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"The purpose of this paper is to examine the strategic orientation in terms of Miles and Snow typologiesof the firms in emerging country and investigate their implications on performance. Unlikeprevious research, this paper focuses the importance of strategy implementation to the performanceimplications of Miles and Snow typology. Data was collected from 111 key informants from firms inThailand?s chemical industry using probability sampling. The one-way Analysis of Variance (ANOVA)results showed that prospectors performed better than the other three strategic types, whereas reactorsexhibited the lowest performance scores. While the success in strategy implementation is foundto be a significant predictor of firm performance, the two-way Analysis of Variance (ANOVA) resultsrevealed that the success in strategy implementation did not alter the relationship between Miles andSnow strategic type and a firm?s performance. This finding suggests that the relationship betweenMiles and Snow strategic type and a firm?s performance may be universal, regardless of the locationwhere the study is conducted. However, additional studies in other contexts are required before theconclusion can be made whether the strategic type ? performance relationship will be contingent onstrategy implementation."

"Firm’s strategic orientation involves synchronizing environmental dynamics, corporate strategyand capital structure in order to achieve firm performance targets. The co-alignment model usedsuccessfully in the hospitality industry might be used in a wider context as a framework in explainingthese relationships simultaneously. Using the data of public firms in Indonesia during the periodof 1996-2010, we found that co-alignment model can be implemented in property and realestate industry as well as in hospitality industry."

"ABSTRAKSaat ini, terjadi perubahan perilaku konsumen dalam keputusan pembelian merekayang lebih melihat pada persepsi atas brand dibandingkan realita produk tersebut.Hal ini menyebabkan terjadinya perubahan pola pikir dari product-blame menjadibrand-blame. Mengingat persepsi adalah hal yang sangat sensitif dan mudahberubah, maka brand orientation dapat menjadi pilihan strategi perusahaan untukmemenangkan konsumen, kompetisi dan pasar. Berdasarkan hal-hal tersebut,peneliti mengadakan penelitian mengenai brand orientation pada UMKM danpengaruhnya terhadap kinerja keuangan UMKM. Penelitian ini menggunakanmetode SEM. Kesimpulan yang diperoleh pada penelitian ini adalah brandorientation berpengaruh positif terhadap kinerja keuangan UMKM.

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ABSTRACTConsumer behaviour has changed recently. Consumer base their decision ofpurchasing much more on their perception of the brand, other than the productreality. Mindset are shifting from product-blame to brand-blame. Because thenature of perception are very sensitive dan easily change, brand orientation can bestrategic option for company to survive dan win the competition, consumer, andmarket. Therefore, researcher wants to study about brand orientation on MSMEsand it impacts on financial performance on MSMEs. Structural EquationModelling Method was used. The study reveals that brand orientation has positifimpact on financial performance on MSMEs."

" Penelitian bertujuan untuk menganalisis pengaruh penerapan TQM terhadap keunggulan bersaing dan kinerja perusahaan, khususnya pada perusahaan pabrikasi kecil dan menengah.. Model hipotesis dari Structural Equation (SEM) diuji dengan menggunakan Partial Least Square (PLS). Terdapat pengaruh yang signifikan antara penerapan TQM terhadap keunggulan bersaing. Begitu juga dengan keunggulan bersaing terhadap kinerja perusahaan, terdapat pengaruh yang signifikan. Tetapi tidak ada pengaruh yang signifikan secara langsung antara penerapan TQM terhadap kinerja perusahaaan. Penelitian membahas penerapan TQM pada perusahaan pabrikasi kecil dan menengah. Ternyata dalam prakteknya penerapan TQM pada perusahaan pabrikasi kecil dan menengah tidak semulus pada perusahaan pabrikasi yang besar."

"Meningkatnya aktivitas dalam jaringan sepanjang lima tahun terakhir serta mudahnya akses teknologi mengubah gaya masyarakat global dalam memproduksi maupun mengonsumsi konten, termasuk dalam bidang hiburan seperti bermain gim. Genshin Impact menjadi salah satu role-playing game (RPG) yang meledak di pasaran termasuk di Indonesia. Dengan menggunakan konsep transmedia branding dari Tenderich, peneliti ingin menggali bagaimana implementasi elemen tersebut dalam kampanye yang dilakukan Genshin Impact. Penelitian ini menggunakan pendekatan kualitatif dengan metode analisis isi. Hasil penggalian menunjukan bahwa penerapan transmedia branding oleh Genshin Impact didominasi oleh aspek partisipasi, dimana mereka memanfaatkan budaya populer, artis yang terlibat, serta penggemar untuk meningkatkan keterlibatan mereka dalam mempromosikan gim tersebut; sedangkan aspek lainnya yaitu naratif dan brand lebih tidak dominan meski tetap digunakan.

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The growth of online activities in the last five years and the accessibility of technology have changed the way the global community produces and consumes content, including gaming. Genshin Impact became one of the role-playing-games (RPG) that exploded in the market, including Indonesia. By using the concept of transmedia branding from Tenderich, this paper would like to explore how the implementation of these elements in the campaign carried out by Genshin Impact. This research uses a qualitative approach with a content analysis method. The results show that the implementation of transmedia branding by Genshin Impact is dominated by the participation element, where they utilize popular culture, involving actresses and fans to increase their engagement in promoting the game; while the other aspects, namely narrative and brand, are less dominant even though they are still used."