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Hasil Pencarian

Ditemukan 179545 dokumen yang sesuai dengan query
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Tiara Putri Dewanti
The influence of disgust on consumer's attitude towards second hand fashion accessories across two countries: an evolutionary perspective = Pengaruh dari rasa jijik pada perilaku konsumen terhadap fashion aksesoris bekas di dua negara: sebuah pendekatan evolusioner
"Penelitian ini mendemonstrasikan pengaruh emosi negatif dari rasa jijik kepada perilaku konsumen terhadap barang bekas, khususnya fashion aksesoris, melalui aktivasi dari disease avoidance system. Penelitian ini melibatkan populasi dari dua kultur berbeda, yaitu Indonesia dan Belanda, yang ditinjau dari perspektif evolusioner.
Hasil dari penelitian ini menunjukkan bahwa tidak ada hubungan yang negatif antara rasa jijik dan perilaku konsumen terhadap fashion aksesoris bekas. Selain itu, aktivasi dari disease avoidance system tidak bertindak sebagai mediator, dan kultur Indonesia dan Belanda tidak menetukan hubungan negatif di dalam penelitian ini.
This research demonstrated the influence of the negative emotion of disgust on consumer's attitude towards second hand products, particularly fashion accessories, through the activation of disease avoidance system. The research involved sample population from two different cultures, namely Indonesian and Dutch culture, from an evolutionary perspective.
The result showed that there was no negative relationship between disgust and consumer's attitude towards second hand fashion accessories. Moreover, the activation of disease avoidance system, and the involvement of Indonesian and Dutch culture did not mediate and determine the relationship, respectively. "
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
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UI - Skripsi Membership  Universitas Indonesia Library
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Tiara Putri Dewanti
Pengaruh dari rasa jijik terhadap perilaku konsumen kepada fashion aksesoris bekas di dua negara: sebuah perspektif evolusioner = The influence of disgust on consumer's attitude towards second hand fashion accessories across two countries: an evolutionary perspective
"Penelitian ini mendemonstrasikan pengaruh emosi negatif dari rasa jijik kepada perilaku konsumen terhadap barang bekas,, khususnya fashion aksesoris, melalui aktivasi dari disease avoidance system. Penelitian ini melibatkan populasi dari dua kultur berbeda, yaitu Indonesia dan Belanda, yang ditinjau dari perspektif evolusioner.
Hasil dari penelitian ini menunjukkan bahwa tidak ada hubungan yang negatif antara rasa jijik dan perilaku konsumen terhadap fashion aksesoris bekas. Selain itu, aktivasi dari disease avoidance system tidak bertindak sebagai mediator, dan kultur Indonesia dan Belanda tidak menetukan hubungan negatif di dalam penelitian ini.
This research demonstrated the influence of the negative emotion of disgust on consumer‟s attitude towards second hand products, particularly fashion accessories, through the activation of disease avoidance system. The research involved sample population from two different cultures, namely Indonesian and Dutch culture, from an evolutionary perspective.
The result showed that there was no negative relationship between disgust and consumer's attitude towards second hand fashion accessories. Moreover, the activation of disease avoidance system, and the involvement of Indonesian and Dutch culture did not mediate and determine the relationship, respectively"
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
S63844
UI - Skripsi Membership  Universitas Indonesia Library
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Mohammad Imansyah Noor Wihadi
Studi antar budaya mengenai pengaruh rasa takut kepada perilaku terhadap produk pengalaman yang pasti: perspektif evolusioner = A cross cultural study of influence of fear on attitude towards certain experience product an evolutionary perspective
"ABSTRAK
Dengan mengadopsi dan mengkasi pustaka terdahulu mengenai bagaimana rasa takut
dapat mempengaruhi perilaku dan keputusan, studi berikut menguji hipotesis bahwa
pengaruh rasa takut dapat mempengaruhi perilaku dan keputusan terhadap ?certain?
experience product. Dengan menggunakan servis akomodasi yang tersedia di Online
Travel Agent (OTA) sebagai contoh dari ?certain? experience product, studi berikut juga
menguji apakah hubungan rasa takut dan keputusan terhadap ?certain? experience
product di-mediasi oleh Self-Protection System dan memiliki pengaruh yang berbeda di
budaya yang berbeda. Hasil dari analisa menggunakan riset eksperimental (N=69)
menunjukan bahwa rasa takut mempengaruhi keputusan terhadap ?certain? experience
product secara positif dan tidak ada pengaruh mediasi oleh Self-Protection System.
Adapun, pengaruh rasa takut pada keputusan terhadap ?certain? experience product
tidak ditemukan berbeda di budaya yang berbeda. Hasil ini dapat diartikan bahwa rasa
takut dapat digunakan sebagai appeal pada iklan experience product di berbagai pasar
di seuluruh dunia.
ABSTRACT
By adopting prior literatures on how fear influences judgment, this study examines the
hypothesis that fear influences attitude towards ?certain? experience product. By using
accommodation service in Online Travel Agent (OTA) as proxy for experience product, this
study also examine whether the relationship is mediated by self-protection system and differs
between cultures. Analysis using experimental research (N=69) shows that, fear positively
influences attitude towards ?certain? experience product, while there is no mediation effect
found and the influence does not differ between Indonesian & Dutch citizen. These imply that
fear can be used as a universal appeal on experience product advertisement in many markets."
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
S65724
UI - Skripsi Membership  Universitas Indonesia Library
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Dhinda Trijayanti Vitriani
The influence of fear on purchase intention of healthy food across two cultures an evolutionary perspective: an evolutionary perspective = Analisis pengaruh rasa takut terhadap intensitas pembelian makanan sehat dalam dua budaya: an evolutionary perspective
"Dengan dasar pendekatan evolusioner, penelitian ini bertujuan untuk menguji apakah rasa takut, sebagai akibat dari pengaktifan disease avoidance system, mempengaruhi intensitas pembelian konsumen terhadap makanan sehat dibanding makanan tidak sehat Untuk menganalisa apakah terdapat efek moderasi dari budaya, sampel pada penelitian ini diambil dari dua warga negara, yaitu Indonesia dan Belanda.
Hasil dari penelitian ini menujukkan bahwa rasa takut menyebabkan intensitas pembelian yang lebih tinggi pada beberapa tipe makanan sehat jika dibandingkan dengan makanan tidak sehat. Namun, tidak terdapat efek mediasi dari pengaktifan disease avoidance system. Selain itu, efek moderasi dari budaya juga tidak mempengaruhi hubungan antara kedua variabel.
On the basis of an evolutionary approach, this research examined whether fear, as a result from disease avoidance system activation, influence consumer purchase intention for healthy versus unhealthy food. To analyze whether there is a moderation effect of culture, the samples were taken from two countries nationals, namely Indonesian and Dutch.
The study revealed that fear leads to higher purchase intention for some type of healthy food than unhealthy food. However, this finding does not came from the activation of the disease avoidance system. It is also found that culture does not affect the relationship between the two variables."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
S65217
UI - Skripsi Membership  Universitas Indonesia Library
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Muhamad Dzaki Albiruni
Analisis Motivasi dalam Berbelanja Barang Bekas secara Online, Sikap terhadap Berbelanja Barang Bekas, dan Niat Pembelian Kembali dari Perspektif Pembeli di Indonesia = The Analysis of Online Second-Hand Shopping Motivation, Attitude towards Second-Hand Shopping, and Repurchase Intention of Indonesian Buyers Perspective
"ABSTRAK
Peningkatan pengguna internet di Indonesia memicu perubahan gaya hidup masyarakat, tidak terkecuali dalam berbelanja. Dengan eksistensi e commerce, masyarakat di Indonesia telah mengenal metode belanja baik secara tradisional maupun online. Pertumbuhan e commerce yang semakin pesat akan menyediakan berbagai alternatif dalam berbelanja bagi masyarakat, baik sebagai penjual maupun pembeli. Hal ini menjadikan pembeli dapat memilih platform mana yang sesuai ketika mencari barang pilihan mereka, baik dalam kondisi baru maupun bekas. Pembeli tentunya memiliki berbagai latar belakang dan preferensi tersendiri dalam memilih barang, termasuk ketika membeli barang bekas secara online. Platform e-commerce khususnya C2C perlu mengetahui motivasi dari perspektif pembeli, seperti price orientation, bargaining power, critical orientation, usefulness, ease of use, need to be unique, nostalgia, trust, dan assurances dalam melakukan pembelian. Oleh karena itu, penelitian ini akan berfokus pada pengaruh motivasi berbelanja barang bekas secara online di perspektif pembeli, sikap mereka terhadap berbelanja barang bekas, serta niat pembelian kembali. Penelitian ini menggunakan purposive sampling dengan meneliti motivasi dari 502 pembeli barang bekas secara online di Indonesia yang kemudian dianalisis dengan menggunakan Partial Least Squares - Structural Equation Modelling (PLS-SEM). Peneliti menemukan bahwa motivasi dalam berbelanja barang bekas secara online berpengaruh secara signifikan baik terhadap sikap pembeli dalam berbelanja barang bekas maupun niat pembelian kembali dari pembeli di Indonesia.
ABSTRACT
The increasing level of internet users in Indonesia has triggered changes in people's lifestyles, including in their way of shopping. The e-commerce existence in Indonesia causes people to be more familiar with shopping methods, both traditional and online. The rapid growth of e-commerce provides various alternatives for users, both as sellers and buyers. Buyers nowadays can choose their suitable platform based on goods, both in new and used conditions. Their backgrounds and preferences in selecting goods will affect the way of buying second-hand goods. E-commerce platforms, especially C2C, need to know various motivations from the buyer's perspective, such as price orientation, bargaining power, critical orientation, usefulness, ease of use, need to be unique, nostalgia, trust, and assurance in buying second-hand goods. Therefore, this research will focus on the influence of online second hand shopping motivation from a buyer's perspective, their attitude towards second-hand shopping, and repurchase intentions. This study uses purposive sampling by examining motivations of 502 second-hand online buyers in Indonesia, which is then analyzed by using Partial Least Squares - Structural Equation Modeling (PLS-SEM). Researcher finds that motivation in shopping for second-hand goods online has a significant effect both on the attitudes of buyers in shopping for second-hand goods and repurchase intention from Indonesian buyers."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
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UI - Skripsi Membership  Universitas Indonesia Library
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Farah Diba Ariyanti
Perilaku Konsumen pada Modest Fashion Brand di Indonesia: Peran Mediasi dari Kredibilitas dan Religiusitas Social Media Influencer dan Peran Moderasi dari Hedonic Value terhadap Brand Attitude dan Purchase Intention = Consumer Behavior of Modest Fashion Brand in Indonesia: The Mediating Role of Social Media Influencer’s Credibility and Religiosity and The Moderating Role of Hedonic Value on Brand Attitude and Purchase Intention
"Perkembangan modest fashion di Indonesia meningkat pesat dalam beberapa tahun terakhir. Sejak pandemi, pada tahun 2020, beberapa modest fashion brand ternama di Indonesia mulai mengalihkan strategi penjualan mereka ke ranah online, salah satunya melalui media sosial Instagram. Oleh karena itu, pemasaran produk modest fashion brand dengan menggunakan jasa social media influencer (SMI) sedang berkembang dengan pesat. Penelitian ini ingin mengetahui peran mediasi dari perceived credibility dan perceived religiosity SMI terhadap brand attitude dan purchase intention pada modest fashion brand di Indonesia, serta peran moderasi dari hedonic value pada produk tersebut. Penelitian ini menggunakan metode kuantitatif single cross-sectional dengan jumlah responden sebanyak 246 orang wanita pengguna aktif Instagram. Data dalam penelitian ini diolah menggunakan AMOS 24 dengan metode SEM. Hasil dari penelitian ini menunjukkan bahwa perceived expertise, goowill, dan trustworthiness, serta perceived religiosity yang dimiliki oleh SMI mampu memediasi hubungan antara SMI power dan brand attitude. Kemudian, hedonic value dari produk modest fashion brand juga mampu mempengaruhi purhcase intention. 
In recent years, modest fashion has grown significantly in Indonesia. Since the pandemic in 2020, some well-known modest fashion companies in Indonesia have started to change their focus from offline to online sales, using Instagram as one of the strategies. As a result, social media influencers (SMI) in marketing strategies are expanding. This study wants to analyze the mediating role of perceived credibility and religiosity of SMI on brand attitude and purchase intention of modest fashion brands in Indonesia, as well as the effects of hedonic value on the product. This study included 246 respondents who are active female Instagram users and used a single cross-sectional quantitative methodology. The data was processed using AMOS 24 with the SEM method. This research offers empirical evidence on the mediating effect of expertise, goodwill, trustworthiness, and religiosity between SMI power and brand attitude. Furthermore, the result of this study also shows that moderating effect of the hedonic value on the product from modest fashion brands impacts the purchase intention."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
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UI - Tesis Membership  Universitas Indonesia Library
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Nadia Shakira
The Price of Beauty: Analisis Perilaku Konsumen Generasi Z Terhadap Industri Fast Fashion di Indonesia = The Price of Beauty: Analysis of Generation Z Consumer Behavior Towards the Fast Fashion Industry in Indonesia
"Fashion merupakan bagian penting dari kehidupan sehari-hari yang mencerminkan kepribadian dan cita-cita seseorang. Di tengah tren fashion global yang cepat berganti, perusahaan fashion perlu beradaptasi, sehingga fenomena fast fashion muncul. Fast fashion telah menjadi gaya hidup bagi Generasi Z dan mereka mengkonsumsi produk fast fashion untuk mengikuti tren saat ini. Dalam penelitian ini dilakukan survey untuk mengetahui faktor yang mempengaruhi perilaku konsumen Generasi Z menggunakan metode multiple linear regression serta korelasinya dengan teori permintaan konsumen. Hasil yang diperoleh dari penelitian ini menyatakan bahwa faktor yang mempengaruhi purchase intention produk fast fashion adalah faktor fashion consciousness, self-ambiguity, dan ethical judgement.
Fashion is an important part of everyday life that reflects one's personality and ideals. In the midst of rapidly changing global fashion trends, fashion companies need to adapt, so that the fast fashion phenomenon emerges. Fast fashion has become a lifestyle for Generation Z and they consume fast fashion products to keep up with current trends. In this study, a survey was conducted to determine the factors that influence the consumer behavior of Generation Z using the multiple linear regression method and their correlation with consumer demand theory. The results obtained from this study state that the factors that influence the purchase intention of fast fashion products are fashion consciousness, self-ambiguity, and ethical judgment."
Depok: Fakultas Ekonomi dan BIsnis Universitas Indonesia, 2023
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UI - Skripsi Membership  Universitas Indonesia Library
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Nurul Azmi Lestari
Pengaruh Kepribadian dan Rasionalitas Konsumen Terhadap Intensi Pembelian Produk Secondhand Fashion Oleh Generasi Z di Indonesia = The Influence of Personality Traits and Consumer Rationality Towards Intention to Purchase Secondhand Fashion Products by Gen Z in Indonesia
"Industri fashion memiliki pertumbuhan yang pesat, hingga muncul istilah "fast-fashion". Dari hal tersebut, industri fashion kemudian menjadi penyumbang besar dalam karbon emisi dan air limbah global. Hal tersebut mendorong hadirnya gerakan sustainable fashion untuk mengurangi limbah fashion. Salah satu pendekatan dalam sustainable fashion adalah secondhand fashion. Di Indonesia, fashion diidentikkan dengan generasi Z, yang kini mendominasi populasi di Indonesia. Untuk mendukung gerakan sustainable fashion, perlu dikaji faktor-faktor yang memengaruhi intensi pembelian secondhand fashion. Penelitian ini bertujuan untuk mengetahui signifikansi faktor kepercayaan diri, pengendalian diri, dan innovativeness dalam mempengaruhi intensi pembelian produk secondhand fashion oleh Generasi Z di Indonesia. Penelitan ini dilakukan menggunakan kuesioner yang disebarkan secara online melalui Google Form ke berbagai sosial media, seperti Instagram, Twitter, Line, dan Whatsapp. Dari total 233 responden, penelitian mendapatkan 205 responden yang memenuhi kualifikasi penelitian, yaitu generasi Z di Indonesia yang belum pernah membeli produk secondhand fashion. Data kemudian diolah menggunakan analisis Covariance Based Structural Equation Model (CB-SEM) dan menunjukkan bahwa self confidence berpengaruh terhadap spending self-control, spending self-control berpengaruh terhadap innovativeness, innovativeness berpengaruh terhadap intention to purchase secondhand fashion, serta innovativeness berperan sebagai mediator dari pengaruh spending self-control terhadap intention to purchase secondhand fashion.
The fashion industry has rapid growth, that then called as "fast-fashion". From that matter, the fashion industry becomes a major contributor of global carbon emissions and wastewater. This encourages a sustainable fashion movement to reduce fashion waste. Sustainable fashion can be done in many ways, including secondhand fashion. In Indonesia, fashion is identified with Generation Z, which currently is dominating the population in Indonesia. To support the sustainable fashion movement, it is necessary to research the factors that influence the purchase intention of secondhand fashion. This research aims to determine the significance of self-confidence, self-control, and innovativeness in influencing the purchase intention of secondhand fashion products by Generation Z in Indonesia. This research was conducted using Google Form that was distributed to Instagram, Twitter, Line, and Whatsapp. The data obtained from 205 respondents who fit the research qualifications, namely Generation Z in Indonesia who had never bought secondhand fashion products, then processed using the Covariance-Based Structural Equation Model (CB-SEM) analysis. It showed that self-confidence influences spending self-control, spending self-control affects innovativeness, innovativeness influences the intention to purchase secondhand fashion, and innovativeness was found as a significant mediator from the influence of spending self-control to purchase intention on secondhand fashion."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
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UI - Skripsi Membership  Universitas Indonesia Library
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Graciella Florensa Tani
Pengaruh Digital Fashion Visual Symbol Perception terhadap Repurchase Intention Konsumen Pada Merek : Perbandingan Merek Fesyen Lokal dan Merek Fesyen Global = The Influence of Digital Fashion Visual Symbol Perception on Consumer Repurchase Intention on Brands : Comparison of Local Fashion Brands and Global Fashion Brands
"Fesyen memiliki kaitan yang luas dengan simbol visual, terutama di era ekonomi digital. Penelitian ini mengeksplorasi interaksi antara persepi simbol visual digital dengan kehadiran sosial, kegembiraan kolektif, identitas budaya, dan niat pembelian ulang, serta pengaruh moderasi dari identitas budaya dan melihat perbandingan hasil penelitian pada merek fesyen lokal dan merek fesyen global. Survei dilakukan secara daring terhadap 210 responden yang berdomisili di Indonesia dan memenuhi kriteria. Data yang diperoleh dianalisis menggunakan PLS-SEM. Penelitian ini menunjukkan bahwa terdapat beberapa perbedaan tingkat signifikansi antara faktor-faktor yang mempengaruhi merek fesyen lokal dan merek fesyen global. Penelitian juga menunjukkan bahwa persepsi symbol visual digital mempunyai pengaruh positif yang signifikan terhadap kehadiran social dari kedua merek, diikuti dengan kehadiran social yang mempunyai pengaruh positif yang signifikan terhadap kegembiraan kolektif dan niat pembelian ulang.
Fashion has a wide range of connections with visual symbols, especially in the digital economy era. This study explores the interaction between digital visual symbol perception, social presence, collective excitement, cultural identity, and repurchase intention, as well as the moderating effect of cultural identity and compares the research results on local fashion brands and global fashion brands. An online survey was conducted on 210 respondents who reside in Indonesia and meet the criteria. The data obtained were analyzed using PLS-SEM. This study shows that there are several differences in significance levels between the factors that influence local fashion brands and global fashion brands. The study also shows that the perception of digital visual symbols has a significant positive effect on the social presence of both brands, followed by social presence having a significant positive effect on collective excitement and repurchase intention."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
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UI - Skripsi Membership  Universitas Indonesia Library
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Clarine Iralia
Analisis Faktor Attitude Toward TikTok Fashion Influencer Terhadap Brand Attitude dan Purchase Intention Konsumen pada Brand Fashion Lokal Wanita = Factor Analysis of Attitude Toward TikTok Fashion Influencers Against Brand Attitude and Consumer Purchase Intention on Local Women's Fashion Brands
"Media sosial merupakan salah satu wadah besar dan potensial bagi pemasar untuk memasarkan sebuah produk atau layanan kepada khalayak luas. Media sosial menawarkan begitu banyak cara bagi para pemasar untuk memasarkan produk atau brand mereka, salah satunya adalah dengan bekerja sama dengan para influencers. Perusahaan-perusahaan menyadari adanya kekuatan persuasif yang dimiliki oleh para influencers atas para pengikutnya, dengan mengajak kerjasama para influencers agar mempromosikan produk mereka. Demikian penelitian ini akan melihat kontribusi influencers terhadap purchase intention konsumen terhadap brand fashion wanita lokal yang ada pada media sosial TikTok. TikTok merupakan salah satu media sosial incaran para pemasar, dimana video TikTok bergerak sesuai dengan tren yang ada. Tren dapat berupa gerakan, suara, hingga produk yang diunggah sebagai konten video oleh para pengguna. Pada masa kini, brand pakaian lokal Indonesia cukup diminati, tentu dengan adanya bantuan media sosial dan influencer sebagai media pemasaran. Penelitian ini juga akan difokuskan pada produk pakaian wanita, untuk melihat hasil penelitian yang lebih spesifik, dan berbeda dengan penelitian sebelumnya yang lebih general. Maka itu, penelitian ini akan difokuskan untuk brand fashion wanita yang berbasis di Indonesia, untuk memberikan gambaran yang berbeda dengan penelitian sebelumnya. Penelitian ini bertujuan untuk melihat faktor TikTok fashion influencer terhadap purchase intention brand local Wanita. Penelitian ini menggunakan pendekatan kuantitatif, melalui penyebaran kuesioner secara online kepada minimal 180 responden, menggunakan pendekatan purposive sampling. Data diolah menggunakan metode analisis Structural Equation Modeling (SEM). Hasil menunjukan bahwa terdapat hubungan secara positif antara perceived credibility, trust, perceived behavioral control, perceived expertise, perceived congruence dengan attitude toward the influence. Kemudian adanya hubungan secara positif antara attitude toward the influence dengan brand attitude dan purchase intention, serta brand attitude dengan purchase intention. Namun, tidak terdapat hubungan antara subjective norms dengan attitude toward the influencer.
Social media is one of the big and potential forums for marketers to market a product or service to a wide audience. Social media offers so many ways for marketers to market their products or brands, one of which is by working with influencers. Companies recognize the persuasive power that influencers have over their followers, by inviting influencers to collaborate to promote their products. Thus, this study will look at the contribution of influencers to consumer purchase intentions towards local women's fashion brands on TikTok social media. TikTok is one of the social media targeted by marketers, where TikTok videos move according to existing trends. Trends can be in the form of movement, sound, to products uploaded as video content by users. Nowadays, local Indonesian clothing brands have very high demand, of course with the help of social media and influencers as marketing media. This research will also focus on women's clothing products, to see the results of research that are more specific, and different from previous research that is more general. Therefore, this research will focus on women's fashion brands based in Indonesia, to provide a different picture from previous research. This study aims to look at the TikTok fashion influencer factor on the purchase intention of local women's brands. This study uses a quantitative approach, by distributing online questionnaires to a minimum of 180 respondents, using a purposive sampling approach. The data was processed using the Structural Equation Modeling (SEM) analysis method. The results show that there is a positive relationship between perceived credibility, trust, perceived behavioral control, perceived expertise, perceived congruence and attitude toward the influence. Then there is a positive relationship between attitude toward the influence with brand attitude and purchase intention, and brand attitude and purchase intention. However, there is no relationship between subjective norms and attitude toward the influencer."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
T-pdf
UI - Tesis Membership  Universitas Indonesia Library
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