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Hasil Pencarian

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Namira Aisyha
"ABSTRAK
Mempertahankan karyawan yang berharga selalu menjadi hal yang penting untuk organisasi, bahkan saat ini dibutuhkan lebih penting dalam pasar dimana sumber daya manusia tetap menjadi salah satu dari beberapa sumber yang dapat memberikan keuntungan kompetitif yang berkelanjutan. Penelitian ini bertujuan untuk menemukan keterkaitan antara Employer Brand Perception EBP , Servant Leadership SL dan Perceived Retensi Karyawan PER menggunakan data yang dikumpulkan dari 133 karyawan yang bekerja di Hotel Grand Sahid Jaya DKI Jakarta. Hasil penelitian ini menunjukkan bahwa perceived employee retention secara signifikan dipengaruhi oleh employer brand perception dan servant leadership. Sementara, servant leadership tidak memoderasi pengaruh antara perceived employee retention dan employer brand perception.

ABSTRACT
The retention of valuable employees has always been important to organizations, it takes on even more significance today in a marketplace where human capital remains one of the few resources that can provide a sustainable competitive advantage. This research study investigated the interrelationships among Employer Brand Perception EBP , Servant Leadership SL and Perceived Employee Retention PER using the data collected from 133 employees working in Hotel Grand Sahid Jaya DKI Jakarta. The results of this study showed that perceived employee retention is significantly affected by employer brand perception and servant leadership. Servant leadership does not moderate the effect of perceived employee retention and employer brand perception"
2017
S65885
UI - Skripsi Membership  Universitas Indonesia Library
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Titis Dwijayati
"ABSTRAK
Penelitian ini dilakukan untuk melihat pengaruh dari dimensi persepsi psychological empowerment meaning, competence, choice, impact dan persepsi leader member exchange terhadap dimensi perceived employee retention compensation, job characteristic, training practice, career development, worklife balance . Dalam penelitian ini proses pengumpulan data menggunakan survey/kuisioner. Objek penelitian kali ini adalah 133 orang yang terdiri dari staff, asisten manajer, manajer dan supervisor di PT Hotel Sahid Jaya International, Tbk wilayah Jakarta. Dengan menggunkan metode general linear model GLM pada SPSS versi 20, penelitian ini mendapatkan hasil bahwa dimensi persepsi pshycological empowerment meaning memiliki pengaruh positif dan signifikan terhadap dimensi perceived employee retention training practice . Dimensi persepsi psychological empowerment choice memiliki pengaruh yang positif dan signifikan terhadap dimensi perceived employee retention compensation . Dimensi persepsi psychologiacal empowerment impact memiliki pengaruh yang positif dan signifikan terhadap 3 dimensi perceived employee retention compensation, career development, worklife balance . Selain itu, pada penelitian ini juga menunjukan hasil bahwa persepsi leader member exchange memiliki pengaruh positif dan signifiakan terhadap keseluruhan dimensi perceived employee retention compensation, job characteristic, training practice, career development dan worklife balance . Penelitian ini menemukan bahwa peningkatan pada dimensi persepsi psychological empowerment dibutuhkan oleh perusahaan dalam memperbesar keingian karyawan yang berpotensi untuk tetap bekerja dalam perusahaan tersebut.

ABSTRACT
The study contains the impact of dimensions perception psychological empowerment meaning, competence, choice, impact and perception leader member exchange on dimensions perceived employee retention compensation, job characteristic, training practice, career development, worklife balance . The process of collecting data in this research with survey questionnaire. Object of this study is 133 person consist of staff, assistant managers, managers and supervisors at PT Hotel Sahid Jaya Internatinal, Tbk. By using the general linear models GLM in SPSS version 20, this research showed that dimensions perception psychological empowerment meaning has positive influence on dimensions perceived employee retention training practice . Dimensions perception psychologiacal empowerment choice has positive influence on dimensions perceived employee retention compensation . Dimensions perception psychologiacal empowerment impact has positive influence on 3 dimensions perceived employee retention compensation, career development, worklife balance . In addition, this study found that perception leader member exchange has positive influence on over all dimensions of perceived employee retention compensation, job characteristic, training practice, career development dan worklife balance . Thus, this study found that increased dimensions of perception psychological empowerment required by the company in the process of increase employee retention in the organization."
2017
S68425
UI - Skripsi Membership  Universitas Indonesia Library
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Melati Isjwara Adjani
"Organisasi harus memikirkan kembali hubungan dengan karyawannya agar dapat bersaing di dunia bisnis yang berubah dengan cepat. Seiring tuntutan pasar akan inovasi, perubahan cepat ini menuntut karyawan untuk terlibat dalam berbagai cara dengan pekerjaan dan perusahaan mereka, komunikasi diperlukan antara manajemen dan karyawan. Internal communication adalah salah satu cara untuk memengaruhi employee engagement, meningkatkan employer branding, dan meningkatkan employee retention untuk menarik dan mempertahankan karyawan yang sangat berbakat. Tujuan dari penelitian ini adalah untuk memahami pengaruh internal communication pada employer branding dan employee engagement melalui employee engagement. Penelitian ini menggunakan Structural Equation Modelling (SEM) untuk menganalisis kuesioner yang dikumpulkan. Hasil penelitian menunjukkan bahwa internal communication dan employee engagement akan efektif untuk mempertahankan karyawan hanya jika karyawan merasa aman dalam bekerja untuk perusahaan terkemuka. Hasil ini diharapkan untuk mempertimbangkan internal communication sebagai alat manajemen strategis.

Organization must rethink the relationship with its employees in order to compete in this rapidly changing business world. As market demands for innovation, this rapid change require employees to be involved in various ways with their work and company, communication is needed between the management and employees. Internal communication is one of the channel to influence employee engagement, improve employer branding and increase employee retention as attracting and retaining highly talented employees. The purpose of this study was to understand the effect of internal communication on employer branding and employee retention through employee engagement. Structural equation modeling (SEM) was served to analyze collected questionnaires. The results showed that the internal communication and employee engagement would be effective to retain the employees only if the employees felt safe in working for reputable companies. The results were expected to consider internal communication as strategic management tools."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
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UI - Tesis Membership  Universitas Indonesia Library
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Kurnia Sandy
"Penelitian ini bertujuan untuk menjelaskan hubungan antara praktik employee retention dengan perceived firm performance dan perceived innovation performance. Menggunakan analisis regresi linier pada sampel dengan 100 responden yang merupakan karyawan IT pada perusahaan IT startups bidang marketplace. Penelitian ini menunjukkan bahwa praktik employee retention dalam bentuk development and empowerment dan supportive organisational culture berpengaruh secara positif terhadap perceived firm performance. Temuan serupa juga terdapat pada hubungan antara employee retention terhadap perceived innovation performance. Temuan lainnya menunjukkan bahwa kedua dimensi employee retention yaitu development and empowerment dan supportive organisational culture memiliki hubungan positif terhadap perceived firm performance. Dimensi supportive organisational culture juga memiliki hubungan positif terhadap perceived innovation performance, sedangkan tidak ditemukan hubungan serupa antara dimensi development and empowerment terhadap perceived innovation performance.

This study aims to explain the effect of employee retention on perceived firm and perceived innovation performance. Using regression linier analysis on a sample of 100 responden from IT employees working in IT startups marketplace in DKI Jakarta. The study has highlighted that employee retention in form of development and empowerment and supportive organisational culture are positively related to perceived firm and innovation performance. Findings have also highlighted the positive relationship between both dimensions of employee retention, development and empowerment and supportive organisational culture, and perceived firm performance. Supportive organisational culture also has a positive relation with perceived innovation performance. However, no such relationship has been found between development and empowerment and perceived innovation performance."
Depok: Fakultas Ilmu Administrasi Universitas Indonesia, 2020
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UI - Skripsi Membership  Universitas Indonesia Library
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Dinul Adha Muchtar
"Perilaku extra role yang dilakukan oleh seorang karyawan dalam sebuah perusahaan, sekarang ini menjadi perilaku yang sangat diharapkan terjadi oleh kebanyakan perusahaan. Perilaku extra role dari seorang karyawan dalam sebuah perusahaan biasa dikenal dengan Organizational Citizenship Behavior atau OCB. OCB dapat diartikan sebagai salah satu bentuk perilaku karyawan dalam sebuah perusahaan yang merupakan keinginannya serta inisiatif karyawan yang tidak terkait dengan penghargaan dari perusahaan secara formal tetapi perilaku tersebut dapat meningkatkan efektivitas perusahaan. Perilaku OCB karyawan dapat ditingkatkan dengan adanya employer brand experience serta employee engagement karyawan dalam bekerja khususnya karyawan generasi Z. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh employer brand experience terhadap organizational citizenship behavior dengan employee engagement sebagai variabel mediasi pada karyawan generasi Z di DKI Jakarta. Penelitian ini menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner menggunakan google form yang disebarkan secara daring kepada 254 responden karyawan generasi Z yang bekerja di DKI Jakarta. Adapun teknik penarikan sampel yang digunakan adalah non-probability sampling dengan jenis purposive sampling. Penelitian ini melakukan teknik analisis data menggunakan regresi linear sederhana, hierarchical multiple regression, serta sobel test. Hasil penelitian ini menunjukkan terdapat pengaruh employer brand experience terhadap OCB. Kemudian, terdapat pengaruh employer brand experience terhadap employee engagement. Selanjutnya, terdapat pengaruh employee engagement terhadap OCB. Terakhir, terdapat pengaruh employer brand experience terhadap OCB dengan employee engagement sebagai mediasi pada karyawan generasi Z di DKI Jakarta.

Extra role behavior carried out by an employee in a company, is now a behavior that is expected to occur by most companies. The extra role behavior of an employee in a company is commonly known as Organizational Citizenship Behavior or OCB. OCB can be interpreted as a form of employee behavior in a company which is his desire and employee initiative that is not related to formal awards from the company but this behavior can increase the effectiveness of the company. OCB behavior of employees can be improved with the presence of employer brand experience and employee engagement at work, especially for Generation Z employees. The purpose of this study was to analyze the effect of employer brand experience on organizational citizenship behavior with employee engagement as a mediating variable for Generation Z employees in DKI Jakarta. This study uses a quantitative approach by distributing questionnaires using google forms which are distributed online to 254 respondents of Generation Z employees who work in DKI Jakarta. The sampling technique used is non-probability sampling with purposive sampling type. This study uses data analysis techniques using simple linear regression, hierarchical multiple regression, and Sobel test. The results of this study indicate that there is an influence of employer brand experience on OCB. Then, there is the influence of employer brand experience on employee engagement. Furthermore, there is the effect of employee engagement on OCB. Finally, there is the influence of employer brand experience on OCB with employee engagement as a mediation for Generation Z employees in DKI Jakarta."
Depok: Fakultas Ilmu Administrasi Universitas Indonesia, 2022
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UI - Skripsi Membership  Universitas Indonesia Library
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Prasetiowati
"Mengelola tingkat retensi karyawan merupakan tantangan bagi perusahaan dimana tingkat retensi yang tinggi akan mengoptimalkan efektivitas dan efisiensi perusahaan dengan mempertahankan karyawan yang berkualitas di perusahaan. Penelitian ini bertujuan untuk menganalisis hubungan antara employer brand dan retensi karyawan dengan mengajukan dua variabel mediasi, yaitu employee engagement dan kepuasan kerja. Penelitian ini bertujuan untuk menganalisis hubungan antara employer brand dan retensi karyawan dengan mengajukan dua variabel mediasi, yaitu employee engagement dan kepuasan kerja. Penelitian ini merupakan penelitian kuantitatif yang menggunakan SEM PLS sebagai metode analisis. Data diuji secara empiris dan berupa statistik deskriptif pada 180 responden yang merupakan karyawan pada PT E.P. Hasil penelitian menunjukkan adanya hubungan positif antara employer brand dengan retensi karyawan, baik secara langsung maupun tidak langsung melalui employee engagement dan kepuasan kerja sebagai variabel mediasi.

Managing employee retention rates is a challenge for a company where a high retention rate will optimize the effectiveness and efficiency of the company by maintaining highly qualified employees in the company. This study aims is to analyze the relationship between employer brand and employee retention by proposing two mediating variables, namely employee engagement and job satisfaction. This study aims to analyze the relationship between employer brand and employee retention by proposing two mediating variables, namely employee engagement and job satisfaction. The research is a quantitative research that uses SEM PLS as an analytical method. The data were tested empirically and in the form of descriptive statistics on 180 respondents who were employees of PT E.P. The results of the study are expected to indicate a positive relationship between employer brand and employee retention, either directly or indirectly through employee engagement and job satisfaction as mediating variables."
Jakarta: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
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UI - Tesis Membership  Universitas Indonesia Library
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Rizti Kinanti Putri
"Penelitian ini bertujuan untuk menguji pengaruh employer branding terhadap employee retention dengan menggunakan work engagement sebagai variabel mediasi. Variabel employer branding diukur menggunakan beberapa indikator dari Alniacik & Alniacik (2012) yang merupakan pengembangan dari indikator pengukuran yang digunakan oleh Berthon et.al, untuk variabel work engagement menggunakan beberapa indikator dari Schaufeli dan yang terakhir untuk variabel employee retention diukur menggunakan beberapa indikator dari Kyndt, Dochy dan Michielsen. Penelitian ini menggunakan pendekatan kuantitatif, pengumpulan data yang dilakukan melalui penyebaran kuesioner online dengan jumlah responden terkumpul sebanyak 211. Analisis data pada penelitian ini dilakukan dengan analisis deskriptif, analisis regresi, analisis mediasi dan analisis sobel test. Hasil penelitian menunjukan bahwa employer branding memengaruhi employee retention secara signifikan dan employer branding memengaruhi work engagement secara signifikan. Berdasarkan hasil uji mediasi yang telah dilakukan,work engagement memengaruhi hubungan employer branding dan employee retention sebagai mediasi secara sebagian partially mediating style="margin-left:5.1pt;"
This study aims to examine the effect of employer branding on employee retention with work engagement as a mediating variable. Employer branding variable is measured by several indicators from Alniacik & Alniacik (2012), for work engagement variable measured by several indicators from Schaufeli, and the last for employee retention variable measured by several indicators from Kyndt, Dochy dan Michielsen. This study uses quantitative approach, collecting data by distributing questionnaires with 211 respondents collected. Data analysis was done by descriptive analysis, regression analysis, mediation analysis (causal step) and sobel test analysis. The results showed that employer branding affect employee retention significantly and employer branding affects work engagement significantly. Work engagement affects employee retention significantly. Based on mediation analysis, work engagement affects the relationship of employer branding and employee retention partially mediating)
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Depok: Fakultas Ilmu Adminstrasi Universitas Indonesia , 2020
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UI - Skripsi Membership  Universitas Indonesia Library
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Audya Medina
"Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh dari employer branding terhadap retensi serta kepuasan kerja dan komitmen karyawan sebagai variabel mediasi. Penelitian ini termasuk ke dalam tipe applied research, kuantitatif dengan desain penelitian non-eksperimental. Pengumpulan data dilakukan dengan menggunakan kuesioner. Penelitian ini dilakukan terhadap karyawan PT.XYZ dengan total responden sebanyak 100 orang yang sebagian besar merupakan Generasi Y. Analisis data penelitian ini menggunakan metode structural equation modeling dengan aplikasi SmartPLS.
Hasil yang diperoleh dari penelitian ini menunjukkan bahwa employer branding berpengaruh signifikan terhadap kepuasan kerja, selanjutnya kepuasan kerja berpengaruh signifikan terhadap komitmen karyawan, dan komitmen karyawan berpengaruh signifikan terhadap retensi. Retesi karyawan yang menjadi isu bagi PT.XYZ yang perlu ditingkatkan agar dapat bersaing dengan perusahaan lain. Dari hasil penelitian yang menunjukkan employer branding berpengaruh secara signifikan terhadap retensi, dapat dikatakan untuk meningkatkan retensi karyawan perusahaan dapat melakukan strategi employer branding.

The purpose of this study is to analyze the effect of employer branding on retention, also employee satisfaction and employee commitment as mediator variable. This study belongs to the type of applied research, and quantitative non- experimental research design. Data collected by using a questionnaire. This research was conducted on employees who work at PT.XYZ with total respondent of 100, which is majority a Generation Y. Data analysis is conducted using structural equation modeling with SmartPLS application.
The result of the study show that employer branding have significant effect on employee satisfaction, and employee satisfaction have significant effect on employee commitment, employee commitment have significant effect on retention. Employee retention becomes an issue for PT.XYZ that needs to be improved in order to compete with other companies. The study that shows employer branding significantly affect retention, therefore to improve the employee retention of a company can do employer branding strategy.
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Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
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UI - Tesis Membership  Universitas Indonesia Library
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Karina Pricilla
"Penelitian ini bertujuan untuk mengivestigasi pengaruh employer branding terhadap employee retention dengan peran mediasi job satisfaction, organizational identification, dan career development. Penelitian ini menggunakan metode kuantitatif dengan menggunakan survei kuesioner yang melibatkan 400 pekerja di perusahaan teknologi Jabodetabek. Pengolahan data dilakukan menggunakan Structural Equation Modeling (SEM) dengan software Lisrel 8.8 dan ditemukan bahwa employer branding memiliki pengaruh signifikan terhadap job satisfaction, organizational identification, dan career development. Namun, dari tiga mediasi yang digunakan, hanya satu yang berpengaruh signifikan, yaitu job satisfaction. Dengan demikian, penelitian ini menunjukkan bahwa meski employer branding berpengaruh positif terhadap variabel lainnya, hanya job satisfcation yang memiliki peran mediasi terhadap intensi karyawan untuk tetap bertahan di perusahaan teknologi Jabodetabek.

This study aims to investigate the effect of employer branding on employee retention with the mediating role of job satisfaction, organizational identification, and career development. This research uses a quantitative method using a questionnaire survey involving 400 workers in Jabodetabek technology companies. Data processing was carried out using Structural Equation Modeling (SEM) with Lisrel 8.8 software and it was found that employer branding has a significant influence on job satisfaction, organizational identification, and career development. However, of the three mediations used, only one had a significant effect, namely job satisfaction. Thus, this study shows that although employer branding has a positive effect on other variables, only job satisfaction has a mediating role on employee intention to stay in Jabodetabek technology companies."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
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UI - Skripsi Membership  Universitas Indonesia Library
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Muhammad Hafidz Fadhila
"Penelitian ini mengeksplorasi dampak employer brand equity terhadap turnover intention, dengan employee engagement dan organizational trust sebagai mediator potensial. Data dari 254 karyawan perusahaan teknologi di Jabodetabek dianalisis menggunakan metode CB-SEM dan CFA. Temuan menunjukkan bahwa meskipun employer brand equity berpengaruh positif terhadap employee engagement dan organizational trust, hal tersebut tidak signifikan dalam menurunkan turnover intention. Hal ini menunjukkan bahwa variabel-variabel tersebut mungkin tidak cukup untuk memediasi employer brand equity terhadap turnover intention karyawan.

This research explores the impact of employer brand equity on turnover intention, with employee commitment and organizational trust as potential mediators. Data from 254 tech company employees in Jabodetabek were analyzed using CB-SEM and CFA methods. Findings suggest that while employer brand equity positively influences employee engagement and organizational trust, it does not significantly lower turnover intention. This indicates that these variables may not sufficiently mediate the impact of employer brand equity on employee turnover intention."
Depok: Fakultas Ekonomi dan BIsnis Universitas Indonesia, 2023
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UI - Skripsi Membership  Universitas Indonesia Library
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