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""Nine in ten new products undergo a rigorous research and development procedure, require new manufacturing processes -- and still never earn a dime! A major reason for this staggering new product failure rate is the inability of companies to internally transfer products-in-development from one department to the next. This book explains how to remove the barriers from that transfer process and consistently get new products to market one step ahead of the competition. How are today's most successful new product development programs using familiar tools and techniques in new and innovative ways? This timely guide features eye-opening case studies and examples, then helps decision makers visualize a restructured transfer process and quickly develop and implement that process. New Product Development and Delivery will allow managers of any company, regardless of size, to improve profitability, increase competitiveness, and promote teamwork and cooperation throughout the entire organization.""

"Deftly edited by management expert Lisa Haneberg, The ASTD Management Development Handbook provides insightful thinking from modern management professionals who are in touch with the issues, challenges, opportunities, and dynamics present in contemporary corporate culture."

"New Product Development (NPD) is about the ideation, formulation, and implementation of new and superior solutions in the market. Beyond the obvious need for organizations to innovate in order to compete, embedded in any NPD program are knowledge, technological expertise, and the social networks that convert these capabilities into offerings that create value at every level, for customers, industries, communities, and regions. This volume provides an array of knowledge perspective in NPD across multiple levels of analysis and geographic regions, including Europe, the United States, China, Japan, and India, to explore the dynamics of NPD in today’s global environment. Presenting case studies from such industries as ICT services, semiconductors, software development, bio-technology, higher education, and even safety for children’s toys, and drawing from a variety of theoretical perspectives, including technology and knowledge management, sociology, economic geography, and organizational behavior, the authors highlight critical success and failure factors in NPD.Among the topics covered, new product development teams, including multi-functional and multi-site teams, de-localization and off-shoring of tasks and processes, individual competencies and organizational capabilities, university-industry interactions, high-tech clusters, and technology transfer, and technology policy."

"Industri saat ini dihadapkan pada preferensi konsumen yang berubah dengan cepat. Peraturan baru dan iklim persaingan di antara perusahaan merangsang perubahan pada produk yang dipasarkan. Tim pengembangan produk baru ditantang untuk mempercepat pekerjaan mereka agar mempersingkat waktu produk ke pasar. Hal ini disebabkan oleh siklus hidup produk semakin pendek dan untuk menghindari perubahan preferensi sebelum produk diluncurkan. Pengetahuan tim pengembangan produk baru tentang karakter produk dan proses sebelumnya diperlukan untuk mempercepat proses pengembangan produk baru. Keterlibatan pemasok dan pengguna dalam menyiapkan produk baru tidak boleh dilupakan. Pengetahuan yang mereka miliki tentang produk dan proses terdahulu juga harus dikumpulkan. Pengguna mungkin memiliki keluhan tentang produk terdahulu, sementara pemasok mungkin mengalami kesulitan dalam menciptakan persediaan. Makalah ini mengusulkan kerangka kerja manajemen pengetahuan dalam mengembangkan produk baru untuk meningkatkan kualitas produk dan mempersingkat waktu ke pasar dengan melibatkan perspektif pengguna dan pemasok. Sebuah model dikembangkan berdasarkan tinjauan literatur dan wawancara ahli. Model yang diusulkan memiliki tiga proses dinamis: penciptaan pengetahuan, difusi pengetahuan, dan penyimpanan pengetahuan. Desain matriks terstruktur (DSM) dibuat untuk menganalisis hubungan antara tahapan dalam kerangka kerja. Untuk menguji kerangka kerja, studi kasus telah dilakukan di sebuah perusahaan otomotif. Studi kasus membuktikan bahwa model yang dikembangkan berkontribusi untuk mempersingkat waktu produk ke pasar. Penelitian di masa depan harus menerapkan faktor-faktor lain yang mempengaruhi waktu produk ke pasar dan menguji model untuk industri lain.

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In recent year, industries consumer preferences are subject to changes quickly. New regulations and the climate of competitions among companies stimulate changes at the market placed product. New product development teams are challenged to accelerate their work. This is due to the product life cycle is getting shorter and to avoid change of preference before the product launched. The new product team's knowledge of the character of the previous products and processes is needed to accelerate the process of developing new products. The involvement of supplier and user in preparing new product should not be forgotten. The knowledge they have about previous products and processes must also be collected. Users may have complaints on the previous product, while suppliers may have difficulties in creating the supply. This paper proposes a knowledge management framework in developing new product in order to improve product quality and shorten time-to-market with involvement of user and supplier perspective. A model was developed based on literature review and expert interview. The proposed model has three dynamic processes: knowledge creation, knowledge diffusion, and knowledge storage. A design structured matrix (DSM) was created to analyze the relationship between stages in the framework. To test the framework, a case study has done in an automotive company. The case study resulting on a proof that the developed model contributes to shorten the product's time-to-market. Future research shall apply other factors that affect product time-to-market and test the model to the other industries."

"Insomnia dikarakterisasikan dengan keluhan subjektif mengenai ketidakpuasan terhadap kualitas dan durasi tidur, kesulitan untuk menginisiasi tidur pada jam tidur, atau terbangun di tengah malam. Pengobatan herbal efektif dalam mengatasi gangguan tidur karena mengandung senyawa aktif yang memiliki efek sedatif hipnotik. Tujuan dari penelitian ini yaitu untuk merancang produk herbal yang membantu meringankan gangguan sulit tidur, menganalisis market dalam negeri maupun luar negeri produk serupa, menganalisis kompetitor produk sejenis, membuat rencana branding produk dan membuat rencana marketing produk. Hasil yang didapat adalah bahan aktif dalam rancangan produk obat herbal ini terdiri dari Valerianae radix extract (Akar Valerian), Myristica frograns semen extract (Biji Pala), Curcumae domestica extract (Kunyit), Alyxia reinwardtii extract (Kulit Pulasari), Foeniculum vulgare extract (Adas), Anacardium occidentale (Daun jambu mete). Masing-masing bahan aktif herbal ini mempunyai zat aktif yang memiliki aktivitas hipnotik sedatif, sehingga bermanfaat untuk mengatasi insomnia. Berdasarkan analisa pasar, total penjualan produk serupa menurut data IQVIA 2021 adalah sebesar Rp25,786,851,721 dan juga kompetitor pada produk herbal serupa masih minim sehingga membuat peluang bisnis untuk produk herbal ini sangat besar. Berdasarkan tinjauan produksi, PT. Indofarma memiliki kapasitas untuk memproduksi obat herbal. Rencana branding dan marketing akan menggunakan marketing ATL serta BTL untuk meningkatkan penjualan produk.

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Insomnia is characterized by subjective complaints of dissatisfaction with sleep quality and duration, difficulty initiating sleep at bedtime, or waking up in the middle of the night. Herbal medicine is effective in overcoming sleep disorders because it contains active compounds that have a sedative-hypnotic effect. The purpose of this research is to design herbal products that help relieve insomnia, analyze domestic and foreign markets for similar products, analyze competitors for similar products, make product branding plans and make product marketing plans. The results obtained are that the active ingredients in the design of this herbal medicinal product consist of Valerianae radix extract (Valerian root), Myristica frograns semen extract (Nutmeg Seed), Curcumae domestica extract (Turmeric), Alyxia reinwardtii extract (Pulasari peel), Foeniculum vulgare extract ( Fennel), Anacardium occidentale (Cashew leaves). Each of these herbal active ingredients has an active substance that has sedative-hypnotic activity, making it useful for treating insomnia. Based on market analysis, total sales of similar products according to IQVIA 2021 data amounted to IDR 25,786,851,721 and also competitors for similar herbal products are still minimal, making the business opportunities for these herbal products very large. Based on the production review, PT. Indofarma has the capacity to manufacture herbal medicines. The branding and marketing plan will use ATL and BTL marketing to increase product sales."

"New Product development has become an important part of a company success and survival. In the steel industry where product is the same, every steel companies is vulnerable to price cut. To defend them self, these steel companies need to develop new product that will put them in a better competitive position. This research aims to describe new product development process at PT. Krakatau Steel and the process effected the speed, cost, and quality of the new product. This research is a descriptive research. The new product development process at PT. Krakatau Steel follow a sequential phase. The speed of the development is steel low compare to leading steel company. The cost of the new product development was never evaluated. The company only rely on new product production cost to determine profitability. The quality of the new product conforms with industrial standard because the new products are derivatives of existing and improvement of existing product."