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"ABSTRACTThe concept of satisfaction is being practiced worldwide at very large scale and has drawn significant attention from academics and practitioners, because it played an important role in company marketing strategies and it was recognized as driving force of loyalty. Although the antecedent of satisfaction was widely learned, the antecedent of satisfaction is still debate by the researcher. The aim of this article is to develop more integrative constructs of satisfaction and its consequences and how the correlations among constructs that form the satisfaction. By understanding the factors that form the satisfaction and its consequences, is expected to be composed of a marketing strategy that can be implemented in an effort to increase the satisfaction and loyalty of tourist destinations. This article also gives direction for future study and managerial pointers for setting up a construct of satisfaction."

"Organizational Citizenship Behavior: Its Nature, Antecedents, and Consequences examines the vast amount of work that has been done on organizational citizenship behavior (OCB) in recent years as it has increasingly evoked interest among researchers in organizational psychology. No doubt some of this interest can be attributed to the long-held intuitive sense that job satisfaction matters. Authors Dennis W. Organ, Philip M. Podsakoff, and Scott B. MacKenzie offer conceptual insight as they build upon the various works that have been done on the subject and seek to update the record about OCB"

"Penelitian ini membahas mengenai faktor-faktor yang memiliki hubungan dan peranan positif dalam suatu komunitas Piaggio yang berada di daerah JABODETABEK.Dalam penelitian ini model ?anteseden dan konsekuensi dari partisipasi dalam komunitas? yang digambarkan oleh (Bagozzi, 2006), digunakan sebagai referensi utama oleh peneliti. Terdapat beberapa variabel yang akan dianalisis, misalnya; Brand Identification, Group Behavior, Perceived Behavioral Control, dan Brand related Behavior. Untuk mengolah data menggunakan metode analisis regresi berganda, digunakan perangkat lunak SPSS 11.5 for Windows. Hasil dari regresi menunjukkan bahwa terdapat beberapa variabel yang memiliki pengaruh positif terhadap variabel lain dalam komunitas Piaggio. Salah satu hasil yang cukup penting yaitu, ditunjukkan bahwa Brand Identification memiliki pengaruh positif yang sangat signifikan terhadap Brand Related Behavior dibandingkan pengaruh Group Behavior terhadap Brand Related Behavior. Penulis mengharapkan pihak manajerial Piaggio dapat meningkatkan social identity dan brand identification dari komunitas Piaggio di Indonesia dengan cara, menginisiasi dan mensponsori berbagai aktivitas gathering seperti yang disarankan oleh penulis.

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This academic research discusses several factors that mightly have positive relation and impacts toward Piaggio communities in JABODETABEK region (Indonesia). In this research, ?Antecedents and purchase consequences of customer participation in small group brand communities? model which is described by (Bagozzi, 2006) is used as the main reference. There are several variables that are going to be analyzed, such as Brand Identification, Group Behavior, Perceived Behavioral Control, and Brand related Behavior. To process the data using multiple regression method, SPSS 11.5 software for windows is operated.

The result shows that there are some variables that have positive impact to the other variables of Piaggio community. One important remark is that Brand Identification gives more impact positively to Brand Related Behavior when comparing with Group Behavior. It is expected that the managerial team of Piaggio in Indonesia can strengthen the social identity of Piaggio consumens and its brand identification through initiating and sponsoring several gathering activities as suggested by the writer."

"ABSTRAKThe focus of this study is to examine the effect of tourist experience advertising, word of mouth and destination service performance on the customer based brand equity. This study finds that brand awareness, brand image, and brand quality all have an effect on brand loyalty. While destination service performance has an effect on destination brand awareness and brand image, advertisement and word of mouth, both did not show any effects on either destination brand awareness nor brand image. The findings allow tourist destinations in Asia to forecast future customer behavior and provide useful insights for marketing and service management strategies.

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ABSTRAKFokus dari laporan ini adalah untuk membahas tentang pengaruh dari pengalaman turis dalam berlibur terhadap ekuitas merek yang berbasis pada kostumer. Hasil riset ini menemukan bahwa kesadaran terhadap merek atau destinasi, kualitas merek, dan kesan merek mempengaruhi loyalitas terhadap merek. Disaat performa pelayanan pada destinasi memiliki dampak positif pada kesadaran terhadap merek dan kesan merek, iklan dan rekomendasi dari mulut ke mulut tidak menunjukkan dampak positif pada kesadaran terhadap merek dan kesan merek. Hasi dari riset ini dapat membantu destinasi turis di Asia untuk memprediksi tindakan kostumer di masa depan sekaligus memberikan wawasan untuk strategi marketing dan manajemen pelayanan."

"Penelitian ini bertujuan untuk menambah pengetahuan mengenai emosi, antesenden, dan konsekuensi Brand Hate pada Facebook-based UPS community. Studi ini merupakan penelitian kualitatif dan menggunakan 1,200 komentar pada Facebook page milik UPS dengan teknik sampling non-probability purposing sampling dan metode analisis tematik untuk menganalisis data. Penelitian ini memberikan wawasan dimana negative past experience, ideology difference, brand image of employee and CEO sebagai antesenden. Negative past experience terdiri dari service failure, poor customer service, system failure, dan perceived price unfairness. Pada akhirnya, Brand Hate mengakibatkan konsekuensi negative word-of-month (nwom), brand revenge, brand switching, brand avoidance, dan communicate with the brand. Service failure sebagai antesenden yang paling dominan menyebabkan emosi anger yang paling banyak berpengaruh dalam konsekunsi nwom. Hasil penelitian ini memberikan implikasi manajerial agar manajemen internal harus memperhatikan aspek kondisi dan waktu dalam 7 R merupakan elemen yang paling disoroti dalam service failure.

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This study aims to increase knowledge about emotions, antecedents, and consequences of Brand Hate in the Facebook-based UPS community. This study is a qualitative research and uses 1,200 comments on UPS's Facebook page using non-probability purposing sampling techniques and thematic analysis methods to analyze the data. This study provides insights where negative past experience, ideology difference, brand image of employees and CEOs serve as antecedents. Negative past experience consists of service failure, poor customer service, system failure, and perceived price unfairness. In the end, Brand Hate resulted in negative word-of-month (nwom) consequences, brand revenge, brand switching, brand avoidance, and communicate with the brand. Service failure as the most dominant antecedent causes the emotion of anger which has the most influence on the consequences of nwom. The results of this study provide managerial implications so that internal management must pay attention to the condition and time aspects in the 7 R's which are the most highlighted elements in service failure."

"Penelitian ini bertujuan untuk menemukan anteseden-anteseden halal destination brand equity dan pengaruhnya terhadap tourist motivation dan travel revisit intention pada 10 destinasi pariwisata halal yang dipilih Kementerian Pariwisata dan Ekonomi Kreatif Republik Indonesia berdasarkan Indonesian Muslim Travel Index 2019. Data penelitian didapatkan dari 413 wisatawan nusantara pada generasi X dan Y yang pernah mengunjungi salah satu dari destinasi halal tersebut selama 5 tahun terakhir dan metode structural equation modeling (SEM) digunakan untuk mengolah. Hasil penelitian menunjukkan bahwa 2 dari 5 anteseden halal destination brand equity tidak berpengaruh signifikan, yaitu halal destination awareness dan halal destination image. Selain itu, ditemukan bahwa halal destination brand equity berpengaruh positif dan signifikan terhadap tourist motivation dan travel revisit intention pada pariwisata halal di Indonesia.

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This research aims to find the effect of halal destination brand equity’s antecedents on tourist motivation and travel revisit intention on Indonesia’s 10 halal tourism destinations. The research data was collected from 413 domestic tourists from X dan Y generations who visited one of those halal tourism destinations for the last 5 years and analyzed by structural equation modeling (SEM) technique. This research revealed that 2 of 5 antecedents, halal destination awareness and halal destination image, do not have a significant effect to halal destination brand equity. Rather than that, this also revealed that there was a positive and significant effect between halal destination brand equity to tourist motivation and travel revisit intention on Indonesia’s halal tourism destinations."