Hasil Pencarian  ::  Simpan CSV :: Kembali

"ABSTRAKPenelitian ini membahas keterkaitan values orientation yang terdiri dari egoistic, altruistic, danbiospheric dengan green functional benefit, green monetary cost, dan green satisfactionsehingga terbentuklah green commitment dan green loyalty. Non-probability sampling danmetode purposive sampling digunakan dengan kriteria tertentu, di mana konsumen adalahmereka yang membeli dan menggunakan produk green brand. Terdapat 402 konsumen sebagaisampel penelitian yang terkumpul dan dianalisa menggunakan Structural Equation Modeling.Hasil menunjukkan bahwa data mendukung hipotesis pengaruh egoistic dan biospheric valuesterhadap green functional benefit dan green monetary cost. Hipotesis terdukung jugaditunjukkan pada pengaruh green functional benefit dan green monetary cost terhadap greensatisfaction, pengaruh green satisfaction terhadap green commitment, dan pengaruh greencommitment terhadap green loyalty. Sedangkan hipotesis lainnya tidak terbukti. Penelitian inimenunjukkan bahwa green loyalty ditentukan oleh egoistic dan biospheric values, serta greencommitment sebagai mediasi penting dalam hubungan green satisfaction dan green loyalty.Implikasi manajerial dari hasil penelitian ini menyarankan agar strategi marketing menekankanpada pembentukan nilai egoistic dan biospheric, baik melalui promosi maupun penyampaianpesan marketing.

---

ABSTRACTThe purpose of this study is to analyze the influence of egoistic, altruistic and biospheric valueon green functional benefit, green monetary cost, green satisfaction and green loyalty. Thestudy also analyze the effect of green functional benefit and green monetary cost on greensatisfaction and green loyalty, as well as green satisfaction on green loyalty. The research usequantitative method with customers who has green brand purchase experience as thepopulation in Indonesia. Non-probability sampling then conducted using purposive samplingmethod based on predetermined criterias, which are customers who has already purchase anduse green brand products. There are 402 sample of customers that were gathered and analyzedusing Structural Equation Modeling. The result shows that the data support hyphotheses onegoistic and biospheric value to green functional benefit and green cost monetary. Thesupported hyphotheses also show on green functional beneft and green cost monetary to greensatisfaction. This study found there is positive on green satisfaction to green commitment, aswell as green commitment to green loyalty. The other hyphotheses are not supported by data. Asa conclusion, it is egoistic and biospheric values that has positive effect on green loyalty, whilegreen functional benefit, green monetary cost, green satisfaction, and green commitment act asmediation between the value orientation and green loyalty. For managerial implication, greenbrand marketing strategy should incorporate egoistic and biospheric values in messages inadvertising and promotion."

"Green Glodok merupakan sebuah pusat kegiatan turis yang terbangun di area Pancoran, Glodok. Pusat kegiatan ini dirancang untuk dapat menyatukan berbagai kegiatan pengunjung area Glodok, serta mengedukasi turis yang berkunjung. Minimnya lahan hijau di area Glodok yang umumnya dipenuhi dengan bangunan dengan tingkat kerapatan tinggi, memaksa Green Glodok untuk dapat memberikan kesan alam yang berbeda untuk Glodok dengan cara menghadirkan bangunan yang tidak hanya digunakan sebagai pusat kegiatan, namun juga tempat bertumbuhnya bermacam jenis vegetasi.

---

Green Glodok is a tourist activity center that is built in Pancoran, Glodok. This activity center is designed to be able to unite the various activities of Glodoks visitors, as well as educate tourists who visit. The lack of green land in Glodok which is generally filled with high density buildings, forces Green Glodok to be able to conduct a different natural impression to Glodok by presenting building that are not only used as centers of activity, but also where various types of vegetation grow"

"Kehawatiran konsumen akan perubahan iklim dan kerusakan lingkungan memiliki dampak yang sangat besar terhadap bagaimana perusahaan melakukan kegiatan bisnis mereka saat ini. Studi ini fokus pada keunggulan dalam menerapkan praktik green manajemen dari perusahaan yang bergerak dalam bidang barang/jasa yang berbasis di Indonesia. Studi ini penting untuk menciptakan lingkungan bisnis yang sehat dan berkelanjutan dengan cara efisiensi dan mengembangkan energi alternatif yang lebih bersih. Kami juga mengusulkan model penelitian yang menunjukkan beberapa faktor yang penting dalam menekan perusahaan untuk menerapkan praktek green manajemen berdasarkan penelitian empiris dan tinjauan literatur sebelumnya. Dalam penelitian ini kami mengamati dampak dari setiap pemangku kepentingan terhadap praktik green manajemen perusahaan dan menentukan bagaimana praktik green manajemen mempengaruhi kinerja lingkungan dan perusahaan. Kami percaya bahwa ada hubungan positif antara komitmen manajemen tim atas (TMT) terhadap penerapan praktik green manajemen dan kinerja perusahaan. Pendekatan penelitian yang diadopsi dalam makalah ini adalah penelitian kuantitatif dengan menggunakan data survei dari 112 perusahaan dan menggunakan structure equation modeling (SEM), hasilnya menunjukkan bahwa praktik green manajemen memiliki peran penting dalam meningkatkan kinerja perusahaan

---

Climate change and growing environmental concerns from consumers has a major impact on how firms perform their businesses today. This study focuses on the advantages of implementing green management practices from services and manufacturing firms based in Indonesia. This research is important in order to create a healthy and sustainable business environment by means of efficiency and developing an alternative cleaner energy. A research model was proposed showing several factors that are important in pressuring firms into implementing green management practices based on former empirical research and literature review. This research also observed the effects of each stakeholder on green management practices of companies and determine how green management practices influence environmental and firm performance. There is also evidence that there is a positive relationship between top team management commitment towards implementing green management practices and firm performance. The research approach adopted in this paper includes quantitative research using survey data from 112 companies and using structural equation modeling (SEM), the results suggest that green management practices plays an important role in enhancing firm performance."

"ABSTRAKUntuk bisa berkembang, perusahaan harus peduli lingkungan. Salah satu cara yang paling efektif adalah dengan menerapkan konsep manajemen sumber daya manusia (Green Human Resources Management atau GHRM) yang dapat menciptakan kinerja yang ramah lingkungan. Proses GHRM dimulai dari budaya organisasi yang didukung oleh direksi, penerimaan karyawan yang peduli lingkungan, dan mempertahankan karyawan agar punya komitmen pada organisasi yang peduli lingkungan. Untuk mempertahankan komitmen karyawan dilakukan dengan training, sistem pengukuran kinerja yang jelas, pemberian rewards dan insentif."

"Beberapa tahun ini mulai muncul kelompok konsumen baru yang dinamakan environmental friendly consumers. Kelompok konsumen ini ialah konsumen yang lebih memperhatikan dampak dari konsumsi suatu merek terhadap lingkungan dalam proses pemilihan sebuah merek. Penelitian ini bertujuan untuk melihat bagaimana pengaruh dari green brand positioning, green brand awareness, green brand image dan attitudes toward green brand terhadap green brand purchase intention. Penelitian ini menggunakan sampel responden yang memiliki AC selain merek Panasonic dan belum pernah membeli AC merek Panasonic, berdomisili di Jabodetabek. Data yang didapatkan kemudian diolah dengan metode analisis Structural Equation Modelling (SEM). Hasilnya, seluruh variabel berpengaruh positif terhadap green brand purchase intention kecuali green brand awareness.

---

In recent years, there is a new consumers group named environmental friendly consumers. The group consists of consumers who care about the effect that caused by certain brand in their decision making process. The purpose of this research is to examine the effects of green brand positioning, green brand awareness, green brand image, and attitudes toward green brand on green brand purchase intention. Its sample are who haven?t bought AC Panasonic, has AC and live in Jabodetabek. It use Structural Equation Modelling (SEM) method. The result is all the variables are significantly influence green brand purchase intention, except green brand awareness."

"Terdapat kekurangan penilitian yang berkesinambungan di bidang rantai pasokan green, lean, dan global. Tujuan dari penelitian ini adalah untuk menemukan struktur manajemen yang cocok untuk mengelola rantai pasokan global dengan strategi Green dan Lean. Untuk menganalisis dan menghubungkan studi yang ada dan mengembangkan teori yang berhubungan dengan penelitian ini, tinjauan literatur yang sistematis di aplikasikan. Selanjutnya, untuk meninjau struktur tata kelola rantai pasokan Green dan Lean dalam konteks global, kami menggunakan Transaction Cost Theory TCT sebagai landasan teori. Kami bisa menyimpulkan bahwa - berdasarkan sudut pandang TCT - struktur tata kelola yang menjunjung tinggi relasi dan komunikasi antar perusahaan yang terlibat di dalam rantai pasokan Internalize Governance Structure akan cocok untuk mengelola rantai pasokal global dengan strategi rantai pasokan Green dan Lean. Di akhir penelitian ini, kami memberikan proposisi untuk penelitian empiris untuk penelitian yang lebih lanjut.

---

There is a lack of integrated study in the field of green, lean, and global supply chains. The purpose of this study is to find the most suitable governance structure to manage the global supply chain with green and lean supply chains strategies. To analyze and connect the existing study and subsequently develop the theory related to this study, a systematic literature review is adapted. Furthermore, to appraise the suitable governance structure of green and lean supply chain in the global context, we utilize the Transaction Cost Theory. We can conclude that based on the TCT point of view the internalize or relational governance structure will be suitable to govern the green and lean supply chains in the global context. Finally, we provided several propositions for the future empirical testing."

"This book highlights the production of green composites from various sustainable raw materials. We now live in an environmentally conscious era, in which sustainable raw materials (renewable, biodegradable, recycled), sustainable processing sequences, the production of recyclable and biodegradable products, and avoiding the depletion of renewable resources are key considerations with regarding to producing any product. The textile sector is no exception. Accordingly, this book addresses these aspects in connection with textiles, and discusses how they can be actively practiced."

"Masalah lingkungan telah menjadi isu yang mengarah pada manajemen keberlanjutan. Industri layanan kesehatan, salah satunya rumah sakit, merupakan industri yang menggunakan sumber energi secara terus menerus dan menghasilkan limbah yang rentan menggangu lingkungan. Oleh karena itu, rumah sakit perlu mengambil berbagai upaya perlindungan lingkungan dan mengembangkan strategi ramah lingkungan seperti pengelolaan sumber daya manusia ramah lingkungan. Menanggapi hal tersebut, penelitian ini mendukung hasil literatur yang menyatakan bahwa manajemen sumber daya manusia ramah lingkungan, tanggung jawab sosial perusahaan, dan perilaku ramah lingkungan karyawan berdampak pada kinerja lingkungan rumah sakit secara holistik. Penelitian ini menggunakan desain penelitian kuantitatif, pengumpulan data menggunakan kuesioner yang disebarkan secara online dari 208 karyawan medis dan non medis rumah sakit di Indonesia. Data yang diperoleh diolah dengan metode Structural Equation Modeling (SEM) menggunakan AMOS 22. Temuan mengkonfirmasi bahwa Corporate Social Responsibility (CSR), Green Motivation Enhancing (GME), dan Green Employee Involvement (GEI) berpengaruh signifikan  terhadap Employee Green Behavior (EGB). Lebih lanjut, EGB terbukti memiliki pengaruh signifikan terhadap Environmental Performance (EP). Untuk analisis mediasi, penelitian mengkonfirmasi bahwa EGB memiliki peran mediasi yang signifikan dalam memperantarai GME, GEI dan CSR terhadap EP. Penelitian ini mempertegas peran kritis dari perilaku ramah lingkungan karyawan rumah sakit untuk meningkatkan kinerja lingkungan rumah sakit.

---

Environmental problems have become an issue that refers to sustainable management. Healthcare industry, hospital as one of them, is organizations that uses energy continuously and produce waste that vulnerable to harm the environment. So that hospital needs undergone various environmental protection efforts and developing green strategies, such as green human resource management and corporate social responsibility. Responding to that, this study supports literature results which stated that green human resource management, corporate social responsibility, and employees’ green behavior possess a holistic impact on the environmental performance of hospital. This research implements quantitative research design, data collection method via online questionnaire from 208 medic and non-medic employees of hospitals in Indonesia. Such data was then analyzed using the Structural Equation Modeling (SEM) method in AMOS 22. The findings confirm that Corporate Social Responsibility (CSR), Green Motivation Enhancing (GME), and Green Employee Involvement (GEI) had a significant impact on Employee Green Behavior (EGB). Furthermore, EGB had a significant relationship with environmental performance (EP). For mediating analysis, the study confirmed that EGB had significant role as mediating variable between GME, GEI, and CSR on environmental performance. This study highlights the critical role of hospital employees’ environmentally friendly behavior to enhance hospital’s environmental performance. "

"Covering sustainable business model transformations with the goal of improving or sustaining a firm's profitability, this book offers and analyzes illustrative examples from management practice, and proposes a general management framework for green businesses. "

"[Kerusakan pada lingkungan memancing kekhawatiran dunia dan menjadi titik tolak munculnya green consumerism yang dimulai dengan kesadaran konsumen akan hak-haknya untuk memperoleh produk yang layak, aman, dan ramah lingkungan. Hal tersebut memicu perusahaan untuk melakukan inovasi terhadap produk yang dihasilkannya dan melakukan pemasaran terhadap produk tersebut dengan menggunakan strategi green marketing. Penelitian ini bertujuan untuk mengetahui pengaruh dari green marketing dan perceived innovation terhadap intensi membeli green product dengan mengangkat lampu LED Panasonic. Dengan adanya perceived factors sebagai variabel mediator antara green marketing dan perceived innovation terhadap intensi membeli, yaitu perceived quality, perceived price, perceived risk, dan perceived value, penelitian ini menemukan bahwa perceived innovation memiliki pengaruh negatif yang signifikan terhadap perceived risk dan perceived risk secara signifikan berpengaruh negatif terhadap intensi membeli green product. Hasil lainnya menunjukkan green marketing awareness memiliki pengaruh negatif terhadap perceived quality, sedangkan perceived innovation memiliki pengaruh positif yang signifikan terhadap perceived quality.

---

The damage of environment has provoked the world concern and it has become the turning point of green consumerism appearance, which was begin with the consumer's realization of their rights to get worthy, safe, and environmental- friendly products. It also encouraged company to do an innovation to their product and start using green marketing as their strategy to sell it. The purpose of this research is knowing the impact of green marketing and perceived innovation on purchase intention for green product which is Panasonic LED Lamp. By using perceived factors as mediator variabels between green marketing and perceived innovation on purchase intention for green product, which are perceived quality, perceived price, perceived risk, and perceived value, this research found that perceived innovation has a negative and significant impact on perceived risk and perceived risk significantly has a negative impact on purchase intention for green product. Others result show that green marketing awareness has a negative and significant impact on perceived quality, but perceived innovation significantly has positive impact on perceived quality., The damage of environment has provoked the world concern and it has become the turning point of green consumerism appearance, which was begin with the consumer?s realization of their rights to get worthy, safe, and environmental- friendly products. It also encouraged company to do an innovation to their product and start using green marketing as their strategy to sell it. The purpose of this research is knowing the impact of green marketing and perceived innovation on purchase intention for green product which is Panasonic LED Lamp. By using perceived factors as mediator variabels between green marketing and perceived innovation on purchase intention for green product, which are perceived quality, perceived price, perceived risk, and perceived value, this research found that perceived innovation has a negative and significant impact on perceived risk and perceived risk significantly has a negative impact on purchase intention for green product. Others result show that green marketing awareness has a negative and significant impact on perceived quality, but perceived innovation significantly has positive impact on perceived quality.]"