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"Penelitian ini bertujuan untuk mengetahui pengaruh pengetahuan-keterampilan dan kepribadian terhadap minat beli konsumen terhadap produk Sensatia Botanicals. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengambilan sampel data dengan metode survei. Pada penelitian ini sampel yang diambil dengan metode purposive sampling sebanyak 100 responden, dengan kriteria individu yang berdomisili di wilayah DKI Jakarta berusia 18 tahun ke atas dantahu tentang Sensatia Botanicals tetapi belum pernah membelinya. Hasil dari Penelitian ini membuktikan bahwa pengetahuan-keterampilan dan kepribadian yang dimiliki oleh responden memiliki pengaruh yang signifikan terhadap minat beli produk Sensatia Botanical.

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This study aims to determine the effect of knowledge-skills and personality on consumer buying interest in Sensatia Botanicals products. This study uses a quantitative approach with data sampling techniques with survey methods. In this study, samples were taken using purposive sampling method as many as 100 respondents, with the criteria of individuals who are domiciled in the DKI Jakarta area aged 18 years and over and knew about Sensatia Botanicals but had never bought one. The results of this study prove that the knowledge-skills and personality possessed by the respondents have a significant influence on buying interest in Sensatia Botanical products.

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"ABSTRACTPenelitian ini menguji pengaruh brand familiarity terhadap minat konsumen pada produk Sephora Gerai Kota Kasablanka dengan variabel mediasi brand fit. Variabel yang akan diuji pada penelitian ini ada variabel brand familiarity, variabel brand fit dan variabel minat beli. Penelitian ini menggunakan pendekatan kuantitatif, dan data penelitian dikumpulkan melalui survei dengan menyebarkan kuesioner kepada 100 orang responden yang merupakan wanita usia 18 sampai 35 Tahun yang pernah mendengar produk Sephora. Teknik analisis yang digunakan adalah regresi linear, regresi linear berganda, uji sobel, dan uji analisis jalur. Hasil penelitian menunjukkan terdapat pengaruh brand familiarity terhadap minat beli produk Sephora gerai Kota Kasablanka, Jakarta Selatan melalui brand fit.

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ABSTRACTThis study examines the effect of brand familiarity toward consumer purchase intention on Sephora rsquo s Product in Kota Kasablanka Outlet with mediator variable Brand Fit. The variable that used in this research is brand familiarity, brand fit and purchase intention. This research uses quantitative approach and the data collected through survey by distributing questionnaires to 100 respondents who are woman age 18 to 35 years old who rsquo ve heard Sephora before. The analysis technique used in this research is linear regression, multiple regressions, sobel and path analysis. The result shows there rsquo s effect from brand familiarity toward consumer purchase intention on Sephora rsquo s Product in Kota Kasablanka Outlet, South Jakarta mediated by brand fit."

"Penggunaan kemasan plastik sekali pakai sudah menjadi kebiasaan sehari-hari dan memicu peningkatan jumlah sampah plastik. Saat ini, ekonomi linier telah dengan cepat menjadi ekonomi sirkular untuk menyelamatkan lingkungan. Salah satu solusi terbaiknya adalah dengan menyediakan fasilitas isi ulang produk sabun mandi cair di beberapa daerah. Selain itu, penelitian ini ingin mengetahui pengaruh fasilitas isi ulang produk pembersih rumah tangga untuk mengurangi sampah kemasan plastik sekali pakai. Teori perilaku terencana digunakan dalam penelitian ini untuk menganalisis dan memperkirakan perilaku masyarakat. Kuesioner membantu mengidentifikasi dan sebagai rekomendasi kepada penyedia layanan pengisian ulang agar dapat lebih meningkatkan minat konsumennya. Pada penelitian ini, Isaac dan Michael digunakan untuk mengetahui minimal sampel penelitian. Berhasil dikumpulkan 407 responden dari calon konsumen dan para konsumen yang akan atau telah mengisi ulang sabun mandi cairnya di fasilitas pengisian. Data yang diperoleh kemudian diuji menggunakan spearman correlation dan uji regresi linier berganda. Maka hasilnya dapat ditemukan bahwa faktor yang mempengaruhi secara signifikan masyarakat di DKI Jakarta (Kecuali Kepulauan Seribu adalah Environmental Consciousness (EC), Subjective Norms (SN), Green Promotion (GP), dan Green Packaging (GPC). Sedangkan Environmental Knowledge (EK) tidak mempengaruhi konsumen secara signifikan dalam mengisi ulang produknya. Sebagai rekomendasi kepada perusahaan penyedia layanan pengisian ulang, perlu adanya usaha untuk mempromosikan konservasi nilai material produk agar masyarakat memiliki ketertarikan untuk mengisi ulang produk sabun cairnya. Oleh karena itu, produk pembersih isi ulang yang inovatif di fasilitas pengisian dapat menjadi solusi untuk mengurangi peningkatan sampah plastik.

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The use of single-use plastic packaging has become a daily habit and triggers an increment of the amount of plastic waste. Nowadays, a linear economy has been swift into a circular economy to save environment. One of the best solutions is by providing household cleaning product refill facilities in several areas. Also, this research wants to find the influence of household cleaning product refill facilities in order to reduce single-use plastic packaging waste. The Theory of Planned Behaviour (TPB) is used in this research to analyze and estimate people's behavior. The questionnaire helps to identify and recommend the refill service in order to further increase consumer interest. In this study, Isaac and Michael were used to determine the minimum research sample. Successfully collected 407 respondents from potential customers and consumers who will or have refilled their liquid body wash at the filling facility. The data obtained were then tested using Spearman's correlation and multiple linear regression tests. So, the results can be found that the factors that significantly influence the community in DKI Jakarta (except Kepulauan Seribu) are Environmental Consciousness (EC), Subjective Norms (SN), Green Promotion (GP), and Green Packaging (GPC). Meanwhile Environmental Knowledge (EK) not significantly affect consumers in refilling their products. As a recommendation to the refilling services companies, it is necessary to promote material conservation value so people will have an interest in refilling their liquid soap products. Therefore, innovative refill cleaning products in facilities filling can be a solution to reduce the increasement of plastic waste."

"Dalam beberapa dekade terakhir, isu pelestarian lingkungan menjadi hal yang penting untuk diperhatikan bermasyarakat. Seiring dengan perkembangan tersebut, produk organik (organic product) yang merupakan bagian dari karakteristik produk ramah lingkungan kini menjadi tren dalam kehidupan bermasyarakat. Tujuan utama skripsi ini adalah untuk mengetahui pengaruh dari nilai-nilai konsumen (kesadaran akan kesehatan, kesadaran akan lingkungan dan kesadaran akan penampilan), sikap, norma subjektif, dan kontrol perilaku (perceived behavioral control) terhadap minat beli konsumen terhadap produk perawatan diri berbahan organik. Penelitian ini dilakukan dengan menggunakan metode SEM (Structural Equation Modeling), dan mengambil sampel sebanyak 231 orang, dengan unit analisis mahasiswa Universitas Indonesia. Hasil dari penelitian ini menyimpulkan bahwa kesadaran akan lingkungan merupakan elemen yang sangat penting dalam membuat perilaku seorang individu pro terhadap lingkungan dalam kesehariannya, sehingga hal tersebut mendorong minat beli konsumen terhadap produk perawatan diri berbahan organik. Selain itu penelitian ini menemukan bahwa efek moderasi perceieved behavioral control tidak memiliki pengaruh terhadap minat beli produk perawatan diri berbahan organik.

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In recent decades, environmental issues have become important to note community. In line with it, organic products, that are part of the characteristics of eco-friendly products are now becoming a trend in the society.

The main purpose of this paper is to investigate the effect of consumer values ​​(health consciousness, environmental consciousness, and appearance consciousness), attitudes, subjective norms, and perceived behavioral control on consumers purchase intention towards organic personal care products.

This research was conducted to 231 University of Indonesia students, by using SEM (Structural Equation Modeling).

The results of this study concluded that environmental consciousness is the most important element in making the behavior of an individual pro on the environment in their daily life, so that it encourages consumers to buy organic personal care product. In addition the study found that moderating effects of perceived behavioral control has no effect to influence purchase intention towards organic personal care product."

"ABSTRAKTesis ini membahas intensi perilaku konsumen terhadap Big Cola yang didasari oleh ?Theory of Planned Behavior ?. Kemudian dengan teori tersebut peneliti mengeksplorasi pengaruh dari setiap variabel yaitu sikap, norma subyektif dan perceived behavior control terhadap intensi perilaku konsumen kepada produk Big cola. Penelitian ini adalah penelitian kuantitatif dengan desain deskriptif dengan mengolah beberapa variabel independen yaitu sikap, norma subyektif dan perceived behavior control dengan satu variabel dependen yaitu intensi menggunakan analisis regresi berganda. Hasil penelitian menjelaskan bahwa semakin kuat pengaruh perceived behavior control maka semakin tinggi intensi konsumen terhadap Big Cola. Perceived behavior control mempengaruhi intensi konsumen terhadap produk Big Cola dengan signifikan.

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Abstract

This study focused on intention behavior based on ?Theory of Planned Behavior?. Then with that theory the researcher explore the effect of every variable which are attitude, subjective norm, and perceived behavior control against consumer behavior intention to Big Cola. This research is using quantitative research with descriptive design by developing several independent variables that are attitude, subjective norm, and perceived behavior control with one dependent variable which is intention using multiple linier regression. The results of this research explain that the stronger affect of perceived behavior control the higher consumer intention toward product Big Cola. Perceived behavior control affects consumer intention toward product Big Cola significantly."

"Penelitian ini bertujuan untuk menganalisis pengaruh pesan kelangkaan yang diterapkan pada iklan terhadap keinginan membeli konsumen yang dimoderasi oleh brand concept (fungsional dan simbolis). Dalam penelitian ini juga menganalisis pengaruh kompetisi konsumen sebagai faktor mediasi dari pesan kelangkaan. Berdasarkan hasil penelitian terhadap 180 partisipan diperoleh bahwa pesan kelangkaan mampu meningkatkan keinginan membeli konsumen yang semakin kuat pengaruhnya pada pesan limited-quantity dan produk simbolis. Kompetisi konsumen merupakan faktor mediasi pada pesan kelangkaan.

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The purpose of this research is to analyze the influence of scarcity message against consumer purchase intention that moderated by the brand concept (functional and symbolic). The influence of consumer competition as mediating factor of scarcity message is also examined. Based on the result from 180 participant indicated that scarcity message have significant effect on increasing consumer purchase intention and this effect getting stonger for limited quantity message and symbolic product. Consumer competition is found as mediating factor for the effect of scarcity message on purchase intention."

"Atmosfir toko merupakan salah satu elemen yang dapat digunakan dalam berpromosi. Oleh karena itu dalam penelitian ini ingin melihat pengaruh atmosfir toko terhadap minat beli konsumen. Atmostir toko yang dipilih adalah Mirota Batik Jogja karena menggabungkan konsep modern-tradisional Keraton Yogyakarta. Hipotesis pada penelitian ini adalah terdapat pengaruh antara variabel atmosfir toko dengan variabel minat beli konsumen.Peneltian ini menggunakan pendekatan kuantitatif dan bersifat eksplanatif. Sampel yang dipilih dengan menggunakan teknik simple random sampling berjumlah 100 orang (member dari group Facebook Mirota Batik Jogja 20 Oktober 2011). Hipotesis penelitian terbukti bahwa ada pengaruh antara atmosfir toko dan minat beli konsumen.

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Store Atmosphere is one of the tool elements for promotion. Therefore in this research issue, researcher want to examine the impact of store atmosphere with the consumer's interest to buy. The Store to be examined is Mirota Batik Jogja with the reason in this store has the nuance of modem-traditional of Yogyakarta Palace. The hypothesis in this research is the influence of Store Atmosphere variables towards Interest Customer to buy variables. This research using quantitative approach and explanative. The sample was selected using simple random sampling of 100 people (member of the Facebook group Mirota Batik Jogja 20 October 2011). Research hypothesis is proven that there is an impact between store atmosphere and the consumer's interest to buy."

"Penelitian ini bertujuan untuk menggambarkan pengaruh discount terhadap impulse buying yang diteliti pada konsumen Centro Department Store di Margo City. Penelitian ini adalah penelitian kuantitatif dengan jenis penelitian eksplanatif. Data yang dikumpulkan melalui survey dengan menggunakan kuesioner. 140 responden yang dianalisa merupakan konsumen dari Centro Department Store di Margo City. Pada penelitian ini variabel discount berpengaruh sebesar 31,9% terhadap variabel impulse buying. Hasil penelitian menunjukan bahwa discount berpengaruh signifikan terhadap perilaku impulse buying. Implikasi manajerial dalam penelitian ini adalah kegiatan promosi penjualan dalam hal ini adalah discount dapat mempengaruhi konsumen dalam melakukan impulse buying.

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This study aimed to described the effect of discount on impulse buying behavior that studied on Centro Department Store’s Consumer in Margo City. This research is quantitative research with explanatory type of research. Data collected through a survey using questionnaire. 140 respondents are analyzed is the customer of Centro Department Store in Margo City. This study suggest that variable discount influence the variable impulse buying for 31,9%. The results showed that discount affect impulse buying behavior significantly. Managerial implications of this research is that sales promotion activities in this regard is the discounted price may affect consumers in impulse buying."

"Persaingan pasar produk fashion yang semakin ketat pada platform e-commerce membuat peran promosi penjualan menjadi semakin penting untuk menarik minat konsumen, salah satunya dengan diskon. Penelitian ini bertujuan untuk mengetahui bagaimana persepsi pembeli produk fashion terhadap diskon memengaruhi intensi perilaku mereka. Sampel penelitian ini berjumlah 249 orang yang berusia 18-35 tahun dan pernah membeli produk fashion dengan promo diskon melalui platform e-commerce. Data penelitian ini dikumpulkan melalui kuesioner yang disebarkan secara online dan dianalisis dengan metode Partial Least Square-Structural Equation Modeling (PLS-SEM). Penelitian yang dilakukan menemukan bahwaprice-quality perception dan smart shopper self-perception memberikan pengaruh langsung terhadap attitude towards discount dan behavioral intention. Kemudian, hasil penelitian juga menunjukkan bahwa attitude towards discount mampu memberikan pengaruh mediasi dalam hubungan antara price-quality perception dengan behavioral intention serta smart shopper self-perception dengan behavioral intention

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The market for fashion products on e-commerce platforms is becoming more competitive. Therefore, the role of sales promotion, such as discount, is even more important to attract consumers. This study aims to find out how the perceptions of fashion product buyers towards discounts influence their behavioral intentions. The sample of this study was 249 people who aged 18-35 years and had purchased fashion products with discount promotions through e-commerce platforms. The research data was collected through online questionnaires and analyzed using the Partial Least Square-Structural Equation Modeling (PLS-SEM) method. This research finds that price-quality perception and smart shopper self-perception has a direct influence on attitude towards discount and behavioral intention. The result of this study also shows that attitude towards discount has a mediating effect on the relationship between price-quality perception and behavioral intention, also on the relationship between smart shopper self-perception and behavioral intention."

"At globalization era nowadays, more and more many challenges faced by all businessmen in marketing the product. Therefore in face of the challenge all businessmen claimed to be able to plan and determine optimal marketing strategy in improving market compartment.PT. Coca-Cola Bottling Indonesia-Jakarta is peripatetic company in light beverage industry with cola's aroma, in Jakarta. In this time in the industry more and more competitor so that company better start to stand by itself to facing competition. In this case company have to own business strategy which do not holding on to previous experience only but also require to look for new information and use costing resource maximally so that the business can expand better. PT. Coca-Cola Bottling Indonesia-Jakarta run product strategy and price as important element in marketing program which is very have an effect on to, decision of purchasing by consumer.This research aim to blow farther concerning implementation of product strategy and price by PT. Coca-Cola Bottling Indonesia - Jakarta, and also its influence to decision of purchasing by consumer. Based on to target of the research hence the main theory is used as reference is Marketing mix theory, Especially at price and product strategy, and also theory Decision Making of Consumer in Purchasing.From result of research by used Analytic Descriptive Research Method with associative character by survey approach to research location and of Structure Equation Model (SEM) to 218 consumers spread in region of Jakarta, Bogor, Tangerang and Bekasi (Jabotabek) toward price and product strategy, shows that the product characteristic, market price analysis, and pricing strategy have influence of significant to decision of consumer to buy Coca-Cola's light beverage. This Matter is caused by customer tend to buy product with attribute which is easy to be recognized, owning to top-rat onto consumer's eyesight, and can be obtained with the competed price_ Individually, product strategy quality specially, product have an effect on to consumer's decision in purchasing of Coca-Cola's light beverage_ This Matter show that product with high quality can give impact to customer's loyalty. Hereinafter, price strategy specially at pricing strategy very has an effect on to decision of consumer in purchasing of Coca-Cola's light beverage. This Matter in line with Coca-Cola's strategy which is use price strategy where price sell standard ( snugly price) to each tidiness which is determined for all market segment have been accepted better by consumer and become one of the excellence competed to all competitor."