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"Summary: With The Power of Real-Time Social Media Marketing, you'll learn how to take advantage of today's "fluid" business environment and develop innovative ways to meet market demands. And here's the best part: all your toolsùFacebook, Twitter, YouTube, and other sitesùare free!"

"Ketertarikan luxury fashion brand dalam menggunakan social media marketing (SMM) sebagai strategi pemasaran mereka semakin berkembang(Kim dan Ko, 2011). Mengacu pada penelitian terdahulu (Kim dan Ko, 2011),penelitian ini bertujuan untuk mengidentidikasi atribut-atribut dari aktivitas SMMdan menguji pengaruhnya terhadap 3 faktor pendorong customer equity,yaitu value equity, relationship equity, dan brand equity, dan purchase intention. Penelitian ini mengambil studi kasus merek fashion Zara yang merupakan salah satu merek yang menerapkan konsep new luxury. Lima konstruk aktivitas SMM adalah entertainment, interaction, trendiness, customization, dan word-of-mouth. Dengan mengambil sampel penelitian dari 386 responden, data hasil penelitian diolah menggunakan Structural Equation Modelling. Hasil penelitian menyatakan lima konstruk aktivitas SMM secara positif mempengaruhi customer equity,melalui faktor pendorong relationship equity dan brand equity, dan purchase intention.

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The growth of interest in the use of social media marketing (SMM) as one of their marketing strategy among luxury fashion brands increases (Kim dan Ko, 2011). Based on previous study (Kim dan Ko, 2011), this study set out to identify attributes of SMM activities and examine the relationships between three key factors effecting customer equity, which are value equity, relationship equity, and brand equity, and purchase intention. The fashion brand sample uses in this study is Zara where Zara practices the concept of new luxury brand. Five contructs of SMM activities are entertainment, interaction, trendiness, customization, and word-of-mouth."

"If you're not social, it's like you're not even there. That's how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook "like" worth? How can you effectively engage online influencers? What are the best dashboards for monitoring multiple social channels simutaneously? How do you keep it all going around the clock? For more than a decade, author Jeremy Goldman has helped companies inject "social" into their processes. In "Going Social", he explains the ins-and-outs of platforms such as Facebook,Twitter, LinkedIn, Google+, Foursquare, Instagram, Pinterest, and others - and shows readers how to: formulate a social strategy; pinpoint their audience and where they "live" online; give their brand a unique voice and personality; get good at listening; create relevant, engaging content; identify and reward influencers; build strong bonds with bloggers; become truly customer-centric; avoid pitfalls when possible-and respond to negative feedback when a misstep is made; cultivate brand spokespeople; use targeting to engage more effectively; turn employees into social marketers; engage with ROI in mind. The digital landscape offers unprecedented opportunities to breathe new life into brands, spread the word about products, and magnify loyalty. Featuring insights from entrepreneurs, social media directors, community managers, bloggers, and other experts, "Going Social" is an indispensable guide to connecting with customers in the brave new social frontier."

"Penelitian ini menganalisa kecenderungan isi pesan wirausaha pada social media Twitter, khususnya yang pada tagar (#)wiRABUsaha. Metode penelitian menggunakan analisis isi kuantitatif dengan fokus penelitian pada kecenderungan isi pesan, penyebaran pengguna, dan pemanfaatan jaringan social media pada wirausaha. Pesan yang dianalisis, merupakan pesan pada bulan Januari 2012. Dari hasil analisis data, diketahui bahwa isi pesan wirausaha cenderung menciptakan suatu karakter wirausaha yang berbeda, yaitu karakter ketuhanan. Dengan penyebaran pengguna yang sudah heterogen, namun karakter pengguna masih banyak sebagai penerus pesan, bukan pencipta pesan.

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This study analyzes the tendency of the contents of entrepreneurship messages on social media Twitter, especially on hashtag (#) wiRABUsaha. The research method uses quantitative content analysis with research focusing on the tendency of the message content, user deployment, and utilization of social media networks on entrepreneurship. Messages that were analyzed, are messages in January 2012. From the analysis of the data, it is known that the content of the message entrepreneurial tend to create a different entrepreneurial character, the character of divinity. With the spread of users who are heterogeneous, the characters of users are still many as ?the share? to the message, not ?the creator? of the message."

"Real friends communicate with honesty, listen closely, and aren't afraid to admit when they're wrong. If you want to succeed in social media, you have to behave the same way. "Likeable Social Media" provides 18 strategies for creating an authentic "brand personality" through Facebook and other social media platform. Social-media marketing guru Dave Kerpen reveals the secrets to building a brand's popularity by being authentic, engaging, and transparent on Facebook and other social media sites. You'll learn the same methods he has used to successfully redefine the brands of a number of large companies, including 1-800-FLOWERS and Cumberland Farms. Complete with serious strategies communicated with wit and humor, "Likeable Social Media" is the definitive source for using social media to win new customers, gather valuable feedback, and increase the bottom line."

"ABSTRAKStalking menjadi fenomena yang terjadi di media sosial. Stalking mengalami peningkatan seiring dengan mudahnya memperoleh akses internet dan juga pengguna handphone smartphone yang dimiliki. Aktivitas stalking juga dilakukkan keepada rekan kerja, teman, pacar dan mantan pacar. Tujuan penelitian ini yang pertama adalah untuk mengidentifikasi aktivitas stalking di media sosial pada generasi milenial. Kedua untuk menganalisis aktivitas stalking pada generasi milenial di media sosial. Metode dalam penelitian ini menggunakan mix methode dengan strategi eksploratoris sekuensial. Sedangkan teori yang digunakan dalam penelitiana dalah teori komunikasi interpersonal, konsep kepemudaan, teori ketahanan nasional dan konsep ketahanan keluarga. Hasil penelitian ini adalah aktivitas stalking juga mempunyai dampak pada ketahanan nasional kerena menurut Catastrope the last information itu sangat penting, karena berkaitan dengan aktivitas stalking yang berlanjut disebarkan secara bertubi-tubi melalui media online dan media sosial, akan menimbulkan ketidakstabilan, ketidaknyamanan, dan ketidakseimbangan. Dan dalam sistem ketahanan nasional dibutuhkan faktor kontrol, di media sosial faktor kontrolnya adalah aturan (etika).

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ABSTRACTStalking becomes a phenomenon that occurs in social media. Stalking has increased as it has easy access to internet and smartphone smartphone users. Stalking activity is also done keepada co-workers, friends, boyfriend and ex-boyfriend. The purpose of this first study is to understand the utilization of social media by millenial generation. Second, to analyze stalking phenomenon done by millenial generation in social media. Method in this research use mix methode with sequential exploratory strategy. While the theories used in the study dalah interpersonal communication theory, the concept of youth, the theory of national resilience and the concept of family resilience. The result of this research is that stalking activity also has an impact on national resilience because according to Catastrope the last information it is very important, as it is related to continuous stalking activity spread through the media online and social media, will cause instability, discomfort, and imbalance. And in the national defense system required the control factor, in social media the control factor is the rule (ethics)."