Hasil Pencarian  ::  Simpan CSV :: Kembali

"This book focuses on unique roles of women entrepreneurs in business and economic development. It includes coverage of entrepreneurial behavior, finance, and business performance."

"This book covers the main topics that students need to learn in a course on Industrial Organization.It reviews the classic models and important empirical evidence related to the field.However,it will differ from prior textbooks in two ways.First,this book incorporates contributions from behavioral economics and neuroeconomics, providing the reader with a richer understanding of consumer preferences and the motivation for many of the business practices we see today.The book discusses how firms exploit consumers who are prone to making mistakes and who suffer from cognitive dissonance, attention lapses,and bounded rationality,for example and will help explain why firms invest in persuasive advertising, offer 30-day free trials, offer money-back guarantees, and engage in other observed phenomena that cannot be explained by the traditional approaches to industrial organization. "

"This book presents selected papers from the 30th Eurasia Business and Economics Society (EBES) Conferences, held in Kuala Lumpur (Malaysia). The theoretical and empirical papers gathered here cover diverse areas of business, economics and finance in various geographic regions, including not only topics from HR, management, finance, marketing but also contributions on public economics, political economy and regional studies."