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"ABSTRAKTesis ini bertujuan untuk terutama menganalisis bagaimana tanggung jawabpenyelenggara Online Marketplace atas peredaran barang fashion palsu yang dijual dalamsitusnya. Selain itu tesis ini meneliti juga mengenai bagaimana sistem transaksi yang terjadidalam situs online marketplace dan penyelesaian sengketa yang dapat diambil terkait denganpenjualan barang fashion palsu yang dilakukan oleh anggota penjual dari sistem onlinemarketplace berdasarkan peraturan perundang-undangan di Indonesia. Metode penelitian yangdigunakan dalam tesis ini adalah metode yuridis normatif yang mencakup penelitian terhadapperaturan perundangan yang terkait dengan e-commerce dan penyelenggara jaringan elektronik.Bahwa sistem transaksi online marketplace yang terdapat di Indonesia tergambar secaragaris besar dalam Angka 1 huruf d Surat Edaran Direktur Jenderal Pajak Nomor SE-62/PJ/2013Tentang Penegasan Ketentuan Perpajakan Atas Transaksi E-Commerce. Selain itu bahwa modelbisnis online marketplace tersebut tidak sesuai untuk dikategorikan sebagai agen, distributorataupun sistem titip jual dan walaupun hanya menjadi pihak enabler, penyelenggara onlinemarketplace pun memiliki peranan yang cukup besar dalam kegiatan jual beli melalui situsnyadiantaranya adalah melakukan approval atas informasi yang diunggah oleh merchant dalamsitusnya.Atas peranan yang cukup besar tersebut, dapat dikatakan bahwa penyelenggara onlinemarketplace turut bertanggung jawab atas peredaran barang fashion palsu yang terjadi melaluisitusnya. Sehubungan dengan transaksi yang sangat besar jumlahnya yang terjadi dalam situsonline marketplace, maka dibutuhkan peran serta dari masyarakat selaku konsumen danpenyelenggara online marketplace yang bersinergi untuk mencegah kerugian yang dapat timbulatas peredaran barang fashion palsu melalui situs online marketplace

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ABSTRACTThis thesis aims to analyze the liability of Online Marketplace providers regarding thedistribution of counterfeit fashion goods that sold on their websites. Moreover, this thesis alsoexamines the system of transactions that occur in the online marketplace site and disputesettlements that can be done regarding the selling of counterfeit fashion goods (thataccomplished by the online marketplace merchants) based on laws and regulations in Indonesia.The method used in this thesis is a normative juridical method that includes a study of laws andregulations related to consumer protection law, e-commerce and electronic system provider.The transaction system run by Indonesian online marketplaces is depicted the Circular ofthe Director General of Taxation Number Se-62 / PJ / 2013 About Affirmation of TaxationProvisions Over E-Commerce Transactions. Although only an enabler, online marketplaceproviders also have a significant role in trading activities through their website including givingapprovals on the information uploaded by merchants on website.Therefore, it can be said that the online marketplace providers responsible for thedistribution of counterfeit fashion goods that occur through their websites. Regarding thenumerous amount of transactions that occur in the online marketplace sites, participation of thepublic as consumers and providers of online marketplaces is needed to work together to preventlosses that may arise on the distribution of counterfeit fashion goods through online marketplacesites."

"Muslim telah dikonsiderasikan sebagai segmen konsumen yang penting di industri fashion karena karakteristiknya yang unik dan pertumbuhan yang pesat dalam pengeluaran dan konsumsinya. Namun, tingkat konsumsi produk fashion tersebut dianggap dipengaruhi oleh materialisme yang merupakan karaktrteristik yang secara konsep tidak sesuai dengan ajaran Islam. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi perilaku pembelian fashion cloting konsumen muslim dan hubungannya dengan materialisme. Sampel pada penelitian ini adalah konsumen Muslim di Indonesia yang sebagian besar merupakan mahasiswa. Data diolah dengan menggunakan Partial Least Square Structural Equation Modelling PLS SEM. Hasil penelitian menunjukkan bahwa perilaku pembelian fashion clothing dipengaruhi oleh materialisme yang dimediasi oleh consumer lifestyle, status consumption dan fashion involvement. Selain itu, ditemukan bahwa fashion consciousness yang dipengaruhi oleh susceptibility to interpersonal influence, media exposure dan self-concept, memengaruhi materialisme. Self-monitoring dan personal values terbukti tidak memiliki dampak yang signifikan terhadap fashion consciousness. Hasil penelitian ini juga menunjukkan bahwa religiositas tidak memiliki peranan yang signifikan dalam mengurangi kecenderungan konsumen untuk bersifat materialisme dan mengonsumsi produk karena statusnya.

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Muslim has been identified as an essential consumer segment in fashion industry because of their unique characteristics and significant expenditure and consumption growth in the industry. However, their fashion product consumption is considered to be affected by materialism which is perceived to be not in line with Islam beliefs. This study aims to analyse factors affecting fashion clothing purchase behaviour and their association with materialism. Data for this research were collected from Muslim consumers in Indonesia, most of which are students from universities. They were then analysed using Partial Least Square Structural Equation Modelling Method PLS SEM. This study found that materialism significantly affect fashion clothing purchase behaviour which is mediated by consumer lifestyle, status consumption dan fashion involvement. In addition, fashion consciousness which has been identied to be affected by susceptibility to interpersonal influence, media exposure and self concept was found to have positive effect on materialism. Self monitoring and personal values were found to have insignificant influence on fashion consciousness. The results of this study also showed that religiosity has no significant role on reducing the Muslim rsquo s materialism level and tendency to consume status products."

"ABSTRAKPenggunaan internet di Indonesia sudah semakin melesat terutama pada bidang e-commerce online shopping yang berhubungan dengan produk fashion. Produsen melihat penjualan secara online dapat menjadi peluang untuk meningkatkan suatu penjualan karena di zaman sekarang mempunyai toko offline dan online dapat memudahkan produsen untuk memasarkan produknya terutama di bidang fashion. Sebagai online shopping yang sudah cukup terkenal, Zalora Indonesia memiliki berbagai macam penawaran tetapi dalam melakukan pembelian online seorang konsumen juga memiliki banyak pertimbangan sebelum akhirnya memutuskan untuk membeli produk di Zalora Indonesia. Pertimbangan tersebut berdasarkan harga, pelayanan, fasilitas dan kualitas yang diberikan. Sebagai situs belanja online fashion yang terkenal Zalora Indonesia dapat memberikan pengalaman yang serupa dengan pembelian secara offline.

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ABSTRACTThe use of internet in Indonesia has continuously increased in the field of e commerce online shopping mostly in the production of fashion. Producers sees a bigger opportunity in online business as nowadays having both online and offline business can increased sales mostly in the field of fashion. As one of the most popular online shopping website, Zalora Indonesia offers a lot of different key ideas to the consumer but in the process of purchasing product in online shop a consumer also have a lot of thought to put into before actually making the purchase. The factor of consideration are varies most of them are through price,service,facility and quality the shop offer. As a well known online shop,it is believed that Zalora Indonesia can give the same experience as an offline shop."

"Adanya pandemi memaksa masyarakat untuk beradaptasi dengan banyak hal, salah satunya jual beli online. Produk fashion menjadi salah satu produk yang paling banyak dibeli secara online di Indonesia selama masa COVID-19. Namun, membeli produk secara online membutuhkan banyak pertimbangan karena konsumen tidak bisa menilai secara langsung produk yang akan dibeli. Penelitian ini bertujuan untuk menguji pengaruh information adoption, perceived e-WOM credibility, gender, online brand experience, website design and layout, dan online brand familiarity terhadap online purchase behavior konsumen merek pakaian fashion lokal di Indonesia. Selain itu, penelitian ini juga ingin mengetahui pengaruh central route dan peripheral route terhadap information adoption. Sebanyak 283 responden yang pernah membeli produk pakaian fashion merek lokal melalui website selama masa COVID-19 berhasil dikumpulkan dan kemudian dianalisis menggunakan Smart Partial Least Square (SmartPLS). Hasil penelitian ini memvalidasi Elaboration Likelihood Model yang menunjukkan bahwa central route dan peripheral route memiliki hubungan positif dengan information adoption. Selain itu, information adoption mempengaruhi perilaku pembelian online dan dapat dimediasi oleh perceived e-WOM credibility. Selanjutnya, online brand experience memiliki pengaruh yang signifikan terhadap online purchase behavior dan dapat dimediasi oleh online brand familiarity. Terakhir, gender dan website design and layout tidak memiliki pengaruh yang signifikan sebagai variabel moderasi antara perceived e-WOM credibility dan online purchase behavior, dan antara online brand experience dan online purchase behavior.

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The existence of a pandemic forces people to adapt to many things, one of which is buying and selling online. Fashion products are one of the most purchased products online in Indonesia during the COVID-19 period. However, buying products online requires a lot of consideration since consumers cannot directly judge the products to be purchased. This study aims to examine the influence of information adoption, perceived e-WOM credibility, gender, online brand experience, website design and layout, and online brand familiarity on consumer online purchase behavior of local fashion clothing brands in Indonesia. In addition, this study also intends to determine the influence of central route and peripheral route on information adoption. A total of 283 respondents who have experienced of purchasing local fashion clothing brand products through websites during COVID-19 period were successfully collected and then analyzed using the Smart Partial Least Square (SmartPLS). The results of this study validate Elaboration Likelihood Model, which show that central route and peripheral route have positive relationship with information adoption. In addition, information adoption influences online purchase behavior and can be mediated by perceived e-WOM credibility. Furthermore, online brand experience has a significant influence on online purchase behavior and can be mediated by online brand familiarity. Lastly, gender and website design and layout do not have any significant influence as moderating variables between perceived e-WOM credibility and online purchase behavior, and between online brand experience and online purchase behavior."

"ABSTRAKIndustri rokok saat ini semakin meningkat dan kompetitif. Hal tersebut secara tidak langsung memaksa dan mendorong perusahaan rokok untuk terus berkembang untuk dapat terus bersaing dengan kompetitor. Salah satu strategi yang dapatdilakukan untuk dapat terus bersaing ialah dengan mengembangkan produk rokok baru. Walaupun demikian perlu diketahui bahwa tingkat kegagalan produk baru cukuplah tinggi, yaitu sekitar 40% - 90%. Hal tersebut mendorong perusahaanuntuk perlu merencanakan segala bentuk aktivitas pengembangan produk baru (New Product Development) secara matang guna mengurangi tingkat kegagalan produk baru tersebut. Salah satu faktor yang mempengaruhi keberhasilan aktivitas pengembangan produk baru ialah penentuan kerangka model pengembangan produk baru (NPD) yang tepat. Sehingga penelitian ini meneliti kerangka model NPD yang tepat bagi industri rokok berdasarkan identifikasi faktor yang mempengaruhi New Product Purchase Intention masyarakat terhadap produk rokok baru. Kemudian berdasarkan hasil analisis tersebut, maka akan dilakukan interview dengan salah satu expert guna mendapatkan analisis kerangka model NPD yang lebih mendalam serta tepat bagi industri rokok. Sehingga pada akhirnya, diharapkan hasil analisis tersebut dapat menjadi pertimbangan terhadap penerapan strategi bisnis bagi perusahaan rokok untuk mengembangkan bisnisnya.

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ABSTRACTThe tobacco industry is currently becomes more increasing and more competitive. Thus, it is indirectly forcing and urging the tobacco companies to continuously develop in order to be able to compete with its competitors. One of the strategy thatcan be conducted to be able to contionously compete is by developing new cigarette products. Nevertheless, it should be noted that the failure rate of a new products is quite high, which is about 40% - 90%. This fact encourages company to plan anyproduct development activities carefully to reduce the failure rate of such new product. One of the factor that influence the success of the new product development (NPD) activities is the determination of the appropriate framework model on the new product development. Therefore, this study is researching on theappropriate framework model of NPD for the tobacco industry based on the identification of factors that influence the New Cigarette Product Purchase Intention of the society. Afterward, based on the results of such analysis, then an interview with one of the experts will be conducted, to obtain a more detailed andappropriate analysis on the framework model of NPD for the tobacco industry. Therefore eventually, it is expected that the result of such analysis can becomes a consideration towards the implementation of business strategy of tobacco companies to develop its business."

"Product packaging is not only used as a product container, but also used as a means of marketing by companies, particularly by those involved in consumer goods. Yogurt products are predicted to experience expansion in the Indonesian market. In this study, the authors analyzed the implementation of cognitive-based design in developing yogurt product packaging to increase consumers’ willingness to buy the product. This study was divided into two phases: initial research and primary research. Initial research pursued six levels of color scheme and font factors and then narrowed down the results into the two best options that would later be combined with the primary research that analysed the shape factors. Research methods used in the initial study were the Eye-Tracking method and the ‘Retrospective-Think-Aloud’ (RTA) method. Preliminary results showed that ‘Fineliner’ and ‘Bodoni’ font type along with ‘Analogue’ and ‘Tetradic’ color schemes are judged to be the best combination and thus, these results would be combined in the main study with the shape factor. Conjoint Analysis methods were used in the main study. The main results of the research study showed a preference from Indonesian consumers for yogurt product packaging with the ‘Fineline’ font type with its rounded shape and an ‘Analogue’ color scheme."

"Kegiatan pemalsuan kerap membuat produsen menjadi tidak termotivasi untuk menjadi inovatif. Hal tersebut dapat menyebabkan kondisi perekonomian memburuk. Kegiatan pemalsuan sendiri tidak dapat dipisahkan dari sisi konsumen. Fenomena konsumsi produk tiruan menarik untuk dipelajari di Indonesia, karena terdapat budaya Islam dan kolektivitas yang kuat. Penelitian ini menganalisis faktor-faktor yang mempengaruhi intensi pembelian produk fashion tiruan khusus untuk konsumen Muslim. kerangka konseptual dalam penelitian ini merumuskan bahwa beberapa keyakinan beliefs yaitu Kesadaran Nilai, Resiko Sosial, Resiko Performa, Norma Subjektif, Norma Deskriptif, Kesadaran Etika, Konsumsi Status, dan Religiusitas Muslim, akan mampu untuk mempengaruhi Sikap Terhadap Produk Fashion Tiruan, yang pada akhirnya akan turut mempengaruhi Intensi Pembelian. Penelitian ini menggunakan 455 sampel yang didistribusikan melalui survei dengan self-administered questionnaires. Adapun jenis sampel yang dipilih adalah Mahasiswa/mahasiswi bergama muslim yang sedang menempuh pendidikan S1/Sederajat di Perguruan Tinggi yang terletak di wilayah Jabodetabek. Penelitian dilakukan dengan metode Structural Equation Modeling SEM dengan bantuan piranti LISREL. Sikap Terhadap Produk Fashion Tiruan ditemukan secara positif dan signifikan mempengaruhi Intensi Pembelian Produk Fashion Tiruan. Dari segi beliefs, model struktural menunjukkan bahwa semua variabel secara signifikan mempengaruhi Sikap Terhadap Produk Fashion Tiruan. Selain itu, kesadaran etika menjadi faktor paling signifikan yang mempengaruhi sikap, sedangkan religiusitas menjadi yang paling lemah.

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The growth in international trade of counterfeit fashion products pose a serious threat to the global economic conditions. Producers may become unmotivated to be innovative because of counterfeiting, which could lead to bad economic growth. The whole counterfeiting activity itself cant be separated from the consumers, and the actual reasons behind the consumer decision related to counterfeit products still remain unsolved. This case became more interesting to be studied in Indonesia, which has strong collective and large Islamic culture. This study analyzed the influential factors of purchase intention towards counterfeit fashion products for muslim consumers. Conceptual framework of the study emphasizes that several beliefs which is Value Consciousness, Social Risk, Performance Risk, Subjective Norms, Descriptive Norms, Ethical Consciousness, Status Consumption, and Muslim Religiosity could affect the Attitudes Toward Counterfeit Fashion Products, which also influence the Purchase Intention.

A total sample 455 effective samples was collected by distributing self administered questionnaires to Active Undergraduate Muslim Students in Greater Jakarta Area. Structural Equation Modeling SEM through LISREL was adopted for the analysis. Consumers' attitude towards counterfeit product was found to be positively and significantly related to purchase intention of counterfeit fashion product. As for beliefs constructs, the structural model suggest that all belief variables are significantly influenced the attitudes toward counterfeit fashion products. Furthermore, the ethical consciousness appeared to be the most significant factor that influence attitudes, whereas religiosity became the weakest. "

"Skripsi ini membahas tentang faktor-faktor yang mempengaruhi sikap konsumen di Jakarta terhadap pembelian barang-barang luxury fashion dan melihat ada atau tidaknya pengaruh dari sikap konsumen terhadap intensi pembelian barang-barang luxury fashion. Pengolahan data dalam penelitian ini menggunakan analisis regresi dalam program SPSS 20. Hasil penelitian ini menunjukkan bahwa brand consciousness, materialism, dan fashion involvement terbukti secara positif mempengaruhi sikap konsumen di Jakarta terhadap pembelian barang-barang luxury fashion. Hasil penelitian ini menunjukkan adanya pengaruh yang signifikan antara sikap terhadap pembelian barang-barang luxury fashion dengan intensi pembelian barang-barang luxury fashion.

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This thesis analyzes factors influencing Jakarta's consumer attitudes towards purchasing luxury fashion goods and predicts the influence of attitudes on the intention to buy these luxury items. The data collected was processed with SPSS 20, using factor analysis and regression method.

The results of this research indicates that brand consciousness, materialism, and fashion involvement proved to positively influence consumer attitudes in Jakarta towards the purchase of luxury fashion goods. The results shows that a significant relationship between attitudes toward luxury fashion goods with the purchase intention of buying luxury fashion goods."

"Sengketa pelanggaran merek dalam dunia perdagangan tidak terlepas dari adanya itikad buruk dari pelaku usaha untuk memenangkan persaingan yang kadangkala dilakukan secara tidak jujur/ tidak fair. Salah satu tindakan tersebut adalah tindakan passing off. Indonesia yang menganut sistem first to file (adanya keharusan mendaftarkan merek untuk memperoleh perlindungan) sebagai sistem perlindungan merek, pada dasarnya tidak mengenal konsep passing off, karena passing off adalah bentuk perlindungan hukum bagi merek yang tidak terdaftar/ unregistered trademarks. Perkembangan teknologi menyebabkan merek juga mengalami perkembangan dengan munculnya non-traditional trademark seperti merek suara, hologram, tiga dimensi, aroma dan sebagainya yang walaupun belum diatur dalam Undang-Undang Nomor 15 Tahun 2001 tentang Merek namun telah diakomodasi dalam Singapore Treaty on The Law of Trademarks. Tesis ini bertujuan menganalisis hal yang menarik dari Singapore Treaty apabila dikaitkan dengan bentuk perlindungan hukum merek dan konsep pendaftaran merek di Indonesia serta menganalisis perlu/ tidaknya Indonesia melakukan ratifikasi terhadap Singapore Treaty untuk mengembangkan konsep perlindungan hukum merek di Indonesia. Penelitian yang akan digunakan peneliti adalah bersifat eksploratif dan deskriptif, dengan pendekatan kualitatif. Metode yang peneliti gunakan adalah metode penelitian hukum normatif dengan pendekatan konseptual. Hasil penelitian menunjukkan bahwa ratifikasi Singapore Treaty relevan dilakukan Indonesia bagi perkembangan hukum merek nasional. Adapun hasil ratifikasi sebaiknya dapat diakomodasi dalam Rancangan Undang-Undang tentang Merek.

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Trademark infringement dispute in world trade cannot be separated from bad faith of entrepreneurs to win the competition which is sometimes done dishonestly/ unfair. One of such action is the act of passing off. Indonesia, which adopts a first to file system (registration is a must to gain protection of trademarks) as a trademark protection system, basically does not recognize the concept of passing off, because passing off is a common law tort which can be used to enforce unregistered trademark rights. Technological developments lead to the developing of trademarks with the emergence of non-traditional trademarks such as sound trademarks, holograms trademarks, three-dimensional trademarks, scent trademarks, etc. Although haven?t been regulated by Law Number 15 Year 2001 concerning Marks, those trademarks have been accommodated in Singapore Treaty on the Law of Trademarks.

This thesis aims to analyze the interesting case of the Singapore Treaty in associated with a form of legal protection of the trademarks and the concept of a trademark registration in Indonesia as well as to analyze the needs of Indonesia to ratify Singapore Treaty for development of the concept regarding trademarks protection in Indonesia. This research characters are exploratory and descriptive. Qualitative approach is used by researcher with normative legal research methods and conceptual approach.

The results shows that the ratification of the Singapore Treaty is relevant to be implemented in order to develop Indonesia trademarks law. The results of the ratification should be able to be accommodated in the Draft Law on Marks."