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"ABSTRAKFilm merupakan media representasi narasi yang dapat memberikan pengaruh bagi masyarakat secara luas. Dalam proses visualisasi narasi tersebut, desain produksi merupakan salah satu elemen yang paling penting dalam memunculkan kualitas atmosferik dari ruang sinematis di dalamnya. Kualitas atmosferik yang baik dalam film kemudian dapat tercermin di dalam dunia nyata yang kerap kali membuat kaburnya batas antara fantasi dan realitas yang disebut hiperealitas. Film La La Land digunakan sebagai studi kasus untuk menjelaskan pengaruh hiperealitas yang timbul dari desain produksi film terhadap branding sebuah kota Los Angeles . Mekanisme berupa addition, subtraction, dan alteration ini digunakan untuk menciptakan kualitas atmosferik yang dapat menghasilkan dampak hiperealitas. Hiperealitas yang ada kemudian dapat mendukung city branding. Studi kasus tersebut menggambarkan bahwa adanya dampak hiperealitas memungkinkan akselerasi terwujudnya city branding yang lebih holistik dengan peran etos masyarakat dan objek-objek yang berpengaruh pada identitas kota yang tertingkatkan baik dalam konteks lokal maupun dunia internasional.

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ABSTRACTFilm is a medium of narrative representation that can give influence to society widely. In the process of visualizing the narrative, production design is one of the most important elements to generate atmospheric quality from the cinematic space in it. Good atmospheric quality in films can then be reflected in the real world which often makes the blurring of the boundary between fantasy and reality, which called hyper reality. La La Land is used as a case study to explain the effect of hyper reality that arises from production design which in turn impacts the branding of a city Los Angeles . The mechanisms of addition, subtraction, and alteration are used to create specified atmospheric qualities that can produce hyper real impacts. The hyper reality can then supports the city branding itself. The case study illustrates that the impact of hyper reality allows the acceleration of a more holistic city branding with the role of community ethos and objects that can enhance city identity locally and internationally."

"Seiring perkembangannya, industri film di Indonesia mulai menunjukkan potensi dan kualitasnya. Antusiasme para penonton juga menyemarakkan proses pertumbuhan industri ini. Meskipun banyak film dikembangkan oleh pembuat film sebagai brand melalui kombinasi formula berbagai elemen brand yang menarik menurut konsumen, sebagian besar film hanya dikonsumsi sebagai film oleh penontonnya, dan gagal diidentifikasi atau dilibatkan oleh konsumen sebagai suatu brand. Identifikasi brand film mengacu pada kondisi dimana konsumen menganggap film sebagai brand. Kondisi ini ditandai dengan pengakuan konsumen terhadap makna simbolis brand serta kemampuan brand untuk mengekspresikan dan meningkatkan identitas konsumen. Oleh karena itu, penelitian ini akan menganalisis lebih lanjut salah satu film Indonesia berjudul “Filosofi Kopi” yang berhasil hadir secara nyata sebagai brand dalam wujud kedai kopi di daerah Melawai, Jakarta. Dengan kajian literatur dari penelitian sebelumnya, hasil penelitian ini menemukan bahwa consumer engagement memainkan peranan krusial dalam proses pembangunan film branding pada sebuah brand film.

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With the development of the Indonesian film industry, it began to show its potential and quality. The enthusiasm of the audience also brightened the process of this industry's growth. Although many films are developed by filmmakers as brands through the combination of various brand elements that appeal to consumers, most films are only consumed as films by their audiences, and fail to be identified or engaged by consumers as a brand. Film brand identification refers to the condition in which consumers perceive film as a brand. This condition is characterized by consumer recognition of the brand's symbolic meaning and the brand's ability to express and enhance consumer identity. Therefore, this study will further analyze one of the Indonesian films entitled “Filosofi Kopi” which was successfully identified as a brand in the form of a coffee shop in the Melawai area, Jakarta. By reviewing the literature from previous studies, the results of this study found that consumer engagement plays an important role in the process of developing film branding on a film brand."

"ABSTRAKPenelitian ini bertujuan untuk menganalisa pengaplikasian city branding Kota Bukittinggi menggunakan model pengukuran yang menghubungkan brand equity dengan pendahulunya attitude toward the brand dan brand image dan konsekuensinya brand preference , brand equity di bentuk oleh tiga dimensi yaitu brand awareness, brand loyalty, dan perceived quality. Penelitian ini merupakan penelitian kuantitatif melalui online survey terhadap sampel 250 wisatawan yang pernah berkunjung ke Kota Bukittinggi dalam kurun waktu 1 tahun terakhir. Pengujian hipotesi mengunakan analisis SEM. Pada penelitian ini ditemukan bahwa attitude toward the brand mempengaruhi brand equity, brand equity berpengaruh pada brand preference secara positif dan signifikan, dan brand equity terdiri dari brand loyalty dan perceived quality.

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ABSTRACTThe purpose of this study is to analyze the application of city branding in Bukittinggi city using a measurement model to link brand equity to its antecedents attitude toward the brand and brand image and consequences brabd preference , brand equity consists of 3 dimensions brand awareness, brand loyalty and perceived quality . The design research is quantitative with online survey as a tool to collect data from 250 tourists who travelled to Bukittinggi City in the past year. As for hypothesis testing, SEM analysis was used. The findings show that attitude toward the brand positively and significantly contributes to brand equity, brand equity positively and significantly contributes to brand preferences, and brand equity consists of brand loyalty and perceived quality."

"Alokasi luas Ruang Terbuka Hijau (RTH) harus menjadi isu penting yang harus dipertimbangkan oleh Pemerintah Kota Bogor. Pasalnya, luas RTH publik di Kota Bogor sebesar 468,18 hektare atau 4,2% per 2021, masih jauh di bawah ketentuan yang digariskan dalam Undang-Undang Nomor 26 Tahun 2007 tentang Penataan Ruang, yang mensyaratkan alokasi minimal 20% dari total luas wilayah kota untuk ruang terbuka hijau publik. Pemerintah Provinsi Jawa Barat dan Pemerintah Kota Bogor berkolaborasi dalam merencanakan pembangunan dan revitalisasi alun-alun di Kota Bogor. Di samping itu, pembangunan alun-alun di Kota Bogor diharapkan dapat mewujudkan wajah kota (appearance) yang menjadi bagian Smart Branding Kota Bogor. Oleh karena itu, tujuan dari penelitian ini adalah untuk mengetahui proses interaksi antar aktor dalam jaringan berdasarkan perspektif governance networks pada kebijakan pembangunan Alun-alun Kota Bogor Sebagai Bagian dari Perwujudan Smart Branding Kota Bogor. Penelitian ini menggunakan pendekatan post-positivist dengan teknik pengumpulan data kualitatif melalui wawancara mendalam dengan 10 informan penelitian sebagai sumber data primer dan studi kepustakaan dari penelitian terdahulu, publikasi dokumen kelembagaan, peraturan perundang-undangan, dan berita media massa sebagai sumber data sekunder. Penelitian ini menggunakan perspektif governance networks oleh Klijn & Koppenjan (2016) dengan menekankan pada tiga (3) dimensi yaitu kriteria substantif, proses, dan institusional. Hasil penelitian menunjukkan bahwa interaksi antar aktor kebijakan pembangunan Alun-alun Kota Bogor sebagai bagian dari perwujudan Smart Branding Kota Bogor telah sesuai dengan perspektif governance networks oleh Klijn & Koppenjan (2016).

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The allocation of green open space should be an important issue to be considered by the Bogor City Government. This is because the area of public green space in Bogor City is 468,18 hectares or 4,2% as of 2021, which is still far below the provisions outlined in Law No. 26/2007 on Spatial Planning, which requires a minimum allocation of 20% of the total city area for public green open space. The West Java Provincial Government and Bogor City Government are collaborating in planning the development and revitalization of the square in Bogor City. In addition, the development of the square in Bogor City is expected to realize the face of the city (appearance) which is part of the Smart Branding of Bogor City. Therefore, the purpose of this study is to determine the process of interaction between actors in the network based on the perspective of governance networks in the Bogor City Square development policy as Part of the Realization of Smart Branding of Bogor City. This research uses a post-positivist approach with qualitative data collection techniques through in-depth interviews with 10 research informants as primary data sources and literature studies from previous research, publications of institutional documents, laws and regulations, and mass media news as secondary data sources. This research uses the perspective of governance networks by Klijn & Koppenjan (2016) by emphasizing three (3) dimensions, namely substantive, process, and institutional criteria. The results showed that the interaction between the actors of the Bogor City Square development as Part of the Realization of Smart Branding of Bogor City was in accordance with the perspective of governance networks by Klijn & Koppenjan (2016)."

"ABSTRAKPenelitian ini membahas konsep citra suatu kota dan strategi pembentukan mereksuatu kota. Dua konsep tersebut yang lebih dikenal lewat kosnep city brandingdan city image dianggap penting saat ini karena perkembangan teknologiinformasi semakin pesat yang memberikan dampak bagi berbagai aktifitasmasyarakat, khususnya bidang pemasaran. Layaknya sebuah produk, sebuah kotaharus dapat diingat dan diasosiasikan dengan baik oleh konsumen sasaran jikaingin dianggap berbeda, unik dan memberikan nilai yang lebih baik, ditengahbanyaknya informasi serupa tentang kota-kota lainnya yang bisa diterimamasyarakat dalam waktu yang singkat, sehingga saat ini dibutuhkan strategi yangtepat dalam membangun citra kota yang diinginkan.Berdasarkan paparan tadi penelitian ini meneliti pola hubungan terbentuknya cityimage melalui kegiatan city branding, pada city brand “Enjoy Jakarta”, yangmemiliki tujuan untuk mengetahui dan menguji pengaruh antara variabel-variabelterkait pembentukan city image, seperti brand awareness, dan strategi perluasanmerek seperti City Branding, Positioning dan Communicating the Brand yangmembentuk suatu pola hubungan saling ketergantungan.Penelitian ini adalah penelitian kuantitatif dengan desain eksplanatif, respondenpada penelitian ini adalah mahasiswa pascasarjana komunikasi UniversitasIndonesia berjumlah 175 orang yang ditarik secara acak sederhana (simle random)pada populasi keseluruhan mahasiswa komunikasi pascasarjana angkatan 2012-2013 yang berjumlah 317 orang. Metode analisis data dilakukan dengan analisisstatistik deskriptif dan analisis jalur (Path Analysis) untuk membuktikan hipotesadalam penelitian ini.Hasil penelitian menunjukkan adanya pengaruh yang positif dan signifikan darivariable-variabel yang diuji baik pada model struktur pertama maupun modelstruktur kedua. Pada struktur pertama terdapat pengaruh positif dan signifikan darivariable City Branding dan Communicating the Brand dalam membentuk BrandAwareness. Sedangkan pada model struktur kedua juga terdapat pengaruh yangpositif dan signifikan pada variable City Branding, Positioning, Communicatingthe Brand, dan Brand Awareness dalam membentuk City Image. Sedangkan padapola hubungan yang terjadi, pengaruh jalur pada variable positioning baikpengaruh lansung dan tidak lansung adalah pengaruh yang terbesar dalammembentuk City Image.

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ABSTRACTThis research discusses about concept of city image and city brand formingstrategy which are well-known by "city branding" and "city image" concept.Those concepts are important nowadays, because the rapid growth of informationtechnology which gives impact to various citizen activities, especially onmarketing area. As a product, a city should be able to be remembered andassociated well by target consumer if the city wants to be considered different,unique and gives better value in the middle of a lot of similar informations aboutanother cities that are also accepted by citizens in short time. Thus, now, a cityneeds an exact strategy in building the desired city image.Based on previous explanation, this research disscusses about relationshippattern in forming city image through city branding activity of "Enjoy Jakarta"city brand. This research objectives are to find out and examine the influencebetween variables related to the city image forming (such as: Brand Awarenessand city branding development strategy: City Branding, Positioning andCommunicating the Brand) which are forming an interrelated relationshippattern.This quantitative research uses explanative design. Total respondent is 175 withsimple random sampling method. The whole population of communication postgraduatestudent year 2012-2013 is 317. The data analysis methods aredescriptive statistical analysis and path analysis to prove this research hypothesis.Result from this research shows that there's a positive and significant influencefrom the tested variables, both in the first and second structure model. In the firststructure, there are positive and significant influence from city branding andcommunicating the brand variables in forming brand awareness. Meanwhile, inthe second structure, there are also positive and significant influence from citybranding, positioning, communicating the brand and brand awareness in formingcity image. In the formed relationship pattern of path influence, positioningvariable has the biggest influence in forming city image, both on direct andindirect influence."

"This study is about city branding This research is motivated bu the potential of citty branding creation as a way to improve regional competitiveness. The purpose of this study is to descrive the various efforts made by the local government of DIY to improve the competitiveness of the region with city Branding. This research uses the qualitative method data collection method is done by triagulation technigue of data source. While data processing researcher does data reduction. The results obtained in this study are first city Branding DIY has been running well rebranding DIY is likely to increase the competitiveness of regions including local revenue. This is evidenced by the increase in investment achieved by the government of Yogyakarta. It' s just that city branding is still focused on tourrism but it can be used for other sectors. Sicond the DIY rebranding (2014) profides many improvenments especially in terms of concept logo and tagline. In addition,the Yogyakarta provincial government has estabilished city branding councils city branding strategy roadmap and governor regulation of city branding in DIY Its just that there has been no evaluation since the rebranding was done by the provincial government of DIY how this rebranding can be implemented by the local goverment and city branding council and there is no extent to which the strategy in the roadmap implemented"

"Penelitian ini membahas konsep city branding dan personal branding. Tipologi city branding yang diteliti adalah smart city. Sementara personal branding yang diuji adalah pemimpin kota. Penelitian ini menguji pengaruh kedua konsep tersebut melalui pendekatan penelitian kuantitatif dengan desain eksplanatif. Responden adalah 400 masyarakat di Kecamatan Coblong, Cicendo, Bandung Wetan, dan Sumur Bandung, dengan teknik sampling kuota. Teknik analisis data dengan analisis data deskriptif dan regresi linier untuk membuktikan hipotesis penelitian. Sementara, untuk mencari faktor apa saja yang mempengaruhi pembentukan personal branding digunakan analisis faktor. Hasil penelitian menunjukkan adanya pengaruh faktor-faktor city banding Bandung smart city terhadap personal branding Ridwan Kamil positif dan signifikan. Penelitian ini menunjukkan 2 dua faktor dalam membentuk city branding Bandung smart city, yaitu place brand assets dan place brand values.

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This study discusses the concept of city branding and personal branding. City branding typology which has been analysed is smart city. While the personal branding which has been investigated is the leader of city. This research analyses the influence both of two concepts through quantitative research approach with explanative design. Respondents were 400 citizen in Coblong, Cicendo, Bandung Wetan, and Sumur Bandung District, which selected by quota sampling techniques. Techniques of data analysis, such as descriptive data analysis and linier regression to verify research hypotheses. While factors analysis is used to find the factors which influencing conformation Ridwan Kamil`s personal branding as the Mayor of Bandung city. The results showed a positive and significant influence of The City Branding`s Factors of Bandung Smart City towards Ridwan Kamil`s Personal Branding. On the other hands, this research show 2 two factors in city branding Bandung smart city conformation, such as place brand assets and values."

"[Persaingan global kini mengerucut menjadi persaingan antarkota. Setiap kota harusmampu menunjukkan daya saing agar dapat memiliki posisi di dunia. Persainganini memicu pemerintah kota untuk mencari identitas yang dapat memberikan citrayang berbeda dengan kota lainnya. Proses pencarian identitas ini dikenal sebagaistrategi city branding. Identitas yang berbeda dapat diperoleh melalui inovasi dankreativitas. Dengan kata lain, kota memerlukan individu-individu yang kreatif. Didalam skripsi ini akan dibahas mengenai keterkaitan antara komunitas kreatif dancity branding melalui studi kasus Bandung Juara, dengan tujuan untuk mengetahuistrategi branding pemerintah kota dan kebijakannya dalam menanggapi keberadaankomunitas kreatif.;The global competition today pursed into intercity competition. Each cities must beable to demonstrate their competitiveness to be noticed. This competition triggeredthe municipalities to find identities that can give distinctive images from the othercities. This process is known as city branding strategy. Difference identities can beobtained through innovation and creativity. In other words, the cities requirecreative individuals. This paper will discuss about the relation between creativecommunities and city branding through the case studies of Bandung Juara, with theaim to determine the branding strategies of municipality of Bandung and its policiesin response to the presence of creative communities.;The global competition today pursed into intercity competition. Each cities must beable to demonstrate their competitiveness to be noticed. This competition triggeredthe municipalities to find identities that can give distinctive images from the othercities. This process is known as city branding strategy. Difference identities can beobtained through innovation and creativity. In other words, the cities requirecreative individuals. This paper will discuss about the relation between creativecommunities and city branding through the case studies of Bandung Juara, with theaim to determine the branding strategies of municipality of Bandung and its policiesin response to the presence of creative communities., The global competition today pursed into intercity competition. Each cities must beable to demonstrate their competitiveness to be noticed. This competition triggeredthe municipalities to find identities that can give distinctive images from the othercities. This process is known as city branding strategy. Difference identities can beobtained through innovation and creativity. In other words, the cities requirecreative individuals. This paper will discuss about the relation between creativecommunities and city branding through the case studies of Bandung Juara, with theaim to determine the branding strategies of municipality of Bandung and its policiesin response to the presence of creative communities.]"

"ABSTRAK Upaya city branding salah satunya melalui event. City Branding dapat menjadi daya tarik bagi wisatawan untuk mengunjungi sebuah tempat. Penelitian ini diharapkan dapat memberi gambaran mengenai upaya city branding Sapporo melalui event musim dingin serta memberikan pengetahuan bagaimana menciptakan daya tarik pariwisata dalam city branding. Metode yang digunakan dalam penulisan skripsi ini adalah deskriptif analisis. Sebagai upaya city branding, Sapporo mengadakan berbagai event musim dingin yaitu Sapporo Snow Festival, Winter Olympic Games 1972, dan Asian Winter Games. Event tersebut dapat menarik wisatawan mengunjungi Sapporo.

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ABSTRACT City branding efforts, one of them through event. City branding can be an attraction for tourists to visit a place. This research is expected to give an overview of Sapporo city branding efforts through winter event and also provide knowledge how to create tourism attraction in city branding. The method that used in this thesis is descriptive analysis. As a city branding effort, Sapporo hosted various winter events, such as Sapporo Snow Festival, Winter Olympic Games of 1972, and Asian Winter Games. The event can attract tourists to visiting Sapporo."