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"Tesis ini menelisik tentang aktivitas dan peran ideal struktur HubunganMasyarakat yang mendukung organisasi dalam mencapai tujuannya. Penelitianini bertujuan untuk melihat sejauh mana struktur Hubungan Masyarakat di IntitutTeknologi Bandung menerapkan prinsip Excellence Communication pada ativitasdan peran hubungan masyarakatnya. Prinsip Excellence Communication yangdigunakan pada penelitian ini merupakan buah penelitian Excellence Theory yangdilakukan oleh James. E. Grunig dan para koleganya. Excellence Communicationmemiliki tiga aspek yang digambarkan ke dalam tiga lingkaran atau bulatan yaitu,aspek Knowledge Core, aspek Shared Expectation, Aspe Organizational Culture.Ketiga aspek tersebut saling berkaitan dan memiliki pengaruh dalam penerapanExcellence Communication dalam sebuah organisasi.Penelitian ini menggunakan paradigm postpositivisme, pendekatan kualitatif dan bersifat deskriptif. Metodepengumpulan data adalah wawancara mendalam serta pengumpulan dokumenyang relevan terhadap penelitian.Hasil penelitian menunjukan bahwa ITB dalampenerapan Excellence Communication masih memiliki kendala pada aspekKnowledge Core dimana Top Communicator tidak memiiiki pengetahuan yangcukup terkait pelaksanaan praktik humas yang ideal sebagaimana disampaiaknpada premis Excellence Theory. Top Communicator pun masih menerapkan perancommunication technician disbanding peran idealnya sebagai communicationmanager. Kendala ini dapat dipahami dikarenakan Top Communicator berlatarbelakang teknik dan di ITB tidak terdapat fakultas atau sekolah yangmemproduksi pengetahuan ke-humasan.Pada kedua aspek lainnya yaitu SharedExpectation dan Organizational Culture, ITB telah menjalankan dan menerpakankedua aspek tersebut secara ideal.Kata Kunci: Excellence Communication, Excellence Theory, Knowledge Core, SharedExpectation, Organizational Culture.

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This research investigates activities and roles of public relations ideal structure thatsupports an organization in achieving its goals. This study aims to look at the extentto which the structure of public relations at the Bandung Institute of Technology ITB pertains the principles of Excellence Communication on it 39 s public relation activitiesand roles. Communication Excellence principle used in this study is the fruit ofExcellence Theory Research conducted by James. E. Grunig and colleagues.Communication Excellence has three aspects described in three circles or spheres,namely, Core Knowledge, Shared Expectation, and Organizational Culture. Thesethree aspects are interrelated, and they possess influence in the application ofExcellence Communication within an organization.

This is a descriptive qualitativeresearch under postpositivism paradigm.Data collection was gathered by depthinterviews and desk research on relevant documents. This study uses postpositivismeparadigm, qualitative and descriptive approach. Methods of data collection is wawanprofound way and the collection of relevant documents to the research.

The results showed that ITB in the implementation of Communication Excellence still findsobstacles at Core Knowledge aspect in which Top Communicator does not havesufficient knowledge related to the implementation of public relations practices basedon the premise of Excellence Theory. Top Communicator still applies communicationtechnician role than ideal role as communications manager. These constraints can beunderstood due to Top Communicator has engineering backgrounds and there is nofaculties or schools in ITB that produce public relations knowledge. In two otheraspects, Shared Expectations and Organizational Culture, ITB has implemented andexposed these two aspects ideally.Key words Excellence Communication, Excellence Theory, Knowledge Core, SharedExpectation, Organizational Culture."

"Peran Humas yang ideal akan mendukung organisasi dalam mencapai tujuan dan keberhasilan. Penelitian ini bertujuan untuk melihat sejauh mana Humas di Bank Tabungan Negara telah menerapkan prinsip-prinsip Excellence Communication yang dikembangkan oleh James Grunig di dalam Excellence Theory. Excellence Communication memiliki tiga bulatan (sphere) yang saling berkaitan antara lain Knowledge Core, Shared Expectation, dan Participative Culture. Penelitian ini menggunakan paradigma post positivisme, pendekatan kualitatif, dan bersifat deskriptif. Metode pengumpulan data yang digunakan untuk penelitian adalah wawancara mendalam, observasi partisipan, studi dokumentasi, dan studi literatur.Hasil penelitian menunjukkan bahwa Excellence Communication sudah diterapkan di BTN. Namun penerapannya belum memenuhi kriteria Grunig sepenuhnya karena komunikasi organisasi masih asimetris dan posisi Humas yang tidak memiliki akses langsung kepada pimpinan sehingga tidak terlibat dalam rapat pembuatan keputusan bersama direksi. Hasil ini dipengaruhi oleh penerapan Excellence Communication yang disesuaikan dengan konteks perbankan dan budaya organisasi di Indonesia.

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Ideal public relations role advocate organization in achieving its goal. This paper explains up to what extent public relations of Bank Tabungan Negara have applied the Principal of Excellence Communication attributed to James Grunig in The Excellence Theory. Excellence Communication has three interrelated spheres. These spheres are Knowledge Core, Shared Expectation and Participative Culture.

This research is a descriptive research processed in a qualitative way and exerts post positivism paradigm. Data collection method used in this study are in-depth interview, participant observation, and study of documentation and literature.

The result of this paper shows that Excellence Communication has been applied in Bank Tabungan Negara. Nevertheless, it has not fully met the criteria of Grunig because the communication of organization of Bank Tabungan negara is still asimetric and its public relations that has no direct access to the chairman of organization can not be engaged in the decision making meeting. The results are affected by the implementation of Excellence Communication which should be adjusted to the context of the banking and organization culture of Indonesia."

"Tesis ini membahas mengenai peran ideal Humas yang akan mendukung organisasi dalam mencapai tujuan dan keberhasilan. Penelitian ini bertujuan untuk melihat sejauh mana Humas di Badan Pengkajian dan Penerapan Teknologi (BPPT) telah menerapkan prinsip-prinsip Excellence Communication yang dikembangkan oleh James Grunig di dalam Excellence Theory. Excellence Communication memiliki tiga bulatan (sphere) yang saling berkaitan yakni, Knowledge Core, Shared Expectation, dan Participative Culture. Penelitian ini menggunakan paradigma post positivisme, pendekatan kualitatif, dan bersifat deskriptif ilustratif. Metode pengumpulan data yang digunakan untuk penelitian adalah wawancara mendalam, observasi partisipan, studi dokumentasi, dan studi literatur.Hasil penelitian menunjukkan bahwa Excellence Communication belum diterapkan dengan baik di BPPT. Dalam hal ini penerapannya belum memenuhi kriteria Grunig sepenuhnya. Pertama pada aspek knowledge core, dasar pengetahuan yang dimiliki Humas masih kurang, kemudian pada aspek shared expectations, posisi Humas tidak memiliki akses langsung kepada pimpinan sehingga tidak dilibatkan dalam rapat pembuatan keputusan bersama pimpinan, selain itu juga tidak diterapkannya aspek participative culture dimana ditemukan bahwa budaya kerja yang bersifat partisipatif cenderung tidak terwujud.

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This thesis discusses the ideal role of PR that will support the organization in achieving its goals and success. This study aimed to examine the extent to which public relations of The Agency for Assessment and Application of Technology have applied the Principal of Excellence Communication attributed to James Grunig in The Excellence Theory. Excellence Communication has three interrelated spheres. These spheres are Knowledge Core, Shared Expectation and Participative Culture. This research is a descriptive research processed in a qualitative way and exerts post positivism paradigm. Data collection method used in this study are in-depth interview, participant observation, and study of documentation and literature.

The results showed that the Communication Excellence has not been implemented well in BPPT. In this case the application has not met the criteria as Grunig said. The Knowledge core of public relations is still lacked. In the shared knowledges aspects, The Public relations positions do not have direct access to the head so it is not involved in the board of executives meetings, and then the participative cultures aspects were not happened there."

"Identitas korporasi suatu perusahaan erat kaitanya dengan komunikasi yang dilakukan oleh perusahaan, baik yang dilakukan kepada internal maupun eksternal perusahaan. Penelitian ini dilakukan guna mengetahui identitas korporasi, strategi komunikasi, serta komunikasi korporasi yang dilakukan oleh perusahaan secara terintegrasi dalam pembentukan identias korporasi. Lotte Grosir yang dijadikan penelitian ini adalah perusahaan ritel yang memiliki segmentasi para pelaku usaha. Bagaimana strategi komunikasi korporasi yang dilakukan dalam proses pembentukan identitas perusahaan peneliti kaji dalam keseharian perusahaan. Penelitian ini bersifat kualitatif dengan metode deskriptif-evaluatif. Temuan penelitian ini peneliti analisis menggunakan teknik pencocokan pola. Hasil penelitian menyatakan bahwa identias korporasi perusahaan ternyata terkait dengan faktor-faktor lain yakni: visi, budaya perusahaan asal, konsistensi, serta sumber daya manusia itu sendiri. Strategi komunikasi korporasi yang terintegrasi dinilai dapat meningkatkan kesadaran akan identitas korporasi bagi seluruh pemangku kepentingan perusahaan, dan ada di dalam proses pembentukan identitas korporasi itu sendiri, yakni melalui komunikasi internal yang dilakukan kepada seluruh karyawan dalam pembentukan budaya perusahaan. Rekomendasi penelitian ini adalah kedepannya dalam membangun identitas perusahaan diperlukan sinergitas dan konsistensi dalam melakukan komunikasi, kebijakan dan tindakan yang sesuai dari perusahaan dengan pernyataan identitasnya. Evaluasi yang rutin baik secara internal dan eksternal juga perlu dilakukan untuk mengetahui apakah perusahaan tersebut sudah dijalan yang benar dalam membangun identitasnya.

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The corporate identity of a company is closely related to the communication made by the company, both to internal and external companies. This research was conducted to determine the corporate identity, communication strategy, and corporate communication carried out by the company in an integrated manner in the formation of corporate identity. Lotte Wholesale used in this research is a retail company that has a segmentation of business actors. How is the corporate communication strategy carried out in the process of forming the company's identity, the researcher examines in the daily life of the company. This research is qualitative with descriptive-evaluative method. The findings of this study researchers analyzed using pattern matching techniques. The results of the study stated that the company's corporate identity was related to other factors, namely: vision, original company culture, consistency, and human resources themselves. The integrated corporate communication strategy is considered to be able to increase awareness of corporate identity for all company stakeholders, and is in the process of forming corporate identity itself, namely through internal communication carried out to all employees in the formation of corporate culture. The recommendation of this research is that in the future, in building a company's identity, synergy and consistency are needed in carrying out appropriate communications, policies and actions from the company with a statement of its identity. Routine evaluations both internally and externally also need to be carried out to find out whether the company is on the right path in building its identity."

"ABSTRAKPenetapan Undang-undang Nomor 12 Tahun 2012 tentang Pendidikan Tinggi mengamanatkan Universitas Indonesia yang sebelumnya berstatus sebagai Badan Hukum Milik Negara menjadi Perguruan Tinggi Negeri Badan Hukum. Perubahan status perguruan tinggi berdampak pada status kepegawaian di Universitas Indonesia. Tidak terdapat ketentuan aturan hukum mengenai perlindungan hak dan kewajiban bagi pegawai tetap dan pegawai tidak tetap di lingkungan UI. Tumpang tindih antara Undang- Undang Ketenagakerjaan, Statuta Universitas Indonesia, dan Undang-Undang Aparatur Sipil Negara mengakibatkan ketidakjelasan status dan perlindungan hukum pegawai Universitas Indonesia. Masing-masing peraturan tersebut mengatur sistem rekrutmen, jenjang karier, serta hak dan kewajiban pegawai secara berbeda. Dengan demikian, untuk menyelesaikan permasalahan kepegawaian Universitas Indonesia dapat dilakukan dengan menetapkan aturan atau kebijakan Rektor terkait perlindungan hukum pegawai Universitas Indonesia. Perlindungan hukum dimaksud adalah aturan hukum memberikan jaminan atas perlindungan hak-hak pegawai Universitas Indonesia.

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ABSTRACT

Application of Law No. 12 of 2012 on Higher Education, University of Indonesia mandates that previously existed as a State-owned Legal Entity (BHMN) into the Higher Education State of Legal Entity (PTN-BH). Status changes of higher education has an impact on employment status at the University of Indonesia. No provisions regarding the rule of law for the protection of the rights and obligations of permanent and temporary employees in UI causing staffing problems. Overlap between the Employment Act, Statute of the University of Indonesia, and the Law of State's Civil Officer lead status, position and legal protection for employees of the University of Indonesia as PTN BH becomes unclear. Each of these regulations regulate the system of recruitment, career path, and the rights and obligations of employees differently. Thus, the staffing problems of University of Indonesia can be resolved by setting up rules and policies related to legal protection of temporary employees of the University of Indonesia. This legal protection explains what Goverment Law guarantees about protection of the rights of permanent and temporary employees of the University of Indonesia."

"Tesis ini untuk mengetahui faktor-faktor yang berpengaruh terhadap kualitas komunikasi organisasi dengan melihat pengaruh iklim komunikasi, struktur organisasi, dan pengaruh budaya organisasi terhadap komunikasi organisasi. Berdasarkan pada teori Creswell, penelitian ini menggunakan metode kuantitatif, dengan penentuan responden melalui teknik acak bersusun. Uji validitas menggunakan analisa faktor eksploratori sehingga terbentuknya faktorfaktor baru bersifat acak, yang selanjutnya dapat diintreprestasi sesuai dengan faktor atau komponen atau konstruk yang terbentuk. Analisa data menggunakan regresi linear berganda. Hasil penelitian adalah kualitas komunikasi organisasi dipengaruhi oleh struktur organisasi dan budaya organisasi, namun tidak dipengaruhi iklim komunikasi yang terjadi di lingkungan organisasi.

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This thesis to determine the factors that influence the quality of organizational communication by looking at the influence of communication climate, organizational structure, and the influence of organizational culture on organizational communication. Based on the theory of Creswell, this study uses quantitative methods, to determine the respondents through random layered technique. Test validity using exploratory factor analysis so that the formation of new factors are random, which can further diintreprestasi according to factors or components or constructs formed. Analysis of the data using linear regression. The results were influenced by the quality of organizational communication and organizational culture organizational structure, but not influenced climate communication that happens within an organization."

"From the millions of people with a conviction or cause they're eager to share with like-minded readers, to the thousands of corporations looking for a more effective and reliable way to build trust-based relationships with their customers, it's no wonder that an astonishing 80,000 new web logs -- -- or "blogs" -- are appearing daily. Unfortunately, this includes employees who might reveal confidential company information, and even official corporate blogs that could potentially misrepresent company finances. Everyone, it seems, is blogging, and any organization that fails to take advantage of this exciting new platform, while also protecting itself from legal liabilities as well as critical or defamatory remarks, is sure to suffer the consequences. Blog Rules is a best-practices guide to establishing the blog-related policies and procedures your business needs. You'll learn how to: * Legally and ethically regulate employees' personal blogs that mention the company * Protect trade secrets and other proprietary information * Manage the legal and business exposure associated with corporate blogs * Respond swiftly and effectively to blog assaults against the company -- and much more."

"ASTRA Infra Port Eastkal adalah sebuah perusahaan yang bergerak pada industri penyedia layanan shorebase dan Pusat Logistik Pelabuhan (PLB) untuk industri minyak & gas, pertambangan & alat berat, dan industri besar lainnya di tiga titik lokasi, yaitu Penajam, Balikpapan, dan Jakarta. Analisis Situasi: 1. ASTRA Infra Port Eastkal telah memiliki media Website, Instagram, Youtube, dan LinkedIn untuk membantu mereka menyebarkan informasi perusahaan kepada khalayaknya.2. ASTRA Infra Port Eastkal memiliki dua kompetitor besar pada usaha shorebase di Teluk Balikpapan dan memiliki kurang lebih 25 kompetitor pada usaha PLB di sekitar Marunda, Jakarta. 3. ASTRA Infra Port Eastkal telah memiliki surat izin Badan Usaha Pelabuhan (BUP) yang memungkinkan perusahaan menyediakan layanan pelabuhan kepada publik termasuk curah, peti kemas, dan penumpang.4. ASTRA Infra Port Eastkal masih perlu meningkatkan brand awareness mereka sebagai sebuah perusahaan penyedia layanan shorebase dan logistik pelabuhan yang memiliki sistem operasional dan safety excellence. Tujuan: Meningkatkan brand awareness ASTRA Infra Port Eastkal yang memiliki sistem operasional dan safety excellence dengan memanfaatkan strategi corporate communication. Strategi: Menerapkan kegiatan corporate communication yang memiliki fungsi marketing dalam penyampaian pesan untuk meningkatkan brand awareness perusahaan. Program ini menggunakan strategi pesan #ICanDoExcellence, serta memanfaatkan saluran media sosial dan media massa untuk publikasinya. Pesan Kunci: ASTRA Infra Port Eastkal merupakan perusahaan yang menawarkan jasa layanan shorebase dan logistik pelabuhan dengan sistem operasional dan safety yang excellence. Khalayak Sasaran: Perusahaan nasional/multinasional yang bergerak pada industri migas, pertambangan & alat berat, kelapa sawit, dan industri lainnya. Periode: Januari - Mei 2023 Anggaran: Rp 56.745.000,- (lima puluh enam juta tujuh ratus empat puluh lima ribu rupiah) untuk 5 bulan kegiatan kampanye. Evaluasi: 1. Input: Dilakukan secara teratur setiap bulannya untuk memastikan jalannya kegiatan sesuai dengan rancangan lini masa.2. Output: Tercapainya objective kegiatan dengan melakukan analisis siber dan analisis media sosial. Evaluasi dilakukan setiap bulan sesuai dengan rancangan periode masing-masing kegiatan.3. Outcome: Menyebarkan survei umpan balik kepada khalayak sasaran dan melakukan analisis siber.

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Company Profile: ASTRA Infra Port Eastkal is a company that provides shorebase and Bonded Logistic Center (BLC) services for oil & gas, mining & heavy equipment, and other industries located in three locations, Penajam, Balikpapan, and Jakarta.

Situatuin Analysis:

1. ASTRA Infra Port Eastkal already has its own media, such as Website, Instagram, Youtube, and Linkedin to communicate with their stakeholders.

2. ASTRA Infra Port Eastkal has two major competitors in shorebase industry located in Teluk Balikpapan and also approximately has 25 competitors in BLC industry located around Marunda, Jakarta.

3. ASTRA Infra Port Eastkal holds Badan Usaha Pelabuhan (BUP) license which allows the company to provide port services including bulk, container, and passenger to the public.

4. ASTRA Infra Port Eastkal still needs to increase brand awareness as a shorebase and port logistics service provider that has operational and safety excellence.

Objective: Increasing brand awareness of ASTRA Infra Port Eastkal that has an operational system and safety excellence utilizing corporate communication strategy.

Strategy: Implementing corporate communication theory that have a marketing function to increase brand awareness of ASTRA Infra Port Eastkal. This program uses #ICanDoExcellence tagline and uses social media & mass media for publication.

Key Message: ASTRA Infra Port Eastkal is a company that provides shorebase and port logistic services with excellent operational and safety systems.

Target Audience: National/multinational companies in the field of oil & gas, mining & heavy equipment, and other industries.

Timeline: January - May 2023.

Budget: IDR 56.475.000,- (fifty six million, four hundred and seventy five thousand rupiah) for 5 months of campaign activities.

Evaluation:

1. Input: Done regularly by enduring every activity is in accordance with the schedule.

2. Output: Achieve objectives of each activity that will be measured with cyber analysis and social media analysis. Evaluation done regularly in every month according to each activity.

3. Outcome: Conducted survey and cyber analysis to evaluate overall activity implementation to audience."

"ABSTRAKHubungan media media relations merupakan salah satu fungsi manajemen public relations yang dipelihara demi keberhasilan publisitas organisasi. Setiap organisasi menjalankan dimensi hubungan media sesuai strategi komunikasi public relations organisasinya. Tujuan penelitian ini adalah untuk mengetahui dimensi hubungan media Kementerian Luar Negeri Republik Indonesia serta pengaruhnya pada publikasi pemberitaan media. Penelitian ini dilakukan dengan metode deskriptif kualitatif yaitu melakukan wawancara mendalam dengan informan. Penelitian menunjukkan dimensi hubungan media Kemlu dominan pada hubungan personal dan pelayanan informasi, tetapi tidak pada mengantisipasi keadaan darurat. Temuan penelitian adalah hubungan personal mempengaruhi loyalitas media pada organisasi tetapi tidak dapat mengubah fakta pada materi publikasi berita.

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ABSTRACTABSTRACT Media relations defined as the management functions of public relations that maintained for the successful publicity of an organization. An organization apply different dimensions of media relations in accordance to public relations strategic communication in organization. The research objective is to determine Ministry of Foreign Affairs Republic of Indonesia dimensions of media relations and its influence on the publication of the news media. Research shows that the dimensions of media relations in Foreign Ministry dominant on personal contact and information services, but not on contingency plan. The research findings is personal relationships affect media loyalty to the organization, but could not change the facts on the news publicity materials. Key words Media relations dimensions, news media publicity, public relations"

"ABSTRAKCorporate Communication merupakan sebuah sistem pada perusahaan yang mengatur dan mengelola segala bentuk komunikasi yang dilakukan secara strategis untuk menghasilkan Corporate Image yang positif di mata publik. Corporate Image merupakan hal yang penting diperhatikan untuk kelangsungan suatu perusahaan. Untuk membangun Corporate Image yang positif, dibutuhkan strategi yang diawali dengan pembentukan Corporate Identity sebagai alat komunikasi yang mengidentifikasikan perusahaan dan digunakan untuk menyampaikan pesan kepada publik. PT Garuda Indonesia Persero Tbk merupakan salah satu perusahaan maskapai penerbangan bintang lima yang menggunakan sistem Corporate Communication dalam menyampaikan pesan kepada publik. Berkat keberhasilan sistem Corporate Communication dan penerapan strategi Corporate Identity, PT Garuda Indonesia Persero Tbk berhasil meraih penghargaaan sebagai The World Best Cabin Crew Skytrax Awards 2016 untuk ketiga kalinya sejak tahun 2014. Dalam makalah ini akan dipaparkan analisis strategi Corporate Identity PT Garuda Indonesia Persero Tbk dalam menciptakan citra positif sebagai The World Best Cabin Crew Skytrax Awards 2016.

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ABSTRACTCorporate communication is a system in the company that set and manage all forms of communication that conducted in strategic to produce positive corporate image in the public mind. Corporate image is the important thing to be noticed for the sustainability of a company. To build a positive corporate image, required strategy which begins with the formation of corporate identity as a communication tools that identifies company and used to deliver a message to the public. PT Garuda Indonesia Persero Tbk is one of five stars airline company that used corporate communication system in delivering a message to the public. With the success of the corporate communication system and implementation corporate identity strategy, PT Garuda Indonesia Persero Tbk awarded The World Best Cabin Crew Skytrax Awards 2016 for the third consecutive year since 2014. This paper analyzed the corporate identity strategy PT Garuda Indonesia Persero Tbk in creating a positive image as The World Best Cabin Crew Skytrax Awards 2016."