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"Skripsi ini membahas tentang pengaruh dari brand community Honda Brio yang terdiri dari brand kripsi ini membahas tentang pengaruh dari brand community Honda Brio yang terdiri dari brand community identification dan brand community commitment terhadap brand identification dan brand commitment Honda Brio dengan melihat peran mediasi dari brand attachment dan peran moderasi dari perceived community-brand similliarity. Pengolahan data dalam penelitian ini menggunakan analisis path dalam program Smartpls 2.0. Hasil penelitian ini membuktikan bahwa brand community secara signifikan mempengaruhi brand identification dan brand commitment, brand attachment memiliki peran mediasi yang penting sedangkan efek moderasi perceived community-brand similiariy hanya ada pada satu hubungan sedangkan efek moderasi perceived community-brand similiariy hanya ada pada satu hubungan.

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This research discusses about the This research discusses about the effect of Honda Brio’s brand community which consists of brand community identification and brand community commitment on brand identification and brand commitment toward Honda Brio with the mediation role of brand attachment and moderation role of perceived community-brand similarity. Smartpls 2.0 was used to process the data.

The result of this research indicates that brand community has a significant effect on brand identification and brand commitment. Brand attachment play a full mediatin role but perceived community-brand similiarity only moderates one relation."

"Penilitian ini dilakukan bertujuan untuk mengetahui variabel faktor intrinsik yang dimiliki oleh kaum pria metroseksual di Jakarta yang berpengaruh positif dan signifikan terhadap perilaku pembelian impulsif (impulsive buying behavior) yang mereka lakukan. Faktor-faktor intrinsik tersebut adalah kepribadian (personality), budaya (culture), materialisme (materialism), shopping enjoyment tendency, dan impulsive buying tendency. Penelitian ini menggunakan metode analisis data yaitu distribusi frekuensi, uji relibilitas, analisis faktor, dan analisis pengaruh/regresi. Pengolahan seluruh data menggunakan alat bantu yaitu IBM SPSS Statistics 20. Hasil analisis yang telah dilakukan dalam penelitian ini ternyata dari lima dimensi kepribadian, hanya dua dimensi yaitu extraversion dan openness yang memiliki pengaruh positif dan signifikan terhadap perilaku pembelian impulsif kaum pria metroseksual di Jakarta dalam berbelanja produk fashion. Perilaku pembelian impulsif para kaum ini pun dipengaruhi positif dan signifikan oleh variabel shopping enjoyment tendency dan implsive buying tendency. Saran dari penelitian ini adalah setiap perusahaan yang bergerak di bidang fashion harus memperhatikan faktor-faktor intrinsik yang telah disebutkan di atas dalam melakukan strategi bisnisnya. Hal ini akan berdampak positif bagi perusahaan karena kaum pria metroseksual termasuk target pasar yang potensial.

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The research was conducted to find out which variables as intrinsic factors of metrosexual men in Jakarta have a positive impact and significant impact on impulsive buying behavior that they did. Intrinsic factors include personality, culture, materialism, shopping enjoyment tendency, and impulsive buying tendency. Data analysis methods used were frequency distribution, reliability test, factor analysis, and regression analysis. This research used IBM SPSS Statistics 20 as a research tool. This Research found the results that there are two variables of personality which are extraversion and openness positively affecting on impulsive buying behavior that metrosexual men did on shopping fashion items. In addition, impulsive buying behavior is positively influenced by materialism, shopping enjoyment tendency, and impulsive buying tendency. This research recommends that every fashion organization or firms have to give more attention on intrinsic factors above in decision making that related with business strategies. That will positively affect a sales growth because metrosexual men are the potential targets.;The research was conducted to find out which variables as intrinsic factors of metrosexual men in Jakarta have a positive impact and significant impact on impulsive buying behavior that they did. Intrinsic factors include personality, culture, materialism, shopping enjoyment tendency, and impulsive buying tendency. Data analysis methods used were frequency distribution, reliability test, factor analysis, and regression analysis. This research used IBM SPSS Statistics 20 as a research tool. This Research found the results that there are two variables of personality which are extraversion and openness positively affecting on impulsive buying behavior that metrosexual men did on shopping fashion items. In addition, impulsive buying behavior is positively influenced by materialism, shopping enjoyment tendency, and impulsive buying tendency. This research recommends that every fashion organization or firms have to give more attention on intrinsic factors above in decision making that related with business strategies. That will positively affect a sales growth because metrosexual men are the potential targets."

"Penelitian ini bertujuan untuk menganalisis pengaruh bauran pemasaran (marketing mix) terhadap Word of Mouth melalui variabel mediasi perceived value, customer satisfaction, dan customer loyalty pada produk Education First di English First (EF). Disamping itu, penelitian ini juga bertujuan untuk menganalisis pengaruh secara tidak langsung customer satisfaction terhadap word of mouth melalui customer loyalty sebagai variabel mediasi.Penelitian ini dilakukan dengan menggunakan teknik penyebaran kuesioner, sedangkan pengambilan sampel penelitian menggunakan non probability sampling dengan teknik purposive sampling yaitu disesuaikan dengan tujuan penelitian, sehingga diperoleh jumlah sampel dalam penelitian ini sebanyak 250 responden. Sementara itu, metode analisis data yang digunakan dalam penelitian ini adalah Model Persamaan Struktural (SEM). Hasil yang diperoleh dari penelitian ini menujukkan bahwa variabel bauran pemasaran (marketing mix) yang diproksikan sebagai price, dan product berpengaruh signifikan terhadap perceived value dari sampel penelitian, sedangkan place dan promotion tidak berpengaruh signifikan terhadap perceived value sampel. Perceived value sampel berpengaruh signifikan terhadap customer satisfaction, sampel dan customer satisfaction sampel berpengaruh terhadap customer loyalty sampel dan Word of Mouth sampel baik secara langsung maupun tidak langsung, dan customer loyalty sampel berpengaruh terhadap Word of Mouth pada program Education First di English First (EF).

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This research aims to analyze the impact of marketing mix on word of mouth through perceived value, customer satisfaction and customer loyalty as the mediating variable, on Education First product at English First (EF). Beside, this research also intends to analyze the direct and indirect impact of customer satisfaction on word of mouth through customer loyalty as the mediating variable. This research is conducted through questionnaire distribution, while the sample collection is done through non-probability sampling which set in accordance to the research goal, therefore, total sample that are chosen in this research is 250 respondents. Meanwhile, the analytic method that is applied in this research is Structural Equation Model (SEM).

The result generated from this research shown that marketing mix variable which is represented by price and product significantly impacted on the samples perceive value, while place and promotion do not have any significant impact on samples perceived value. samples perceived value has a significant impact on samples customer satisfaction and samples customer satisfaction significantly impacting samples customer loyalty and word of mouth both direct or indirectly. While, samples customer loyalty has an impact on word of mouth on Education First Program."

"ABSTRAKSalah satu aspek yang penting dari pembangunan pertanian berkelanjutan adalah sumber daya manusianya. Oleh karena itu, regenerasi petani menjadi hal penting untuk dilakukan, terutama dalam menarik pemuda desa yang produktif untuk melanjutkan usaha di sektor pertanian. Akan tetapi, dalam kurun waktu belakangan ini, jumlah tenaga kerja petani yang berusia muda semakin menurun. Pemuda desa lebih memilih untuk migrasi ke kota untuk mencari pekerjaan. Studi-studi sebelumnya menyebutkan bahwa para pemuda memiliki persepsi negatif terhadap sektor pertanian seperti pekerjaan kotor, pekerjaan orang tua, dan pendapatan rendah. Studi-studi lain juga menyebutkan bahwa status sosial ekonomi dan lingkungan turut mempengaruhi pilihan pemuda untuk meninggalkan sektor pertanian di desa. Penelitian ini mengambil studi di Desa Pulosaren Kabupaten Wonosobo Jawa Tengah yang berfokus pada keluarga petani hortikultura dengan menggunakan metode kualitatif yang didukung pengumpulan data berupa wawancara mendalam dan observasi. Di Desa Pulosaren, struktur agraria mengalami perubahan yang ditandai dengan fenomena penyewaan lahan kepada perusahaan. Hasil lain dari penelitian ini adalah proses regenerasi petani terjadi karena ketimpangan struktur agraria yang ada di Desa Pulosaren, di mana keluarga yang memiliki akses dan kepemilikan lahan yang lebih dari 2.000 meter persegi memiliki kesempatan untuk meregenerasi keluarganya, baik itu mengelola lahannsendiri atau sebagai petani penggarap di perusahaan.

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ABSTRACTOne of the important aspects of sustainable farming development is its human resources. Therefore, the regeneration of farmers becomes an important thing to do, especially in attracting the productive village youth to continue their efforts in the agriculture sector. However, over the recent period, the number of young farmers workforce is declining. The village youth prefer to migrate to the city to find work. Previous studies have mentioned that young people have a negative perception of agriculture sectors such as dirty work, parental work, and low income. Other studies have also mentioned that socio-economic and environmental status have influenced young peoples choices to abandon the farming sector in the village. This study took a study in Pulosaren village in Wonosobo Central Java that focuses on the family of horticultural farmers using qualitative methods supported data collection in the form of in-depth interviews and observations. In Pulosaren Village, the agrarian structure has undergone changes marked by the land rental phenomenon to the company. Another result of this research is the process of regeneration of farmers occurs because of the inequality of agrarian structures existing in the village Pulosaren, where families who have access and land ownership of more than 2,000 square meters have the opportunity to Regenerate their families, whether they manage their own land or as a farmer in the company."

"Kegiatan industri menimbulkan air limbah yang dapat mencemari lingkungan. Sehingga kegiatan industri membutuhkan pengolahan air limbah yang khusus. Salah satu alternatif tersebut adalah Food Chain Reactor. Tujuan dari penelitian ini adalah menganalisis efisiensi Food Chain Reactor skala laboratorium dalam menyisihkan kandungan organik dari air limbah industri Kawasan Industri Jababeka di WWTP 1 Jababeka. Metode yang digunakan adalah eksperimen dengan volume kerja 44,25 L yang terbagi menjadi 6 reaktor. Pada permukaan reaktor ditanamkan tanaman berjenis Philodendron hastatum dengan serat wol menggantung di bawah pot tanaman sebagai media biomodul. Eksperimen dilakukan dengan variasi waktu tinggal 24, 16, dan 12 jam. Hasil penelitian menunjukan efisiensi penyisihan kandungan organik sebagai Chemical Oxygen Demand (COD) berada pada rentang 86,2 – 90,8% dengan penyisihan tertinggi pada waktu tinggal 24 jam. Pada parameter Surface Area Loading Rate didapatkan nilai tertinggi pada waktu tinggal 12 jam dengan 10,75 g/m2/hari. Hasil penelitian ini menunjukan bahwa Food Chain Reactor dapat diterapkan pada WWTP 1 Jababeka.

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Industrial activities generate wastewater that can pollute the environment. So that industrial activities require special wastewater treatment. One of these alternatives is the Food Chain Reactor. The purpose of this study was to analyze the efficiency of laboratory-scale Food Chain Reactor in removing organic content from Jababeka Industrial Estate industrial wastewater in WWTP 1 Jababeka. The method used is an experiment with a working volume of 44.25 L which is divided into 6 reactors. On the surface of the reactor, Philodendron hastatum type plants are planted with wool fibers hanging under the plant pot as a biomodul media. Experiments were conducted with variations in residence time of 24, 16, and 12 hours. The results showed that the removal efficiency of organic content as Chemical Oxygen Demand (COD) was in the range of 86,2 – 90,8% with the highest removal at a residence time of 24 hours. In the Surface Area Loading Rate parameter, the highest value was obtained at a residence time of 12 hours with 10,75 g/m2/day. The results of this study indicate that the Food Chain Reactor can be applied to WWTP 1 Jababeka."

"[ ABSTRAKDewasa ini, marak beredar pemberitaan mengenai dampak konsumsi minuman berkarbonasi jangka panjang di media online, Coca-Cola mencoba memotivasi konsumen dengan mengubah pendekatannya, agar konsumen tetap mengonsumsi Coca-Cola meski telah mengetahui dampak jangka panjangnya. Berbekal analisis konsumen mendalam terhadap pasar dan biaya pemasaran yang besar, Coca-Cola mencoba mengubah cara pandang negatif konsumen terhadap produknya. Permasalahan yang dibahas dalam jurnal ini adalah apa yang memotivasi konsumen untuk terus mengonsumsi Coca-Cola, serta apa yang dilakukan oleh pihak terkait untuk dapat mengantisipasi dampak dari tingginya konsumsi minuman berkarbonasi di Indonesia. Tujuan penulisan jurnal ini adalah mengetahui jenis pemasaran apa yang digunakan Coca-Cola untuk memotivasi konsumen untuk terus mengonsumsi Coca-Cola, juga mengetahui upaya apa saja yang dilakukan oleh pemerintah untuk mengantisipasi dampak dari tingginya tingkat konsumsi minuman berkarbonasi di Indonesia. Jurnal ini diharapkan dapat memperkaya wawasan dan mampu membuka mata pembaca terhadap penerapan analisis konsumen dalam bisnis minuman berkarbonasi di Indonesia. Jurnal ini juga diharapkan dapat memberikan masukan kepada pekerja di bidang komunikasi dapat mengembangkan cara-cara untuk dapat memotivasi dalam proses komunikasi. Teori yang digunakan untuk menganalisa permasalahan tersebut adalah teori analisis konsumen dan teori pemasaran. Penulisan jurnal ini menggunakan metode deskriptif dan studi kepustakaan. Jurnal ini dalam penulisannya mengandalkan data sekunder yang diperoleh dari berbagai macam sumber sebagai referensi penulisan. Hasil dari pembahasan jurnal ini adalah kolaborasi teknik analisis konsumen dengan pemasaran yang baik berhasil mengembalikan loyalitas konsumen Coca-Cola, serta tengah dilakukannya pengkajian mengenai pengenaan tarif cukai terhadap minuman berkarbonasi oleh pemerintah Indonesia untuk menanggulangi dampak dari tingginya angka konsumsi minuman berkarbonasi di Indonesia.;

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ABSTRACTNowadays, there are so many news about the impact of long-term consumption of carbonated beverages in online media, Coca-Cola tried to keep motivating the consumers by changing their approach, so that consumers will continue to consume Coca-Cola even though they are already know the impact of consuming it in long-term. With a deep consumer analysis and a huge marketing budget, Coca-Cola tried to change the negative perception of consumers towards their products. Problems examined in this paper is what motivates the consumers to continue consuming Coca-Cola, and what was done by the government to be able to anticipate the impact from the high consumption numbers of carbonated drinks in Indonesia. This paper aims to find out what kind of marketing Coca-Cola used to motivate their consumers to continue consuming Coca-Cola, also know what is being done by the government to anticipate the impact from the high consumption numbers of carbonated drinks in Indonesia. This paper is expected to enrich the knowledge and being able to open the eyes of the reader to the application of consumer analysis in carbonated beverage business in Indonesia. The paper is also expected to provide input to the workers in the field of communication, they can develop another ways to motivate in the communication process. Theories used in analyzing the problem are consumer analysis theory and marketing theory. . This paper is written in descriptive method and literature review based, which relies the secondary data collected by many sources as writing reference. The results of this paper is a great collaboration between consumer analysis techniques and good marketing that successfully restore the Coca-Cola consumer’s loyalty, and also an assessment is being conducted regarding the imposition of excise rates, for carbonated beverages by the Indonesian government to mitigate the impact from the high consumption numbers of carbonated drinks in Indonesia., Nowadays, there are so many news about the impact of long-term consumption of carbonated beverages in online media, Coca-Cola tried to keep motivating the consumers by changing their approach, so that consumers will continue to consume Coca-Cola even though they are already know the impact of consuming it in long-term. With a deep consumer analysis and a huge marketing budget, Coca-Cola tried to change the negative perception of consumers towards their products. Problems examined in this paper is what motivates the consumers to continue consuming Coca-Cola, and what was done by the government to be able to anticipate the impact from the high consumption numbers of carbonated drinks in Indonesia. This paper aims to find out what kind of marketing Coca-Cola used to motivate their consumers to continue consuming Coca-Cola, also know what is being done by the government to anticipate the impact from the high consumption numbers of carbonated drinks in Indonesia. This paper is expected to enrich the knowledge and being able to open the eyes of the reader to the application of consumer analysis in carbonated beverage business in Indonesia. The paper is also expected to provide input to the workers in the field of communication, they can develop another ways to motivate in the communication process. Theories used in analyzing the problem are consumer analysis theory and marketing theory. . This paper is written in descriptive method and literature review based, which relies the secondary data collected by many sources as writing reference. The results of this paper is a great collaboration between consumer analysis techniques and good marketing that successfully restore the Coca-Cola consumer’s loyalty, and also an assessment is being conducted regarding the imposition of excise rates, for carbonated beverages by the Indonesian government to mitigate the impact from the high consumption numbers of carbonated drinks in Indonesia.]"