayur, daging, frozen food). Penelitian ini mengintegrasikan peran pengalaman online pasca pembelian yang dimiliki konsumen (post-purchase online customer experience) dengan menganalisis persepsi yang dimiliki konsumen untuk mengintensifikasi pembelian kembali yang dimiliki konsumen. Penelitian ini bertujuan untuk mengetahui niat pembelian ulang yang dipengaruhi oleh post-purchase online customer experience, customer satisfaction dan trust yang dimiliki pelanggan terhadap e-commerce. Pengambilan data dilakukan dengan menyebar kuesioner secara online untuk menjangkau konsumen produk segar di Indonesia. SEM-PLS digunakan untuk menguji dan menganalisis model penelitian dengan sepuluh hipotesis dan 605 responden. Penelitian ini menunjukkan bahwa lima dimensi post-purchase online customer experience yaitu “delivery”, “product in hand”, “packaging”, “customer support”, dan “return and exchange” berpengaruh secara positif dan signifikan terhadap customer satisfaction sedangkan “benefits” tidak berpengaruh. Customer satisfaction berpengaruh secara positif dan signifikan terhadap trust, begitu juga trust terhadap repurchase intention. Trust juga memiliki peran memediasi secara parsial customer satisfaction dengan repurchase intention. Hasil penelitian ini menunjukkan bahwa e-commerce perlu memperhatikan aspek post-purchase online customer experience untuk dapat mempertahankan pelanggan yang dimiliki.

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Covid-19 has shifted Indonesia consumer’s shopping behavior, it shifted from offline shopping to online shopping. One of the online shopping categories that has increased during Covid-19 pandemi is grocery shopping. This study integrates the role of post purchase online customer experience by analyzing consumer perception to intensify their repurchase. This study aims to investigate how repurchase intention influenced by post purchase online customer experience, customer satisfaction and trust on e-commerce. An online survey was conducted in Indonesia to capture fresh food online shopper as participants. SEM PLS was utilized to test research model with ten hypothesis and analyzed data collected from 605 respondents. This study shows that five post-purchase OCE dimensions “delivery”, “product in hand”, “packaging”, “return and exchange”, and customer support significantly drive customers’ satisfaction. “Benefits” is not influential. Customer satisfaction found as significant contributor to trust. Trust revealed has significant impact to repurchase intention. Additionally, customer satisfaction partially mediated by trust to repurchase intention. The result of this study suggest that seller in e-commerce need to consider delivery, product in hand, packaging, ease of return and exchange, and responsive customer support to retain their customer."

"Kegiatan belanja online sudah menjadi tren belakangan ini. Pandemi Covid-19 yang membatasi kegiatan di luar rumah menjadikan belanja online sebagai alternatif untuk belanja. Kemudahan belanja online memberikan manfaat bagi penggunanya. Namun, jika konsumen memiliki online buying habits yang tidak terencana akan berdampak pada masalah ekonomi, menyebabkan gaya hidup konsumtif dan materialistis, serta menimbulkan sifat individualis. Penelitian ini bertujuan untuk mengetahui variabel-variabel yang menjelaskan online buying habits selama pandemi Covid-19 dan mencari profil mahasiswa dengan online buying habits yang tidak terencana. Variabel yang diduga berhubungan dengan online buying habits adalah kecemasan sosial, kecemasan finansial, wellbeing kesehatan, wellbeing emosi, wellbeing sosial, mood, dan penilaian terhadap online marketplace yang paling sering dikunjungi. Penelitian ini menggunakan metode Partial Least Square dan Classification and Regression Tree. Data yang digunakan adalah data primer yaitu sebanyak 350 mahasiswa S1 FMIPA UI. Pengambilan sampel dilakukan menggunakan teknik quota sampling. Hasil dari penelitian ini adalah variabel kecemasan sosial, wellbeing emosi, wellbeing kesehatan, mood, dan penilaian terhadap online marketplace yang paling sering dikunjungi memiliki hubungan dengan online buying habits secara signifikan. Profil mahasiswa dengan online buying habits tidak terencana adalah mahasiswa dengan wellbeing kesehatan yang buruk dan mahasiswa dengan wellbeing kesehatan yang buruk serta kecemasan sosial yang tinggi.

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Online shopping has become a trend these days. Covid-19 pandemic conditions that limit outdoor activity make online shopping as an alternative to shopping. The ease offered by online shopping benefits the consumers. However, if consumers had unplanned buying habits, it would impact economic problems, lead to a consumptive and materialistic lifestyle, and lead to individualism The purpose of this study is to find out variables that explain the online buying habits during the covid-19 pandemic and to know the profile of students with unplanned online buying habits. Variables suspected corresponded to online buying habits are social anxiety, financial anxiety, health wellbeing, emotions wellbeing, social wellbeing, mood, and assessment of the most frequent visited online marketplace. The study uses the Partial Least Square Method and Classification and Regression Tree. The data used are the primary data: 350 S1 FMIPA UI active students from 2017, 2018, 2019, and 2020 in the academic year 2020/2021 taken by quota sampling. The results of this study are variable social anxiety, emotions wellbeing, health wellbeing, mood, and assessments of the most frequently visited online marketplace have significant relationships with online buying habits. Profile students with unplanned buying habits are students with poor health wellbeing and students with poor health wellbeing and high social anxiety."