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"Tesis ini membahas hasrat seksual perempuan yang dikomodifikasi melalui perspektif konsumerisme dalam novel Beautiful You (2014) karya Chuck Palahniuk. Teks dianalisis dengan pendekatan struktural Roland Barthes, teori feminisme eksistensialis Simone de Beauvoir dan konsep konsumerisme Jean Baudrillard. Hasil penelitian menunjukkan bahwa wacana konsumerisme berpengaruh terhadap dominasi gender yang dihasilkan komodifikasi hasrat seksual perempuan. Analisis struktur dan strategi naratif teks membuktikan kehadiran seksualitas perempuan yang terkungkung dan dikomodifikasi tokoh laki-laki. Selanjutnya, posisi tokoh perempuan dikaji lebih lanjut menggunakan analisis semiotik mainan seks dan penafsiran kutipan teks terkait tubuh serta hasrat seksual yang diobjektifikasi. Walaupun terdapat resistensi yang dilakukan tokoh utama, gagasan dominasi laki-laki tetap bertahan untuk menguasai perempuan. Namun, kesuksesan tersebut tidak semata-mata terjadi akibat tokoh laki-laki. Wacana konsumerisme terbukti bekerja dan mengukuhkan kehadiran dominasi gender terhadap perempuan. Tesis ini diharapkan menjadi sebuah refleksi masyarakat dalam menghadapi permasalahan sosial. Hasil penelitian dapat digunakan untuk mempelajari korelasi antara fenomena komodifikasi hasrat seksual perempuan dengan wacana konsumerisme yang muncul di peradaban modern.This thesis discusses the sexual desires of women which are commodified through the perspective of consumerism in the novel Beautiful You (2014) by Chuck Palahniuk. Text is analyzed through Roland Barthess structural approach, Simone de Beauvoirs theory on existentialist feminism, and Jean Baudrillards concept on consumerism. The result of the study shows that consumerism has an influence on gender domination which is caused through the commodification of womens sexual desires. Analysis on the structure and narrative text is carried out to prove the presence of female sexuality that is confined and commodified by male character. Furthermore, the position of female characters are further examined through semiotic analysis on sex toys and interpretation of texts quotations on objectified body and sexual desires. Despite the resistance of the main character, the idea of male domination persisted in dominating women. However, the success was not solely caused by male character. The discourse of consumerism is proven to work in the text to confirm the presence of gender dominance over women. This thesis is expected to be a reflection to the community in dealing with social problems. The results of the study can be used to learn the correlation of commodified womens sexual desire phenomenon with consumerism which is appeared in modern civilization"

"Tesis ini membahas hasrat seksual perempuan yang dikomodifikasi melalui perspektif konsumerisme dalam novel Beautiful You (2014) karya Chuck Palahniuk. Teks dianalisis dengan pendekatan struktural Roland Barthes, teori feminisme eksistensialis Simone de Beauvoir dan konsep konsumerisme Jean Baudrillard. Hasil penelitian menunjukkan bahwa wacana konsumerisme berpengaruh terhadap dominasi gender yang dihasilkan komodifikasi hasrat seksual perempuan. Analisis struktur dan strategi naratif teks membuktikan kehadiran seksualitas perempuan yang terkungkung dan dikomodifikasi tokoh laki-laki. Selanjutnya, posisi tokoh perempuan dikaji lebih lanjut menggunakan analisis semiotik mainan seks dan penafsiran kutipan teks terkait tubuh serta hasrat seksual yang diobjektifikasi. Walaupun terdapat resistensi yang dilakukan tokoh utama, gagasan dominasi laki-laki tetap bertahan untuk menguasai perempuan. Namun, kesuksesan tersebut tidak semata-mata terjadi akibat tokoh laki-laki. Wacana konsumerisme terbukti bekerja dan mengukuhkan kehadiran dominasi gender terhadap perempuan. Tesis ini diharapkan menjadi sebuah refleksi masyarakat dalam menghadapi permasalahan sosial. Hasil penelitian dapat digunakan untuk mempelajari korelasi antara fenomena komodifikasi hasrat seksual perempuan dengan wacana konsumerisme yang muncul di peradaban modern

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This thesis discusses the sexual desires of women which are commodified through the perspective of consumerism in the novel Beautiful You (2014) by Chuck Palahniuk. Text is analyzed through Roland Barthess structural approach, Simone de Beauvoirs theory on existentialist feminism, and Jean Baudrillards concept on consumerism. The result of the study shows that consumerism has an influence on gender domination which is caused through the commodification of womens sexual desires. Analysis on the structure and narrative text is carried out to prove the presence of female sexuality that is confined and commodified by male character. Furthermore, the position of female characters are further examined through semiotic analysis on sex toys and interpretation of text‟s quotations on objectified body and sexual desires. Despite the resistance of the main character, the idea of male domination persisted in dominating women. However, the success was not solely caused by male character. The discourse of consumerism is proven to work in the text to confirm the presence of gender dominance over women. This thesis is expected to be a reflection to the community in dealing with social problems. The results of the study can be used to learn the correlation of commodified womens sexual desire phenomenon with consumerism which is appeared in modern civilization."

"Summary: A novel about the apocalyptic marketing possibilities of female pleasure. Sisters will be doing it for themselves. And doing it. And doing it. And doing it some more ... Penny Harrigan is a low-level associate in a big Manhattan law firm with an apartment in Queens and no love life at all. So it comes as a great shock when she finds herself invited to dinner by one C. Linus Maxwell, aka "Climax-Well," a software mega-billionaire and lover of the most gorgeous and accomplished women on earth. After dining at Manhattan's most exclusive restaurant, he whisks Penny off to a hotel suite in Paris, where he proceeds, notebook in hand, to bring her to previously undreamed-of heights of orgasmic pleasure for days on end. What's not to like? This: Penny discovers that she is a test subject for the final development of a line of sex toys to be marketed in a nationwide chain of boutiques called Beautiful You. So potent and effective are these devices that women by the millions line up outside the stores on opening day and then lock themselves in their room with them and stop coming out. Except for batteries. Maxwell's plan for erotically enabled world domination must be stopped. But how?""

"Artikel ini bertujuan merunut ulang gagasan gaya hidup kontemporer terkait konsumerisme dan minimalisme, karena dengan mengikuti navigasi dari kedua gaya hidup tersebut berakibat pada hilangnya kebahagiaan dalam batin manusia. Tulisan ini merupakan deskripsi analitis terhadap relevansi filsafat dalam membaca gaya hidup konsumsi, khususnya dalam pemikiran John Lachs mengenai Pragmatisme Stoik, serta mendemonstrasikan urgensinya dalam membaca fenomena konsumerisme dan minimalisme dengan konteksnya yaitu hasrat dan kebahagiaan. Tulisan berargumen bahwa di tengah gaya hidup yang bersifat absolut, diperlukan suatu gaya hidup yang lebih fluktuatif dan praktis, Pragmatisme Stoik dipakai sebagai lensa dalam mengarahkan manusia pada ketenangan melalui penanganan internalnya. Untuk sampai pada tujuan itu, tulisan ini akan menggunakan metode analisis kritis dan distingsi konseptual. Tulisan akan menyaring konsep inti serta masalah yang ditimbulkan dari konsumerisme dan minimalisme dalam konteks hasrat dan kebahagiaan. Kemudian mendeskripsikan gagasan Pragmatisme Stoik dan relevansinya, barulah analisis kritis dilakukan dengan membaca kedua gaya hidup tersebut menggunakan lensa Pragmatisme Stoik. Hasilnya, ditemukan gaya hidup baru yang melampaui keduanya yakni eksperientalisme, tetapi ini tidak sepenuhnya benar sehingga diperlukan Pragmatisme Stoik sebagai pelurus agar setiap orang tetap hidup dalam hasratnya, namun kali ini yang ditekankan ialah hasrat yang lurus dan selaras.

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This article aims to recount the contemporary lifestyle ideas related to consumerism and minimalism, because following the navigation of the two lifestyles results in a loss of happiness in human soul. This paper is an analytical description of the relevance of philosophy in reading the lifestyle of consumption, especially in John Lachs' thoughts on Stoic Pragmatism, and demonstrates the urgency of reading the phenomenon of consumerism and minimalism in the context of desire and happiness. The paper argues that in the midst of an absolute lifestyle, a more fluctuating and practical lifestyle is needed, Stoic Pragmatism is used as a lens in directing humans to tranquility through its internal handling. In order to achieve this goal, this paper will use critical analysis methods and conceptual distinctions. Writing will distill core concepts and problems arising from consumerism and minimalism in the context of desire and happiness. Then, to describe the idea of ​​Stoic Pragmatism and its relevance, then a critical analysis is carried out by reading the two lifestyles using the lens of Stoic Pragmatism. As a result, a new lifestyle was found that goes beyond two, namely experimentalism, but this was not entirely true so that Stoic Pragmatism was needed as a straightener so that everyone could continue to live in their desires, but this time what was emphasized was straight and harmonious desires."

"Tesis ini membahas tentang PMTS (Program Pencegahan HIV-AIDS melalui Transmisi Seksual), merupakan program pencegahan HIV-AIDS yang dicetuskan oleh Komisi Penanggulangan AIDS Nasional (KPAN), bertujuan untuk melakukan pencegahan HIV secara komprehensif, integratif dan efektif pada populasi kunci yang salah satunya adalah WPS. Untuk mencapai tujuan tersebut kegiatan yang dilakukan adalah peningkatan peran positif pemangku kepentingan (pembentukan Pokja Lokasi, pembuatan peraturan lokal lokasi, penyusunan program kerja), komunikasi perubahan perilaku (pengelolaan pendidik sebaya, kader lokasi, pengadaan dan pendistribusian media KIE, penyuluhan, VCT mobile), manajemen pasokan kondom dan pelicin (perumusan rantai pasok kondom dan pelicin, pembentukan outlet kondom dan pelicin), penatalaksanaan IMS dan HIV-AIDS. Koordinasi yang belum maksimal, kurangnya dana, sarana dan prasarana menjadi penyebab utama belum tercapainya tujuan program PMTS ini, ditandai dengan tidak berjalannya Pokja Lokasi yang telah dibentuk. Pokja Lokasi merupakan salah satu kunci keberhasilan dalam menjalankan seluruh kegiatan, sehingga saran dari peneltian ini adalah meningkatkan koordinasi dari KPAK dengan LSM, SKPD, Pokja Lokasi dalam bentuk pertemuan rutin, mengalokasikan dana rutin untuk Pokja Lokasi dan keseluruhan kegiatan, serta menyediakan sarana dana prasarana untuk menunjang kegiatan ini

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The focus of this study is PMTS (HIV-AIDS Prevention Program through Sexual Transmission) is a program of HIV-AIDS prevention which was initiated by the National AIDS Commission (KPAN), its aim is to do HIV prevention comprehensively, interactively and effectively on the key population which is female sex workers. The activity that is being done to achieve these objectives is to increase the positive role of thepeople in charge (establishment of Location Working Unit, location rule making, preparation of working programs), behavior changes communication (management of peer educators, location cadres, procurement and distribution of KIE media, counseling, mobile VCT), management of the supply of condoms and lubricants (formulation of condoms and lubricants supply, formulation of condoms and lubricants outlets), treatment of STIs and HIV-AIDS. Lack of coordination, lack of funds, facilities and infrastructure have become the reason whythe goal PMTS program cannot be achieved yet, marked with dysfunctional Location Working Unit. Location Working Unit is one key to success that can run the entire activities, so the suggestions of this research are to improve the coordination of KPAK with LSM/NGO, SKPD, Location Working in a form of routine meetings, to allocate the routine funds for Location Working Unit and the entire activities, as well as providing facilities and infrastructure to support the activities"

"Makalah ini membahas pemaknaan konsumerisme perempuan dalam iklan kartu kredit pada mahasiswi reguler FISIP UI. Permasalahan penelitian diteliti dengan studi resepsi. Secara garis besar, studi resepsi ini membahas tentang tiga pola pemaknaan audiens terhadap media, yakni dominant-hegemonic reading, negotiated reading, dan oppositional reading dalam hubungannya dengan perilaku konsumtif dalam kehidupan sehari-hari. Adapun media dalam penelitian ini adalah iklan yang memuat paparan konsumerisme.Penelitian ini menggunakan pendekatan kualitatif dengan wawancara mendalam sebagai teknik pengumpulan datanya. Pemilihan informan dalam penelitian ini menggunakan teknik purposive sampling. Data yang diperoleh kemudian dikodekan secara open coding, axial coding, dan selective coding. Asumsi teoritis dalam penelitian menunjukkan bagaimana informan perempuan secara aktif memaknai konsumerisme dalam media massa dan kehidupan sosial.Kesimpulannya, informan memaknai iklan kartu kredit secara oppositional reading sehingga informan tidak mengkonfirmasi stereotipe perempuan sebagai ?penghabis uang keluarga?, dan memaknai fungsi kartu kredit berdasarkan nilai gunanya.

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This paper discusses the meaning of women consumerism in credit card commercial ads toward FISIP UI regular student. Research problems are researched by the reception study. Broadly speaking, the reception study discusses three patterns of audience interpreting media, such as dominant-hegemonic reading, negotiated reading, and oppositional reading in relation to consumer's behavior in their daily life. Media in this study is ads that include exposure to consumerism.

This paper uses the qualitative approach with in-depth interview as collection data technique. Selection of informants uses purposive sampling technique. The obtained data are then encoded with open coding, axial coding, and selective coding. Theoretical assumptions in the paper show how informant actively interprets consumerism in mass media and social life.

In conclusion, informant interprets the credit card commercial ads with oppositional reading, so that informant does not confirm the stereotype of women as a spender of family money, and interprets the functions of credit card based on its use value."

"Konsumerisme merupakan suatu fenomena sosial yang tidak henti-hentinya diselidiki. Salah satu filsuf yang memberikan penjelasan mengenai konsumerisme dengan sangat baik adalah Jean Baudrillard. Sayangnya, analisis Baudrillard yang sangat mendalam itu disertai dengan perkembangan teknologi yang begitu cepat. Hidup dan menulis karya yang kritis di akhir masa transisi sama sekali bukan kesalahan Baudrillard, hanya saja itu perlu diperbaharui sehingga lebih sesuai dengan apa yang konsumerisme perlihatkan di masa sekarang. Sikap kritisnya terhadap Karl Marx dan sumbangannya mengenai hubungan manusia dan objek di dalam masyarakat konsumsi akan tetap menjadi pembuka yang tepat untuk masuk dalam diskursus konsumerisme. Tanpa mengabaikan analisis sosial budaya yang Baudrillard berikan, tulisan ini ingin mencoba untuk melihat kembali konsumerisme dengan pendekatan psikologi evolusionis, khususnya yang ditulis oleh Geoffrey Miller. Pendekatan ini merupakan pendekatan alternatif yang membedah kenyataan alamiah manusia sebagai makhluk biologis sekaligus primata sosial yang selalu berkomunikasi dengan sesamanya. Dengan pendekatan seperti ini, diskursus konsumerisme dapat berjalan baik di level biologis maupun budaya. Konsep-konsep seperti status dan tanda yang menjadi pemeran utama dalam masyarakat konsumsi akan dipertanyakan dan diuraikan kembali secara lebih merinci. Analisis yang lebih relevan mengenai konsumerisme ini akan menjelaskan mengapa konsumerisme sangat sulit untuk dibendung.

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Consumerism is a social phenomenon that is constantly being investigated. One of the philosophers who provides a very good explanation of consumerism is Jean Baudrillard. Unfortunately, Baudrillard's in-depth analysis is accompanied by rapid technological developments. Living and writing critical works at the end of the transition period is not at all Baudrillard's fault, it is just needs to be updated so that it is more in line with what consumerism is showing today. His critical attitude towards Karl Marx and his contribution to the relationship between people and objects in consumption society will remain an appropriate opening to enter the discourse of consumerism. Without neglecting Baudrillard's socio-cultural analysis, this paper tries to re-look at consumerism with an evolutionist psychology approach, particularly that written by Geoffrey Miller. This approach is an alternative approach that dissects the natural reality of humans as biological beings as well as social primates who always communicate with each other. With this approach, consumerism discourse can run both at the biological and cultural levels. Concepts such as status and sign which are the main actors in the consumption society will be questioned and re-explained in more detail. This more relevant analysis of consumerism will explain why consumerism is so difficult to contain."

"ABSTRAKBefore I Disappear 2014 adalah sebuah film drama yang meliputi perilaku bunuh diri. Karakter utama di film ini, Richie, adalah seseorang yang depresi dan memiliki perilaku bunuh diri, dan ia sedang berada pada tiitk terendah dalam hidupnya setelah kekasihnya meninggal karena bunuh diri. Artikel ini bertujuan untuk berkontribusi dalam diskusi penggambaran bunuh diri pada film, khususnya pada film Before I Disappear 2014 . Dengan menggunakan analisis struktural, artikel ini akan menjabarkan empat usaha bunuh diri Richie yang dipicu oleh Vista sebagai harapan untuk matinya dan bagaimana Richie kemudian diselamatkan oleh keluarganya yang seiring berjalannya cerita berkembang menjadi naluri untuk hidup. Artikel ini menemukan bahwa film ini menggambarkan satu versi dari bunuh diri walaupun berbeda dari pola bunuh diri dalam Teori Bunuh Diri milik Durkheim.

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ABSTRACT Before I Disappear is a drama film that revolves around the main character rsquo;s suicidal behaviour. Richie, as the main character, is a depressed, suicidal guy who reaches the lowest point of his life after being left by his girlfriend that died of suicide. This article aims to contribute to the discussion of suicide portrayal in films, specifically in Before I Disappear 2014 . With structural analysis, this article breaks down four suicide attempts Richie undergoes that are triggered by Vista as his death wish, and how he is saved by his family that later developed to be his life instinct. This article finds that this film portrays one version of suicide even though it differs from Durkheim rsquo;s suicide theory. "

"[ABSTRAKPenelitian ini bertujuan untuk mengetahui komodifikasi anggota JKT48 dan komodifikasi dukungan fans terhadap idola yang dilakukan oleh manajemen JKT48. Penelitian ini menggunakan metode kualitatif dengan teknik pengumpulan data berupa observasi, wawancara, analisis wacana kritis. Hasil penelitian ini adalah komodifikasi anggota JKT48 dan komodifikasi dukungan fans karena manajemen JKT48 mentransformasinya sebagai komoditi. Kerugian yang ditimbulkan bagi perempuan yang menjadi anggota JKT48 adalah eksploitasi sebagai pekerja dan kehilangan makna dirinya sebagai perempuan karena direduksi menjadi obyek dan komditi. Sedangkan kerugian yang dapat dialami oleh fans adalah pengurangan hak sebagai konsumen dan mengalami manipulasi sehingga melakukan konsumsi atas komoditi yang sebenarnya bukan komoditi.

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ABSTRACT

;The purposes of this research are to know about the commodification of JKT48?s member and the commodification of the fans? support among their idol that have been done by JKT48?s management. This research use qualitative method with observation, interview and critical discourse analysis. The Result of this research is JKT48?s management did the commodification against women (JKT48?s member) and against fans? support because JKT48?s management transformed women and fans? support as a commodity which is can be sold to public. The bad impacts of commodification for women are an exploitation as a labor and they are losing the meaning of themselves as a women because the reduction as an object or a commodity. On the other hand, the bad impacts of commodification for it fans are the decreasing of their rights as a consumer and manipulated by the management so they are consuming among a ?commodity? that not really a ?commodity?.

;The purposes of this research are to know about the commodification of JKT48?s member and the commodification of the fans? support among their idol that have been done by JKT48?s management. This research use qualitative method with observation, interview and critical discourse analysis. The Result of this research is JKT48?s management did the commodification against women (JKT48?s member) and against fans? support because JKT48?s management transformed women and fans? support as a commodity which is can be sold to public. The bad impacts of commodification for women are an exploitation as a labor and they are losing the meaning of themselves as a women because the reduction as an object or a commodity. On the other hand, the bad impacts of commodification for it fans are the decreasing of their rights as a consumer and manipulated by the management so they are consuming among a ?commodity? that not really a ?commodity?.

, The purposes of this research are to know about the commodification of JKT48’s member and the commodification of the fans’ support among their idol that have been done by JKT48’s management. This research use qualitative method with observation, interview and critical discourse analysis. The Result of this research is JKT48’s management did the commodification against women (JKT48’s member) and against fans’ support because JKT48’s management transformed women and fans’ support as a commodity which is can be sold to public. The bad impacts of commodification for women are an exploitation as a labor and they are losing the meaning of themselves as a women because the reduction as an object or a commodity. On the other hand, the bad impacts of commodification for it fans are the decreasing of their rights as a consumer and manipulated by the management so they are consuming among a ‘commodity’ that not really a ‘commodity’.

]"

"Negara memiliki kewajiban untuk memberikan perlindungan hukum. Salah satu bentuknya adalah hak untuk bebas dari ancaman dan kekerasan, termasuk kekerasan seksual. Namun dalam konstruksi masyarakat Indonesia yang masih menggunakan paradigma patriarki, perempuan ditempatkan sebagai warga kelas dua, sehingga perempuan menjadi orang yang paling sering menjadi korban kekerasan seksual. Sedangkan Kitab Undang-Undang Hukum Pidana sebagai hukum positif yang mengatur mengenai kekerasan seksual, khususnya delik perkosaan tidak lagi mampu memberikan perlindungan kepada perempuan korban kekerasan. Dalam kondisi yang demikian Majelis Hakim Pengadilan Negeri Bengkulu melalui Putusan Nomor 410/Pid.B/2014/PN.Bgl dan Majelis Hakim Pengadilan Tinggi Bengkulu melalui Putusan Nomor 12/Pid/2015/PT.BGL melakukan penemuan hukum yang melindungi perempuan dengan perspektif feminist legal theory. Penelitian ini dibuat untuk mengkaji kewenangan hakim dalam melakukan penemuan hukum melalui putusan serta metode penemuan hukum dan perspektif feminist legal theory yang digunakan oleh hakim dalam memutus perkara kekerasan seksual. Penelitian ini dilakukan dengan menggunakan studi kepustakaan dengan cara meneliti bahan pustaka atau data sekunder. Dari penelitian yang dilakukan didapati bahwa Pasal 5 ayat (1) Undang-Undang Nomor 48 Tahun 2009 memberi kewenangan kepada hakim untuk melakukan penemuan hukum melalui putusan. Selain itu Majelis Hakim menggunakan metode penemuan hukum berupa interpretasi dan eksposisi, serta dalam menyusun pertimbangannya menggunakan perspektif feminist legal theory dengan memahami adanya relasi kuasa yang timpang antara korban dan pelaku.

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The State has a responsibility to provide legal protection. One of it is the right to be free from threats and violence, including sexual violence. Within the construction of the Indonesian people who still use the patriarchal paradigm, women are placed as the second sex, which often makes them become the victim of sexual violence. While the Criminal Code as a positive law governing sexual offences, specifically the rape crime, is no longer able to provide protection to women victim of violence. In such conditions the Judges of the Bengkulu Distric Court through Decicion Number 410/Pid.B/2014/PN.Bgl and the Judges of Bengkulu Higher Court through Decicion Number 12/Pid/2015/PT.BGL conducted lawmaking that protects women in feminist legal theory perspective. This study was made to examine the judge`s authority in making law through decicions, the method that judges use to make the law, and the feminist legal theory perspective that used by the judges in deciding sexual offence. This research conducted by collecting data through examining library materials or secondary data. From the research conducted, it was found that Article 5 paragraph (1) of Law Number 48 of 2009 authorizes judges to do judicial lawmaking through decicions. In addition, the Judges used interpretation and exposition methods in making law, and produce their considerations using the feminist legal theory perspective by understanding the existence of imbalance power relation between victim and perpretator."