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"Saat ini, keberadaan teknologi mempunyai peran yang krusial di masyarakat. Hal tersebut ditandai dengan adanya pertumbuhan smartphone secara pesat di Indonesia dengan menciptakan berbagai layanan. Salah satu layanan yang ditawarkan kepada para pengguna yaitu teknologi online music streaming Spotify, sebuah layanan musik digital yang memberikan beragam akses ke jutaan lagu dan konten dari kreator di seluruh dunia. Studi ini menggunakan dua konstruk besar yaitu TAM (technology acceptance model dan UGT (uses and gratification theory) untuk mengidentifikasi berbagai faktor dalam penerimaan teknologi dan motivasi individu dalam menggunakan teknologi. Tujuan penelitian ini adalah untuk memahami bagaimana pengaruh perceived ease of use, perceived usefulness, ritualized use, dan instrumental use terhadap intention to use pada penggunaan aplikasi. Selain itu, penelitian ini bertujuan untuk memahami pengaruh variabel perceived usefulness dalam memediasi pengaruh perceived ease of use terhadap intention to use pada Aplikasi online music streaming Spotify. Desain penelitian ini menggunakan konklusif deskriptif dengan metode kuantitatif dan menyebarkan self-administered questionnaire. Terdapat 250 responden berusia 18-40 tahun di indonesia yang merupakan pengguna aplikasi online streaming music Spotify dalam tiga bulan terakhir yang berpartisipasi dalam penelitian. Data dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) dan diolah dengan software SPSS serta SmartPLS. Hasil penelitian menunjukkan bahwa perceived ease of use, perceived usefulness, dan ritualized use memiliki pengaruh terhadap intention to use. Selain itu, perceived usefulness berpengaruh positif dan signifikan dalam memediasi pengaruh perceived ease of use terhadap intention to use pada Aplikasi online music streaming Spotify.

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Currently, the existence of technology has a crucial role in society. This is marked by the rapid growth of smartphones in Indonesia within creating various services. One of the services offered to users is Spotify's online music streaming technology, a digital music service that provides various access to millions of songs and content from creators around the world. This study builds on the TAM (technology acceptance model) & UGT (uses and gratification theory) to identify various factors in the technological acceptance and individual`s motivation to use technology. This purpose of the study is to understand the influence of perceived ease of use, perceived usefulness, ritualized use, and instrumental use towards intention to use the application. Also, this study aims to understand the effect of the perceived usefulness variable in mediating the relationship between perceived ease of use and intention to use on Spotify online music streaming. The design of this study used a descriptive conclusion with quantitative methods and distributed a self-administered questionnaire. There were 250 respondents aged 18-40 years in Indonesia who are users of the online music streaming application Spotify in the last three months who participated in the study. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) and processed with SPSS and SmartPLS software. The results showed that perceived ease of use, perceived usefulness, and ritualized use had an influence on intention to use."

"Penelitian ini dilakukan untuk mengetahui pengaruh dari Perceived Value terhadap Continued Use Intention dan Purchase Intention pada layanan premium dan freemium dalam platform streaming musik Spotify. Dalam melakukan penelitian ini, sampel yang digunakan adalah para pengguna layanan Spotify Premium dan pengguna layanan Spotify Freemium (gratis) yang berusia 18-34 tahun, serta menggunakan Spotify masing-masing dalam kurun waktu 3 bulan terakhir. Pengambilan sampel dilakukan dengan penyebaran kuesioner yang berupa Google Forms dan disebarkan secara online melalui media sosial seperti, Instagram, Whatsapp, Line, dan Twitter. Penyebaran kuesioner berhasil mengumpulkan 321 responden, yang terdiri dari 170 pengguna layanan Spotify Premium dan 151 pengguna layanan Spotify Freemium (gratis). Data yang telah terkumpul diolah dengan metode Partial Least Square - Structural Equation Modeling (SEM) dan menggunakan software SmartPLS. Hasil penelitian menunjukan bahwa kenikmatan, nilai sosial, dan nilai ekonomi yang dirasakan oleh pengguna layanan Spotify Premium memiliki pengaruh positif terhadap niat mereka untuk melanjutkan penggunaan layanan premium. Sementara untuk pengguna layanan Spotify Freemium (gratis), faktor yang mendorong mereka untuk memiliki niat membeli layanan premium adalah nilai sosial.

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This study aims to determine the effect of Perceived Value on Continued Use Intention and Purchase Intention on premium and freemium services on the Spotify music streaming platform. The sample used in this study are Spotify Premium service users and Spotify Freemium service users (free), aged 18-34 years, and have used Spotify respectively within the last 3 months. The questionnaire uses the Google Forms and is distributed online through social media such as Instagram, Whatsapp, Line, and Twitter. The distribution of the questionnaire managed to collect 321 respondents, consisting of 170 users of the Spotify Premium service and 151 users of the Spotify Freemium service (free). The data that has been collected is processed using the Partial Least Square - Structural Equation Modeling (SEM) method and using the SmartPLS software. The study results show that the enjoyment, social value, and economic value perceived by Spotify Premium users positively influence their intention to continue using premium services. Meanwhile, for Spotify Freemium users, the factor that drives them to have the intention to buy premium services is social value."

"ABSTRAKBerkembangnya tekonologi membuat munculnya banyak mobile application salah satunya aplikasi kesehatan XYZ. Aplikasi XYZ memediasi konsultasi kesehatan dan pembelian obat sehingga dapat dilakukan secara online. Penelitian ini membahas tentang intension to use aplikasi kesehatan XYZ dengan mengadopsi Integreated Theori Trust-TAM. Penelitian ini menggunakan metode kuantitatif dengan objek penelitian Komunitas X. Dari hasil penelitian terbukti bahwa aplikasi XYZ mampu untuk membentuk kepercayaan antara dokter dan pasien tanpa harus bertemu tatap muka dalam menjalinkomunikasi digital dan terdapat hubungan pengaruh antara perceived usefulness, perceived ease of use dan trust terhadap intention to use aplikasi kesehatan berbasis online XYZ. Trust menjadi faktor utama dalam penentuan intention to use.

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ABSTRACTThe development of technology makes the emergence of many mobile applications, one of which is XYZ health applications. The XYZ application mediates health consultations and drugs purchases so that it can be done online. This study discusses the intention to use XYZ health applications by adopting an Integrated Theory Trust-TAM. This study uses quantitative methods with the object of research is Community X. From the results of the research, it is proven that XYZ application is able to form trust between doctors and patients without having to meet face to face in establishing digital communication and there is a relationship of influence between Perceived Usefulness, Perceived Ease of Use and Trust has an influence on intention to use XYZ online based health applications. Trust is a major factor in determining intention to use."

"Seiring dengan pertumbuhan e-commerce yang berkembang secara cepat, tercipta persaingan bisnis yang kompetitif terutama dalam pembelian tiket pesawat melalui sebuah aplikasi. Tujuan penelitian ini adalah untuk menganalisis pengaruh perceived usefulness, perceived ease of use, dan online trust terhadap online repurchase intention pada aplikasi Traveloka. Penelitian ini menggunakan pendekatan kuantitatif. Sampel dalam penelitian ini adalah 120 responden mahasiswa dan pegawai dengan rentang usia 18 ? 35 tahun yang pernah membeli tiket pesawat melalui aplikasi Traveloka dan bertempat tinggal di DKI Jakarta. Pengambilan sampel menggunakan metode purposive sampling. Model penelitian ini di uji dengan menggunakan SPSS 21 dan multiple regression. Hasil penelitian ini menunjukan bahwa perceived usefulness dan online trust berpengaruh secara signifikan terhadap online repurchase intention. Sedangkan, perceived ease of use tidak berpengaruh secara signifikan terhadap online repurchase intention.

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Following the growth of e-commerce rapidly, has created a competitive business particulary in buying airline ticket through application. The objective of this research is to analyze the effect of perceived usefulness, perceived ease of use, and online trust toward online repurchase intention on Traveloka application. This research applied quantitative approach.

The sample of this research is using 120 respondents, such as students and workers in the age range of 18 ? 35 years old who had bought airline ticket by using Traveloka application and currently living in DKI Jakarta. This research used purposive sampling method. The research model was tested by using SPSS 21 and multiple regression.

The result of this research indicates that perceived usefulness and online trust have a significantly positive impact toward online repurchase intention. On the other hand, perceived ease of use has a negative impact toward online repurchase intention."

"Semakin tingginya tingkat penetrasi internet di Indonesia menyebabkan masyarakat menjadi familiar dengan berbagai produk dan layanan digital berbasis internet, salah satunya yang sedang populer saat ini adalah layanan streaming musik. Namun, tak dapat dipungkiri perkembangan internet di Indonesia juga menyebabkan tersedianya berbagai saluran distribusi alternatif untuk mengakuisisi produk, konten dan layanan berbasis digital yang tidak berlisensi atau ilegal. Adopsi dan penggunaan layanan streaming musik premium yang merupakan saluran distribusi berlisensi, mampu menjadi bentuk inovasi yang terjangkau dan efisien untuk melawan pembajakan musik digital, terutama jika memiliki perceived usefulness dan perceived enjoyment yang tinggi. Secara khusus, perceived usefulness dan perceived enjoyment tersebut dipengaruhi oleh perceived ease of use, perceived creativity facilitation dan perceived community facilitation yang tercermin dalam fitur-fitur layanan streaming musik premium. Penelitian ini bertujuan untuk menganalisis peningkatan intensi berlangganan layanan streaming musik premium terhadap pengurangan intensi membajak musik digital. Intensi berlangganan layanan streaming musik dipengaruhi oleh persepsi fungsional dan persepsi kesenangan, terutama yang didorong oleh persepsi kemudahan penggunaan serta fitur-fitur yang mampu memfasilitasi kebutuhan kreatif dan kebutuhan kolektivitas para pengguna layanan streaming musik premium. Kemudian intensi pembajakan musik digital juga dipengaruhi oleh sikap terhadap pembajakan digital dan persepsi harga layanan streaming musik premium. Metode purposive dan convenience sampling digunakan dalam penelitian ini dengan sebanyak 825 responden dan dianalisis menggunakan Partial Least Squares - Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa layanan streaming musik yang dipersepsikan memiliki usefulness dan enjoyment yang tinggi dapat meningkatkan purchase intention layanan streaming musik premium, dimana persepsi usefulness dan enjoyment tersebut dapat ditingkatkan oleh fitur-fitur yang dipersepsikan mampu memfasilitasi kebutuhan kreatif pengguna. Namun, perceived usefulness dan perceived enjoyment saja ternyata masih tidak cukup untuk mengurangi digital piracy intention.

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With the vast increase of the internet’s penetration rate, Indonesians became familiarized with various products and services that are available digitally, which one of the most popular amongst them being music streaming service. However, this vast increase of the internet also caused many illegal alternatives to surface, such as peer-to-peer sharing networks that offer digital products, contents, and services without license. The adoption and usage of premium music streaming service offers a low cost yet legal alternative to tackle digital music piracy, especially if the service has a high perceived usefulness and perceived enjoyment to boot. Specifically, the perceived usefulness and perceived enjoyment can be improved with features that are perceived to facilitate the creativity and community aspects of the user, which is usually available after becoming a premium user. The purpose of this research is to analyze whether an increase of purchase intention of premium music streaming services can decrease the intention of downloading digital music illegally. The purchase intention is affected by perceived usefulness and perceived enjoyment, which can be reflected from features depicting the perceived ease of use, perceived creativity facilitation and perceived community facilitation. Additionally, attitude towards digital piracy and perceived cost are considered to further evaluate the digital piracy intention. Purposive and convenience sampling methods were used, which acquired 825 respondents and were analyzed using Partial Least Squares - Structural Equation Modelling (PLS-SEM). The findings concluded that perceived usefulness and perceived enjoyment positively affects the purchase intention of premium music streaming service, which are enhanced by the availability of features that could facilitate user’s creative needs. However, these features which contributes to the overall system usability and enjoyment still could not be associated with the reduction of digital music piracy."

"Mobile commerce atau biasa disebut m-commerce merupakan cabang dari ecommerce yang memungkinkan konsumen untuk melakukan kegiatan e-commerce dengan lebih fleksibel, dimanapun dan kapanpun, didukung dengan perkembangan teknologi terkini seperti smartphone, tablet, dan mobile gadget lainnya. Berbagai jenis online shop yang ada di Indonesia memanfaatkan kesempatan ini untuk membuat aplikasi dan mobile version dari online shop mereka. Penelitian ini dilakukan untuk menganalisis pengaruh dimensi Technology Acceptance Model (TAM) oleh Davis (1989) yang terdiri dari perceived usefulness, perceived enjoyment, dan perceived ease of use terhadap satisfaction serta intention to use (purchase intentions) konsumen terhadap aplikasi mobile purchasing dengan menggunakan studi kasus Lazada yang merupakan jenis e-commerce B2C. Responden dari penelitian ini adalah orang-orang yang sudah pernah menggunakan situs Lazada Indonesia dalam kurun waktu satu tahun terakhir. Metode pengolahan data yang digunakan adalah Structural Equation Modelling (SEM). Hasil dari penelitian menunjukkan bahwa perceived usefulness, dan perceived enjoyment memiliki pengaruh positif langsung terhadap intention to use. Sedangkan perceived ease of use berpengaruh positif terhadap intention to use secara tidak langsung dengan mediasi satisfaction, perceived usefulness, dan perceived enjoyment. Selain itu, perceived usefulness, dan perceived enjoyment memiliki pengaruh positif langsung terhadap saticfaction.

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Mobile commerce or m-commerce is commonly called is a branch of e-commerce that allows consumers to conduct e-commerce with more flexible, wherever and whenever, supported by the latest technological developments such as smartphones, tablets, and other mobile gadgets. Different types of online shop in Indonesia take advantage of this opportunity to make an application and a mobile version of their online shop. This study was conducted to analyze the effect of the dimensions of the Technology Acceptance Model (TAM) by Davis (1989), which consists of perceived usefulness, perceived enjoyment and perceived ease of use to the satisfaction and the intention to use (purchase intentions) of consumers to mobile app purchasing by using study Lazada case which is a type of e-commerce B2C. The respondents of this research are people who have been using the site Lazada Indonesia within the past year. Data processing method used is Structural Equation Modelling (SEM). Results from the study showed that perceived usefulness and perceived enjoyment has a direct positive influence on the intention to use. While the perceived ease of use positively affects intention to use indirectly by mediation satisfaction, perceived usefulness and perceived enjoyment. In addition, perceived usefulness and perceived enjoyment has a direct positive influence on saticfaction."

"Penelitian ini bertujuan untuk menguji pengaruh perceived usefulness, perceived ease of use, perceived risk, dan self-efficacy terhadap reusage intention. Variabel perceived usefulness dan perceived ease of use diukur dengan indikator-indikator dari Davis, variabel perceived risk diukur dengan indikator-indikator dari Featherman dan Pavlou, variabel self-efficacy diukur dengan indikator-indikator dari Compeau dan Higgins, serta variabel reusage intention diukur dengan indikator-indikator dari Davis et al. Penelitian ini menggunakan pendekatan kuantitatif melalui teknik survei, dengan jumlah responden sebanyak 200 pengguna uang elektronik Go-Pay. Analisis data dilakukan dengan analisis deskriptif dan analisis regresi linier berganda. Hasil penelitian ini menunjukkan bahwa terdapat dua variabel yang berpengaruh secara positif dan signifikan terhadap reusage intention yaitu perceived usefulness dan self-efficacy. Variabel perceived ease of use tidak memiliki pengaruh terhadap reusage intention dan variabel perceived risk memiliki pengaruh negatif terhadap reusage intention. Selanjutnya, ditemukan bahwa perceived usefulness, perceived ease of use, perceived risk, dan self-efficacy berpengaruh secara simultan terhadap reusage intention.

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This research aims to examine the effect of perceived usefulness, perceived ease of use, perceived risk, and self-efficacy on reusage intention. Perceieved usefulness and perceived ease of use variable was measured by several indicators from Davis, perceived risk variable was measured by several indicators from Featherman and Pavlou, self-efficacy was measured by several indicators from Compeau and Higgins, and lastly reusage intention variable was measured by several indicators from Davis et al. This research used quantitative approach through survey technique, with total respondents of 200 collected. Data analysis was done by descriptive analysis and multiple regression analysis. This research showed that there are two variables that have positive and significant effect on reusage intention that are perceived usefulness and self-efficacy. Meanwhile perceived ease of use showed no influence on reusage intention and reusage intention is negatively influenced by perceived risk. Furthermore, this research also found that perceived usefulness, perceived ease of use, perceived risk, and self-efficacy simultaneously affect reusage intention."

"Penelitian ini bertujuan untuk mengetahui hal yang menpengaruhi minat pembelian konsumen terhadap perangkat Apple Watch di Indonesia, berdasarkan faktor - faktor yang terbentuk, seperti: Perceived Usefulness, Perceived Ease of Use, Brand Image, dan Attitude towards Using Apple Watch. Data diperoleh dari penyebaran kuesioner kepada 250 responden, pria dan wanita berkewarganegaraan asli Republik Indonesia, dengan usia berkisar antara 17-30 tahun yang merupakan pengguna iPhone khususnya di wilayah Jabodetabek. Analisis data dilakukan menggunakan software Lisrel 8.80, dengan metode Structural Equation Modeling atau SEM. Hasil penelitian ini menunjukan bahwa terdapat pengaruh secara langsung pada perceived usefulness terhadap attitude towards using Apple Watch, brand image terhadap attitude towards using Apple Watch, attitude towards using Apple Watch terhadap purchase intention, dan perceived ease of use terhadap perceived usefulness. Selain itu juga terdapat beberapa variabel yang tidak memiliki pengaruh satu sama lain, yakni perceived ease of use terhadap attitude towards using Apple Watch, perceived usefulness terhadap purchase intention, dan brand image terhadap purchase intention. Kata kunci: Perceived Usefulness, Perceived Ease of Use, Brand Image, Attitude Towards Using Apple Watch, Purchase Intention.

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This study aims to analyze factors which influence consumers 39 purchase intention to use Apple Watch, based on factors performed, such as Perceived Usefulness, Perceived Ease of Use, Brand Image, and Attitude towards Using Apple Watch. Data were collected using questionnaire which distributed to 250 respondents, aiming for man and woman from 17 to 30 years old who are using iPhone as their smartphones in Indonesia especially in Jabodetabek. Lisrel 8.80 is used to analyze the data, with Structural Equation Modeling SEM method. The result of this research shows that perceived usefulness has a direct impact on attitude towards using Apple Watch, brand image has a direct impact on attitude towards using Apple Watch, attitude towards using Apple Watch has a direct impact on purchase intention, and perceived ease of use has a direct impact on perceived usefulness. Futhermore, the result of this research also finds that perceived ease of use does not have a direct impact on attitude towards using Apple Watch, perceived usefulness does not have a direct impact on purchase intention, and brand image does not have a direct impact on purchase intention. Keywords Perceived Usefulness, Perceived Ease of Use, Brand Image, Attitude towards Using Apple Watch, Purchase Intention."

"Teknologi automasi sudah berkembang dengan pesat pada belakangan ini. Teknologi seperti Internet of Things (biasa disebut dengan sebutan IoT), mempunyai beberapa perangkat tersendiri, salah satu perangkatnya yaitu adalah smart home system. Smart home sistem ini dapat digunakan untuk membuat rumah menjadi pintar dan juga dapat digunakan untuk menghemat penggunaan energi secara efisien dalam rumah di kehidupan sehari-hari, seperti listrik dan air yang dapat mengakibatkan dampak negatif untuk lingkungan jika digunakan terlalu berlebihan. Penelitian yang dilakukan merupakan penelitian empiris dengan metode penelitian kuantitatif. Penyebaran kuesioner dilakukan di Indonesia dengan kriteria responden yang berdomisili di Jabodetabek, berumur 18 tahun ke atas, menggunakan internet lebih dari tiga jam per harinya, dan belum mempunyai perangkat smart home. Adapun jumlah sampel yang digunakan dalam penelitian ini adalah sebesar 294 sampel. Pengolahan data menggunakan SEM dengan software LISREL 8.5. Hasil Penelitian menunjukkan bahwa environmental concern, perceived usefulness, dan trust mempengaruhi intention to use secara positif dan signifikan. Kemudian ditemukan juga hubungan antara environmental beliefs dan environmental concern mempunyai hubungan positif yang signifikan. Untuk perceived privacy risk, ditemukan bahwa variabel tersebut mempunyai hubungan negatif yang signifikan terhadap trust untuk perangkat smart home. Hasil penelitian ini penting untuk perkembangan dalam pasar smart home di Indonesia

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Automation technology has grown in a rapid pace recently. One of the technology that is growing rapidly right now is the Internet of Things or IoT. IoT consist of many devices, and one of the IoT device that are popular right now is called the smart home device. This smart home device can be use to make the house of the user be smart and can be use to save energy for efficiency for the daily life of the user, such as electricity and water that kan provide a negative impact on the environment if used extensively. This smart home device can help to make the energy expense much more efficient. Therefore, this study aims to see and examine the relation between pro-environmental behavior (environmental beliefs and concern), the moderating variable of materialism, perceived privacy risk and trust that can influenced the intention to use of smart home device. This study is an empirical study with quantitative research method. The respondent used in this study is live in Jabodetabek, age above 18 years old, tech savvy, and know the concept of smart home technology but does not have the smart home device. The sample use in this study are 294 samples. The data collected was tested using and analyzed using SEM with LISREL 8.5. The result of the research shows that environmental concern, perceived usefulness, and trust has a positive and significant effect towards intention to use smart home device. For the relationship between environmental beliefs and environmental concern, it was also has positif and significant effect. The result also shown that perceived privacy risk has a negatif significant effect towards trust of smart home device. The result of this research are important for the development of smart home market in Indonesia."

"Meningkatnya penggunaan aplikasi pada telepon genggam mengiringi perkembangan zaman yang serba digital. Hal ini merubah cara hidup orang-orang sekaligus mendorong perkembangan atas inovasi dari beragam aplikasi, yang kemudian menciptakan kompetisi bagi para developer aplikasi untuk melakukan inovasi atas teknologi baru. Snapchat merupakan salah satu bentuk inovasi yang muncul dengan konsep ephemeral social media, di mana konten yang dibagikan pada Snapchat akan menghilang dalam kurun waktu tertentu sesaat setelah penerima konten membukanya. Berbicara mengenai pengadopsian teknologi baru tidak terlepas dari konsep Technology Acceptance Model TAM dalam menentukan perilaku penggunaan behavioral intention seseorang atas teknologi. Penelitian ini bertujuan untuk melihat variabel-variabel atas TAM, yakni perceived usefulness dan perceived ease of use serta privacy concern sebagai faktor moderasi berpengaruh terhadap behavioral intention seseorang atas aplikasi Snapchat. Sampel penelitian ini adalah pengguna aktif Snapchat minimal tiga bulan yang berusia 18 hingga 25 tahun. Data kemudian diolah menggunakan Structural Equation Modelling. Hasil penelitian menunjukkan bahwa perceived ease of use memiliki pengaruh positif terhadap perceived usefulness dan behavioral intention atas aplikasi Snapchat. Di sisi lain, perceived usefulness tidak berpengaruh terhadap behavioral intention seseorang atas Snapchat. Hasil penelitian juga menunjukkan bahwa adanya privacy concern sebagai faktor moderasi tidak meningkatkan pengaruh perceived ease of use dan perceived usefulness terhadap behavioral intention seseorang atas aplikasi Snapchat.

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The number of mobile apps user is increasing as the digital age is developing as well. This phenomenon changes the way people live their life and also encourages the development of innovation in various mobile apps that further creates competition among apps developers. Snapchat is one of many forms of new technology innovation with its ephemeral social media concept, which its content will disappear within a certain time as soon as the receiver sees it. Speaking of new technology adoption cannot be separated from the concept of the Technology Acceptance Model TAM in determining people rsquo s behavioral intention towards the technology. This study aims to examine TAM rsquo s variables, perceived usefulness and perceived ease of use, and also privacy concern as the moderating factor that have significant effect towards people rsquo s behavioral intention in using Snapchat app. The data for this study was collected from Snapchat rsquo s active users who had been using Snapchat for the past three months or more with range of 18 to 25 years old. Data then were analyzed by using Structural Equation Modelling. The result of this study showed that perceived ease of use has positive effect on perceived usefulness and people rsquo s behavioral intention in using Snapchat. However, this study showed that perceived usefulness doesn 39 t have positive effect on people rsquo s behavioral intention in using Snapchat. This study also showed that privacy concern as moderating factor doesn 39 t increase the effect of perceived ease of use and perceived usefulness on people rsquo s behavioral intention in using Snapchat. "