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"With the exception of written letters and personal conversations, digital technology forms the basis of nearly every means of communication and information that we use today. It is also used to control the essential elements of economic, scientific, and public and private life: security, production, mobility, media, and healthcare. Without exaggerating it is possible to say that digital technology has become one of the foundations of our technologically oriented civilization."

"The context of international business has evolved over the years and has always reflected the climate of the time. Three major changes that have taken place in the last decade or so should be noted. First, the landscape of the global economy changed drastically in the last decade or so. Second, the explosive growth of information technology tools, including the Internet and electronic commerce (e-commerce), has had a significant effect on the way we do business internationally. Third, it is an underlying human tendency to desire to be different when there are economic and political forces of convergence (often referred to as globalization)."